1. 8:00 AM Regular Meeting

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CITY OF HOLLAND

PRINCIPAL SHOPPING DISTRICT

Regular Board Meeting

Virtual Meeting

February 4, 2021

1. 8:00 AM Regular Meeting

Topic: PSD Regular Board Meeting

Time: Feb 4, 2021 08:00 AM Eastern Time (US and Canada)

Join Zoom Meeting

https://cityofholland.zoom.us/j/93974031828?pwd=amtJaE5EM05jYTlRVTRPamRPQnlNQT09

Meeting ID: 939 7403 1828

Passcode: 043755

I. Call to Order and Roll Call

II. Public Comments

Members of the public in attendance virtually who wish to comment on an item on this

month's agenda or address the Principal Shopping District Board of Directors on another

matter may do so at this time. Each member of the public is limited to five (5) minutes of

the Board's time if in attendance. Comments can also be emailed in advance to

[email protected] to be included in the meeting packet.

III. Consideration of January Board Meeting Minutes

IV. Diversity and Inclusion Initiatives

A. January DEI Meeting Minutes

B. Virtual DEI Day Recap

C. DEI Donor Fund

V. Discussion Items

A. The Big Give

B. Girlfriends Weekend

VI. Action Items

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B. Use of Downtown Right Away Request

C. Downtown Social District

D. Proposed FY22 Budget

VII. Board Items for Review

A. Media Appearances and Press Releases

VIII. Communications from the Board

2. Adjournment

Next Regular Board Meeting: Thursday, March 4 at 8:00 am via Zoom

PLEASE NOTE: The City of Holland will provide necessary services and auxiliary aids, such as signers for the hearing impaired and audiotapes of printed materials, to individuals with disabilities, upon receipt of seven days prior notice. Persons with disabilities requiring auxiliary aids services should contact the City of Holland by writing or calling: Esther Fifelski, Human/Community Relations Director, 270 S River Avenue Holland, MI 49423, phone 616.355.1300. Document(s) available for translation upon request.

La Ciudad de Holland proporcionará servicios necesarios como interpretación, traducción, ayudas auxiliaries, lenguaje de señas, y cintas de audio de materiales impresos para personas con discapacidades. Favor llamar con siete (7) días de anticipación a la Cuidad de Holland, Esther Fifelski, Oficina de Relaciones Humanas para obtener estos servicios 616.355.1322 o por correo electrónico a [email protected].

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PROPOSED MINUTES

Principal Shopping District Board of Directors Regular Meeting • Thursday, January 7

Meeting Held Virtually Over Zoom

PSD Board Members Present: Mark Kuyers (Chair), Shawna Hood (Vice Chair), Nathan Baumann, Steve Farrell Andrew Fris, Jeffrey Genova and Matt VanDyken

PSD Board Members Absent: Matt Klaus

Ex-Officio Board Members Present: Sara DeVries, Raul Garcia, Linda Hart, Milly Hudgins, Caroline Monahan and Patricia Strachan

Ex-Officio Board Members Absent: Gwen Auwerda Staff Present: Kara de Alvare

Item 1 8:00 AM Regular Meeting

I. Call to Order

The Board Chair called the meeting to order at 8:00 am. II. Roll Call

Board Members Kuyers (Chair), Hood (Vice Chair), Baumann, Farrell, Fris, Genova and VanDyken each announced they were present and joining the meeting via teleconference from Holland, Michigan.

Ex-Office Board Members DeVries, Garcia, Hart, Hudgins, Monahan and Strachan each announced they were present and joining the meeting via teleconference from Holland, Michigan.

Staff welcomed new Ex Officio Board members, DeVries from the Herrick District Library and Hudgins from Hope College. DeVries is replacing Jenny White as the Associate Member representative and Hudgins is replacing Jennifer Fellnger as Hope College’s representative.

III. Public Comments

There were no members of the public present on the call and no public comments were received via email. IV. Consideration of December Board Meeting Minutes

Genova motioned that the Board approve the December Board Meeting Minutes as presented. The Board Chair seconded the motion. All Board members present voted in favor and the motion passed.

V. Diversity and Inclusion Initiatives A. DEI Subcommittee Meetings

Staff shared that the DEI Subcommittee will now be meeting regularly on the first Tuesday of each month at 8:00 am over Zoom. Meeting agendas and minutes will be posted on the City’s website using iCompass and meeting

notifications will be sent out over Zoom. Robyn Afrik, the DEI Director for Ottawa County and Esther Fifelski, the Human Relations Coordinator for the City of Holland have both agreed to join the subcommittee to help strengthen our efforts. B. Strategic Planning

Included in the meeting agenda is a link to the DEI Subcommittee’s Strategic Planning Chart, which the subcommittee felt was a necessary first step as we refocus our efforts in the new year and going forward to ensure that everyone feels welcome, invited and engaged in Downtown Holland. In looking at the work ahead, the subcommittee has suggested that the PSD consider contracting with a DEI leader or organization to help us do the work, given our limited staff and the fact that our Board is made up of volunteers. Staff is planning to put a few inquiries out in the coming weeks to several organizations and will likely set aside a budget for this expenditure in the proposed FY22 budget that will be presented next month.

C. Virtual DEI Day

Staff reminded the Board that Downtown Holland’s Virtual DEI Day has been rescheduled for Monday, January 18, which is also Martin Luther King Jr. Day. Included in the meeting packet is the schedule of events that will be taking

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place, including the list of participants. Almost all panelists and most of the interview participants have been confirmed and are excited about engaging in this effort. Staff will begin publicizing the Virtual DEI Day beginning this coming Monday and will be sending out event details and a social media graphic to the Downtown Holland mailing list that day. VI. Discussion Items

A. Board Nomination Update

At the request of the PSD Board, Staff reopened the nomination process for the three open Board seats on January 1 in the hopes of encouraging additional retailers to serve on the Board. Final Board nominations are due by 5:00 pm on Friday, January 15. The Board Nominating committee will need to meet virtually the weekly of January 18 to select a slate that will be presented to the full Board for a vote at their February meeting. We currently have a total of four nominations for the three seats available.

B. Sidewalk Cafe Expansion

Staff shared that at Tuesday’s DDA Board Meeting, the DDA voted to temporarily allow restaurants and retailers to continue to use their adjacent sidewalks and parking spaces for retail and restaurant operations through the summer of 2021 (with a possible extension similar to this past year.) Once the COVID-19 crisis is behind us, the DDA will then decide whether or not to pursue an ordinance change to allow retailers and restaurants to use the space on a more permanent basis. Businesses will be required to complete a new application form for 2021, possibly with a few updated regulations, but the DDA has not finalized that application yet.

C. Social District Interest

A retailer recently asked the DDA and PSD if any consideration has been given to establishing a social district in Downtown Holland that would allow patrons to consume alcoholic beverages outdoors on public property in a

designated area. The DDA and PSD have not received any inquiries from restaurants regarding the possibility, but they wanted to bring it to the Board for consideration. At their meeting Tuesday, the DDA requested that the PSD send a survey out to the membership to gage the membership’s interest in the idea. The DDA also decided that if there is an overwhelming interest from the membership in pursuing a social district, that the PSD should manage and fund the project.

After a brief discussion, the Board agreed that they were in favor of establishing a social district in Downtown Holland, but only if the retailers were in favor of the idea as well. The Board also agreed that the social district would need to encompass all of Downtown Holland to allow all restaurants an equal opportunity to participate. The Board directed staff to send a survey out to the membership to see what the level of interest is among both restaurants and retailers in pursuing a social district.

D. Winter Promotions i. Meltdown Sale

The all-new Meltdown Sale kicks off this Monday, January 11 and continues all week long through Sunday, January 17. The response from the membership has been extremely positive, with 39 shops and restaurants signing up to

participate in the new promotion. The event is being promoted with a targeted paid advertising campaign on Facebook and Instagram, digital advertisements on the Holland Sentinel’s website and through a press release sent to over 100 media representatives. Participating businesses have been encouraged to promote the event on their own social media sites and email newsletters as well, by sharing the social media graphic and the link to the event Facebook page. ii. The Big Give

The Big Give is scheduled for Saturday, February 6 this year. As part of the event, participating merchants will be asked to donate 10% of all in-person and online sales to the local or national non-profit organization of their choice. (This is a decrease from 15% in previous years.) As part of the event, we will also be holding a food drive to benefit Community Action House. Staff met with members of the Community Action House team to yesterday to begin brainstorming ideas for successfully promoting and executing the food drive and the event as a whole. Staff will be sending out the participating business form for The Big Give on Monday and is actively seeking a corporate sponsor to support the event.

iii. Girlfriends Weekend

Plans for this year’s Girlfriends Weekend (March 5 – 7) have been announced and registration will open this Friday, January 8. For a $20 registration fee, attendees with receive a swag bag and a coupon book to participating Downtown Holland businesses. There will be no large-scale group events and no Sunday brunch this year. There will be no fee for businesses to participate in the event and businesses still have the option of offering an in-store activities or classes to attendees if it can be done safely. The Holland Visitors Bureau has generously agreed to be the swag bag sponsor and

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cover the cost of the bags this year and Hops at 84 East has agreed to continue their sponsorship of the coupon book. VII. Board Items for Review

A. January Budget Report

The most up to date FY21 budget is included in the meeting packet. Staff noted that we have received over $3,000 in federal grant money to cover the purchase of the disposable masks and the payroll for a staff member who was not able to work when our entire staff was exposed to COVID back in August. Staff will present a proposed FY22 budget at the February meeting for the Board’s review and consideration.

B. Media Appearances/Press Releases No discussion to report.

VIII. Items Not On Agenda A. MCACA Grant

Staff shared that they will be applying for a $4,000 grant from the Michigan Council for the Arts and Cultural Affairs (MCACA) through the Holland Area Arts Council to support the 2021 Street Performer Series. The final grant application is due Friday, January 15.

IX. Communications from the Board A. Alpenrose Restaurant

The Board Chair expressed his appreciate of Downtown Holland’s support of Alpenrose Restaurant, which closed at the end of last month after 30 years of business. Lumir is hoping another fine dining restauranteur will move into the restaurant space off Central Avenue. They hope to be announcing a plan for the 8th Street portion of the restaurant and the neighboring Sandcastle space in the near future.

Item 2 Adjournment

There being no further business, the meeting concluded at 8:40 am. Next Regular Board Meeting: February 4 at 8:00 am via Zoom

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MEETING MINUTES

Principal Shopping District DEI Subcommittee Regular Meeting • Tuesday, January 5

Meeting Held Virtually Over Zoom

Subcommittee Members Present: Robyn Afrik, Raul Garcia, Jeffrey Genova and Jenny VanVeen Subcommittee Members Absent: Linda Hart, Shawna Hood,Patricia Strachan and Jenny White Staff Present: Kara de Alvare and Esther Fifelski

Public Present: Lyn Raymond (City Council) and Doug Zylstra (Ottawa County)

Item 1 8:00 AM Regular Meeting

I. Call to Order

Staff called the meeting to order at 8:05 am. II. Public Comments

There were two members of the public present on the call, but they indicated they were just there to listen and did not wish to make comments at this time.

III. Discussion Items A. Virtual DEI Day Update

Staff gave an overview of the schedule and speakers for Downtown Holland’s Virtual DEI Day, scheduled for Martin Luther King Jr. Day on Monday, January 18. Most of the panelists have been confirmed and staff is currently waiting to hear back from Jennifer Pascual on the status of the pre-recorded interviews to see if they have been scheduled. B. Strategic Planning

Staff noted that a link to the Strategic Planning chart is included in the online agenda. Staff met with Afrik recently to begin to identify some initial action items that could be taken on as a committee. In the discussion, VanVeen mentioned that she and White recently hired Grounded in Equity to provide DEI training for their staff and that the organization might be helpful in implementing the strategic plan.

The subcommittee agreed that given the all-volunteer Board and the limited number of staff, hiring a contractor to help implement the plan would be good idea and would show the public how committed we are as an organization. Staff will contact Grounded in Equity to see if they would be a good fit for the task and will also discuss setting funds aside for DEI work in the FY22 budget at Thursday’s PSD Board Meeting.

IV. Communications from the Subcommittee A. Human Relations Commission

Fifelski shared that the Human Relations Commission is interested in actively engaging with Downtown Holland businesses again this year and that they are currently making plans for both a live and virtual International Festival again this summer.

Item 2 Adjournment

There being no further business, the meeting concluded at 8:30 am. Next Regular Subcommittee Meeting: February 2 at 8:00 am via Zoom

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2021 The Big Give Budget

Updated January 28, 2021

Revenue Source

Revenue

Notes

LVZ Financial Planning Sponsorship

$

1,000.00

Expense Source

Expenses

Notes

Food Drive Gift Card Prize

$

100.00 Holland Sentinel Advertising

$

1,000.00

Digital Ad Campaign

Joy99 Radio Advertising

$

509.00 February 1 - 6

Poster Printing

$

111.35 Promotion Incentive Donation

$

50.00 Social Media Advertising

$

300.00 2,070.35

$

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2021 Girlfriends Weekend Budget

Updated February 3, 2021

Revenue Source

Revenue

Notes

Registration Fees

$

3,738.30

Holland Visitors Bueau Sponsorship

$

2,500.00

Hops at 84 East Sponsorship

$

500.00 Prettie's Intimate Apparel Sponsorship

$

500.00 Total:

$

7,238.30

Expense Source

Expenses

Notes

Brochure Printing

TBD

Ciustom Hand Sanitizers

$

655.40 Coupon Book Printing

TBD

Custom Masks

$

1,995.00

Custom Swag Bags

$

2,500.00

Poster Printing

$

111.36 Social Media Advertising

$

500.20 West MI Woman Advertising

$

-

$3,665 Value (In-Kind Donation)

Total:

$

5,261.76

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Subject: PSD Board Nominee Slate Announcement

Date:

Friday, January 22, 2021 at 4:59:18 PM Eastern Standard Time

From: Downtown Holland

To:

Kara de Alvare

Attention PSD Members:

The PSD Board Nominating Committee has named the following individuals to the slate of nominees for the PSD Board of Directors with terms beginning March 1, 2021 as follows:

Full Term Ending December 31, 2024 Kevin Knight (Market Zero) Pamela Peterson (Cotton Bay Boutique) Partial Term Ending December 31, 2023

Brian Burch (The TreeHuis)

At their February 4 meeting, the PSD Board will vote to approve the slate as presented above. Per the official nomination procedures, any PSD member in good standing may file a letter of petition to be added to the slate for the PSD Board's consideration no later than Friday, January

29. If you have any questions regarding the slate of nominees or the PSD Board of Directors, please contact PSD Coordinator Kara de Alvare at 616.403.3211 or

[email protected]. Thank you!

Downtown Holland

150 West 8th Street • Holland, MI 49423 www.downtownholland.com • [email protected]

Want to change how you receive these emails? You can update your preferences or unsubscribe from this list

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Subject:

Applica'on - St. Patricks Day

Date:

Wednesday, January 20, 2021 at 11:23:22 AM Eastern Standard Time

From:

UseofCityFacili'es

To:

Bret Groendyke, Tami Glover, Amy Sasamoto, Kara de Alvare

A1achments: image001.jpg

Please review the following applica'on for the use of College Ave between 8

th

and 7

th

St. on March 17, 2021.

Thanks.

Kara Sanchez

Department Assistant │ Holland City Clerk’s Office

270 S River Ave, Holland, MI 49423

[email protected]

│ 616.355.1326

Use of City Facilities - Application

APPLICATION FOR USE OF CITY FACILITIES

Applicant Name

Sophia Leongas

Phone Number

616-820-9238

Email Address

[email protected]

Address

73 East 8th St

City, State and Zip Code

Holland MI 49423

Business or Organiza'on

Name

Curragh Irish Pub

Business or Organiza'on

Address

73 East 8th st

City, State and Zip Code

Holland MI 49423

FEES EFFECTIVE JANUARY 1, 2019

Applica'on Fee

Profit - $100.00

Non-Proﬁt Tax ID

Field not completed.

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Mail or drop off payment at the City Clerk's office. Applicant will be invoiced sepa‐

rately for officers, barricades, and other permits, if required for event.

Event Name

St Patrick's Day

Loca'on Requested

College Ave between 8th and 7th Streets

Date of Event

3/17/2021

Setup Date

3/16/2021

Setup Time

1:00 PM

Event Start and End Time

11:00 AM - 11:45 PM

Add Another Date

Descrip'on and Purpose of

the Event

St Patrick's Day celebration. Due to uncertainty about COVID re‐ strictions for indoor and outdoor service, we would like to put a tent over a portion of College Ave to accommodate additional guests.

Es'mated Number of

Per-sons A]ending

200-300 throughout the day

Will Event Include Use of

the Kollen Park Band Shell?

(only available for

non-proﬁt applicants)

No

Will Event Include a

Pa-rade, Walk, Run, or Use of

Right-of-Way?

Yes

Will Signage be Used?

No

Are You Reques'ng

Ap-proval for Tents or Other

Temporary Structures?

Yes

Number and Size

2 tents, one covering our patio and one on the street

Are You Reques'ng

Ap-proval to Bring in Any

Oth-er Items (Chairs, Tables,

Stage, etc.)?

Yes

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Will You be Reques'ng

Ap-proval for the Sale/Serving

of Alcohol?

Yes

Will You be Serving Food at

Your Event?

Yes

A Certificate of General Liability Insurance, which states, "The City of Holland, its

officers, agents and employees are named as additional insureds. Subrogation

against the City is waived, and its officials agents and employees." must be sub‐

mitted with the application. The minimum amount is $1 million per occurrence and

$2 million aggregate. All parties involved in conducting the event shall also be

named as additional insureds.

Upload Insurance Form

insurance cert city of holland.pdf

Addi'onal Notes:

We don't know what restrictions will be in place for indoor or out‐ door events on March 17th. We hope to be able to add additional space by utilizing the street with a tent or canopy. We will abide by whatever restrictions are in place at that time, including ca‐ pacity, spacing, masks, etc. If restrictions call for it we will limit the numbers of guests at each table and require that they remain at their tables -- no mingling.

Signature

Sophia Leongas

Electronic Signature

I have read the City of Holland’s Use of City Facilities Policy and agree to abide by the terms and conditions in it and in this appli‐ cation.

(Section Break)

PUBLIC SAFETY/POLICE DIVISION INFORMATION:

Certain events may require the need for police officers for crowd and traffic con‐

trol and to ensure all required provisions are met. Security requirements will be

determined by the Holland Public Safety – Police Division which may include hir‐

ing regular or reserve police officers. The criteria established by the Director of

Public Safety must be accepted and followed. The applicant/sponsor will be re‐

quired to pay for the officers for the event. During certain circumstances a deposit

may be required.

Event Name

St Patrick's Day Celebration

Date of Event

3/17/2021

Event Start and End Time

11:00 AM - 11:45 PM

Add Another Date

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Does the Event Include a

Run, Walk, Parade or

Ac'vi-ty Using CiAc'vi-ty Streets,

Side-walks, Parking Area or

Right-of-Way?

No

If Yes, How Many People

Will be Par'cipa'ng?

If Yes, and Using a

Pre-Ap-proved Route, Select Your

Route

To View Pre-Approved

Routes: Click the Link

Pre-Approved Routes

If yes, and Want a Diﬀerent

Route, Upload a Copy of

Your Intended Route.

Options for applicants holding a walk or run that requires Holland Police Reserves

for traffic control:

Choose one of the 5 pre-selected routes around the City. These are all 5K in dis‐

tance, have parks or schools that are on the routes for start and finish lines, and

are the most economical in price. The fee for these pre-selected routes is $36.00

an hour per officer, minimum of 2 hours. If the run or walk occurs on a holiday, the

fee is $54.00 an hour per officer, minimum of 2 hours. For any other route, the fee

is $54.00 an hour per officer, minimum of 2 hours, and if it is on a holiday, the fee

is $81.00 an hour per officer, minimum of 2 hours. For City of Holland Department

events, contact Sgt. Dan Kender for pricing.

[email protected]

616-355-1122.

Will The Event Require

Am-pliﬁed Music or Speech?

Yes

The applicant will be billed by the Public Safety Department for officers and any

and all necessary traffic control devices, including street closed signs, barrels

and/or barricades., This includes the cost of personnel and vehicles for delivering,

posting, and/or picking up such traffic control devices.

All conditions or requirements pertaining to this event will be attached to the ap‐

proved application. If you have any questions regarding the conditions or the re‐

sponsibility of the Public Safety Department, please contact Sgt. Dan Kender,

d.k‐

[email protected]

, 616-355-1122.

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(Section Break)

BROADCASTING / SOUND PERMIT

Section 19-6 of the City Ordinance requires that a broadcasting permit be ob‐

tained for all events that will operate a loud-speaking device for outside events

that occur within the City of Holland.

Event Name

St Partick's Day Celebration

Loca'on of the Event

College Ave between 7th and 8th

Date of Event

3/17/2021

Requested Broadcas'ng

Start and End Time

11:00 AM - 11:45 PM

Add Another Date

Contact Person

Sophia Leongas

Contact Phone Number

616-820-9238

Sponsoring Organiza'on

Curragh Irish Pub

Organiza'on Address

73 East 8th st

City, State and Zip Code

Holland MI 49423

Signature

Sophia Leongas

Electronic Signature

This Section is for Internal Use Only

Approved or Denied - Chief

of Police

-Approved or Denied - City

Manager

-If Denied, Reasons for

De-nial

-Approval is subject to the

following regula'ons in

ac-cordance with Sec'on 19-6

of the City Code:

The Applicant is responsible for providing own microphone, speakers and amplification equipment. The City does NOT pro‐ vide sound equipment., The City Parks Division will turn on elec‐ tricity at a park for an event upon request (616-928-2450). Fee will apply., Permit must be approved by the Chief of Police and the City Manager. , Permit will be issued only for matters of char‐ itable, community, educational, or religious purposes beingheld

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outside of buildings. , Permit will not be issued for more than two (2) hours in any one-half day or permitted after 9:00 p.m.unless approved by the Chief of Police. , Vehicles with sound systems may not operate within 300 feet of a hospital or 300 feet of a school duringschool hours. , The sound equipment must be reg‐ ulated so that it may be heard on the street, but will not create a nuisance.

(Section Break)

CITY EVENT SIGNAGE APPLICATION

Signs may be carried for demonstration purposes; however, if you want to post

signs in a park for a public demonstration, wedding, etc., prior City Council ap‐

proval is required (allow 4-6 weeks).

(Section Break)

RIGHT-OF-WAY PERMIT

(Parades, Runs, Walks, and Other uses of public rights-of-way, including side‐

walks and parking lots) All Parades conducted in the City require a permit, in ac‐

cordance with City Ordinance No. 1393, Sec. 18-20. A Permit will be granted

upon approval by the Chief of Public Safety and the City Clerk, and after payment

of Parade Permit Fee, as established by resolution of City Council. When this ap‐

plication has been approved by the Chief of Public Safety and signed by the City

Clerk, it serves as the permit for the event.

Event Name

St patrick's Day Celebration

Event Date

3/17/2021

Event Start and End Time

11:00 AM - 11:45 PM

Add Another Date

Type of Event

Other

Descrip'on of Event

Enclosed tent over College Ave for people to eat and drink.

Event Will Take Place On

Streets

Name of Organiza'on

Curragh Irish Pub

Person in Charge of Event

Sophia Leongas

Phone Number

616-820-9238

If Using a Pre-Approved

Route, Select Your Route

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If You Are Not Using a

Pre-Approved Route, Please

Upload Your Intended

Route

Signature

Sophia Leongas

Electronic Signature

(Section Break)

USE OF BAND SHELL (KOLLEN PARK) APPLICATION

Use of the Kollen Park Band Shell is limited to City of Holland events or events

co-sponsored by a Department of the City of Holland. Permission to use the

Kollen Park Band Shell may be granted if an applicant demonstrates how a pro‐

posed event promotes the City’s mission and also that of a co-sponsoring City

Department. Upon approval by the co-sponsoring Department Director, the appli‐

cant must submit a signed copy of the Use of Band Shell application along with a

completed Use of City Facilities application to the City Clerk’s office requesting

event approval. The applicant is required to pay the Use of City Facilities applica‐

tion fee as well as any other costs that may be assessed for the event. Use of the

Band Shell includes the Shell only; loud-speaking system, chairs and other equip‐

ment must be supplied by the applicant

City Hall - 2nd Floor, 270 S. River Ave., Holland, MI 49423 or Fax: (616)

355-1490 Attn: City Clerk's Office

Various maps of Holland City and Holland Parks are available on our website.

Use the Miscellaneous City Maps link below to access these. For applicants hold‐

ing a walk, run or parade, you may find the USA Track & Field website link below

helpful to map your route. Start by entering 49423 in the ZIP code box. Print a

copy of your route and submit it with your application. For applicants holding an

event in a park, you may find the Ottawa County website helpful. Use the link be‐

low to find a park and diagram your event set-up. Print a copy of your map and

submit it with your application.

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Reguester

Contact

lnfonnation

BusinessIOrganization:

Curragh Irish Pub

Contact Name:

S0Phia

Le0nQa5

A,,d,ess:

73 East 8th

St

Holland MI

49423

Business Phone:

516'393'634O

Mobile Phone:

616‘82O‘9238

E-ma;|;

sophia@curraghhollandcom

website;

www.curraghholland.com

Event Information

Event Name;

St. Patrick’s Day Celebration

Type

of Event:

Festival

(For Example: Parade, Run/Walk, Concert, Arts/Culture, etc.)

Intended Audience:

Adults,

Families

(For Example: Adults, Teens, Senior Citizens, Families, etc.)

Number of Anticipated Attendees:

200600

‘lhmughout the

dell

Event Date:

3“ 7/2021

Dayof the Week:

Wednesday

Event Start Time:

“am

Event End Time:

11 pm

puma Am Requested:

College Ave between 7th

Stand 8th

St

(Please attach detailed map indicating the area you are requesting to use.)

Are you aNon-Profit Organization, School or Place ofWorship?

D Yes El No

Ifyes, provide your Federal Tax ID: Willthere be alcohol served at the event?

ElYes El No

Are you requesting a closure ofa Downtown Holland sidewalk, street or parking area?

E Yes El No

IfYes, Closure Start Time:

3/16/2021 “am

Closure End Time:

3/18/2021

11 am

(Taking tra?ic,parking, set-up and tear down into consideration.)

Have neighboring residents been made aware ofyour plans forthe event?

El Yes

_El

No

Are you bene?ting nearby businesses andlor the general downtown?

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Detailed Event Information For Closure

Reguests

Only

Please respond to the questions below regarding your request for a closure of the public rightof way in

DowntownHolland. Attach an additional sheet ifnecessary.) Please note that street closures requested

forevents other than parades or runs/walks willnot be granted unless the requestor isa member ofthe PSD.

ingeneral, 8th Street willnot be closed foran extended period of time withthe exception ofevents

organized by the PSD, such as the annual DowntownHolland Sidewalk Sales, or forlong-standingevents liketheTulip Time Festival parades. The speci?c street or parkingarea requested will weigh heavily inthe board's decision to approve or deny the closure request.

Closures

for emergency infrastructure repairs may be initiated bytheTransportation of?ce, inthis event, a

copy of the Traffic ControlOrder willbe sent to the PSD/DDA of?ce.

1.Why is a street or parking closure important to the success of your event?

Due to restrictions onindoor dining, we are requesting additional space so we can sewe More Wests on StPatrick's Day, normally one of our busiest days and one we missed last year. if State mandated restr: - "

the street. We are trying to plan for any contingency. last year

..

u

2. Howwillthe event bene?t Downtown Holland as a whole?

Byencouraging people to come Downtown onaWednesday afternoon and evening

3.Willother Downtown Holland businesses be invited to participate?

Other Downtown restaurants have typicallypromoted St. Patrick’s Day, but we are requesting exclusive use

of the tent and street.

4.When and how willthe event be promoted?

Onour social media platforms and inside ourrestaurant.

5. Willthere be music or other broadcasting? Ifso, please describe.

We may have astage with live music, orwe willbroadcast music inside the tent.

6.Willthere be foodlbeverage service offered at your event? Ifso, please describe.

We willbe sen/ing our pub menu and alcoholic beverages

7.What consideration is being made to Downtown businesses to compensate for the loss of public access or parking?

We could keep the North end ofCollege Ave, from mid—biockto7thSt open for access tothe parking lot and the businesses on that half of College Ave.

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1 Downtown Holland

Social District Survey Results (44 Responses) Business Completing Survey:

• 74 East 8th LLC • Apothecary Gift Shop • Big Lake Brewing • Blu Veranda • Boileau

Communications • Brick + Ivy Market • canterbury cottage • Collective Idea • Colliers International • Courtyard By Marriott • David Plaggemars Inc. • Evolve by Design, Inc. • Frances Jaye • Fris Supply Shop • Gazelle Sports

• Gliks Boutique • GLOBE Design & Vision • Holland Peanut Store • Hops at 84 East • Horizon Bank • Jean Marie’s • Lemonjello's Coffee • Lumir LLC • Making Waves • Market Zero • Mayberry & Co • New Holland Brewing

Company • Next Creative Co. • Our Brewing Co. • Pathfinders Travel

• Peachwave • Salon Cheveux • Skiles Tavern • Spring Sweet • Studio K Clothing Co. • SVB RECKLEY • The Bridge • The Outpost • The Seasoned Home • The Treehuis • Threads on 8th • Tin Ceiling • Tip Toes • Velo City Cycles

What Best Describes Your Business? • Retail – 23

• Restaurant – 7 • Other – 14

If you are a restaurant, would you be interested in participating in the social district? • Yes – 6

• No – 1 (Please note: The restaurant that answered no does not have a liquor license.)

Are you in favor of establishing a social district in Downtown Holland that encompasses the entire PSD district, to allow all bars/restaurants to participate?

• Yes – 42 • No – 2

If you answered no above, are you in favor of establishing a social district in a limited area of Downtown Holland, even if it means that not all bars/restaurants would be able to participate?

• Yes – 0 • No – 2

Would you be in favor of closing off any portion of a street or public parking lot for public seating for patrons? • Yes – 31

• No – 4 • Maybe – 9

Do you approve of PSD funds being used for expenses related to the establishment and management of the social district?

• Yes – 40 • No – 4

Do you have any other comments, questions or concerns you would like to share?

• We prefer to have each establishment to serve their patrons inside or out of their perspective businesses. Keeping things organized and controlled are the best policies. Thank You.

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• I'm not sure I understand the reason for PSD funds needed to manage the social district?

• I would not be in favor of any restrictions that would inhibit the flow of vehicle or pedestrian traffic in and around the district.

• If done correctly, this could create a really fun street environment over the summer. • Great idea, especially in COVID times, but fun other times too.

• Happy to help support local small business however we can. • Holland is set up for and needs this all four seasons ASAP!

• The City of Rockford created a social district in its downtown. It is comprised of a single length of Main Street, the primary road through downtown. The road is always closed, and it is a traffic nightmare!

• I fully support, and have supported in the past, the temporary closure of streets for events and activities related to the PSD and downtown businesses. These include Thursday Street Performers, Sidewalk Sale, Tulip Time, or closing College St. for NHBC's anniversary party. The emphasis is on TEMPORARY. Roads need to be open and viable for the success of our downtown businesses. When Traverse City closed Front St. during the entirety of Summer 2020, it was a nightmare because it limited access to shopping and parking, and created a vacuum of normalcy, which ended up attracting all sorts of new ""mall-rats"" into downtown. Our public parking areas appear to be viable places where we can expand dining, create walking districts for the safe public consumption of food and alcohol and permitting safe distancing.

• This model has proven to be successful in many other cities, including in our West Michigan region. From our first-hand experience in Grand Rapids, the social districts have brought additional revenue not just to the participating businesses, but to all businesses in the zones (there are five zones throughout the downtown area). It is a way to keep people on the street, moving around and window shopping, ultimately bringing foot traffic into all stores in the districts. The process has been easily managed by the participating restaurants and there has been virtually no negative impact. We believe that the restaurant industry will be changed post-pandemic and that consumer behavior will change dramatically - sit-down service may never be the same and we may have long-term seating capacity restrictions, thus forcing people to be outside. By allowing restaurants to take advantage of this new potential, you are allowing us to participate with our guests in an innovative and growth-mindset way, and one in which the whole downtown district can benefit. Additionally, consumers very much enjoy the option to be able to walk around with a beverage. At our Knickerbocker location in Grand Rapids, we have heard many comments that the social zones were the decision point between visiting Grand Rapids versus other places (i.e. Rockford) that do not have social zones. We believe that Holland is the perfect location for this option with the walkability throughout the downtown area, the heated sidewalks, the beautiful environment, and the tourism aspect…it's just one more reason to stay in downtown Holland. We thank you very much for your consideration.

• More public safety personnel should be deployed in the district with a highly visible presence. Highly visible signage (and barriers?) to clarify the boundaries is critical.

• The City of Rockford already has this. I shared that on my personal timeline last month. Some of the comments I received were “I love this idea”, “awesome idea”. Plus, the fact that we have snowmelt would be an added bonus.

• I've had several friends post online about how great of a time they've had in Rockford, who has been doing this same concept. I think it's a great way to bring people downtown and give them a safe say to socialize. • Would be curious about closing off a street/parking to patrons. We’re not for closing 8th street. • Anything that helps restaurants and businesses downtown we support. This seems like an opportunity to

directly help restaurants and indirectly benefit the other businesses downtown by attracting people to the district. Thank you for considering this initiative.

• Love this! Muskegon approved this and it would be very beneficial to our city as well to support as many businesses as possible.

• If executed well, this could be a great draw for Holland. Lots of questions though: Where/how are the common areas would be established. Parks? Closed off sections of street? Portions of sidewalks used for seating? All of 8th Street? I also wonder if while this could bring new folks to Holland, would it simultaneously drive others away? Thinking of families and people who are not looking for a “party” atmosphere. Who would be responsible for policing this? Who is responsible in the event of crowds getting out of hand during large gathering days (when this is allowed again)? My experience with outdoor alcohol consumption in public is vast - growing up near the Nevada State-line I have seen that this activity does not always bring in the most desirable things. How does the city intend to keep things feeling like the quaint downtown that is Holland? Are we as a community looking to become more like Grand Rapids (more of a modern-urban feel)? Does

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this also give retail shops that do not participate in the sale the responsibility of policing the actions of their neighbors (bars/restaurants) who do? Does it increase our liability? I have lots of questions. But, if done right, it could be an excellent draw for Holland. Depending on the execution I could go either way on it.

• My question is will this targeted area be on both ends of 8th? Or just the restaurant saturated area to the east side.

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Principal Shopping District Proposed FY22 Budget REVENUE

Account Number Other Revenue Sources FY21 Amended Budget FY21 Year to Date FY22 Proposed Budget

279-000-490675.0 Diversity, Equity and Inclusion Fund

238-000-420528 Federal Grant $ - $ 3,017.82 $ -238-000-460652.5 GDK Park Rental $ - $ -238-000-480656.0 Investment Income $ 100.00 $ 586.70 $ 1,000.00 238-000-460613.0 Miscellaneous Fees $ - $ 450.00 $ -238-000-4A0672.6 PSD Assessment $ 189,970.42 $ 189,970.42 $ 212,000.00 238-000-490675.PSD PSD Associate Memberships $ 2,160.00 $ 2,648.52 $ 2,600.00 238-000-460647.8S Social Media Advertising $ 100.00 $ - $ 100.00 238-000-490675.0 Sponsorships/Grants $ - $ 18,750.00 $ 25,000.00 Subtotal: $ 192,330.42 $ 215,423.46 $ 240,700.00

Account Number Revenue from Events FY21 Amended Budget FY21 Year to Date FY22 Proposed Budget

238-000-460647.8W Fall Fest Sales $ - $ - $ 500.00 238-000-460639.1 Girlfriends Weekend Merchant Participation Fees $ - $ - $ -238-000460647.8L Girlfriends Weekend Registration Fees $ - $ - $ 30,000.00 238-000-460647.8E Parade of Lights Entry Fee $ - $ - $ 3,000.00 238-000-460647.88 Shop 'Til You Drop Participation Fees $ - $ - $ -238-000-460647.86 Shopping Jam Participation Fees $ - $ - $ -238-000-460647.8B Up On The Rooftops Ticket Sales $ - $ - $ -Subtotal: $ - $ - $ 33,500.00

TOTAL REVENUE $ 192,330.42 $ 215,423.46 $ 274,200.00

EXPENSES

Account Number Organization/Personnel Expenses FY21 Amended Budget FY21 Year to Date FY22 Proposed Budget

238-729-721740.CAP Capital Operating Supplies $ 1,709.00 $ 1,709.00 $ -238-729-730977.0 Capital Outlay (Christmas Tree) $ - $ 12,393.00 $ -238-729-723850.CELL Cell Phone Reimbursement $ 1,000.00 $ 342.00 $ 1,000.00 238-729-723814.C Computer Cost Asset Replacement $ 400.00 $ 200.00 $ 400.00 238-729-723814.1 Computer Costs Operations $ 6,375.00 $ 3,187.50 $ 6,500.00 238-729-722805.4 Credit Card Fees $ 1,500.00 $ 784.86 $ 1,500.00 238-729-723955.53 D-Coffees $ - $ - $ -279-729-723843.3 Diversity, Equity and Inclusion Efforts $ - $ - $ 10,000.00 238-729-723961.0 Dues & Subscriptions $ 5,000.00 $ 3,838.85 $ 5,000.00 238-729-723955.GRN GDK Park Annual Rental Fees $ 4,000.00 $ - $ 4,000.00 238-729-722805.1 Independent Audit (Required by Finance) $ 500.00 $ - $ 500.00 238-729-722804.0 Legal Fees $ 100.00 $ 108.50 $ 100.00 238-729-723955.0 Miscellaneous $ 1,000.00 $ 2,742.08 $ 500.00 238-729-721740.0 Operating Supplies $ 1,000.00 $ 122.81 $ 500.00 238-729-710701.0 Payroll and Benefits (Full and Part Time) $ 137,563.00 $ 65,188.93 $ 147,000.00 238-729-723829.0 Personnel Search $ 100.00 $ - $ 100.00 238-729-723850.0 Phone and Internet Service $ 500.00 $ 167.27 $ 500.00 238-729-721905.0 Photocopies and Printing $ 1,000.00 $ 31.85 $ 500.00 238-729-721730.0 Postage $ 300.00 $ 146.85 $ 300.00 238-729-722801.9016 Social Media $ 100.00 $ - $ 100.00 238-729-723955.STRP Stripe Fees $ 500.00 $ 11.95 $ 300.00 238-729-723860.0 Travel/Conference/Seminars $ 100.00 $ - $ 100.00 238-729-72390.VW Utlility Payment to VenuWorks $ 600.00 $ 300.00 $ 600.00 Subtotal: $ 163,347.00 $ 91,275.45 $ 179,500.00

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Principal Shopping District Proposed FY22 Budget EXPENSES

Account Number Marketing/Events/Promotions Expenses FY21 Amended Budget FY21 Year to Date FY22 Proposed Budget

238-729-723955.Q5 Celebrate and Save! 4th of July Promotions $ 250.00 $ 250.00 $ 100.00 238-729-722809.10 Concerts In The Park $ - $ - $ -238-729-722806.4 Downtown Holland Website Redesign $ 40,000.00 $ - $ -238-729-722801.9017 Fall Advertising and Promotions $ 15,000.00 $ 10,003.38 $ -238-729-723955.QW Fall Fest $ - $ - $ 14,000.00 238-729-723955.QL Girlfriends Weekend $ - $ - $ 30,000.00 238-729-722801.9012 Holiday Advertising and Promotions $ 15,000.00 $ 17,812.72 $ 5,000.00 238-729-723955.QE Holiday Décor $ - $ - $ 5,000.00 238-729-723955.QR Holiday Open House $ - $ - $ 3,000.00 238-729-723955.QN Influencers on 8th $ - $ - $ -238-729-723955.Q7 Live Mannequin Night $ - $ - $ 5,000.00 238-729-722801.9015 Marketing Print Pieces $ 1,500.00 $ 2,000.00 $ 2,000.00 Meltdown Sale $ - $ - $ 1,000.00 238-729-723955.M Miscellaneous Marketing/Events $ 1,000.00 $ 1,000.00 $ 500.00 238-729-723955.QF Parade of Lights $ - $ - $ 3,000.00 238-729-723955.QZ Potential New Event $ - $ - $ -238-729-723955.Q6 Shop 'Til You Drop $ - $ - $ 1,000.00 238-729-723955.Q8 Shopping Jam $ - $ - $ 1,000.00 238-729-723955.QQ Sidewalk Sales $ - $ - $ 5,000.00 238-729-722801.9013 Spring Advertising and Promotions $ 15,000.00 $ - $ -238-729-723955.QC Street Performer Series $ - $ - $ 12,000.00 238-729-722801.9014 Summer Advertising and Promotions $ 15,000.00 $ 6,331.25 $ 5,000.00 238-729-723955.QV The Big Give $ - $ - $ 2,000.00 238-729-723955.Q9 Trick-or-Treating $ - $ - $ 100.00 238-729-723955.QK Up On The Rooftops $ - $ - $

-Subtotal: 102,750.00 $ 37,397.35 94,700.00

TOTAL EXPENSES 266,097.00 $ 128,672.80 274,200.00

FINAL TOTALS FY21 Amended Budget FY21 Year to Date FY22 Proposed Budget

TOTAL EXPENSES $ 266,097.00 $ 128,672.80 $ 274,200.00 TOTAL REVENUE $ 192,330.42 $ 215,423.46 $ 274,200.00 NET REVENUE (FUND BALANCE ADDITION) $ (73,766.58) $ 86,750.66 $ -Fund Balance at End of FY16 $ 27,065.00

Fund Balance at End of FY17 $ 51,330.00 Fund Balance at End of FY18 $ 107,921.74 Fund Balance at End of FY19 $ 112,471.74 Fund Balance at End of FY20 $ 174,754.00 Budgeted Fund Balance at End of FY21 $ 183,116.00 Amended Fund Balance at End of FY21 $ 100,987.42 Proposed Fund Balace at End of FY22 $ 100,987.42

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Items for Principal Shopping District Board Review February 2021

Media Appearances Photograph Request

• Outdoor Winter Market

• West Michigan Tourist Association (Fox 17 News) • Monday, January 11 Photograph Request • Holiday Lights • Wood TV 8 • Monday, January 11 Photograph Request

• Virtual DEI Day

• Grand Rapids Business Journal • Thursday, January 14 TV Appearance (Amy Sasamoto)

• Holiday Lights • Fox 17 News • Saturday, January 16 Photograph Request

• The Big Give • The Lakeshore • Tuesday, January 26 Article Ideas

• Downtown Holland • Shoreline Visitors Guide • Monday, February 1 TV Appearance

• The Big Give • eightWest • Friday, February 5 TV Appearance

• The Big Give • Fox 17 News • Friday, February 5 Press Releases Sent to Media

“Downtown Holland Holiday Lights to Remain Up All Winter Long “• Monday, January 11 “Downtown Holland to Host Virtual DEI Day Event” • Wednesday, January 13

“The Big Give is Back!” • Tuesday, January 26