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Does Religious Commitment Matter in the Relationship Between Brand Personality and Purchase Intention on Halal Brand? Evidence from Consumers in Indonesia

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Academic year: 2020

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Figure

Figure 1. Conceptual Framework Source: Adapted from Borzooei and Asgari (2013, 2014)
Table 2. Reliability test Composite reliability
Table 6. Summary of Direct Effect, Indirect Effect, Total Effect Direct Indirect

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