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Dynamism and congruency : A study on the effects of dynamism and congruency on consumer attitude and recall

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Figure

Figure 1. Sportlife product package designs from 1981 till 2011.
Figure 3. Cian et al. (2014), Experiment on the Influence of Congruency between Visual and Verbal Cues on Brand Evaluation
Figure 4. Research Model effects of Dynamism.
Figure 6. Active and Static Silhouette.
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