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Mastering Marketing. Get Your Super-Duper Marketing Resource Pack

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(1)

Get Your Super-Duper Email Marketing Resource Pack

http://bit.ly/yayemail

(2)

Get Your Super-Duper Email Marketing Resource Pack

http://bit.ly/yayemail

Welcome

Kathy Ennis

Let’s Get Your Business Working

Email: kathy@kathyennis.co.uk

FB:

/KathyEnnisYourBrandIsYou

TW:

@kathyennis

Questions after the session?

(3)

Get Your Super-Duper Email Marketing Resource Pack

http://bit.ly/yayemail

What is email marketing?

Delivering

professional

email communications...

to an

interested

audience...

containing

information the

recipient finds

valuable

...

that looks great

(4)

Get Your Super-Duper Email Marketing Resource Pack

http://bit.ly/yayemail

(5)

Get Your Super-Duper Email Marketing Resource Pack

http://bit.ly/yayemail

?

Because it works everywhere

(6)

Get Your Super-Duper Email Marketing Resource Pack

http://bit.ly/yayemail

People read it

Email is reliable

Email works

88%

regularly check email on their smartphones (more

than social media or videos)

91%

of people check their email daily

Email gets delivered

90+%

of the time; (Facebook posts reach

just

2%

of fans)

Email marketing has

3x the conversion

rate as social media

For every £1 spent on email marketing, there is

a

£38 average ROI

Source/s: Litmus; Direct Marketing Association; Pew Research Center, 2015; Forrester Research, 2014; Forbes.com; Direct Marketing

Association

(7)

Get Your Super-Duper Email Marketing Resource Pack

http://bit.ly/yayemail

Write for your audience, not you!

38

%

32

%

Unsubscribe if it’s boring

Send it to spam if it’s irrelevant

(8)

Get Your Super-Duper Email Marketing Resource Pack

http://bit.ly/yayemail

Repurpose everything

(9)

Get Your Super-Duper Email Marketing Resource Pack

http://bit.ly/yayemail

Subject Line

Compelling to take action, less than 50 characters Pre-header Text

Shows particularly well on mobile devices and acts as a content teaser Permission Reminder

Remind people who you are and why they are receiving something from you. Its good practice to remind them and to give them the opportunity to unsubscribe

Social Share Buttons

These allow people receiving your emails to share them on their own social networks Banner

Put your logo on the left and something useful on the right (such as your contact details). Your logo should be a clickable link with a call to action to visit your site behind it

Headline

Short and punchy. This is different from your subject line and should give them a reason to read on Hero Image

The image should be eye-catching and neatly cropped in. you can layer some text on top to provide more emphasis. Don’t forget to make the image a clickable link and include a description / ALT text

Personal Greeting First name only

Personal Note

This is from you. Why are you writing? What are you sharing? What do you want them to do right now? Write as if you are speaking to your favourite customer.

Call to Action Button

This is your call to action. Embed a link. Signature and Contact Details

If you can, use a handwritten signature (or something that looks handwritten). Follow that with your name, email address and phone/Twitter/Facebook etc. Include a P.S. to your main Call to Action.

Headshot

Crop in close and make sure you are smiling! Article Heading One

Article Text One

Good uses for this space are: event listing, special offer, blog/article excerpt, staff profile, customer testimonial/success, product/service info etc.

Article Image One Same rules for the hero

image – crop, link, call to action Call to Action Link

Article Heading Two Article Text Two

Good uses for this space are: event listing, special offer, blog/article excerpt, staff profile, customer testimonial/success, product/service info etc.

Article Image Two Same rules for the hero

image – crop, link, call to action Call to Action Link

Footer

physical address, website URL, social links

This example is available in

the Super-Duper Email

Marketing Resource Pack

The ‘ideal’

email layout

(10)

Get Your Super-Duper Email Marketing Resource Pack

http://bit.ly/yayemail

Choose the

right template

for

your message and

design for

mobile

Use your

brand colors

Include the

name

your contacts

recognise you by (avoid acronyms)

in the ‘from name’ text

Subject line

: keep below 50

characters (this one is 8 words, 35

characters)

Pre-header text:

use this to give

more, relevant information

Use the

social share bar

Place your

logo left or center

,

never on the right

(11)

Get Your Super-Duper Email Marketing Resource Pack

http://bit.ly/yayemail

Include an eye-catching

image

and don’t

forget to make the image a clickable link

Make it a personal message by including

a

first name greeting

Keep it

short and simple

. Write as if you

are speaking to your favourite customer

Include a

call to action

and keep it above

the scroll line

Include a headshot. This will make it

more personal

Include a

signature

as well as your email

address and phone/Twitter/Facebook

etc.

(12)

Get Your Super-Duper Email Marketing Resource Pack

http://bit.ly/yayemail

Including

other sections

will give you

the opportunity to: list events,

highlight special offers, provide a

testimonial, include a blog/article

excerpt, list new products/services

etc.

These areas also need

images

and

call to action

links

(13)

Get Your Super-Duper Email Marketing Resource Pack

http://bit.ly/yayemail

A simple checklist

1. Choose a

mobile-friendly

, single column template

2. Your brand must be consistent

everywhere

- colour,

images, words

3. Make sure they

recognise

the sender - “Who sent it?”

4. Include a

compelling

subject line – “Is it worth reading?”

5. Back up the subject line with

more information

in the

pre-header text

6. Provide

easy-share options

– “Can I send this to my

friends?”

7. Keep your main

call to action

above the scroll line

8. Have fewer than

3 Images

(not including your headshot)

9. Keep the

text to a minimum

, fewer than 20 lines of text

is sufficient

10. No more than 3-5 links in the entire email

11. Make sure all your

images are clickable links

with

descriptive ALT tags

(14)

Get Your Super-Duper Email Marketing Resource Pack

http://bit.ly/yayemail

Just for you …

Get Your Super-Duper Email

Marketing Resource Pack

Access Some Super

FREE

Resources to Boost Your

Marketing

Simply complete a very short,

friendly form to access some super

FREE

resources that will give your

business a boost at whatever stage

of your business journey.

Use this link:

http://bit.ly/yayemail

The Small Business Bootcamp

Learn how to build a marketing

strategy that creates customers

that

LOVE

your business and keep

coming back.

Tickets are currently £67.00 but

use this discount code -

SBB49

-and you can get yours for

£49.50.

Use this link:

(15)

Get Your Super-Duper Email Marketing Resource Pack

http://bit.ly/yayemail

Thank You

Kathy Ennis

Let’s Get Your Business Working

Email: kathy@kathyennis.co.uk

FB:

/KathyEnnisYourBrandIsYou

TW:

@kathyennis

How can I help you?

References

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