Enterprise Mobility – setting strategy
Rob Bamforth,
Principal Analyst, Quocirca Ltd
June 23rd 2009
Agenda
• Mobile vision and strategic reality
• The distributed and extended enterprise
• Technology balancing acts
• Mobile strategy objectives
The Mobile Vision
• Flexibility
• Choice
• Anyone, anytime, anywhere on anything
Martini for the user…
..but a bitter (expensive) pill for IT manager?
Increasing mobility
0% 20% 40%
Increase significantly
Increase a little
Remain about the same
Decrease a little
Source: Quocirca telecom expense management research 2008
0% 20% 40% 60% 80% 100%
2008
2007
2006
2005
Broad/extensive Some significant Numerous small
Source: Latest + historic Quocirca UK convergence/mobile research
Mobile applications widen
0% 20% 40% 60% 80% 100%
Voice calls Text messaging Mobile email Mobile web browsing Mobile Instant Messaging Push to talk
Both Outside only Inside only
Source: Quocirca SMB communications research 2008
What mobile applications are valuable within or beyond the premises?
Flexibility within
0% 20% 40% 60% 80% Competitive advantage
Access for existing workers Improve customer service Allow more to be mobile Cost of travel Corporate strategy Technology interest Cost of office space
Source: Quocirca UK convergence/mobile research 2007
What is driving the need for mobile and remote usage?
Tactical
values
0% 20% 40% 60% 80% 100% Internet & UK SMBs 2008
Mobility EU Enterprises 2007 Mobility EU Enterprises 2006 Mobility EU Enterprises 2005
All in existing strategy Retro-fit to new one One planned None planned Unsure
Source: Quocirca communications research 2005, 2006, 2007 & 2008
How much is part of a formal strategy?
0% 20% 40% 60% 80% 100%
2008
2007
2006
Planned in mobile budget Unplanned Drop in IT & fixed No increase
Source: Quocirca communications research 2005, 2006, 2007 & 2008
Shift in the enterprise agenda
© 2009 Quocirca Ltd
Past Need Importance
Connections and circuits Clouds and packets
Pay for access Pay for service and quality
On premise On demand
ICT by products XaaS
Cost proportionate to use Flat rate
Separate channels Seamless
Dedicated, proprietary Open, multiplicity Connected enterprise Extended enterprise
Simple media Rich media
Distributed and extended
© 2009 Quocirca Ltd• Home working
• Mobile
• Flexible working
• „Hot desking‟
Pure
on-premise
Pure
on-demand
Rich
client
Browser
based
Traditional Internet search In-house deployment Enterprise searchChallenges for the enterprise
© 2009 Quocirca Ltd
Challenges Mobile Strategy Requirements
Cost control Cost management
Connection diversity Complexity management De-perimeterisation Security management
Availability Resilience management
Technology complexity Risk management
Shadow ICT Deployment management
Work/Life balance Employee management Communications fidelity Quality management Legacy solutions Migration management
Technology balancing act
© 2009 Quocirca Ltd
• Connection (Fixed / mobile)
• Communication (Voice / data)
• People (Freedom / limited)
0% 20% 40%
Cost control Security
Common standard Prevent employee abuse
What is the aim of policies for the business use of mobile phones?
Mobile phones are a challenge
Source: Quocirca telecoms costs research 2008
What‟s the impact on falling tariffs on total mobile costs?
Not a simple formula
Source: Quocirca telecoms costs research 2008
0% 20% 40% 60%
They are falling
No, rising or unaffected
Who really cares about costs?
Source: Quocirca telecoms costs research 2008
0% 20% 40% 60% 80% 100%
Commercial managers
IT Managers
Telecoms managers
Yes More or less No Unsure
Is there sufficient accuracy and detail in communications billing?
Is it worth it?
0% 20% 40%
Cost is not an issue Costly, but worth it Expensive, need to bring under
control
Expensive but already under control
Source: Quocirca SMB communications research 2008
Adoption fears – mobile data costs
0% 20% 40% 60% Widely used Limited use More planned Not an issueCostly, but worthwhile
Expensive, need to control Expensive but under control
Expectation, Desire, Fear and Reality
“superfast mobile broadband”
“Live online”
“no need for a landline, wires, hotspots or
Wi-Fi hubs”
“zip through emails”
“watch YouTube howlers as you wait for
the bus”
„Shadow‟ ICT & Generation IP
Coverage challenges
0% 20% 40% At work Working at homeOccasionally
Often
Probably
Yes, definitely
5% have to go outside16% move around the office
Do employees ever have problems getting a mobile signal?
Mobile broadband coverage needs
0% 20% 40% 60% 80% 100%
Other premises (customers, partners) Travelling nationally At home Travelling internationally In the office
Very Fairly important Neutral Fairly unimportant Unimportant
Source: Quocirca SMB communications research 2008
Wi-Fi accepted
0% 20% 40%
Already widely used
Only limited usage
Company premises Public hotspots
Source: Quocirca SMB communications research 2008
Mobility strategy balancing act
0% 20% 40% 60% 80% 100% Present 2007 2006 2005Towards Wi-Fi Emphasis about the same Towards cellular Unsure Standard on laptops
Accepted in home and office
Source: Quocirca European enterprise mobile communications research
Is the trend moving towards Wi-Fi or cellular?
Flatter tariffs, cheap‟ dongles Single contract
Social employees
0% 20% 40% 60% 80% 100% Liverpool London Manchester Midlands North EastNorth West Scotland
South Coast South East South West Wales Blogging VoIP IM Browsing Other personal Social Networking
Source: Quocirca SMB internet research 2008
What personal internet usage is there by employees?
The cost of sociable roaming
• 30 minutes of video roaming in Valencia? £30-£450
• 1 hour on Facebook in Florida? £25-£30
• 20 minutes of Britney in Bruxelles? £10 - £60
• The look on the face of the Finance Director when they
see the bill…….
priceless!
•
According to Quocirca telecom expense management research
in 2008, only half of UK companies make employees pay in
full for personal use of business mobiles (40% don‟t even
account for employee personal use….)
© 2009 Quocirca Ltd
The needs of enterprise roaming
0% 20% 40% 60% 80% 100%
Quality and coverage Flatter/predictable tariffs Overall cost Network independence and choice Simplicity or clarity of billing Home from home experience
Very Fairly important Neutral Fairly unimportant Unimportant
Source: Quocirca European enterprise mobile communications research 2007
Enterprise mobility strategy
© 2009 Quocirca Ltd
• Connection (Fixed / mobile)
• Communication (Voice / data)
• People (Freedom / limited)
• Network (WiFi / Cellular)
Conclusions
• Still a relentless appetite for connectivity on the move
• Personal drivers are sometimes clearer than business ones
• „Ad hoc‟ outnumbers „to plan‟
• Costs need to be visible and predictable
• Business strategy should be seamless with control
© 2009 Quocirca Ltd
Thank you
Any questions?
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