CAPITALIZE YOUR POTENTIAL, GLOBALLY

CAPITALIZE YOUR POTENTIAL,

GLOBALLY

OUR PASSION IS

TO BOOST YOUR

GLOBAL SUCCESS.

WE ARE HERE TO

GET YOU RESULTS

– QUICKER.

Fintra is with you on your

international growth journey

21.5.2015 ESITYKSEN NIMI / TEKIJÄ 4

Make the

Fintra helps solve challenges

and speed up growth

TODAY´S CHALLENGES IMPROVING your current market position TOMORROW´S POSSIBILITIES EXPANDING

your business to new segments & markets

FUTURE OPPORTUNITIES

FINDING

new ways to do your business

Fintra in a nutshell

• We are experts in international business.

• Our experience and knowledge accumulated in international markets since 1919 is at your disposal. We have worked with thousands of companies from different industries and all over the world.

• We always build the best team to serve you utilizing our extensive network spanning over 50 countries.

• As part of the Soprano Group, the leading Nordic training and consulting company, we offer you consulting, training and international business

knowledge custom-made to your business needs. Soprano’s other brands are MIF, Tieturi, Aspectum and Informator.

Soprano-konsernin muodonmuutos viestintä- ja

digitoimistosta koulutus- ja konsultointiyritykseksi

• Muutoksen vauhdittaja koulutus- ja valmennustoimialalla - MIF

 12/2012 Aspectum, asiakkuuksien johtaminen

 4/2013 Tieturi ja Informator, Ruotsi, tietoteknologian koulutus

 4/2014 MIF, (Management Institute of Finland) Suomen monipuolisin työyhteisöjen kehittäjä, joka oli syntynyt Fintran (vientikoulutus), Inforin (viestintäkoulutus) ja

Johtamistaidon Opiston fuusiosta vuonna 2012.

 7/2014 MIF, Aspectum , Tieturi ja Informator yhdistettiin Pohjoismaiden suurimmaksi liike-elämän ja organisaatioiden kehittäjäksi

 Yhteistyökumppaneina maailman johtavia busineskouluja: IMD Lausannessa, Haas School of Business, Berkeley Kaliforniassa sekä Ashridge Business School

Lontoossa.

• Suomen johtava kansainvälistymiskonsultti - Finnish Trade Organisation Fintra

– 6/2014 kansainvälistymiseen liittyvä kaupallinen konsultointitoiminta Finpro ry:ltä. Fintra-nimi käyttöön 9/2014.

Soprano-konserni tänään

• Autamme asiakkaitamme kasvamaan ja menestymään globalisoituvassa ja digitalisoituvassa maailmassa

• Olemme Pohjoismaiden suurin koulutus- ja valmennusyhtiö (MIF) ja Suomen johtava kansainvälistymiskonsultti (Fintra).

– Valmensimme vuonna 2013 yli 70.000 henkilöä 52 maassa.

– Toteutimme yli 700 konsultointitoimeksiantoa maailmalla

• Suomalainen pörssiyhtiö.

• Palveluksessamme on 200 asiantuntijaa.

• Toimipisteemme ovat Helsingissä, Tampereella, Jyväskylässä, Oulussa, Tukholmassa, Göteborgissa, Malmössä, Tallinnassa ja Pietarissa.

Capitalize your potential,

globally

Ihmeellinen Intia

#Incredible India

Fintra Webinar

19.5.2015

Silva Paananen, Promade India

Understanding India

“Every country has its myths, and one that successful Indians

liked to indulge was a romance of instability and adaptation – the idea that India’s rapid rise derived in part from the chaotic unpredictability of daily life.

In America and Europe, it was said, people know what is going to happen when they turn on the water tap or flick the light switch. In India, the land of few safe assumptions, chronic uncertainty

was said to have helped produce a nation of quick-witted, creative problem solvers.”

(Kathrine Boo: Behind the Beautiful Forevers)

Silva Paananen, Promade India; [email protected]

India - not a country but a

subcontinent

•

1.3 billion population ; 50% below 30 years of age

•

Land of huge opportunities but of controversies, too

•

Estimated GDP growth 2015 7.8 % - 2016 8.2 %, inflation

5.5 *)

•

Positive sentiment and increased investor interest since

new PM stepped in May 2015, now the sentiment has

moved from irrational exuberance to rational optimism

•

VE money into India: 2014 6 billion USD only in

Bangalore

•

Doing business in India: aim to improve India’s ranking in

World Bank’s index

*source ADB

Silva Paananen, Promade India; [email protected]

Services vs manufacturing

•

Currently services account for more than 50%

of the GDP. The new manufacturing

programme launched by PM Modi aims at

increasing the share of manufacturing up to

25 % by 2024-5 and attract foreign investment

in India.

•

India’s ICT sector employes only 3 million

people, and to employ the big number of

youth, developing of manufacturing is

mandatory

Silva Paananen, Promade India; [email protected]

Understanding the demography

Definition by Ronnie Screwwala ”Dream with your

eyes open”, a serial entrepreneur

Urban : 200 million

Emerging Market : 400 million Rural : 625 million

Silva Paananen, Promade India; [email protected]

What’s cooking now – huge transition

•

Growing middle class with bigger disposable income

wants better lifestyle; rural consumers as game

changers

•

FDI and domestic investors –money is there!

•

Vibrant start-up scene – entrepreneurship as career

•

Innovation, transition from volume driven into

disruptive business models and

responding to unmet needs

Silva Paananen, Promade India; [email protected]

India attracts investment

• In 2014 NCR (Delhi, Gurgaon & Noida, the National Capital Region) and Bangalore attracted 75% of VC and PE

investments. More than 70 PE and VC have invested $2 billion in India over the last 5 years, which more than doubled since 2013

- technology startups attracted nearly 50% of the deals, followed by consumer, healthcare and financial services

- India claims 3 of the 10 largest VC deals completed globally, compared with 2 in China and 5 in US (Source: Preqin)

• - In 2014 Bangalore was the 5th _{in global ranking in VC}

investment (6 billion USD).

- startup sector offers 65 000 jobs in 2014, estimated to grow up to 250 000 by 2020

Silva Paananen, Promade India; [email protected]

Market Entry & Growth –

what does it take?

1. Identifying the business opportunity & assessing

feasibility. The ”mantra” of right partners and

understanding the value chain.

2. Sufficient financial investment and talent in place

3. Patience, resilience meeting agility

4. Localising value proposition & sales pitch

(adjust-adapt - scale up)

5. Respect and tolerance of diversity and cultural

differences (management)

Silva Paananen, Promade India; [email protected]

We build sustainable

Our mission

We build a better society by

improving energy efficiency focusing on sustainable development.

To accomplish this we have decided to be in the frontline of electrical industry in producing

• clean • recyclable • trusted and

• innovative products and solutions with a long lifetime and a low lifecycle impact on environment.

Atlanta, USA

Vladivostock, Russia

New-Delhi, India

Locally Present in 20 Countries

Sales

Sales and Production

R&D in Finland, Poland, France, Italy and India

© ENSTO 5

Challenges

THE PROGRAMME SIZE OF THE R-APDRP DURING THE XI TH PLAN IS

INR 515.77 BILLION ( approximately 8.0 Billion Euros ) PROJECT OUTLAYS :

PART A : INR 100 Billion (1.530 Billion Euros) PART B : INR 400 Billion (6.150 Billion Euros)

we are looking only 0,25 % of project outlays ( = 20 million € ) Apart from R APDRP program and Rural electrification

program, DISCOMs are having their regular feeder separation, network enhancement & network Maintenance program

19.5.2010 JHo

MARKET POTENTIAL

1 Euro = INR 65

19.5.2010 JHo UTILITY NETWORKS

Ensto India

Targets for years 2009 - 2011

We are the most competent and innovative partner in providing reliable Long lasting Electricity distribution solutions for network owners

We are working for Network owners - Electricity Utility companies –-Construction – Design - Training Centers and approvals

Wall – to - wall distribution net for UN material ( A products ) Our distribution partners will be : – Dealers, Wholesalers (Cable manufactures - Construction co. End users)

Study how to get more logal status in area

Utility Networks

Establish Operations

Branch Office

of Ensto Sekko Oy, 23.10.2009 Wholly Owned Subsidiary of Ensto Oy, 15.09.2009

Options were

Liaison Office/Representative Office Project Office

Joint Venture Company

7.6.2009

Ensto India,

Gurgaon, Manesar, Haryana

New Delhi Airport

Ensto India Pvt. Limited

Branch Office, Gurgaon

How to Establish India Operations

Ensto India Pvt Limited

UTILITY NETWORKS

Ensto India Started operation Jan 2010 Licensed to Develop, Manufacturing and Marketing of electrical solutions ISO 9001 July 2011

Customer Audits

products with test reports Sales and Marketing

Product Development Quality and Laboratory

Production, Procurement , Logistic

Business

Development

• Market Scanned

• Focused customers identified

• Focus Products identified

• Rural Electrification Corporation (REC) specification

• Customer Audit

• Sales & Business Plan is in place

• Planed to Introduce AB Cable specification with Beureau of Indian Standard

Ensto India Pvt Limited

Product Roadmap

19.5.2010 JHo UTILITY NETWORKS

Ensto India Pvt Limited

Quality

• Ensto India Quality Manual ready

• ISO 9001 – 2008 certification received

• Type test status ongoing

- Type Tests Status

• Membership of ERDA (Test Laboratory) • Exploring other Labs for cooperation

19.5.2010 JHo UTILITY NETWORKS

Ensto India Pvt. Limited

Ensto India Pvt. Limited

cloud of dust

Business

Development

Ensto India Pvt Limited

Products can be copied, unique service can not be!

Energy generation by energy saving

Conductor 52 mm2, diameter 10.2 mm was 80 deg.,

Hookah Jt reach around 130 deg., the SL 39.2 is at 70 deg.

The Losses of hookahs is approx. 23 times more than of Ensto SL 39 21

19.5.2010 JHo UTILITY NETWORKS

Energy generation by energy saving

6 Million km of distribution lines ( estimated ) 240 Million consumers

500 Million joints / connectors / 10 W losses of each

5000 MW total losses

x 3000 INR / MWh = 15 Million INR / h Payback period

500 Million connector X 60 INR is 30 Billion INR /

15 Million = 2 000h = 83 days

Gujarat Vihar, India

UTILITY NETWORKS 19.5.2010 JHo

Insulated OHL Lines in India with Ensto

19.5.2010 JHo UTILITY NETWORKS

Introduce Overhead & Underground Network Solution Reduced Distribution losses Both Technical

as well as Commercial

More aesthetic environment. Ensto solution means virtually maintenance free utility network

Ensto is reliable international company which support UN with own Product development and laboratory facility near you

Our emphasis is on service to network owners.

Ensto India Private Limited

LT AB network in the Gujarat Vihar, Delhi 24

Our References In India

• MPPKVVCL, Jabalpur

• BSES Yamuna Power Limited

• BSES Rajdhani Power Limited

• NDPL • MPPKVVCL INDORE • DGVCL • KESCO • Contractors: • A2Z

• Shyam Indus Power Solution Limited

• Vindhya Telelinks Limited

• JSP Construction

• DPPL

• Winwind Power Energy Limited

19.5.2010 JHo UTILITY NETWORKS _References

Gujarat Vihar, India

Divali _{Holi Colour}

Experiences during the Journey

Experiences during the Journey

Experiences during the Journey

Ensto India Private Limited

18.5.2015 JHo Ensto Company Presentation

We save your energy

We save your energy

FINTRA PÄHKINÄKUORESSA

Yhteystiedot

Saku Pitkänen

Leading Consultant, Head of Consulting Team

[email protected] +358 40 528 3000

Finnish Trade Organisation Fintra Oy, Finpro Consulting Tammasaarenkatu 5

00180 Helsinki Finland