Get Your Super-Duper Email Marketing Resource Pack
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Get Your Super-Duper Email Marketing Resource Pack
http://bit.ly/yayemail
Welcome
Kathy Ennis
Let’s Get Your Business Working
Email: kathy@kathyennis.co.uk
FB:
/KathyEnnisYourBrandIsYou
TW:
@kathyennis
Questions after the session?
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What is email marketing?
Delivering
professional
email communications...
to an
interested
audience...
containing
information the
recipient finds
valuable
...
that looks great
Get Your Super-Duper Email Marketing Resource Pack
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Get Your Super-Duper Email Marketing Resource Pack
http://bit.ly/yayemail
?
Because it works everywhere
Get Your Super-Duper Email Marketing Resource Pack
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People read it
Email is reliable
Email works
88%
regularly check email on their smartphones (more
than social media or videos)
91%
of people check their email daily
Email gets delivered
90+%
of the time; (Facebook posts reach
just
2%
of fans)
Email marketing has
3x the conversion
rate as social media
For every £1 spent on email marketing, there is
a
£38 average ROI
Source/s: Litmus; Direct Marketing Association; Pew Research Center, 2015; Forrester Research, 2014; Forbes.com; Direct Marketing
Association
Get Your Super-Duper Email Marketing Resource Pack
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Write for your audience, not you!
38
%
32
%
Unsubscribe if it’s boring
Send it to spam if it’s irrelevant
Get Your Super-Duper Email Marketing Resource Pack
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Repurpose everything
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Subject Line
Compelling to take action, less than 50 characters Pre-header Text
Shows particularly well on mobile devices and acts as a content teaser Permission Reminder
Remind people who you are and why they are receiving something from you. Its good practice to remind them and to give them the opportunity to unsubscribe
Social Share Buttons
These allow people receiving your emails to share them on their own social networks Banner
Put your logo on the left and something useful on the right (such as your contact details). Your logo should be a clickable link with a call to action to visit your site behind it
Headline
Short and punchy. This is different from your subject line and should give them a reason to read on Hero Image
The image should be eye-catching and neatly cropped in. you can layer some text on top to provide more emphasis. Don’t forget to make the image a clickable link and include a description / ALT text
Personal Greeting First name only
Personal Note
This is from you. Why are you writing? What are you sharing? What do you want them to do right now? Write as if you are speaking to your favourite customer.
Call to Action Button
This is your call to action. Embed a link. Signature and Contact Details
If you can, use a handwritten signature (or something that looks handwritten). Follow that with your name, email address and phone/Twitter/Facebook etc. Include a P.S. to your main Call to Action.
Headshot
Crop in close and make sure you are smiling! Article Heading One
Article Text One
Good uses for this space are: event listing, special offer, blog/article excerpt, staff profile, customer testimonial/success, product/service info etc.
Article Image One Same rules for the hero
image – crop, link, call to action Call to Action Link
Article Heading Two Article Text Two
Good uses for this space are: event listing, special offer, blog/article excerpt, staff profile, customer testimonial/success, product/service info etc.
Article Image Two Same rules for the hero
image – crop, link, call to action Call to Action Link
Footer
physical address, website URL, social links