Åbo Akademi School of Business
Department of Business Administration INTERNATIONAL MARKETING
305120 Intercultural Marketing Management 5 sp
Lecturer: Professor Jan-Åke Törnroos, contact Johanna Juslin Period: Autumn II
Starts: 27.10
Weeks: Monday 13-15, Wednesday 15-17, Hanken III Level: Advanced
Aims: The aim of the course is to deepen the knowledge about cultural factors in international marketing. Contents include understanding culture and communication and analysing the influence of culture on market segmentation, strategy, negotiation and marketing planning. Expatriate management is also included.
Content: Lectures in cross-cultural management and marketing. Written reports as well as oral presentation and discussion during seminars are included. Guestlectures.
Form of assessment: Written exam and assignments (paper and presentation) Literature:
Usunier, J-C., Marketing Across Cultures
Second ed., Prentice Hall, Hemel Hempstead 1996 Articles related to the topic chosen by the instructor
305041 International Business: a European perspective
The course has a new name, in the course catalogue: European Business and Markets
10 sp
Lecturer: Monica Nyholm Period: Autumn I-II
Starts: 11.9 10-12, Hanken I COMPULSORY!! Level: Intermediate
Aim: During the course Europe is studied from the perspective of its being the most important market for Finnish companies. The European business environment is studied with particular focus on factors affecting marketing and investment. Analysis of similarities and dissimilarities between countries and regions are included as well as internationalisation strategies used by the companies on European markets. Content:
Economic and political environment Trade and FDI
Industry analysis Cultural differences
Distribution on European Markets Business services
Tourism
Computer based self-studies with deadlines for assignments each week and three compulsory study meetings.
Form of assessment: Assignments, papers and presentation Registration required one week before the course starts Literature:
Phil Harris and Frank McDonalald: European Business and marketing
Buckley, Peter J. & Ghauri, Pervez N. (Eds.): The Internationalization of the Firm. A Reader
Articles and material related to the topic chosen by the instructor
305131 International marketing in Business Networks
The course has a new name, in the course catalogue: Business Marketing
5 sp
Lecturer: professor Jan-Åke Törnroos Period: Autumn I
Starts: 16.9
Weeks: 38-42, Tuesday 10-12, Thursday 13-15 Hanken V Level: Advanced
Aims:
The objective of the course is to augment the students’ knowledge about industrial marketing in the international marketplace. Theories concerning the characteristics of business-to-business marketing, business negotiations as well as business market competition and planning are examined. Special emphasis is put on business
Content: Lectures and assignments consisting of writing and orally presenting reports
based on collected info and written exam Literature:
Part A: 1. Bridgewater Sue and Colin Egan: International Marketing Relationships Palgrave, London 2001
2. Anderson J. C. & J. Narus: Business Market Management. Understanding, Creating and Delivering Value
Prentice Hall Inc., New Jersey, 1999
3. Articles related to the topic chosen by the instructor
305132 Supply Chain Management 5 sp
Lecturer: Monica Nyholm Period: Spring I and II Level: Advanced Aims:
The aims of the course are to provide students with an understanding of the
integration within the supply chain and management of logistical activities. Logistics outsourcing as well as the formation of alliances in business logistics are included. Content:
Supply chain management Outsourcing
Alliances Cases Literature:
Christopher, Martin and Helen Peck: Marketing logistics
Gourdin, Kent N:
Global logistics management : a competitive advantage for the new millennium Dam Jespersen, Birgit & Skjott-Larsen Tage:
Supply Chain Management
Articles and material related to the topic chosen by the instructor
10 sp
Lecturer: Malin Brännback Period: Autumn II, Spring III-IV
Compulsory introduction: 24.11 10-12, Hanken VI Weeks:3-7, 9-12 Tuesdays 8-12 Hanken V
Level: Advanced Aims:
This course deals with product and service innovations. The goal is to present an innovation and a plan to commercialize this innovation. After taking the course the students can analyse the markets for potential innovations.
Contents: Lectures, Guest Lectures, Individual and Team assignments, presentations
Form of assessment: Written individual and group assignments, analysis of guest lectures, opponent reports on articles and course literature.
Literature:
Moore, Geoffrey A :
Inside the tornado: marketing strategies from Silicon Valley’s cutting edge Jolly Vijay K:
Commercializing new technologies. Getting from Mind to Market Articles related to the topic chosen by the instructor
305090 Business Ethics 5 sp
Level: intermediate
Aim: The course covers the basics of business ethics through academic literature and cases. It stimulates the students to discussing ethical issues on the basis of literature, a film and current events. Essential elements are learning to identify ethics issues in business; internally in the company as well as externally in business'
relationship to society. Various ways of solving ethical dilemmas and managing ethics issues are covered. Finally, the goal is to learn to identify ethical dilemmas in business. Key topics are the impact of globalization on ethics, managing business ethics, classical ethics theories, global value differences, marketing of ethics and ethics reporting, international initiatives towards ethics auditing and global ethics. Content:
Lectures, assignments, class discussions based on read articles, individual project presentation and opposition of other projects
Literature: Articles and material related to the topic chosen by the instructor
305150 Management of Industrial Brands 5 sp
Level: advanced
Requirement: previous studies in brand management
