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(1)

Transforming Industries

with Data & Analytics

Chris Howard FBCS CITP

Technical Lead, Big Data & Analytics IBM Executive IT Specialist

(2)
(3)

people-centric

Engagement

Data

for

competitive advantage

Cloud

enables new

business models

We are making a

new future

for our clients, our industry and our company

Alone, each of these has immense potential.

(4)

And we are helping our clients

on their

journey to transformation

Strategic approach

to drive every decision,

fuel every interaction,

power every process

A tool for competitive advantage

A path to better decision mak

ing

A way to turn customers into loyalists

A refreshed growth track

(5)

Create new

business models

(CEO)

Optimize operations;

counter fraud & threats

(COO)

Attract,

grow, retain

customers

(CMO)

Transform

management

processes

(CFO)

Manage

risk

(CRO)

Improve

IT economics

(CIO, CDO)

Big Data

&

Analytics

Big Data & Analytics

(6)

Our ability to address the required Big Data & Analytics architecture

Information Integration & Governance

Systems Security

On premise, Cloud, As a service Storage New/Enhanced Applications All Data What action should I take? Decision management Landing, Exploration and Archive data zone EDW and data mart zone Operational data zone

Real-time Data Processing & Analytics happening? What is

Discovery and exploration

Why did it happen? Reporting and analysis What could happen? Predictive analytics and modeling Deep Analytics

data zone What did I learn, what’s best?

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And our unique ability to address the onslaught of

fast data

Information Integration & Governance

Systems Security

On premise, Cloud, As a service Storage New/Enhanced Applications All Data What action should I take? Decision management Landing, Exploration and Archive data zone EDW and data mart zone Operational data zone

Real-time Data Processing & Analytics happening? What is

Discovery and exploration

Why did it happen? Reporting and analysis What could happen? Predictive analytics and modeling Deep Analytics

data zone What did I learn, what’s best? Cognitive What action should I take? Decision management

Real-time Data Processing & Analytics

Sense every data point and event in the internet of things

Accumulate and correlate sophisticated non-obvious

events, spanning people, process, time and location

Run predictive analytics, rules and policies, so you can

optimize the outcome

Apply these smarts in real time continuously at massive

scale Accumulate and correlate

sophisticated non-obvious events, spanning people, process, time and location

Systems Security

On premise, Cloud, As a service Storage

Context-aware

Predictive and rules-driven

Continuous real-time at massive scale

Context-aware

Predictive and rules-driven

Continuous real-time at massive scale

Real-time

Actionable Insight

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Largest transhipment hub

in the world

40M containers in / out every

year

Applications

Aggregate geospatial event data

to measure change over time

Track container ships to detect

potentially fraudulent activities?

Quantify how moving things

hangout (dwell) so as to discover

things that often hangout

together

Use historical hangouts to

Detect suspicious activities (e.g.,

drug/human trafficking)

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Innovations in technology and business design continue to fuel the

growth opportunities of Big Data & Analytics.

BigData is about leveraging all data (volume, variety, velocity, veracity) to unlock business and customer

insights. NEW IT ECONOMICS NEW SOURCES OF DATA NEW BUYERS, NEW USERS, NEW WAYS OF

WORKING NEW ACTIONABLE

INSIGHTS

Advanced Analytics - from predictive to prescriptive to cognitive - to vastly improve decision making in real-time with context.

Expanded Opportunities in core, adjacent, and transformational new markets are driven by new buyers, new users and new ways of working.

More affordable and accessible infrastructure options with an

abundance of network bandwidth are lowering adoption barriers.

Digitization of everything and growth of content

Syndicated data sources

Instrumentation, Internet of Things

Digital disruption transforming industries

Key Market Drivers

Cloud & Open Source

In-memory computing

Solid-state drives / Flash memory

Accelerating device growth / compute capacity

Real-time contextual insight with action

Enhanced 360 degree view of everything

Industry domain focus

Increasing LOB purchasing influence

Consumable solutions for business users

Emerging skill classes (e.g. data scientists, domain experts, Chief Data Officers)

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New and shifting roles drive individualized capabilities and services

Line of business IT

Era of IT

Analyst / Data Scientist

Developer/ Composer Data Developer

Business user

Era of Business

Business Composer 3rd Party

Composer

Era of Consumer

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Big Data & Analytics disruption is occurring due to increased data

consumption by knowledge workers and the demand for agility and

speed by Line of Business.

Focus is on …

• Data awareness and empowerment to

drive new applications

• Extra “lift” and insight from combining

new data sources

• Economic conditions and regulations

forcing the need for faster and more precise insights

• Analytics creating competitive advantage

Focus is on …

 “Sources of Data” versus “Uses of Data”  Challenged by LOB selecting technologies

 Complexity of additional new infrastructure and

cost to manage driven by cloud and mobile

 Compliance with data privacy, security and

governance policies with new data and infrastructure

 Quality and risk of Big Data projects

Line of Business

IT

Accuracy

&

Security

Value

&

Speed

IT Information Worker

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These shifts drive the foundation for transformation

 Select few  IT managed

 Reflecting the business  What & why?

 Within the four walls  Command/control  Discrete activities  Configured

 A conscious thought  Tactical necessity

Expanding to

From

 Empowered many

 Business led

 Driving the business  What could & should?  The world around us  Sense/respond

 Embedded everywhere

 Composed

 In everything we do  Strategic advantage

(13)

Fueling the Transformation - Four Strategic Areas

Fuel the way

people work

Realize the full value of data

Speed innovation

Transform

Adoption with Cloud Continuously

Curate Information

Deepen Business Relevance Redefine the Experience

accelerate time to value, refine and provision,

shop for data

solutions by role and industry, context,

expertise engaging and obvious,

collaborative and automated, novice to expert

cloud, mobile, open source, composable services

Drive business process innovation

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1

Redefine the experience

engaging and obvious – collaborative and automated –

novice to expert

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Deepen business relevance

2

Data Enrichment and Managed Service Providers

Operations & Supply Chain

COO, CSCO

Finance, Risk, & Fraud CFO, CRO Interactive Experience CMO, CSO Change & Workforce CHRO

Aerospace and Defense

Automotive Banking

Chemicals & Petroleum

Communications Consumer Products

Education Electronics

Energy & Utilities

Financial Markets Government Healthcare Industrial Products Insurance Life Sciences Media & Entertainment

Retail Transportation

Analytics Infused

Real-time Strategic Iterative

Social

Innovative Cloud Mobile

Industry Use Cases

Technology & Data

CIO, CDO, CSIO

solutions by role and industry – context – expertise

Drive business process innovation to achieve

better outcomes, faster

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Continuously curate information

3

accelerate time to value – provision and curate – shop for data

Realize the full value of data to create unfair competitive advantage

All Data All Analytics

Cognitive Prescriptive Predictive Diagnostic Descriptive

DATA REFINERY

COMPANY A

DATA RESERVOIR ACQUIRE

catalog data

MANAGE multiple data

reservoirs

CONSUME refinery services ENTRUST

quality, privacy and security

(17)

Transform adoption with Cloud

4

Cloud – mobile – open source – composable services

Speed innovation and execution to enable

the business to evolve faster

Software as a Service Platform

as a Service

Public, Private and Hybrid Developer Information

Worker

Business User

Common Experience

IBM Bluemix™ “BlueInsight” Portfolio of Solutions

Business Process as a Service

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Transforming Industries and Professions with Data

Fuel the way

people work

Realize the full value of data

Transform

Adoption with Cloud Continuously

Curate Information

Deepen Business Relevance Redefine the Experience

accelerate time to value, refine and provision,

shop for data

solutions by role and industry, context,

expertise engaging and obvious,

collaborative and automated, novice to expert

cloud, mobile, open source, composable services

Drive business process innovation

(19)

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