Why you want to be
OnSomething?
We understand the industry.
We have huge reach and influence.
We can generate business leads for you.
We ARE
OnSomething?
OnSomething? is the alter-ego of Asa Cox, founder of
Generic Pharma 2.0 and marketing mastermind Marc Hill.
OnSomething? is the energy-infused melting pot of ideas
and interesting connections that have resulted from
We don’t really see straight.
Black
is dull too.
We don’t believe the generic industry is boring.
We don’t like it when people tell us they don’t
need to attract more customers.
We get satisfaction from growing businesses, like a flower, but on
stimulants. (We don’t test on animals)
We believe in
educating
first
and
selling
second.
We know how execute a business-to-business
strategy in this industry...
you are reading this, right :)
Teach someone about fish and they will want to
know the fisherman (or something like that)
What’s so special about being
OnSomething?
We understand your business, your products, your services and your clients
(which is a big deal actually)... we also know how to navigate international business
development and come up with transformational ideas. We really do.
We even coined a new phrase for it:
Not just that, we also own a number of unique web platforms, influential
communities and, not to mention, the biggest network in the
ENTIRE WORLD
(of generic pharma).
Tools and Tactics when you are
OnSomething?
OnSomething? has been successful because we’ve learnt how to make the most of
tools and tactics not traditionally employed in the industry:
Establishing and growing influence
Content driven lead generation
Online networking & engagement
Direct to buyer communications
Media partnerships & PR
Educational materials & webinars
Event promotions & sponsorships
How it Works
OnSomething?
We can help your business achieve breakthrough success
with our patent-pending* process:
* Kidding. Although it is very smart, WIPO doesn’t have a category suitable for us.
DiScOvery: What should you be telling people
Planning: How should you be communicating
creaTing: Producing engaging campaigns
engaging: Building relationships with clients
cOnnecTing: Setting up lead generating opportunities
MainTaining: Keeping ahead of the competition
Plan to be on
OnSomething?
We have created some package deals you might like:
1
2
3
annual
PreScriPTiOn
cOMMiTMenT TO greaTneSS
The
influencer
yOur ThOughTS can
generaTe leaDS
Price: $3000-$12,0000/MOnTh Price: $0000-$00,0000/MOnTh Price: $0000-$00,0000/MOnTh
DigiTal
PreSence
Manager
annual
PreScriPTiOn
The foundation
DiScOvery
STEP 1: Clearly define and differentiate your company & brand
• Online presence evaluation • Competency identification • Competitor analysis • Customer segmentation STEP 2: Message development
• What is your unique offering • Clear and memorable message • Message integration potential
$5k fixed fee or free when sign up to annual prescription
The ideas
Planning & STraTegy
STEP 3: Communication planning & development
• Investigate potential engagement channels - Search, Web, Social • Ideas and opportunities for message
• Goals, targets and success criteria
$10k fixed fee or free when sign up to annual prescription
annual PreScriPTiOn
cOMMiTMenT TO greaTneSS
The Magic
creaTing
STEP 4: Design
• Website and marketing materials review • Email templates
• Landing pages
• Presentation/document templates • Redesign where changes identified
Price dependent on work required - cost list available upon request
STEP 5: Content
• Research content of interest to target clients: • Our knowledge!
• Google keywords
• Primary research (telephone, surveys, event visits)
• Secondary research (databases and existing content research)
$2-5k+ depending on research required or part of an annual prescription
annual PreScriPTiOn
cOMMiTMenT TO greaTneSS
The big Stuff
engaging, cOnnecTing
& MainTaining
STEP 6: Content Delivery
• Interactive whitepapers • Magical presentations • Webinars
• Blog posts
• Digital engagement via social tools • News commentary & industry PR • Content integration into industry media STEP 7: Campaign Management
• Maintain the buzz!
• Measure everything using analytics • Adapt and evolve where necessary
if not part of an annual prescription:
STarTer
PrO
enTerPriSe
$2,000/month
$4,000/month
$8,000/month
annual PreScriPTiOn
cOMMiTMenT TO greaTneSS
PackageS STarTer PrO enTerPriSe
The fOunDaTiOn (Pre-cOnTracT) incluDeD incluDeD incluDeD
Discovery
Brand & Website Analysis Starter Project
The iDeaS incluDeD incluDeD incluDeD
Search Marketing Strategy
Web Presence and Social Media Strategy Content Marketing Strategy
1st Quarter Activity Chart Customer Profiler
Quarterly Blog Editorial Calendar GShift Web Presence Dashboard
annual PreScriPTiOn
cOMMiTMenT TO greaTneSS
annual PreScriPTiOn
cOMMiTMenT TO greaTneSS
PackageS STarTer PrO enTerPriSe
The Magic 15 hOurS 20 hOurS 50 hOurS
Website and marketing materials review Redesign where changes identified Research content of interest
The big STuff 15 hOurS 20 hOurS 50 hOurS
Consulting Website Support
On-Page Optimization (SEO) Link Building
Social Media Relations Email Marketing
Social Media Monitoring
Blog Posts 2 per month 4 per month 8 per month Add-On Service Block (5 hours) $1000 $1000 $1000 Premium Content (Words) 1000/month 1000/month
annual PreScriPTiOn
cOMMiTMenT TO greaTneSS
PackageS STarTer PrO enTerPriSe
The big STuff incluDeD incluDeD incluDeD
Dedicated Account Team Communications & Meetings Analytics & Keyword Monitoring Monthly Summary Reports Monthly Scorecards Quarterly Reviews
The
influencer
yOur ThOughTS can
generaTe leaDS
The influencer
The best way to be followed is to be the leader. OnSomething? can help turn your
thoughts into content that will increase your industry credibility and drive quality leads.
The influencer
yOur ThOughTS can generaTe leaDS
lead generation
We create powerful engaging educational content from information you usually give away.
• Interactive whitepapers • Magical presentations • Webinars
influencer neTwOrk:
We also work with our massive media network to integrate your newly formed ‘unique selling points’ into editorial content that will be seen by your clients. You get kudos and high quality traffic driven into a lead generating machine.
Price: $10,000 per topical campaign
Each campaign is built around a ‘challenge’ that your company is best placed to solve. This provides a platform for bloggers, news
outlets and other media to create a story.
create uSPs
We guide you through an self examination and a competitor analysis. Our industry understanding will help uncover your true value and identify multiple engagement ideas.
• What do you want to be known for? • What is unique about your company?
• How do your competitors secure new clients?
Price: $2500 fixed fee
new Pharma Thinkers
We will also turn you into an industry superstar using our very own New Pharma Thinkers community. An online platform that connects you with the big thinkers and decision makers in the industry. It doesn’t get better than that.
Price: $2500 x 1 featured stimulant (article)
DigiTal
PreSence
Manager
Digital Presence Manager
You have the website, you have the content, you have the lead generating tools.
But...you don’t have the time to manage all the digital engagement tools to keep
your network buzzing.
This means you are not getting the traffic or volume of leads you need to make
the return on investment you want.
DigiTal PreSence Manager
be fOunD, everywhere!
you need a dedicated web presence manager
• Regular blog posts
• Social Media management (posts, comments, conversations) • LinkedIn
• Industry communities
• Search Engine Optimation (Google is always changing its algorithm)
Start the
Journey
Asa Cox
asa.cox@genericpharma20.com
T. 1-705-615-1500 ext 501 F. 705-615-1501
Twitter: @generic_pharma @newpharmanews
Head Office
12 Dunlop Street East Barrie, Ontario, Canada Telephone: +1 705 615 1500
Alex Brown
alex.brown@genericpharma20.com
Marc Hill
marc.hill@genericpharma20.com
