ME D I A K IT. livedesignonline.com

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livedesignonline.com

M E D I A K I T

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Business Driven Ad Opportunities

Static Ad, Web Enabled

FEATURES:

• Web enabled and social media links • 1536 pixels wide x 2048 pixels high • PDF of current print ad accepted

Scrolling Multi-Page Ad

FEATURES:

• Multi-pages of smooth vertical scrolling creative

• PDF of current print ads accepted

Video Ad

FEATURES:

• Video cached in the device.

• Can play full screen or embedded on the page • Video file must be provided

Slideshow Ad

FEATURES:

• Place up to 6 photo images

Ad Opportunities

Static Ad, Web Enabled Video Ad

Slideshow Ad

Scrolling 2-3 Multi Page Ad

1x Net Rate

$2,700 $4,495 $4,495 $4,995

3x Net Rate

$2,430 $4,045 $4,045 $4,495

6x Net Rate

$2,295 $3,820 $3,820 $4,245

9x Net Rate

$2,160 $3,595 $3,595 $3,995

12x Net Rate

$1,990 $3,280 $3,280 $3,650

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studiolivedesign.com

1) JPG or hi-res PDF

• Dimensions same as above

• Added functionality can be added by Live Design production team:

Links: Provide URL and preferred location of hot spot for user to tap to activate. (Web page will open over the ad. Ad will appear when user closes the window)

Videos: Contact sales rep for details, if interested

2) HTML5

desired functionality

• Live Design production team will place into app template and export

• Ad dimensions same as above

live design tablet app specs

for advertisers and sponsors

There are several ways to prepare advertisements for Live Design’s new tablet app, depending on the features you wish to

include:

1. JPG or hi-res PDF for traditional art/text-based display ad with only basic functionality, such as links, added by Live Design in production

oach that lets client take full advantage of the software’s capabilities

There is no need to submit multiple versions for portrait and landscape orientations. All ads will automatically

below. Only information in the Safe Zone will be visible at all times.

AD DIMENSIONS* (optimized for iPad Retina size/resolution) Dimensions of screen: 2048 x 1536 pixels

Resolution: 264 dpi

Safe Zone (content always visible in both horizontal and vertical orientations): 1536 x 1536 pixels Visible only in portrait orientation: 1536 x 512 areas both above and below Safe Zone

Visible only in landscape orientation: 512 x 1536 areas both left and right of Safe Zone Full area of template (including all visible areas): 2048 x 2048 pixels

All content of the Live Design app will ultimately be build/exported into InDesign-based templates com-patible with software from a company called Mag+. Mag+ is a plug-in that works within InDesign to attach additional enhanced functionality (HTML, video, audio, scrolling text) to traditional InDesign layouts.

Joanne Zola | Digital Sales Manager joanne.zola@penton.com | (415)-310-2802

If you wish, you may design your ads using these tools directly. The tools are free to download at magplus.com and compatible with InDesign versions 4, 5 or 6. This approach can allow designers to create ads that take full advantage of the software’s capabilities. This includes the programs dual-layer approach, which allows content to scroll over a static background layer, allowing users to scroll hidden text into view. For advertisers, this means the ability to include multiple “pages” worth of content in one advertisement.

Examples of what other companies have done on the tablet using the Mag+ tools are available here: http://www.magplus.com/playlist/ads/ • Download tools from Magplus.com

• Training tutorials, Webinars, examples and other educational tools available for free at magplus.com • Create ad in InDesign using Mag+ template and layering/tagging in Mag+ toolbars

’ “Fast Review” or “Full Review” function ode)

tablet app specs for

advertisers & sponsors

Kim Blaski | Ad Production Coordinator kim.blaski@penton.com | (913) 967-1688

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tablet app dates

& deadlines

January 14

Ad close - 12/13

Materials due - 12/20

Issue Available - 1/29

February 14

Ad close - 1/20

Materials due - 1/27

Issue Available - 2/26

March 14

Ad close - 2/17

Materials due - 2/24

Issue Available - 3/26

April 14

Ad close - 3/14

Materials due - 3/21

Issue Available - 4/30

Joanne Zola | Digital Sales Manager joanne.zola@penton.com (415)-310-2802

Sales

Contact

Ad close 18 business days before launch

Materials are due 12-14 business days before launch

May 14

Ad close - 4/21

Materials due - 4/28

Issue Available - 5/28

June 14

Ad close - 5/19

Materials due - 5/26

Issue Available - 6/25

July 14

Ad close - 6/16

Materials due - 6/23

Issue Available - 7/30

August 14

Ad close - 7/21

Materials due - 7/28

Issue Available - 8/27

September 14

Ad close - 8/18

Materials due - 8/25

Issue Available - 9/24

October 14

Ad close - 9/15

Materials due - 9/22

Issue Available - 10/29

November 14

Ad close - 10/20

Materials due - 10/27

Issue Available - 11/26

December 14

Ad close - 11/17

Materials due - 11/24

Issue Available - 12/31

Tablets are devouring the PC market,

which has long been Microsoft’s playing

ground. About 120 million tablets were

shipped in 2012, nearly seven times as

many as in 2010, when the first Apple

iPad was released, according to Gartner,

a market research company. IDC, another

research company, predicts that sales

of tablets will surpass those of PCs in

the fourth quarter of this year and on an

annual basis in 2015.

— The New York Times, 10/22/13

“

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livedesignonline.com

banner

ad opportunities

LiveDesignOnline.com

Offering you a variety of cost-effective options to build your brand online

With over 180,000 page views and 85,000 unique visitors per month, livedesignonline.com consistently attracts the largest audience in the entertainment technology industry. Take advantage of this power and advertise your brand to build awareness, announce new products, generate leads, and drive traffic from a dedicated group of decision makers who flock to our site to get the latest news, research the latest gear, access industry data, and learn what their peers are up to.

LEADERBOARD BANNER (728x90) $47 CPM

Above the fold top banner position integrated into the site’s horizontal navigation bar.

BOOM BOx ATF (300x250) $40 CPM

Integrated right into the core of the freshest content, this premium position provides impact for larger creative options.

BOOM BOx BTF (300x250) $30 CPM

Integrated right into the core of the freshest content, this below the fold position provides impact for larger creative options.

SUPER BUTTON (180x150) $25 CPM

This space is integrated into the site’s central location and article pages.

MARKETPLACE (125x125) $10 CPM

Cost effective homepage, article pages, and categories advertising

FOOTER (728x90) $15 CPM

Bottom banner position integrated into the site’s footer.

1 ONE STOPS AND ROADBLOCKS (728x90, 300x250, 180x150)

$75 CPM

These allow you to buy all of the advertising real estate available in a targeted section of the website. You’ll “own” the category!

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site skins

and interstitials

Site Skins

Live Design offers its advertisers high impact branding options that will help expand you’re reach. Site skins are 100% Share Of Voice and run of site for 24 hours at $2500 per day. Multiple day purchase discounts apply.

Specs & Accepted Formats:

• Creative should be delivered as a single image, 1240x815.

• The width of the content area on the Live Design site is 780 pixels, so an image that is 1240 pixels wide with an 815 pixel transparent or white center to allow for the site content is needed.

• The height of the image should be 815 pixels.

• Smaller images can be tiled horizontally or vertically in your creative, but the total dimensions should still be 1240x815.

• Lead time: 14 days • Maximum file size: 40K

• Accepted formats: Static jpg or gif files

Interstitials

Interstitials are typically run of site for 24 hours at $2500 per day. Multiple day purchase discounts apply.

Specs & Accepted Formats:

• Interstitial Art specs: 640x480.

• Accepted Formats: Animated Gif, Jpeg, Gif, Flash ver. 8 or higher and Rich Media. Please note that if creative does not meet specifications, we will require a revision to be resent.

• Max File Size: 40 KB • Looping: 3 times • Frames = 4

*Flash ads must come with a back up GIF or JPEG also no larger than 36K and the clickTAG to be inserted should be as follows:

Please note: If you do not code your clickTAG according to the specs below, a revision will be requested. These files MUST be saved as version 10.1 or lower.

As usual, please send your desired clickthrough URL separate from your Flash/SWF file. Standard script ad calls, iframes, internal redirects, Eye Blaster, and motif tags accepted.

Example: Adding a clickTAG to ActionScript 2.0

Create a button on your Flash movie and use getURL() to specify the clickTAG: on (release)

Joanne Zola | Sales Account Rep. (415)-310-2802 | joanne.zola@penton.com {getURL (_level0.clickTAG, “_blank”);}

For additional information of to answer questions:

Katie James at Katie.James@penton.com or 913-967-1825

If you use the example below, change ‘Link_1’ to the instance name of your clickTAG button. Link_1.addEventListener(MouseEvent. MOUSE_UP, function(event: MouseEvent): void {var sURL: String;if ((sURL = root.loaderInfo.parameters.clickTAG)) {navigateToURL(new URLRequest(sURL), “_blank”); }

site

skin

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livedesignonline.com

live design wire

enewsletter ad rates

With 20,000 subscribers, Live Design Wire has become an essential marketing tool for

key industry players to reach today’s industry professionals and communicate with

current and potential customers. Featuring all the important industry news, views,

blogs, videos, and columns, Live Design Wire is an industry must-read every Monday.

Live Design will send open and click-thru rates so that you can monitor the

effective-ness of your campaign on a regular basis. Use Live Design Wire to accomplish multiple

marketing objectives: drive traffic to your website or online catalog, generate leads

fast; create demand for new products, build brand awareness, and more.

ABOVE ThE FOLD BOOM BOx (300x250)

$1,750/MONTh

Full banner and 25 words of text including headline and URL.

ABOVE ThE FOLD BOOM BOx (300x250) $1,500/MONTh

Full banner and 25 words of text including headline and URL.

BELOW ThE FOLD BOOM BOx (300x250)

$800/MONTh

Full banner and 25 words of text including headline and URL.

BELOW ThE FOLD BOOM BOx (300x250) $500/MONTh

Full banner and 25 words of text including headline and URL.

20,000 Subscribers

Commit to three or more months

and get an extra $100 off each month!

Frequency:

Four times per month, every Monday

Sales

Contact

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ABOVE ThE FOLD BOOM BOx (300x250) $1,500/MONTh NET

Full banner and 25 words of text including headline and URL.

BELOW ThE FOLD BOOM BOx (300x250) $800/MONTh NET

Lighting & Staging

18,000 Subscribers

(First and Third Thursday of Each Month)

gear wire

enewsletter ad rates

Gear Wire brings subscribers all the news and reviews on the latest products in the world of entertainment technology. Capitalizing on the huge traffic generated in the Gear section of livedesignonline.com, Gear Wire is broadcast every Thursday and delivers content specific to all the major market segments: Lighting and Staging on the first and third week of the month, Projection on the second, and Sound on the fourth. Each newsletter goes to its targeted demographic. Target your message directly to those people who want to know about the latest gear in their discipline in a most cost-effective way.

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Projection

15,000 Subscribers

(Second Thursday of Each Month)

Sound

14,000 Subscribers

(Fourth Thursday of Each Month)

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livedesignonline.com

tailored and dedicated

e-mail blasts

Target Your Message

With 100% Share Of Voice

The Live Design/LDI franchise has the largest email database in the industry—over 34,000

unique names—so you have the opportunity to reach the widest possible audience.

But just as important, we can filter our list by job title, allowing you to reach only those designers

and technicians you want to target. Not only is it highly effective, it’s also cost-effective.

And most important of all, we also provide open rates and click thru-rates for all of our email

blasts. So you get immediate feedback on the effectiveness of your message.

The U.S. average open rate in Q4 2012 was 19.9%*

Case Study: The eblast featured on the

right, sent out via Live Design’s network,

netted a 26% open rate!

Rates: $100 CPM to the full list of 34,000 names.

*60secondmarketer.com 2012 study

Sales

Contact

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online sessions

Sales

Contact

• Align your brand with Live Design

• Exclusive sponsorships of key recorded session from LDI,

Envision and the Master Classes.

• Sponsored sessions offered at no cost to ALL members

Presenting sponsorship includes:

• Exclusive 100% share of voice

• Exposure to ALL Studio Live Design Members

• 30-second pre-roll video

• Company logo on title screen

• Company name and link in the session description

• 728x90 and 300x250 on the online session pages

• 300x250 on the Studio Live Design membership newsletter

$5,000 for a 6 month run.

Pre-roll video is a short clip that precedes the video a user has chosen to watch.

The duration of pre-roll videos will be 15 seconds in length.

SPECS & ACCEPTABLE FORMATS

• File Format: FLV (Streaming Flash) • Size: 640x360 at 16:9 ratio • Minimum bit rate of 700kbps • Maximum bit rate of 1500 kbps

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livedesignonline.com

Joanne Zola | Digital Sales Manager

joanne.zola@penton.com (415)-310-2802

Sales

Contact

designer showcases

The Designer Showcases allow a designers work to be exposed to

the entire Live Design universe in a stylized, purely visual manor.

What Can It Do For My Brand?

A Designer Showcase sponsorship aligns your brand with

influential designers while allowing you to feature your products

in a highly trafficked online environment.

Add Your Manufacturer Gallery:

• Interspersed throughout the Designer Showcase

• Directly accessible from the left navigation of the Designer

Showcase Landing Page

• Promoted in the Designer Showcase newsletter

• Includes up to 10 pictures and/or videos, each with title

and description

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Studio Live Design

digital sponsorship

opportunities

Digital Premiere Package

180x150 banner ad 3 month campaign (150,000 impressions)

Manufacturer Showcase 3 month campaign

300x250 banners 3rd or 4th position in LD Email newsletter 6 blasts

Full Page Standard Ad (w/online upgrade)

Total Cost: $9,000 (total value: $12,000)

Digital Premiere Plus Package

300x250 banner ad 3 month campaign (150,000 Impressions)

Manufacturer Showcase 3 month campaign

300x250 banners 3rd or 4th position in LD Email newsletter 6 blasts

Custom Email blast to LD/LDI list of 34,000 names 1x

Full Page Enhanced

(with online upgrade, PIF Enhanced, designer profile advanced) 2x

Special VIP Member Event 1x stand alone, shared sponsorship

Total Cost: $18,000 (total value: $21,500)

Sales

Contact

Digital Platinum Package

728x90 leaderboard banner ad 3 month campaign (150,000 impressions)

185x150 Super Button 3 month campaign (150,000 impressions)

Site Skin or Interstitial high impact ad 2 ads

Manufacturer Showcase 3 month campaign

Sessions Sponsorship 1x Exclusive

300x250 banners LD Email newsletter 6x AFT or 12 BTF blasts

Custom Email blast to LD/LDI list of 34,000 names – 1x

Full Page Enhanced

(with online upgrade, PIF Enhanced, designer profile advanced) 3x

Special VIP Member Event 1x Master Class Event

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livedesignonline.com

Every month Live Design will provide in-depth online coverage of a major

theatre, concert, venue, or other related project with stories, photo and

sketch galleries, video, and more. Each project will get its own dedicated

category page, with each story getting its own page as well. And then we

will wrap up the full coverage with an enewsletter blast that goes out to

over 20,000 readers.

First Sponsor, $1,200:

Leaderboard ad for website (728x90)

plus Top Banner for newsletter (350x250)

Second Sponsor, $1,000:

Boombox ad for website (300x250)

plus second banner for newsletter (350x250)

project in focus

Currently Online:

Cirque Du Soleil’s Michael Jackson ONE:

The inner working of the Las Vegas tribute

to the “King of Pop”

In the Archives:

Annie on Broadway

Beyonce’s The Mrs. Carter Tour

Projects are generally chosen by editorial staff, but you are welcome to submit your own projects for consideration.

Sales

Contact

Exclusive Sponsorship, $2,500:

100% share of voice

3 Month

Sponsorship Run

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Own the Story

You’re involved in one of the industry’s biggest projects of the year, and you want the world to know about

it. It’s nice if you happen to get mentioned in a story in a magazine, but the shelf life is so short. And press

releases and print ads simply don’t go far enough. How do you let the world know your participation made

the difference, and how do you keep that message front and center in the minds of your clientele?

Unleash the full power of online and make it work for you by sponsoring a Live Design microsite focusing

exclusively on your big project. Tap into the industry-leading traffic on livedesignonline.com and brand

yourself and your products with that big tour, venue, show or event.

The “Designing U2 360°” microsite gathered over 131,000 page views in a three

month period, and the site’s exclusive sponsor, PRG achieved unprecedented .48%

**click thru rate* on its ad units.**

Each Live Design sponsored microsite features the following:

• Exclusive ownership of every ad unit

• Video content, including interviews and footage of project

• Regularly updated stories written by LD staffers on all components of the project

• Any and all press releases you provide

• Blogs written by your staff, production crew and more

• Photo, plot, and sketch galleries galore

• Weekly updates of new content on Facebook, Twitter, and in the enewsletter

• Minimum commitment of three months

You own the project, now own the story

Sales

Contact

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livedesignonline.com

Live Design eNewsletters

All eNewsletter ad creative is due 5 business days before the start of the campaign, or the first of the month, whichever applies. (includes Rich Media creative) Send to Katie.James@penton.com

online specs

LiveDesignOnline.com

All web site ad creative is due 5 business days before the start of the campaign, or the first of the month, whichever applies. (includes Rich Media creative) Send to Katie James at Katie.James@penton.com

Accepted Formats:

Animated Gif, Jpeg, Gif, Flash ver. 8 or higher and Rich Media.

Please note that if creative does not meet specifications, we will require a revision to be resent.

Art specs are as follows:

• 300x250 • 728x90 • 125x125 • 180x150 • 640x480 (interstitial) • 320x50 (mobile only)

Max File Size: 40 KB

Looping: 3 times

Frames: 4

*Flash ads must come with a back up GIF or JPEG also no larger than 36K and the clickTAG to be inserted should be as follows:

As usual, please send your desired clickthrough URL separate from your Flash/SWF file.

Create a button on your Flash movie and use getURL() to specify the clickTAG: on (release) {getURL (_level0.clickTAG, “_blank”);}

If you use the example below, change ‘Link_1’ to the instance name of your clickTAG button.

Link_1.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void {var sURL: String;if ((sURL = root.loaderInfo. parameters.clickTAG)) {navigateToURL(new URLRequest(sURL), “_blank”); }

*Standard script ad calls, iframes, internal redirects, Eye Blaster, and motif tags accepted.

Accepted Formats:

Animated Gif, Jpeg, or static Gif. Rich media is not accepted for enewsletter placements.

Art specs are as follows:

300x250

Max File Size: 40 KB

Looping: 3 times (GIF)

Frames: 4 (GIF)

Penton Media will accept most third party ad tags. Third party ad tags for eNewsletters must be standard IMG SRC and HREF tags only and must be accompanied by anti-caching documentation.

*Note: Outlook users cannot see animated Gifs, therefore it is our recommendation that the first frame of your animated Gif be a stand-alone or call to action frame.

Sales

Contact

Live Design/LDI Custom eBlasts

eBlast or ePostcard?

• eBlast: typically contains text with no or very limited graphics. If graphics are included, the total files size is 50k

• ePostcard: Maximum of 600 pixels wide by 400 pixels high; 50K limit

Materials:

• Please provide creative in final form.

• A re due a minimum of 7 business days prior to email deployment date.

• Do not use cascading style sheets when creating your file; in-line styling is acceptable.

• Image hosting: If you are hosting the images in your HTML email, please verify that they are linked correctly. If we are hosting the images, please provide the supporting files separately, but be sure to provide HTML file with graphics linked in relative format (i.e. put both the graphic files and HTML file in the same folder and link to the images in your HTML like <img src=”sample.gif” width=”468” height=”60”>.

Be sure to:

• Provide the target urls (included in your HTML) • include a subject line: (i.e. Special Summer Offer)

• Provide the company name, as it is to appear in the “From” field: (i.e. A promotional message from [name of magazine] and Acme Electronics Inc.)

• Provide us with both the test and seed lists

• Provide email suppression file. We purge these names from our list. This is so we comply with the CAN-SPAM Act. If you, the sponsor, do not have an opt-out list and are using a IO other than a Penton IO, it is necessary to sign a 3rd party letter of indemnification. No eBlast or ePostcard can go out without a suppression file or a signed Penton IO or a signed 3rd party letter of indemnification on file