2021
PLAYBOOK
Your
Marketing is the story you tell.
Make it great.
We understand that operations comes first. Dedicating time and resources to market yourself never seems like a priority, but it is absolutely necessary.
That's where we come in! Whether its strategy, supplementing your internal marketing team, or doing it all for you, our goals are to bring you clarity and
confidence with your marketing.
Since 2005, we’ve been helping people
just like you, and businesses just like
yours, grow. Whether it your website or
online presence, we are here to elevate
your brand and to generate your ROI.
About Us
Local and Focused on Culture
Based in Jacksonville, our team of digital nomads are located in North & Central Florida.
We offer a range of services and team
expertise in every area of online marketing.
Our claim to fame is our stellar customer service, our creativity, and our ability to strategize.
Your brand and online presence should be beautiful, intentional, and straight up rad!
✔ Friendly
✔ Flexible
✔ Available
✔ Communicative
✔ Organized
✔ Super Inteligent
✔ Cool as Hell
Our T eam
Jeff Venn
CEO & Founder, Mentor, Surfer, Philosopher.
Jessica Rogers
Web Director, Grammar Police, Coffee Enthusiast.
Sarah Hollingsworth
Finance, Office Manager, Plant Enthusiast & Dog Mom.
Janio Araujo
Head Web Designer, Design Expert, Voted Best Smile.
Stephanie Giera
Creative Director, Marketing Maven, Unicorn.
Sergey Manuylov
Head Web Developer, Coding Wizard, The Fastest Coder in
Eastern Hemisphere.
Brett Barley
Social Media Manager, Marketing Analyst, Dog Lover.
Ronnie Soud
Digital Ads Expert, 90’s Rap Aficionado, Loves Pickles..
Our Services
Custom Web Design
CRM Integration
Branding
Hosting and Support
Copywriting
Online Marketing
Video & Photography
Tracking & Reporting
Branding Packages
Logo + Business Card
Branding
$1,000
Custom Site
Branding
$2,200
Full
Branding
$3,900
With this service you will receive:
1. Guide Discovery 2. Color Selections 3. Logo Design 4. Business Card Design
3 Design passes on each product.
Logo Variations included
Estimated Timeline 2-3 Weeks
With this service you will receive:
1. Guides Discovery 2. Logo Design 3. Business Card Design 4. Branding Standards 5. Fonts
6. Color Selections
3 Design passes on each product.
Logo Variations included
Estimated Timeline 4 Weeks
With this service you will receive:
1. Guides Discovery 2. Logo Design 3. Business Card Design 4. Branding Standards 5. Fonts
6. Color Selections 7. Competitive Analysis 8. Brand Elements 9. Brand Tone & Voice 10. Brand Usage
3 Design passes on each product.
Logo Variations included
Estimated Timeline 8 Weeks
Stunning Design. Results-driven. UX.UI. What We Like For You
● We recommend a competitive analysis
● Branding standards improve all efforts
We offer a variety and combination of services, so you can build the branding plan that work best for you.
● Logo $500
● Business Card Design $500
● Collateral Design -- 3 Pieces $1,500
● Branding Standards Guide $1,200
● Brand Voice & Narrative $500
● Full Discovery & Rebranding $3,500
● Competitive Analysis $1,200
● Name Discovery
Be Found
$2,000/mo
Service Retainer
1. On-Site SEO
a. Google Search Console b. Content Creation c. Meta Data & Tagging 2. Social Media
a. Up to 4 Social Postings b. Account Management
& Branding c. Monthly
Content Calendar d. Monthly Reporting 3. Blogging
a. Content Creation 4. Reputation Management
a. Claim Online Listing b. Monthly Report on
Reviews c. Triage Reviews
Our Plans
ONLINE MARKETING
Get Noticed
$1,000/mo
Nirvana
$3,000/mo
Service Retainer
1. On-Site SEO
a. Google Search Console b. Content Creation c. Meta Data & Tagging 2. Social Media
a. Up to 4 Social Postings b. Account Management &
Branding c. Monthly
Content Calendar d. Monthly Reporting 3. Blogging
a. Content Creation 4. Reputation Management
a. Claim Online Listing b. Monthly Report on
Reviews c. Triage Reviews 5. Email Marketing & Automation
a. Monthly Newsletter b. Opt-In or automation Customizable. Results-driven. No Long-Term Contracts.
Service Retainer
1. On-Site SEO
a. Google Search Console b. Content Creation c. Meta Data & Tagging 2. Social Media
a. Up to 4 Social Postings b. Account Management &
Branding c. Monthly
Content Calendar d. Monthly Reporting
Deluxe
$3,000/mo
Channels
1. Google Search 2. Google Display 3. Facebook Display 4. Facebook Remarketing Strategy
● Market Testing
● Prospecting
● Audience Building
● Lead Generation
● Conversion Monitoring
● A & B Testing
Min. Suggested Ad Spend $2,000
Our Plans
DIGITAL ADS
Basic
$1,500/mo
Channels
1. Google Search 2. Facebook Display Strategy
● Market Testing
● Prospecting
● Audience Building
● A & B Testing Included
● Unlimited Campaigns
● Copy & Campaign Creative
● Monthly Monitoring & Reporting
● Weekly Keyword Sweeps Min. Suggested Ad Spend $1,000
Professional
$4,500/mo
Unlimited Campaigns. Results-driven. No Long-Term Contracts.
Channels
1. Google Search 2. Google Display 3. Facebook Display 4. Facebook Remarketing 5. Youtube or Bing 6. TV, Hulu, Roku, etc.
Strategy
● Market Testing
● Prospecting
● Audience Building
● Lead Generation
● Conversion Monitoring
● A & B Testing
● Conversion Rate Optimization
Min. Suggested Ad Spend $3,500
Our Strategy
FUNNEL PHILOSOPHY
Prospect. Build Your Audience. Market.
Our Plans
CUSTOM WEBSITES
Long Scrolling
Landing Page
$2,400
Highlight the brand messaging
& essential call-to-action items.
Best used for new brands who want to scale, are under construction or are coming soon.
● 6-8 Sections
● Jump Link Navigation
● Design Comps
● 2-3 Design Revisions Estimated Timeline 3 Weeks
Standard
Small Site
$5,600 – 8K
Custom Site
Mid-Sized Site
$8 – 10K
Large Multi-
Integration Site
$15k+
This is a micro site. 10-15 pages with 5-8 design comps or template pages.
Best used for non-profits, small companies, start-ups, or cost-effective rebrands.
● Full Navigation
● Inside Pages
● Design Comps
● 2-3 Design Revisions
Estimated Timeline 10 Weeks
This is full site with many integrations. 8-10 design comps. 15-25 total pages.
Best used for midsized companies. Will include a CMS for blogs, service, and more.
● Full Navigation
● Inside Pages
● Design Comps
● 2-3 Design Revisions
Estimated Timeline 12 Weeks
This is a full site with many integrations and functions.
12-15 design comps. 25-45 total pages.
Best used for corporate and larger companies. Will include a CMS for blogs, services, full staff, and multiple locations if needed.
● Full Navigation
● Inside Pages
● Design Comps
● 2-3 Design Revisions Estimated Timeline 18 Weeks
Stunning Design. Results-driven. UX.UI.
Our Work
Stunning Design. Results-driven. UX.UI. Our Portfolio
● Here is a link to our full portfolio LINK
Here are some Custom Sites we are proud of:
● Mash Financial (LINK)
● Child Cancer Fund (LINK)
● JB Coxwell (LINK)
● Televoips (LINK)
● Maglio Produce (LINK)
● CSI (LINK)
● Waste Watchers (LINK)
● Beard’s Diamonds (LINK)
● Trevett Homes (LINK)
● River Story (LINK)
● Birdman Filmworks (LINK)
● Scapes of North Florida (LINK)
Our Process
WEBSITE PROCESS
Kick-Off
The project kick-off solidifies the goals and sets expectations to ensure alignment from the beginning.
Design Content Coding QA Launch
Once the design is solidified, we'll provide a content audit of the site.
This will be the roadmap for any content creation and copy that will be ported into the website.
Our QA process methodically takes into account every detail of your website to ensure each page is tested, vetted, and has approved content before launching.
During the design phase, our team will take you through a discovery journey with your brand. We'll provide you with pixel-perfect visual comps of each design.
During this phase, the site will be coded with a team of developers and tested by our internal team.
Your launch will be carefully
coordinated to ensure minimal
interruption to your website
visitors.
Our Process
WEBSITE PROCESS
Planning & Strategy Website Build Customer Review & Testing
• Project Kick Off and Vision • Code Web Page Layouts • Present to Customer
• Code Mobile-Friendly Site • Customer Round of Edits
Design and Branding
• Enter All Content, Images, Photos • Implement, QA• Design Strategy Meeting • Rinse, Repeat
• Fonts, Colors, Images, Branding
Internal Review & Testing
• Approve Site for Go Live• Establish Overall Design Direction • Internal Testing, Review One
• Homepage Design Mockup • Complete Round One Edits
Customer Training
• Inside Page Mockups • Internal Testing, Review Two • Training Session One
• Design CTAs (Calls to Action) • Complete Round Two Edits • Training Session Two
• Design Inside Page Elements • Pre Go-Live Checklist Developer • Phone and email support
• Final Design Approval • Pre Go-Live Checklist PM • 14 days support
Content and Copywriting Search Engine Optimization Go Live
• Content Strategy Meeting • Run SEO Foundations Checklist • Creating Hosting Environment
• Sitemap, Web Pages, Navigation • Setup Google Analytics • Setting Up, Migrating New Site
• Optimize for Page Flow for UX • Tag, Optimize Web Pages • Post Go-Live Checklist Developer
• Minimize Clicks, Page Loads • Post Go-Live Checklist PM
Website Support
Options for Support
1) One-time Project Support: $135/Hour
Provide an estimate upon client request.
Bill for only what hours are used to complete the project..
2) Ongoing Support Agreement: $115/Hour
Provide an estimate upon client request.
Bill for only what hours are used every month.
Hourly rate discount for ongoing work.
3) Monthly Support Retainers: $100/Hour
Set hourly rate each month support for all website work.
This is designed for our medical clients who have more
than one facility or location. This package starts at a
minimum of 5 hours per month.
Website SEO
One-time SEO Technical Road Map
1. Connect to the Google Search Console 2. Full Site-Tagging
a. Titles b. Metadata c. Descriptions d. Tags
i. Homepage ii. Category Pages iii. About
iv. Blog
v. Small Print Pages, Rights, Returns, etc.
3. Alt Text on Images
4. Set-up & Integrate with Analytics Goals 5. Submit Sitemap to Google for Indexing 6. Install Mouseflow Heatmap Integration 7. Product Cross-linking Strategy
8. Install Reviews App
9. Audit for 301 Redirect Pages
Full-service monthly SEO retainers available starting at
$500 a month, with a minimum 6-month contract.
SEO
SEO FOUNDATION WORK
Foundation Search Optimization Search Optimize Each Web Page Google My Business Listing
• Google Search Console • Quality, Unique Content Audit • Claim your Google My Business Listing
• Google Analytics • Unique H1 tag • Get Rid of Duplicate Listings
• Google Analytics Goals • Unique Title tag • Provide the Correct Business Name
• Lead Tracking Form • Unique meta description • Make Sure Your Address is Correct
• Lead Tracking Phone Call • Alternate Text on images • Use Your Local Phone Number
• Redirect www to non-www • Address Optimization • Select the Correct Business Category
• Set www as preferred url in Google • Consistent Name, Address, Phone (NAP) • Make Sure Your Business is Verified
• Business address on every page • Email address or form • List and Update Business Hours
• Redirect all old page urls to new urls • Matches Google my Business • Write a Compelling Description
• Create a sitemap for the domain • Add Photos of Your Products and Premises
• HTTPS Security Certificate Credibility & Social Proof • Audit Reviews for Reputaion Managment
• Testimonials
Set Up Monitoring/Measurement • Detailed text testimonials Social Listings
• Verify site in Google’s Webmaster tools • Scanned handwritten testimonials • Linkedin Company Page
• Review Google Search Console • Reviews • Facebook Business Page
• Review Google Analytics • Google Reviews • Instagram Business Page
• Review Analytics Goals • Other Review Sites (Yelp, Houzz, etc.) • Setup all aspects of each profile
• Setup Mouseflow usability tracking • Leave a Review Page
• Expertise
Mobile Site Optimization • Licenses, Accreditations, etc.
• Responsive design for smartphone audit • Employee Bio Pages - "Meet Our Team"
• Passes Google mobile friendly test
• UX/UI improvement suggestions
• Clearly stated value headline
• Prominent and "click to call"
• Hamburger menu scroll
1. Site Tagging 2. Google Search
Console + Clean Up 3. Claim Listing 4. Site Speed
5. Mobile Optimization 6. Content Strategy