How to Be an Alpha Male

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How to Be an Alpha Male

HOW TO BE AN

ALPHA MALE

Michael Herlache MBA

Doctorate in Business Administration Candidate 2020

Alpha University Publishing

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About the Author:

Michael is a natural when it comes to picking up women. Even at the youngest ages, Michael was comfortable approaching and escalating with girls and always had a girlfriend. By high school, Michael was managing multiple relationships with women from different schools. While an undergraduate, he found himself in a long term relationship and wanted to learn about how to be more dominant in the relationship. Despite having love, he found himself supplicating in the relationship. After becoming alpha, his girl began to chase him and loved him even more for it.

Michael is also a natural when it comes to finance. He is the co-founder of a boutique investment bank at the age of 25 (www.AltQuest.com). AltQuest Group focuses on M&A for middle market businesses with $2M to $100M in enterprise value on the sell side. On the buy side deals may go north of $1bn.

Physically, Michael has been bodybuilding for almost two decades. He focused initially on maintaining a mectomorph body type since he could not gain weight, but as his body changed he now maintains a mesomorph body type and has benched 400 lbs. He believes in the importance of increasing your strength every day.

Academically, Michael got a 3.89 in undergraduate at University of Massachusetts Amherst and earned a scholarship to Texas A&M University for its MBA program.

Michael is happily married to a beautiful and feminine Ukrainian girl, the love of his life. He currently works in M&A in the middle market and is the founder of Alpha University.

Michael spent a year being an assistant for a PUA in Chicago. He was there in field, for bootcamps, & talks. He mastered game and found it most rewarding to build love and game in the context of long term relationships with women.

Michael has been accepted into a Doctoral program for business where he will specialize in finance.

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ALPHA MALE METHODOLOGY:

Chapter 1: Alpha Male Methodology

ALPHA IN PHILOSOPHY:

Chapter 2: High Value Models Chapter 3: What is an Archetype? Chapter 4: Gender Archetypes Chapter 5: Alpha Male vs. Beta Male Chapter 6: Beta Female vs. Alpha Female Chapter 9: Where to Find Beta Females? Chapter 10: The Love Archetype Chapter 11: Behavioral Modeling Chapter 12: The Value Spectrum Chapter 12: Alpha and Beta Model Chapter 13: The Purpose of Life Chapter 14: Principles of Alpha & Beta Chapter 15: Ego

Chapter 16: Reason vs. Bias

Chapter 16: The Natural Organizing of Society

Chapter 17: Protecting the Natural Organizing of Society Chapter 18: The Dominant Narrative

Chapter 19: The Non-Dominant Narrative

Chapter 20: Dealing with Accusations from Beta Males & Alpha Females Chapter 21: Objectivism

Chapter 22: Epistemology, Reason & Philosophy Chapter 23: Biased Philosophies

Chapter 24: Objective Behavior vs Biased Behavior Chapter 25: The Reason Reward Cycle

Chapter 26: Value & Values

Chapter 27: Intellectually Dominant vs. Intellectually Submissive Chapter 28: High Value vs Low Value

Chapter 29: Clarity vs Agreement

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Chapter 32: Protecting Your Girl from Feminism & Moralism Chapter 33: Standards

Chapter 34: Search Costs & Relationship

Chapter 35: What Should a Male Look for in a Girl? Chapter 36: What Should a Girl Look for in a Male? Chapter 37: Bioelectricity & Evolution

Chapter 38: Value & Pleasure Chapter 39: Attraction

Chapter 40: Positive Tension Model Chapter 41: Game

Chapter 42: Game in Relationship Chapter 43: Marriage: The Sex Perpetuity Chapter 44: The Horniness Principle Chapter 45: Assume Horniness

Chapter 46: A Day in the Life of an Alpha Male Chapter 47: The Alpha Code

Chapter 48: The Alpha & Beta Lifestyle Chapter 49: Winning the Game

ALPHA IN FINANCE:

PERPETUITY SCIENCE:

Part I: Perpetuity Methodology

Chapter 50: Perpetuity Methodology

Part II: Standard of Living

Chapter 51: Standard of Living: Perpetuities & Investment

Part III: Perpetuities (Value)

Chapter 52: Perpetuities: Build or Buy

Part IV: Perpetuity Science (Value Creation)

Chapter 53: Business: The Science of the Perpetuity

FOUNDATIONS OF FINANCE: Part V: Tracking Value (Accounting)

Chapter 54: Tracking Value with Accounts

Part VI: Analyzing Value (Finance)

Chapter 55: Analyzing Value with Finance

Part VII: Modeling Value

Chapter 56: Finance with Excel

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How to Be an Alpha Male BUILD-SIDE:

Part VIII: Perpetuity Analysis

Chapter 58: Perpetuity Science Chapter 59: Perpetuity Analysis Chapter 60: Market Analysis Chapter 61: Value Chain Analysis Chapter 62: Gap Analysis

Chapter 63: Product/Platform Analysis

Part IX: Perpetuity Building

Chapter 64: Perpetuity Building

Part X: Perpetuity Management

Chapter 65: Perpetuity Management Chapter 66: Valuation Methodologies Chapter 67: Framing Valuation

Chapter 68: The Market for Perpetuities Chapter 69: Index Building & Analysis Chapter 70: Financial Data Sources

Part XI: How to Become a Billionaire

Chapter 71: How to Build a Unicorn Chapter 72: The Four Habits of Billionaires Chapter 73: Total Theme Monetization Chapter 74: Venture Capital Valuation

SELL-SIDE:

Part XII: Perpetuity Exit

Chapter 75: Investment Banking

Part XIII: The Middle Market

Chapter 76: Middle Market Breakdown

Part XIV: M&A Multiples

Chapter 77: M&A Multiples

Part XV: M&A Origination

Chapter 78: M&A Origination Methodology

Part XVI: Mandate/Target Matching

Chapter 79: Mandate/Target Matching

Part XVII: Deal Structuring

Chapter 80: Deal Structuring

Part XVIII: M&A Process

Chapter 81: M&A Process

Part XIX: Firm Management

Chapter 82: Running the Boutique Investment Bank

Part XX: Deliverables & Coverage

Chapter 83: Investment Banking Deliverables Chapter 84: Coverage

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Chapter 86: Financial Data Sources Chapter 87: Industry or Sector Newsletter Chapter 88: Industry or Sector Report Chapter 89: Rolodex Building

BUY-SIDE:

Part XXI: Buying a Perpetuity

Chapter 90: The Operating Model

Chapter 91: The Financial Buyer aka Private Equity (LBO) Chapter 92: The Strategic Buyer aka Corporation (Merger)

PERSONAL FINANCE: Part XXII: Cost of Living

Chapter 93: Passive Income vs. Expenses Chapter 94: Target Countries

Part XXIII: Education

Chapter 95: Undergraduate Chapter 96: Graduate Chapter 97: Post-Graduate

Part XXIV: Career

Chapter 98: The Value of a Career Chapter 99: Wall Street Career Paths

Part XXV: Portfolio Management

Chapter 100: Own Portfolio Chapter 101: The Market Portfolio Chapter 102: Alternative Investments

Part XXVI: GP/LP Portfolio Management

Chapter 103: Micro Venture Capital

Chapter 104: Lower Middle Market Private Equity

ALPHA IN HEALTH:

Chapter 105: Archetypal Body Types

Chapter 106: Developing an Archetypal Body Type Chapter 107: The Alpha Diet

ALPHA IN LOVE:

Chapter 108: Alpha and Beta in Love Methodology Chapter 109: Positive Tension Methodology Chapter 110: Network to Love Methodology Chapter 111: Relationship Methodology

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NEXT STEPS:

Chapter 111: How to Be an Alpha Male Course Chapter 112: Get Beta Girlfriend/Wife

Chapter 113: Get Investment Banking Internship Chapter 114: Get Mectomorph or Mesomorph Body

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PREFACE:

Seeming vs. Being Alpha

The majority of the alpha male books are concerned with how to seem like you are alpha rather than how to actually be alpha. Thus, they speak about social situations, body language, and framing. This text and Alpha University are concerned primarily with how to be an actual alpha male. Alpha University has created a methodology for doing so. This is the Alpha Male Methodology: Alpha Male Alpha in Philosophy Alpha in Love Alpha in Finance Alpha in Health

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From this methodology, Alpha University has built a body of knowledge which turned into the course, How to Be an Alpha Male. The book, How to Be an Alpha Male, is meant to accompany the course which can be taken online, in the weekend workshop, or in the month-long training.

When asking the question, “How to Be an Alpha Male?”, we are really asking four questions simultaneously:

How to use reason, remain unreactive, and confidently pursue your intentionality in any situation?

How to select, attract, escalate, have sex with, and commit to a beautiful feminine woman?

How to become a millionaire before 40 years old without sacrificing quality of life by building a perpetuity?

How to build an athletic and muscular body for life?

For each question, Alpha University has developed proprietary

methodologies which are the basis for building a capability which is the ultimate answer to the question.

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When the male implements these models in their life on a regular basis and builds the capabilities in philosophy, finance, love and health, they may say that they have become an alpha male.

This book and the course is truly my life’s work, and I hope that you find it as transformative as it has been for myself and countless others. Alpha males add value. The value spectrum is the following: reason philosophy commodity logistics network advocacy consulting/decision frameworks transaction execution engineering manufacturing platform liquidity governance

Beta males do not add value and are focused on taking others value via political (ingroup/outgroup bullying/threats) means.

Regarding Portfolio Management:

the goal is not simply to diversify among asset classes, but concentrate wealth in perpetuities. this is a paradigm shift between diversified gambling on price volatility to principled investing. the principle of investing is to invest only in perpetuities or risk free assets.

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the majority of books/courses claim that man is a social being (where decision making is towards the ends of popularity to the ingroup). thus content is focused on social situations, framing, histrionics.

alpha university is concerned with actuality being alpha. man is a reasoned and loving being.

The alpha male and the beta female are perpetuities that continuously add value. The beta male and alpha female bring zero sum (politics with defined winner and loser) to their interactions.

Reason (value):

Concentrate only on perpetuities and ignore everything else. Philosophy: Objectivism, Alpha & Beta

Finance: Perpetuity Science Health: Alpha workout & diet Love: Alpha & Beta in Love

Bias (defering to ingroup authorities in exchange for 'popularity' to ingroup):

Diversify and spread focus to things other than perpetuities. Philosophy: Progressivism/multiculturalism

Finance: Modern Portfolio Theory Health:

Love: Pickup as a lifestyle. 'Liking' based upon conformity to ingroup; where human's value is based upon 'social' (i.e. utility to the ingroup) rather than reason & love. The regressing of humanity.

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Michael Herlache MBA

Doctor of Business Administration Candidate 2020 Founder of Alpha University

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ALPHA MALE

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Chapter 1:

Alpha Male Methodology

This text and Alpha University are concerned primarily with how to be an actual alpha male. Alpha University has created a methodology for doing so. This is the Alpha Male Methodology:

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From this methodology, Alpha University has built a body of knowledge which turned into the course, How to Be an Alpha Male. The book, How to Be an Alpha Male, is meant to accompany the course which can be taken online, in the weekend workshop, or in the month-long training.

Alpha Male Alpha in Philosophy Alpha in Love Alpha in Finance Alpha in Health

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When asking the question, “How to Be an Alpha Male?”, we are really asking four questions simultaneously:

How to use reason, remain unreactive, and confidently pursue your intentionality in any situation?

How to select, attract, escalate, have sex with, and commit to a beautiful feminine woman?

How to become a millionaire before 40 years old without sacrificing quality of life by building a perpetuity?

How to build an athletic and muscular body for life?

For each question, Alpha University has developed proprietary

methodologies which are the basis for building a capability which is the ultimate answer to the question.

When the male implements these models in their life on a regular basis and builds the capabilities in philosophy, finance, love and health, they may say that they have become an alpha male.

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ALPHA IN PHILOSOPHY

Alpha Male Alpha in Philosophy Alpha in Love Alpha in Finance Alpha in Health

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Chapter 2:

High Value Models

In order to understand how to be an alpha male, one must first

understand value as it relates to the sexes. Namely, what is high value for the male and female and what is low value for the male and female. We use the High Value Model as shown here:

From the High Value Model shown above, a number of key questions arise for the male:

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From the key questions and component questions regarding how to be an alpha male, we can develop an understanding of what defines progress for the male:

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From the High Value Model, a number of key questions arise for the female:

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From the key questions and component questions regarding how to be a beta female, we can develop an understanding of what defines progress for the female:

After understanding what high value for the female is, the male naturally asks, “where can I find beta females?”

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Due to the rise of feminism in the West, we need to identify country by country the level of femininity of the average female which we have done in the Female Value Scale below:

As you can see, the level of feminism in the country has a negative correlation to the level of value of the average female in the country. The higher level of feminism means a lower level of value in the average

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female due to the female adopting more masculine behavior and being less feminine. Feminism is quite an Orwellian word!

After we determine where the beta females are located, one has to understand what the goal with a beta female is. This means asking the question, “what is the ideal relationship?”

Remember, alpha is high value for the male and beta is high value for the female so naturally, the alpha male being with a beta female is the ideal relationship. For alpha male and beta females, this means avoiding relationships with beta males and alpha females:

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True love is the goal of all healthy human beings and is truly the purpose of life. By following the methodologies in this book, we are going to be you there sooner than you think!

In order to obtain true love and the alpha & beta way of life, you are going to need to utilize reasoning. We can apply the High Value Model to reasoning in the following manner:

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As you can see, high value behavior is consistent with reason and low value behavior is derived from bias. From reason we can analyze the system of reasoning known as philosophy. Applying the High Value Model to philosophy yields the following model:

As you can see, the biased driven philosophies include:

Progressivism Feminism Moralism

The philosophies that are consistent with reason include:

Philosophy of Objectivism Philosophy of Alpha & Beta

From philosophy, we can then use the High Value Model to analyze perspectives on individual sovereignty:

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As you can see high value males and females see the individual as being sovereign unto themselves and that their own self-interest is the highest moral purpose of their lives. The biased see the sacrificing of another’s self-interest as a necessary component to advance their agenda. From perspectives on individual sovereignty, we can then analyze views on the nature of true love:

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As you can see, applying reason to true love means that love is self-interest/ego-based and is truly synergistic meaning that the two come together to yield something more than when they were separate. The biased see love as requiring sacrifice which is not consistent with reason and is thus not true love.

The biased see all aspects of life as zero sum meaning that for there to be a winner there has to be a loser. They extend this to imply that the winner therefore is a victimizer and the loser is thus a victim. The biased extend this flawed reasoning to male/female relations (hence feminism), to economics (hence Marxism), and politics (hence Progressivism):

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Chapter 2:

What is an Archetype?

When we discuss high value, we are ultimately learning about what is archetypal for a particular sex. The definition for archetype is:

The original pattern or model from which all things of the same kind are copied or on which they are based; a model or first form; prototype.

An archetype provides an ideal that evolved through time. We can apply archetypes to male/female relationships to understand selection, attraction, escalation, sex & commitment. Namely, there is an archetype for the male and an archetype for the female. Archetypes explain selection, attraction, escalation, sex & commitment.

The archetype for the male is masculinity. We call this archetype alpha. The archetype for the female is femininity. We call this archetype beta. The key to success for a male is to become the male gender archetype, alpha. The key to success for a female is to become the female gender archetype, beta.

Alpha has to do with excellence in philosophy, love, finance & health. Beta has to do with excellence in philosophy, love & health. The rest of this text will thus be broken down into the components of the male archetype alpha. From there we will do a deep dive into each and how they relate to creation of a high value male.

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Chapter 3:

Gender Archetypes

Continuing to extend the concept of the archetype to the sexes, we get gender archetypes. Unfortunately, in the Western world, we have a relatively new phenomena in the past few decades, the fall of gender archetypes. Gender archetypes provide the ideal for both the male and female and provide an initial distinction that guides human behavior. The initial distinctions that are provided by gender archetypes is represented in the Alpha & Beta Model taught at Alpha University. The Alpha & Beta Model states that the gender archetype for the male is alpha (i.e. masculinity) and the gender archetype for the female is beta (i.e. femininity):

The distinctions in the Alpha & Beta Model are foundation and provide the core to developing philosophically.

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The instruction of gender archetypes used to occur at the level of the family, community, and institutions. This no-longer occurs in the West and in fact, we now see the opposite of gender archetypes being reinforced and held out as heroic by university, media, and politicians. The main themes portrayed in the West are the female being alpha portrayed as a hero and the male being beta portrayed as a hero. This conflicts with the Alpha & Beta Behavioral Model taught at Alpha University. The Alpha & Beta Behavioral Model teaches us traditional gender archetypes (alpha for the male and beta for the female) and the love archetype (alpha and beta in love).

Archetypes are important as they indicate a society’s primary philosophy and shapes behavior which translates into culture. As archetypes become neglected, the social fabric of society begins to erode and biased culture fills the void. We see this today with progressivism and feminism in the West:

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This is the leading challenge to Western civilization; the erosion and demonization of our ideals, and it provides an opportunity for men and women to take responsibility for change and to teach ourselves, families, communities and country about gender archetypes. The best way to do this is by using the Alpha & Beta Model:

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Chapter 4:

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Alpha is the gender archetype for the male. Alpha is masculinity. Masculinity is defined by the male’s focus, passion, and intensity in philosophy, love, health, and finance. An alpha male sees his primary role in life as love with a beta (feminine) female as well as the building of a perpetuity.

Alpha is synonymous with high value for the male. The female is

evolutionarily programmed to select, have sex with, build love with, and commit with an alpha male.

Philosophy:

The Alpha Code: The alpha male does not cheat on a beta female but is free to be with other women if the female is not beta. The key is to determine if the female is beta or not. If she is not beta, then the male should simply enjoy sex with her and then spend his time looking for a beta female. When he finds a beta female he should be exclusive with her and enjoy alpha and beta in love.

Advocates and espouses gender archetypes (alpha for the male and beta for the female) and the love archetype

See the individual as being sovereign unto themselves and that their own self-interest is the highest moral purpose of their lives.

Love:

Alpha males look for high value girls rather than just any girl. Alpha males have standards and hold their women to standards.

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Know and advocate that there is no "wrong" or "sin" or “victim” in male/female relations and sex is natural and healthy.

Possesses game (cocky, teasing, sexual): know and implement the positive tension model in the pickup phase and in relationship

True love is his goal

Takes the lead in sexual encounters

Finance:

Strives for good grades and actually cares about learning the material to then become a thought leader in his field

Pursues learning outside of the classroom, reading on his own time Knowledgeable regarding Perpetuity Science and builds/grows/sells/buys perpetuities

Health:

Has or is building a mectomorph or mesomorph body type

Bodybuilds: Workouts that include the major masculine muscle groups including: bench, arms, shrugs, back/lats

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Chapter 5:

What is a Beta Male?

A beta male is the opposite of the gender archetype for the male (i.e. feminine). A beta male is synonymous with low value. Beta males do not possess optionality. Beta males do not see their primary role as love with a beta (feminine) female nor the building of a perpetuity.

Philosophy:

Primary method of influencing others is bias in the form of framing, ingroup/outgroup bullying, censorship and histrionics

Beta males possess a biased philosophy (progressivism or moralism) and model the opposite gender archetype (i.e. femininity)

See all aspects of life as zero sum meaning that for there to be a winner there has to be a loser. They extend this to imply that the winner therefore is a victimizer and the loser is thus a victim. They further

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extend this flawed reasoning to male/female relations (hence feminism), to economics (hence Marxism), and politics (hence Progressivism) Are intellectually submissive has to do with the male or female’s advocacy of the philosophy of bias including progressivism/feminism and moralism. Philosophical submissiveness conveys low value for the male and female.

Advocate that there is no objective reality.

Moralist (the concept of “sin” and non-scientific view of God)

Progressive (hostile to reason, gender archetypes and the love archetype) See the sacrificing of another’s self-interest as a necessary component to advance their agenda.

Love:

See love as requiring sacrifice which is not consistent with reason and is thus not looking for true love.

Has no game and does not want to have game

Relies on the female to take the lead in sexual encounters Pickup as a lifestyle with no standards for women

Sees impregnating a woman as a means to keeping her

Finance:

Does not care about grades or learning the material

Does not know Perpetuity Science or care to build perpetuities Does not attempt to add value

Health:

Does not work out Does not eat healthy

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Chapter 6:

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Beta is the gender archetype for the female. Beta is femininity. Femininity is defined by the female’s focus, and passion in philosophy, love, and health. The beta (feminine) female sees her primary role in life as love with a male.

Beta is synonymous with high value for the female. The male is

evolutionarily programmed to select, have sex with, build love with, and commit with a beta female.

Philosophy:

Applies the philosophy of objectivism and the philosophy of alpha & beta. Feminine women possess reason and behaviorally model their gender's archetype, beta

Understand that women’s rights and feminism are entirely different things. Women’s rights come from nature and are protected by reason. Feminism comes from the philosophy of Marxism and views the world in terms of victimizer/victims especially in male/female relations. To feminists, relationships are zero sum meaning that there is a clearly defined winner and a clearly defined loser. Thus, feminists view true love as something that is not real and ultimately a negative thing for a woman. Advocates and espouses gender archetypes (alpha for the male and beta for the female) and the love archetype

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See the individual as being sovereign unto themselves and that their own self-interest is the highest moral purpose of their lives.

Love:

Prioritizes love over career

Love with the male is her number one priority Passion for pleasing the male

There is no "wrong" or "sin" or “victim” in male/female relations and sex is natural and healthy.

Health:

Works out by running and fitness training

Eats well by not eating sugar and eats low carbs, high protein and low fat Feminine body type with target weight 95 lbs (for shorter girls) to 140 lbs (for taller girls)

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Chapter 7:

What is an Alpha Female?

An alpha female is the opposite of the gender archetype for the female (i.e. masculine). An alpha female is synonymous with low value. The alpha female does not see her main role in life as love with a male.

Philosophy:

Primary method of influencing others is bias in the form of framing, ingroup/outgroup bullying, censorship and histrionics (i.e. victimizing themselves to others)

Alpha females possess a biased philosophy (progressivism/feminism or moralism) and model the opposite gender archetype (i.e. masculinity). See all aspects of life as zero sum meaning that for there to be a winner there has to be a loser. They extend this to imply that the winner therefore is a victimizer and the loser is thus a victim. Furthermore, they extend this flawed reasoning to male/female relations (hence feminism), to economics (hence Marxism), and politics (hence Progressivism).

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Feminism comes from the philosophy of Marxism and views the world in terms of victimizer/victims especially in male/female relations. To them, relationships are zero sum meaning that there is a clearly defined winner and a clearly defined loser. Thus, they view true love as something that is not real and ultimately a negative thing for a woman.

Advocate philosophy of bias including progressivism/feminism and moralism.

Advocate that there is no objective reality.

Feminists are hostile to reason, gender archetypes and the love archetype.

Moralist (the concept of “sin” and non-scientific view of God)

Progressive (hostile to reason, gender archetypes and the love archetype) See the sacrificing of another’s self-interest as a necessary component to advance their agenda.

Love:

Prioritizes career over love

Love with the male is not her number one priority Unwilling to please the male

See love as requiring sacrifice and is thus not want or believe in true love

Health:

Does not attempt to work out or care to Does not eat well or care to

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Chapter 8:

Where to Find Beta Females?

As a male, you are looking for high value rather than just any female. So the natural question becomes, “where are the beta females?”

Due to the rise of feminism in the West, women in the West nolonger see their primary role in life as love with a male. Since the alpha male sees his primary role in life as love with a beta (feminine) female, this is a major problem. Thus, we need to identify country by country the level of femininity of the average female which we have done in the Female Value Scale below:

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As you can see, the level of feminism in the country has a negative correlation to the level of value of the average female in the country. The higher level of feminism means a lower level of value in the average female due to the female adopting more masculine behavior and being less feminine (not seeing her primary role in life as love with a male). Feminism, being both masculiphobic and feminiphobic, is quite an Orwellian word!

Ultimately we find beta females in countries that have cultures that reinforce gender archetypes (i.e. objective cultures). Some of these countries are: Ukraine Russia Poland Czech Republic Japan China India

We can see the culture based upon what the country's media, education, and politicians portray as heroic (ideals). In the West, the female being alpha and the male being portrayed as beta is held out as heroic. Beta females will not be found here. Women prioritize career over love in the West. The cultures in the West (progressivism & feminism) are in fact

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hostile to gender archetypes. Just ask your average Western woman what she thinks about gender archetypes.

So here is the main question you have to ask yourself regarding your love life:

Would you like to spend your time picking up low value women that do not love men (PUA in the West) or having a lifetime of true love with a high value woman (Alpha University)?

Herein lies the difference between Alpha University and other pickup literature (PUA). Alpha University focuses on selecting high value women instead of low value women. Other pickup literature assumes that all women have equal value. They do not make the distinction between alpha and beta females. Feminism is synonymous with low value for the female as it advocates the woman being alpha. Due to feminism in the West, low value women even think that they are high value.

You can also observe the effects of feminism in the spike in the divorce rate in the USA to 50% of marriages. The rise in feminism coincides with the rise in the divorce rate. Beta females do not get divorced as love with the male is her number one

priority. Men with beta females experience this love and stay in love. If you are interested in staying in love and being married, selecting a beta female is going to be key.

Having sex with low value women can be fun, but I suggest that you raise your standards. Having sex and love with a beta female is much more rewarding than simply pursuing endless same night lays with low value women. I would know, I have successfully done both and I can tell you that waking up next to your true love is priceless. I tell my wife every day that she is my treasure and I truly feel, believe, and know it.

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Chapter 9:

The Love Archetype

After we determine where the beta females are located, one has to understand what the goal with a beta female is. This means asking the question, “what is the ideal relationship?”

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Chapter 10:

Behavioral Modeling

So what do with do with the High Value Model and the Alpha & Beta Model?

We behaviorally model our own gender’s archetype!

In order to become successful, we model other successful people's behavior. The best practice of behavior for a gender is called an archetype. Gender archetypes are thus the ultimate guide for those pursuing success. The Alpha and Beta behavioral model is a gender archetype model allowing both the male and female to identify successful behavior and eliminate low value behavior.

Behavioral models allow us to model successful behavior and obtain love and significance. Modeling your gender archetype is ultimately the decision to become successful in life. Alpha is success for the male. Beta is success for the female.

The Alpha and Beta behavioral model also allows us to identify low value behavior; namely the male being beta and the female being alpha. We are to use the Alpha and Beta model and apply it to any situation. The key question to ask is:

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Or regarding a mate:

“Is she being beta or alpha with her behavior?”

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Chapter 11:

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So what do with do with the High Value Model and the Alpha & Beta Model?

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Chapter 11:

Alpha and Beta Model

The core model that we are going to refer to when behaviorally modeling our gender archetype is the Alpha & Beta Model:

The alpha and beta behavioral model guides the male and female in determining what behavior is ideal and what behavior is not ideal. Alpha (i.e. masculinity) is ideal behavior for the male. Beta (i.e. femininity) is ideal behavior for the female.

Alpha for the male (sex drive). The male should be striving towards alpha. Alpha maximizes bioelectricity (i.e. pleasure) in the male.

Beta for the female (love drive). The female should be striving towards beta. Beta maximizes bioelectricity (i.e. pleasure in the female.

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Chapter 12:

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When the alpha male and beta female are together, this yields true love:

An alpha male and a beta female in love is the love archetype. This archetype is what we should be striving towards. The love archetype maximizes bioelectricity (i.e. pleasure) in both the male and female. Alpha and beta in love will bring you more happiness than any amount of money. It truly is the purpose of life.

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Chapter 13:

Principles of Alpha & Beta

From the High Value Model and Alpha & Beta Model, certain principles emerge. One can have principles without being a moralist/religious. The following are the principles that form the foundation for the alpha and beta philosophy:

The Principle of the Gender Archetype:

The male and the female should strive to be their gender archetype The male should be alpha (i.e. masculine) and the female should be beta (i.e. feminine)

The Principle of the Love Archetype:

Both the male and the female should strive toward the love archetype The love archetype is monogamy between an alpha male and a beta female

Being monogamous with a beta female is alpha

The Principle of Providing:

The male should provide for the female in finance and the female should provide for the male in love.

The male should build a perpetuity in order to do so.

The Principle of Bioelectricity Maximization:

The male and female should strive to maximize bioelectricity rather than money.

Bioelectricity for the male is maximized with health, love, and finance (i.e. perpetuity + meaningful work)

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The male and female should have sex, cuddle, and commit daily. True love is the ultimate goal of both the alpha male and the beta female.

The Principle of Perpetuity:

The male should build or buy one perpetuity in life and use this to pay for expenses (i.e. passive income)

The Principle of Health:

The male and female should workout daily

The male doing bodybuilding (and running when a mesomorph or endomorph)

The female doing cardio

The male should build and maintain an alpha body type The female should build and maintain a beta body type

The Principle of Style:

The male should wear business casual or business formal or be wearing fitness clothing

The female should wear feminine clothing (i.e. dresses, skirts) or be wearing fitness clothing

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How to Be an Alpha Male The Principle of Focus:

That which you focus on you invest in and receive returns from The male should focus on philosophy, health, love, and finance The female should focus on philosophy, health and love

The Principle of Culture:

Each person carries with them culture

Culture consistent with the High Value Model and Alpha & Beta Model is known as an objective culture

Culture not consistent with the High Value Model and the Alpha & Beta Model is known as a biased culture

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Chapter 14:

Ego

Ego is the highest moral purpose of one’s life. The larger the ego, the more attractive the male. Alpha is the male ego. Alpha is associated with the sex drive and value drive. Beta is the female ego. Beta is associated with the love drive and beauty drive.

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Chapter 14:

Reason vs. Bias

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Chapter 15:

The Natural Organizing of

Society

From the different egos of the male (alpha) and female (beta), there comes the natural organizing of society. The natural organizing of society is that high value males (i.e. alphas) have sex with high value girls (i.e. betas) and the high value males (i.e. alphas) build/buy perpetuities to support the high value girls. This is the Alpha & Beta way of life that emerges from the Alpha & Beta philosophy.

There is no victim in the natural organizing of society. There are those that simply have less value and those that have high value. It is upon those with low value to do the work (behavioral modeling) to increase their value.

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Chapter 16:

Protecting the Natural

Organizing of Society

Instead of working to raise their value, the beta males and alpha females sought to change the definition of what is valuable by attacking gender archetypes, reason, and attempting to change the natural organizing of society. The beta males and alpha females even created their own philosophies including progressivism and feminism.

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Chapter 17:

The Dominant Narrative

The dominant narrative is the high value males having sex with high value females, building perpetuities, working out, and being reasoned. This is the Alpha & Beta way of life. This way of life is under attack from the biased, including moralists/religious and progressives that seek to do away with the natural organizing of society (i.e. capitalism).

There is no victim in the natural organizing of society. There are those that simply have less value (beta males and alpha females) and those that have high value (alpha males and beta females). It is upon those with low value to do the work (behavioral modeling) to increase their value. The beta males and alpha females decided that instead of becoming high value by becoming objective, behavioral modeling and building

perpetuities, they would organize to change the natural organizing of society to reward beta males and alpha females. This is what has happened in the West to corporate America, education, politics.

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Chapter 18:

The Non-Dominant Narrative

The non-dominant narrative claims that there is a “victim” in the natural organizing of society (beta males and alpha females) and that this justifies changing the natural organizing of society via soft and hard coercion. The non-dominant narrative is now propagated in

progressive/feminist and moralist families, education, media, corporate America, and politics.

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Chapter 19:

Dealing with Accusations from

Beta Males & Alpha Females

Since there are so many of them, one is bound to run into low value people (i.e. beta males and alpha females). Since they are hostile to reason especially when applied to the sexes, these beta males and alpha females will often make accusations against alpha males and beta females.

Alphas know how to remain unreactive, tease the frame, and continue with the dominant narrative.

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Chapter 20:

Objectivism

1. Objective reality – nature, to be commanded must be obeyed.

Wishing won’t make it so.

2. Reason – objectivity rather than bias

3. Self-interest – man is an end in himself. Man’s own happiness is

the highest moral pursuit.

4. Capitalism – value trading without coercion.

Philosophy and human nature:

Metaphysics – nature of the universe as a whole, pertaining to existence What is the essence of human nature?

The objective view of man is living being with an objective identity with reason as the means of survival. Things are not given to him automatically by reality. He can obtain value only by his own action (by production). What is the nature of reality?

Reality exists outside of consciousness.

What is man’s nature and means of human knowledge (epistemology) To survive, man must use reason by integrating conceptual knowledge with material from the senses.

Life requires the achievement of values which requires actions, which requires productivity, which requires conceptual knowledge, which requires reason.

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The biased try to rewrite the nature of man to be biased (ex.

“collective”, “altruistic”). From there they created a set of values in line with this frame.

Actions achieve value. He needs knowledge to determine which actions yield the most value.

Reason – the faculty that integrates conceptual knowledge and the material provided by the senses.

Values flow from the nature of man. Ethics – values to guide human choices Politics – role of government

Aesthetics – proper standards of art 20% production of food in society

80% other productivity towards advancement. The role of the creators and innovators

Life expectancy is higher in countries with objective cultures and lower in countries with biased cultures

Reason is an attribute of the individual. There is no collective mind. The biased claim that there is collective thinking or a collective mind hence their emphasis on consensus. Thought is not collective.

No work is done collectively. It is under the guidance of a single man’s thoughts.

Man is an entity.

The biased (ex. Collectivists) are wrong metaphysically. Collective is a frame.

The only kind of thought which exists is individual thought. The private process of thought.

The biased frame that there is another type of thought. A metaphysics not consistent with reality.

Integrating sensory data to conceptual knowledge. Man is autonomous and rational.

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Man’s means of knowledge. Reason is the means of man’s acquisition of knowledge.

God is a word for the infrastructure of reality (ie. Dark matter) What is capitalism?

The social system proper for man consistent with man’s nature: Rational faculty (reason) to gain conceptual knowledge then to apply concepts to material from the senses in real time. Reason is an individual mind, not a collective mind/brain.

Action required to sustain human life is intellectual.

Production is the application of reason to the problem of survival. The struggle:

Biased vs The Objective

Man’s survival requires that those who think be free of the interference of those who don’t. Freedom is the fundamental requirement of man’s mind. The rational mind does not work under compulsion. It does not

subordinate its grasp of reality. It does not sacrifice its knowledge of the truth. A mind cannot be forced. A gun is not an argument.

The social recognition of man’s rational nature is the concept of

individual rights. “Rights” are a moral principle defining and sanctioning a man’s freedom of action in a social context.

1. Right to life

2. Right to property

3. Right to be objective without fear of punishment

What is a social system?

A social system is a set of moral, political, and economic principles embodied in a society’s laws, institutions, and government which determine the relationships, the terms of association among the men living in a geographical area.

Key questions:

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2. Does a social system ban physical force from human

relationships?

3. Is man a sovereign individual or is he the property of the tribe

(state, society, collective)?

4. Is man free?

Capitalism is the only system that answers yes.

Capitalism is a social system based on the recognition of individual rights including property rights, in which all property is privately owned. In a capitalist society; no man or group may initiate physical force or the threat of force against others. Political correctness is the threat of force against the objective.

The only function of government is to protect man’s rights; protecting him from physical force.

Government is the means of placing the retaliatory use of force under objective control.

In a capitalist society, all human relationships are voluntary. Men deal with one another only by reason, discussion, persuasion, and contractual agreement.

Private property protects and implements the right to disagree. Capitalism keeps the road open to the creative mind.

Moral justification of capitalism:

Only system consistent with man’s rational nature, its ruling principle is justice, protects man’s survival.

“common good” and “public interest” are frames that has served as the foundation for all tyrannies.

There is no such entity as the “tribe” or the “public”; they are only a number of individual men.

Good and value pertain only to an individual living organism. Schools of thought on the nature of the Good:

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2. Subjective/relative – good bears no relation to facts of reality.

Good is created by man’s consciousness

3. Objective – good is an evaluation of the facts of reality by man’s

consciousness according to a rational standard of value. Good is an aspect of reality in relation to man.

The moralist and subjective/relative theories make it possible for man to believe that the good is independent of man’s mind and can only be achieved by physical force. The moralist and subjective/relative theories have created Stalin, Hitler, and Lenin.

When Good is arbitrary/subjective. Force becomes the only way of dealing with one another.

Reason: the only means of communication. Objective reality; the only common reference.

Objective theory of values incompatible with rule by force.

Capitalism is only system based implicitly on objective theory of values. The Good is objective; attempt to achieve the good by force is a contradiction. The good is in objective reality and to be discovered by man’s mind.

Man’s capacity to value. To recognize the good.

Values cannot exist (be valued) outside of the full context of a man’s life, needs, goals, and knowledge.

The recognition of individual rights implies the good is not an abstraction or a supernatural dimension.

The good is a value pertaining to reality, to the earth, to the lives of individual human beings.

Men are not interchangeable.

Values are not determined by fiat or majority rule.

You have no social duty. Your own life is your own responsibility. The only thing that a capitalist system requires is that which nature requires; rationality.

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Chapter 21:

Epistemology, Reason &

Philosophy

Objectivism is the philosophy consistent with metaphysics. What then is man’s nature and means of human knowledge (epistemology)?

Man’s epistemology is rooted in his ability to reason. Reason is his sole means of forming concepts and interpreting the material from his senses. Reason applies to all and everything. Nothing supersedes reason including God, the state, or victims. No-one/nothing is exempt from reason.

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Chapter 22:

Biased Philosophies

Philosophies not consistent with reason and metaphysics are known as biased. The leading biased philosophies in the West are:

Progressivism Feminism Moralism

It is important for the male to develop philosophy consistent with reason and metaphysics.

Biased Philosophies: Progressivism/Feminism:

Progressivism advocates behavior (i.e. advocates the girl becoming more alpha and the male becoming more beta). Progressives portray the female being alpha as heroic and the male being beta as heroic. You can look at how media, universities, and politicians portray beta males as heroic. A culture’s heroes convey its ideals. The progressive schema is also hostile to the value schema and sees a system designed around value (i.e. the maximization of pleasure) as “unfair”.

Moralism:

Moralism is another biased philosophy as it is not consistent with the reason and metaphysics in that the moralist advocates “sin” and a personal God that enforces morality. As we know, there is no “sin” in nature. We also know from science that God is the infrastructure that allows the multiverse to exist (dark matter).

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Chapter 23:

Reasoned Behavior vs. Biased

Behavior

There is such a thing as objective behavior and biased behavior. Objective behavior is consistent with reason, the philosophy of objectivism, and the philosophy of alpha & beta. Biased behavior is not.

A male should be a heterosexual that is an engineer in some capacity building perpetuities, being reasoned, having sex with a beta female, and working out. Objective behavior for the male is called alpha.

A female should be a heterosexual female that is feminine and loving, reasoned, pleasing her man, and working out. Objective behavior for the female is called beta.

Biased behavior for the male is called beta. Biased behavior for the female is called alpha.

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Chapter 24:

The Reason Reward Cycle

The reality (i.e. the metaphysics of the universe) rewards reason and reasoned behavior. The philosophy consistent with metaphysics is known as objectivism. Philosophy of objectivism and behavior consistent with this is known as objective behavior. Objective behavior receives objectively positive outcomes. Objectively positive outcomes create objective happiness.

Reason is consistent with metaphysics. Behavior consistent with reason is objective behavior.

Objectivism provides us the standard.

Reason Reasoned Philosophy Reasoned Communication & Behavior Reasoned Rewards

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Chapter 25:

Value & Values

Values are objective and are consistent with reason.

Using reason, we identify which phenomena has high value and that which has low value. Related to the sexes, that which has value in the first place are individuals aligned with their gender’s archetype. Other phenomena that has value includes the love archetype, perpetuities, and the natural organizing of society/objective culture.

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Chapter 26:

Intellectually Dominant vs

Intellectually Submissive

In addition to being dominant in finance, love, and health, an alpha male is dominant philosophically (i.e. objective). That is what we cover in the Alpha Philosophy portion of this text and the How to Be an Alpha Male course.

Dominant philosophically has to do with the male or female’s knowledge and application of the philosophy of objectivism and the philosophy of alpha & beta. Girls can be knowledgeable philosophically and still be beta. Alpha males teach their girls to be knowledgeable philosophically in order to protect them from progressivism/feminism and moralism. Being intellectually submissive has to do with the male or female’s advocacy of the philosophy of bias including progressivism/feminism and moralism. Philosophical submissiveness conveys low value for the male and female. These individuals would include the beta male and the alpha female. Another tell regarding those that are non-dominant

intellectually/philosophically are those that advocate that there is no objective reality.

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Chapter 27:

High Value vs Low Value

The objective truth is that some people have higher value and some people have lower value. Those with higher value are reasoned and model their gender’s archetype. Those with lower value are biased and do not. Those with the lowest value model the opposite sex's gender archetype. A female does not get more value by being alpha, she gets more value by being beta. A male does not get more value by being beta, he gets more value by being alpha.

Society naturally organizes around high value. Progressives/feminists and moralists call this unfair. High value males (alpha) get sex from high value females (beta). High value males build perpetuities (career is a

perpetuity) and use them to support high value females. This social system is called Capitalism. There is nothing unfair about this. It is only low value males (beta) and low value females (alpha) that are unwilling to be reasoned and model their gender's archetype that complain about this. Alphas do not associate with low value people.

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Chapter 28:

Clarity vs Agreement

Remember that alphas do not display certainty seeking behavior and are comfortable operating in a context of tension. A wise Jewish man once said, “seek clarity rather than agreement”. Alphas seek clarity rather than agreement with people. So when you disagree with someone, that is ok. You would rather be clear than to try to supplicate to agreement with them. They will respect you more and you will respect yourself more for clarity than simply agreeing with them trying to seek certainty.

When someone does not agree with you regarding the Alpha & Beta model, you do not have to convince them. Simply explain that, “A wise man once said seek clarity rather than agreement”. It is better to clearly understand each other’s position. Most times, those that disagree with gender archetypes and the Alpha & Beta model are those that have their identities tied to a purely subjective view of the world. They do not want to live in a world with an objective reality and actually assess their own level of value, let alone do the work to become high value. This purely subjective view of the world can be viewed as a rationalization as a result of cognitive dissonance driven by one’s realization that they are low value.

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Chapter 29:

Reasoned Culture vs Biased

Culture

Objective cultures both advocate and espouse reason, the gender archetypes and the love archetype. Objective cultures exist in the East (ex. Eastern Europe, South Asia, East Asia). Biased cultures are hostile to reason, gender archetypes and the love archetype. Biased cultures exist is the West (ex. USA and Western Europe). Biased cultures portray the woman being alpha as heroic (i.e. high value) and the male being beta as heroic (i.e. high value).

As you will observe in the Culture Model on the following page, philosophy drives behavior which in turn drives culture. When you put in bias as an input you get biased behavior (process) and ultimately a biased culture (output). Biased culture is characterized by zero sum meaning that life is seen as transactional with winners and losers in every transaction and thus a victimizer and victim in every interaction including male/female relationships. As such, true love is not seen as the goal and is even viewed as not existing. This sort of culture is not conducive to value creation and actually will destroy value.

A reasoned/objective culture is characterized as being synergistic where relationships translate into additional value being created which are more than the sum of the parts including male/female relations. True love is seen as the goal and is strived for by all. This culture is conducive to value creation.

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Chapter 30:

Femininity vs Feminism

Girls need to understand that women’s rights and feminism are entirely different things. Women’s rights come from nature and are protected by reason. Feminism comes from the philosophy of Marxism and views the world in terms of victimizer/victims especially in male/female relations. To them, relationships are zero sum meaning that there is a clearly defined winner and a clearly defined loser. Thus, they view true love as something that is not real and ultimately a negative thing for a woman.

Feminine women possess reason and behaviorally model their gender's archetype, beta (in line with the Alpha and Beta behavioral model). Feminists are biased and behaviorally model the opposite sex's gender archetype (the opposite of the Alpha and Beta behavioral model).

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Girls that behaviorally model the opposite sex are unattractive to males (especially alpha males).

Feminists are hostile to reason, gender archetypes and the love archetype. It is important to qualify the female to determine if she is a feminist (i.e. alpha female). You can simply ask her, “Does she consider herself a feminist?” or “Does she consider herself a feminine woman?”. After these questions you can even explain to her the Alpha and Beta model and then see her reaction. If she gets offended, then you are dealing with an alpha female (i.e. low value). If she does not get offended and says that this makes sense, then there is a higher chance that she is a beta female (i.e. high value). With these questions, you are trying to find out whether she is a beta female or an alpha female. Once again, beta females are high value and alpha females are low value.

Alpha males look for high value girls rather than just any girl. Alpha males

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Chapter 31:

Protecting Your Girl from

Feminism & Moralism

It is important for males to educate their women philosophically to avoid bias. The bias that the male should warn his woman about is known as progressivism, feminism and moralism. Teach your woman reasoning skills and help her identify what bias looks like (help her to make the distinction). There is no "wrong" or "sin" or “victim” in male/female relations and sex is natural and healthy. Women love sex and want sex all the time, just like men.

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Chapter 32:

Standards

Pickup either assumes that all girls are equally valuable and has no standards or claims that their value is entirely determined by their looks. PUAs typically refer to attractive females as HB and a number as if her looks entirely determine her value. This is simply not the truth. Girls that are beta (i.e. feminine) have high value. Girls that are alpha (i.e. masculine) have low value despite how physically attractive they are. If you find yourself settling for sex with low value women (i.e. alpha females), I suggest that you raise your standards.

Before you get in field, it is crucial to get your intentions and standards defined.

Males should look for high value (i.e. beta) females and stay away from low value (i.e. alpha) females.

In the USA and Western Europe (i.e. the West), we have a biased culture that is hostile to reason, gender archetypes and the love archetype. Biased cultures portray women being alpha as heroic (i.e. high value) and men being beta as heroic (i.e. high value).

So what do we do as a male in the West?

Make the effort to find high value women globally in the East. In the East, reason, gender archetypes and the love archetype are alive and well. We must utilize the internet and social networks to connect with these beta females and build a real relationship. It will be lasting.

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Chapter 33:

Relationship & Search Costs

When you are in a relationship or married to a beta female, you have more time to build perpetuities and to work out which would otherwise be spent trying to find sex (relationship eliminates search costs) if you were simply pursuing pickup. Marriage to a beta female entirely eliminates search costs.

The benefits of variety that come with pickup do not outweigh the costs associated with search costs, especially for those living in a country with a biased (feminist) culture. When you live in a country with a feminist culture, search costs almost become infinite within the geography of the country. One must search in different countries in order to find a beta female.

For men living in countries with objective cultures, search costs are extremely low and pickup becomes more viable. However, relationship with a beta female is the preferred route as there are benefits that are not available to those just pursuing pickup such as being in love, cuddling, working out together, enjoying meals together, listening to music

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Chapter 34:

What Should a Male Look for in

a Girl?

Beta (i.e. femininity)!

Possesses reason and alpha & beta philosophy:

Advocates and espouses gender archetypes (alpha for the male and beta for the female) and the love archetype

Avoid those with bias including those with a:

Moralist/religious (the concept of “sin” and non-scientific view of God) Progressive schema (hostile to reason, gender archetypes and the love archetype)

Prioritizes love (i.e. a relationship with a male) over career. Love with the male is her primary focus.

Feminine body type with height 5’0” to 5’9” and weight 95 lbs to 130 lbs. Enjoys wearing feminine clothing such as dresses and skirts.

How to Be an Alpha Male

HOW TO BE AN

ALPHA MALE

Michael Herlache MBA

Doctorate in Business Administration Candidate 2020

Alpha University Publishing

About the Author:

TABLE OF CONTENTS

ALPHA MALE METHODOLOGY:

ALPHA IN PHILOSOPHY:

ALPHA IN FINANCE:

ALPHA IN HEALTH:

ALPHA IN LOVE:

NEXT STEPS:

PREFACE:

Seeming vs. Being Alpha

ALPHA MALE

Chapter 1:

Alpha Male Methodology

ALPHA IN PHILOSOPHY

Chapter 2:

High Value Models

Chapter 2:

What is an Archetype?

Chapter 3:

Gender Archetypes

Chapter 4:

Chapter 5:

What is a Beta Male?

Chapter 6:

Chapter 7:

What is an Alpha Female?

Chapter 8:

Where to Find Beta Females?

Chapter 9:

The Love Archetype

Chapter 10:

Behavioral Modeling

Chapter 11:

Chapter 11:

Alpha and Beta Model

Chapter 12:

Chapter 13:

Principles of Alpha & Beta

Chapter 14:

Ego

Chapter 14:

Reason vs. Bias

Chapter 15:

The Natural Organizing of

Society

Chapter 16:

Protecting the Natural

Organizing of Society

Chapter 17:

The Dominant Narrative

Chapter 18:

The Non-Dominant Narrative

Chapter 19:

Dealing with Accusations from

Beta Males & Alpha Females

Chapter 20:

Objectivism

Chapter 21:

Epistemology, Reason &

Philosophy

Chapter 22:

Biased Philosophies

Chapter 23:

Reasoned Behavior vs. Biased

Behavior

Chapter 24:

The Reason Reward Cycle

Chapter 25:

Value & Values

Chapter 26:

Intellectually Dominant vs

Intellectually Submissive

Chapter 27:

High Value vs Low Value