• No results found

Which is more effective?

N/A
N/A
Protected

Academic year: 2021

Share "Which is more effective?"

Copied!
14
0
0

Loading.... (view fulltext now)

Full text

(1)

ESPN 760 has been the sports radio station

of the Palm Beaches and the Treasure Coast

for ten years, and Good Karma Broadcasting

is the sports marketing expert in South

Florida. The station features the biggest

local and national names in sports.

Station Information:

Call Letters: WEFL-AM Dial Position: 760 AM

Website: ESPN760.com Format: Sports

Target Audience: Men (25-54)

Ownership: Good Karma Broadcasting Counties Served: Palm Beach, Martin, & St. Lucie

Address: 2090 Palm Beach Lakes Blvd, Suite 801 West Palm Beach, FL 33409

(2)

Which is more

effective?

Radio

Commercials

or…

Our mission is to create

customized solutions for our

partners using all available

assets, not just radio, to help

(3)

The ESPN 760 audience is growing at an

incredible rate. 20,000 unique users stream

content from our site every month.

Banner Ads

Streaming Commercials

Audio Pre-roll

Video Pre- roll

Synchronized Banners

Poll Sponsorship

Micro-sites

Podcasts

Run of Site Plan

Host Blogs

Community Events

Scrapbook

Promotions/Contests

Twitter/Facebook

(4)

The ESPN 760 Street Team

appears at 300+ events annually!

Including appearances at: Sun Life Stadium, Bank Atlantic Center, Roger Dean Stadium, The Honda Classic, Delray ITC Tennis, Tradition Field, Allianz Championship, SunFest, Palm Beach Boat Show, Stuart Boat Show, South Florida Fair

Station created events including: QB Challenge, Rib King Contest, Listener Olympics, College Football Kick-Off

Additional appearances at: Bars, Restaurants, Grocery Stores, Shopping Plazas for grand openings, holidays, contests and special events

(5)

ESPN 760 and WPTV NewsChannel 5 have created a ground-breaking sports partnership where WPTV outsources their TV sports department to ESPN 760. ESPN 760 provides all sports coverage for West Palm

Beach’s NBC affiliate as well as WFLX Fox 29 where ESPN 760’s personalities can be seen nightly on both newscasts. The innovative partnership has produced unique local coverage and programming that includes

“Football Night in South Florida,” “5 Sports Live,” and “Wayne Akers Sports Zone.”

Sports Coverage Includes:

WPTV (NewsChannel 5)

6pm news, M-Su 11pm news, M-Su

5 Sports Live 30 min show, Sun

WFLX (FOX 29)

10pm news, M-Sun

Sports Zone 15 min show, Fri & Sun

(6)

Scott Van Pelt, one of ESPNs most popular SportsCenter anchors, will take you in-depth on all of the biggest stories of the day, live from the most popular events and featuring the best guests. The show encourages listener interaction, via email and phone calls.

Monday-Friday, 1p-4p

The Herd, hosted by Colin Cowherd, features lively opinion on the day's most important sports news, perspective on the top stories, interviews with the biggest

newsmakers and entertaining daily segments including "Spanning the Globe".

Monday-Friday, 10a-1p

Former Dolphins Defensive Lineman Mike Golic along with ESPN SportsCenter anchor Mike Greenberg host a fun-filled, fast-paced, and informative morning drive program, which is also televised on ESPN2. Mike and Mike bring sports

news, analysis, entertainment, and big-name interviews to their loyal South Florida audience.

(7)

Since 2003, Evan Cohen has been THE medium for area

sports fans to talk local sports. Cohen and his co-host

John

J-Mart

Martin deliver an action packed show

featuring an exciting combination of guests and callers.

When not in the ESPN 760 Studio, the show broadcasts

from some of the biggest sporting events in South

Florida and beyond.

(8)

Jeremy

JMP

Marks-Peltz is the man behind the South Florida

local sports scene on ESPN 760. Along with Brian

McLovin

Rowitz,

JMP offers an exciting change-of-pace show featuring guests and

enthusiastic callers. JMP brings a burning passion for all things

Miami (Dolphins, Heat, Hurricanes, Marlins, Panthers) to voice his

opinion to the Palm Beaches and Treasure Coast

.

(9)

ESPN 760 offers extensive high school coverage that includes in-depth

analysis, live coverage, online content, and its own devoted Twitter

following. Co-hosts Alex Petakas and Joe Colella give the latest

updates with the assistance of High School Beat Reporter Wells

Dusenbury each Friday night on “High School Hysteria.” South Florida

is a national leader for high school athletic talent and ESPN 760 has its

ear to the pavement. This fast paced show covers everything from the

most intriguing gridiron matchups to crowning the player of the week.

(10)

Ken LaVicka is ESPN 760’s well known authority on the Dolphins, bringing all the latest news and notes for “Dol-Fans” everywhere. Ken also hosts the “FAU Coaches Show” each week as well as calling the FAU football and men’s basketball games. Ken appears regularly on WPTV NewsChannel 5, has a large, loyal Twitter following and is the most read blog at ESPN760.com

The newest On-Air personality on the ESPN 760 airwaves, Alex Petakas represents the up and coming with a fresh perspective to share with Palm Beach County and the Treasure Coast. Alex offers a dedicated constant presence to sports fans in South Florida as a true weekend warrior. He is the lead host for the Saturday Sports Page (10a-12p) and the voice of the pregame show for FAU football.

ESPN 760’s resident MMA aficionado, Jordan Sherwood brings all the latest news and highlights from the world of mixed martial arts every Saturday morning on “Inside the Cage” (9a-10a).

In addition to being the Vice-President of Good Karma Broadcasting, Steve Politziner is also the General Manager of the station. He is ESPN 760’s “Fantasy Football Insider” and can be heard on several shows throughout the ESPN 760 lineup as well as “The Steve and Craig Show” podcast.

(11)

ESPN 760 features three programs focused exclusively on golf and

fishing. Our listening area includes over 262,000* people who

have gone fishing in the last year and a landscape with over 165

golf courses. Our station reaches golf and fishing enthusiasts

better than any other radio station in the market.

* Scarborough 2010

Hosted by well-known area fishing guides, Capt. George LaBonte and Capt. Eden White, these two area authorities are the experts on blue water, inshore and fresh water fishing. LaBonte and White also explore topics such as weather, ecology, hunting and other outdoor subjects.

Host Pete Schultz provides listeners with local fishing reports, live interviews with local captains and the latest product reviews. Additionally, the program focuses on the latest in fishing

regulations and tournament updates.

Russ Evans and Craig Dolch entertain area golf enthusiasts, no matter their handicap. Golf Exchange includes coverage of tournament play on the PGA, LPGA, and Champions Tours, frequent

interviews of touring pros and television analysts, discussions of local golf events and debates on the biggest issues in golf.

(12)

ESPN 760 is the flagship home for FAU football and

basketball. Ken LaVicka calls the games for ESPN 760. ESPN

760 is also the home for the FAU Sports Page Coaches

shows. Host Ken LaVicka sits down with head football coach

Carl Pelini and men’s basketball coach Mike Jarvis to break

down each team’s performance during the season.

(13)

In-game exposure via commercials “Marlins Minute” Vignettes

Marlins Reports during local programming VIP Experiences

Tickets/Suites

In-game exposure via commercials “Heat Beat” Vignettes

6:31 Segment Sponsorship Tickets/Suites

In-game exposure via commercials for football and basketball FAU Sports Page coaches show

On-site sampling/ activation Tickets/Suites

In-game exposure via commercials “Canes Beat” Vignettes

Tickets

In-game exposure via commercials “Panthers Beat” Vignettes

Randy Moller on SSP Tickets/ Suites

(14)

References

Related documents

The ROC800L Liquid Calculations program performs temperature, pressure, and density corrections and accurately calculates delivered volumes at the standard conditions of

Live Gahanna Lincoln Lions 2020-21 Boys Basketball coverage run by Digital Scout Sports scores statistics for football.. basketball

When you bet a baseball game laying 8 -1/2-5 or a basketball or football game laying 6 points, you make a firm agreement with the sports book that no matter what happens to those

Transformation through Development of Growth Poles in SSA Page 29 development of clusters and value chain in an integrated framework that encompasses the region’s agricultural,

eSports and Sports Betting Market, By Type (eSports Betting and Sports Betting), By Sports ( Sports Betting [Football, Baseball, Hockey, Basketball, Horse Racing, Boxing,

Since dsRNA corresponding to Ap_ST1 has down-regulated expression of the target gene, but had no effect on aphid growth, this suggests that Ap_ST1 is functionally redundant,

There is a large body of literature on crowding-out effect of public investment on private investment, for different economies, even for different sectors of an economy (see

These first game schedules below or finish line in the girls basketball plays halstead and public high, osceola football jv schedule high school countryside high school sports