2 015
M E D I A
INFORMATION
REAchINg ThE TOp
More than ever, a brand’s destiny is controlled from the top–launching new technology that will demand top market share, building a brand image that will become top of mind, and the need to reach key decision makers within your targeted audience.
To get a glimpse of media interactions at the top, Offshore teamed with Martin Akel & Associates in the fall of 2013 to perform an online survey. Our goal was to determine the status and challenges of decision makers in the oil and gas industry, and to learn how these decision makers engage with today’s array of media vehicles. In eliciting responses from our full suite of media subscribers (magazine and eNewsletter) and event attendees, we received feedback from nearly 2,000 qualified respondents in which 100% were qualified as technology decision makers from operators, oil and gas companies, engineering/design/ construction firms, industry contractors, and related consulting firms.
The study revealed that 99% of the respondents are conducting business differently because of recent changes in the business environment, largely due to ongoing unstable economic conditions, both
domestic and worldwide. The study also revealed that buyers are now contacted by an increasing number of suppliers vying for their business and that they are also faced with more options and more complex products, making it harder to separate one brand from another. For these reasons, buyers have grown more skeptical, forcing them to evaluate a broader range of options before purchasing – making the business environment more competitive than ever before.
During the selection process, buyers in the Offshore market prefer to gain prior knowledge of a supplier via the supplier’s communications program before they will consider meeting with a company representative. They are seeking familiarity, a comfort that is attained from suppliers who communicate regularly with decision makers. To achieve this familiarity, 75% of decision makers have expanded the time in which they spend with professional media resources such as publications, online resources, and in-person events. As trends of multi-media engagement surge among decision makers within the Offshore market, it is important for you, as marketers, to select a range of media that complements other components within your program. With the largest audience of management and engineering professionals in the marine/ offshore market, the Offshore brand provides many tools to effectively reach your marketing objectives. Speak with your Offshore representative to learn about Offshore marketing solutions and to create an effective marketing mix to fulfill your campaign objectives.
Mark Peters
Buyers are now engaged with an average of
11.9
different media.DEcIsION-MAkER MEDIA INTERAcTIONs
Offshore teamed with Martin Akel & Associates to perform a survey that would help determine the status and challenges of decision makers in the oil and gas industry and to show how these decision makers engage with today’s array of media vehicles. The September 2013 survey received 1,884 responses:
Publications & related content from publications 100%
Websites 94%
In-person events 85%
Other digital/online media 82%
Other means (direct mail, mobile devices, DVDs) 65%
Survey reSpondent
demographicS
100% Technology Decision Makers
Respondent job functions
A. 66% MAnAgeMenT – Corporate management . . . .24% – Technical management . . . .19% – Consultant (management) . . . 8% – Supervisor/foreman/etc. . . 4% – Production management . . . 2% – Purchasing management . . . 1% – Other management . . . 8% B. 34% STAff – Engineer/geologist/ geophysicist . . . .21% – Consultant (staff) . . . 5% – Technician . . . 2% – Field professional . . . 2% – Other . . . 4% C. 1% OThertypeS of
organizationS
buyer challengeS
95%
find it important to adopt innovative technology to achieve improved efficiencies and outcomes66%
find products and systems more complex and difficult to initially understand68%
see an increase in products/equipment to evaluate when purchasing (vs. 4–5 years ago)59%
see an increase in the number of suppliers to investigate when purchasing (vs. 4–5 years ago)65%
feel a greater pressure and risk when selecting suppliers, products, and equipmentthe evaluation
proceSS
98%
of buyers prefer to have prior knowledge of suppliers and their products via communication programs82%
of buyers initially learn about suppliers via the vendor’s communication program compared to 18% through the suppliers’ sales representatives76%
of buyers have increased the amount of time they invest with professional media resources68%
of buyers are more likely to evaluate additional suppliers and technology before making a selection (vs. 4–5 years ago) (Source: “The Oil & Gas Market: Integrated Media Dynamics,” Martin Akel & Associates, 2013. Sponsored by PennWell)pRofessional Media enGaGeMent
B-to-B magazines (print or digital) 96% Sites from professional magazines 71% Sites from professional associations 60% Sites from suppliers/distributers/dealers 58%Professional conferences 58%
top 5 Media Vehicles
– Oil and/or gas companies . . . 39% – Consulting firms . . . 23% – Engineering/design/ construction . . . 20% – Contractors . . . 14% – Other . . . 4%buyer
engagement
2 OFFShOre MAGAzINe | MeDIA kIT 2015
subscRIbER DEMOgRAphIcs
Oil & Gas Companies, Consultants 57.4%
Contracting Companies 21.3%
Service & Supply Companies 11.0%
Engineering Companies 9.6%
Academia and Research Facilities 0.7%
(Source: June 2014 BPA Brand Report) (Source: June 2014 BPA Brand Report)
business/industRy analysis
Executive Management 47.6%
Engineering, Consulting 39.6%
Geology/Geophysics/Other 7.4%
Field Professionals 5.3%
Qualified subscRibeR classification
Average time spent reading or looking through Offshore
(Source: February 2014 Signet Readership Study)
48,164
Total Qualified Subscribers
100%
one-year direct request4.2
73%
78%
1 hR/20 MIN
Offshore has the largest circulation of any marine/offshore industry publication (Source: June 2014 BPA Brand Report)
Offshore is the only controlled publication in the industry with 100% one-year direct request from qualified subscribers (Source: June 2014 BPA Brand Report)
Readers per copy (Source: February 2014 Signet Readership Study)
Subscribers read Offshore regularly (3 out of 4 issues) (Source: February 2014 Signet Readership Study)
Readers who have taken an action during the past year as a result of seeing an ad or article in Offshore magazine (discussed with a colleague,
shared an ad/article, visited a website, etc.) (Source: February 2014 Signet Readership Study)
Offshore magazine is very useful for me because I can see new technologies about oil and consider other options to solve problems every day. This is how Offshore is useful for my job. Thanks!
– Engineer
As one of only a small number of Marine Engineers with upstream exposure it is valuable for me to keep up on the latest news in our industry; Offshore magazine helps me to do that. Thank you, Keep up the good work.
– Management (Production Manager, Engineering Manager, Exploration Manager, etc.)
Source: February 2014 Signet Readership Study
“
WWW.OFFShOre-MAG.COM 3
glObAl REAch
Offshore magazine offers over 3.1 million opportunities to expand your reach globally via our BPA-audited magazine, eNewsletters, website, eList rental, webcasts, and events – more than any marine/offshore-focused media provider. Brand your company worldwide or target audiences from specific geographic regions, job functions, or content interest.
global reach: 3,103,786
Information noted above comes from the following sources: Magazine – Source: June 2014 BPA Brand Report
Pass-Along Readership – Source: February 2014 Signet Readership Study (4.2 per issue)
eNewsletter, Webcast, Email List Rental, and Tradeshow Attendance – Internal Publishers’ data per May 2013–June 2014 Website Visits – SiteCatalyst Report based on data from May 2013–June 2014
north america
europe
middle eaSt
• Magazine: 11,583
• Pass-Along Readership: 48,649 • eNewsletters: 140,207 • Webcast: 398 • Website Visits: 442,710 • Email List Rentals: 15,082 • Tradeshow Attendance: 176
aSia pacific
• Magazine: 2,697 • Pass-Along Readership: 11,327 • eNewsletters: 42,955 • Webcast: 158 • Website Visits: 75,409 • Email List Rentals: 4,448 • Tradeshow Attendance: 796africa
South & central america
• Magazine: 2,382
• Pass-Along Readership: 10,004 • eNewsletters: 26,257 • Webcast: 204 • Website Visits: 64,320 • Email List Rentals: 2,666 • Tradeshow Attendance: 81 • Magazine: 19,873 • Pass-Along Readership: 83,467 • eNewsletters: 169,160 • Webcast: 751 • Website Visits: 875,005 • Email List Rentals: 18,852 • Tradeshow Attendance: 7,610 • Magazine: 8,804 • Pass-Along Readership: 36,977 • eNewsletters: 98,541 • Webcast: 473 • Website Visits: 724,890 • Email List Rentals: 10,852 • Tradeshow Attendance: 761 • Magazine: 2,825 • Pass-Along Readership: 11,865 • eNewsletters: 30,913 • Webcast: 137 • Website Visits: 70,894 • Email List Rentals: 3,075 • Tradeshow Attendance: 1,378
23,574
4 OFFShOre MAGAzINe | MeDIA kIT 2015
2015 EDITORIAl cAlENDAR
JANuAry
FeBruAry
MArCh
APrIL
MAy
JuNe
JuLy
AuGuST
SePTeMBer
OCTOBer
NOVeMBer DeCeMBer
ISSuE FOCuS
(A weekly e-Newsletter supplements the monthly issues)
Gulf of Mexico Topsides, Platforms, and Hulls
Overview
Ad Readership Study
Seismic Exploration Report Seismic Vessel Survey
OTC Preview Drilling Technology
Report
OTC Issue Global E&P Report Risk Management and
Safety/SEMS
Gulf of Mexico Drilling Offshore Mexico OTC Technology Review
Ad Readership Study
North Sea Offshore Europe Preview
Deepwater Field Development – Case
Studies
Drilling and Production Technology
INTERNATIONAL Ad Readership Study
Top 5 Offshore Projects Drilling Rig Report
Top 10 Offshore Drilling Contractors Subsea Tieback Preview
Brazil and Latin America Report Mediterranean
Platform and Floating Production Systems Design
and Construction Report Data Management
(Processing and Integration) Deepwater Well
Construction GEOGRAPHIC FOCuS
(Includes separate, monthly e-Newsletters focused on West Africa, North Sea, Middle East, and Offshore Asia)
Gulf of Mexico Brazil Asia/Pacific Frontier Exploration E&P Analysis and Field Development Forecast Gulf of Mexico Brazil and Latin America Mediterranean North Sea Deepwater World Review Australia Black Sea Caspian Arctic
West Africa Middle East TECHNOLOGy FOCuS
(e-Newsletters are produced monthly for three of our technology focus areas)
geology and geophySicS
(Monthly e-Newsletter)
Pressure Prediction Ocean Bottom Cable
Imaging Subsalt
Data Management (Processing and Integration)
Seismic While Drilling Seismic Vessel Overview
Geophysical Applications and
Advances
Seismic Acquisition
Equipment and Techniques Subsalt Imaging
4D and Real-Time
Monitoring Reservoir Modeling
Seismic/EM Vessel Acquisition Technology
Miocene and
Lower Tertiary Exploration Broadband Seismic Visualization
drilling and completion
(Monthly e-Newsletter)
HP/HT Technology Plug and Abandonment
Mooring/DP Technologies Drilling Rig Equipment and
Technology
Dual-Gradient Drilling Real-Time Monitoring Drill Bit Technology Deepwater Well Construction
Lower Tertiary and Miocene update Completion Technology
Drilling Rig Equipment and Technology Station Keeping Advances
MWD/LWD update Extended-Reach Drilling and Completion Managed Pressure DrillingDeepwater Well Control Deepwater Well Construction Deepwater Intelligent Completions
engineering, conStruction,
and inStallation Topsides, Platforms, and Hulls Decommissioning
Deepwater Installation and Integration
Heavy Lift/ Transportation
Technology FLNG Design
Floating Production System Design and Construction
Shipyard Capacity and Capability
Heavy Lift Operations Decommissioning
Platform Design and Construction
Remote and Deepwater
Installations Asset Integrity Management
Deepwater Field Architecture
production
operationS Advances in Sand Control Production Optimization Coiled Tubing and Well Intervention Floating Production Facilities EOR/IOR Well Stimulation Deepwater Well Intervention Maximizing Resource Recovery EOR/IOR FPSO Operations Production Separation Technology Cathodic Protection/Corrosion Control
SubSea
(Monthly e-Newsletter) Subsea Boosting and Processing Subsea Tieback TechnologyAuV/ROV Operations Riser Design and umbilicals Subsea Trends Boosting and ProcessingDeepwater Subsea Flow Assurance/Hydrates Control Subsea Controls Long-Distance Tiebacks Riser Monitoring and Management All-Electric Subsea Technology Subsea Components and Standardization Flow Assurance and Hydrate Control
flowlineS and
pipelineS Corrosion and Hydrate Inhibition Long-Distance Tiebacks Flow Assurance Solutions Hot Tapping/Subsea Welding Pipeline Commissioning Pipeline Inspection and Management Pipeline Repair Deepwater Pipeline Installation Multi-Phase Flow and Measurement Corrosion and Hydrate Inhibition Automation and Valve Control Pipeline Integrity Management
MAPS Gulf of Mexico Brazil North Sea Middle East West Africa
POSTERS Subsea Processing/Boosting Riser Design Solutions, and ConceptsDeepwater Records, Subsea Construction Vessels Jackup Drilling Rigs FPSO Spar Pipelay Vessel
SuPPLEMENTS Cranes, Winches, and Hoists NOIA, France, Australia Norway/Netherlands Communications Italy
SuRVEyS Deepwater Gulf of Mexico Discoveries Top 10 Drilling Contractors Marine Seismic/EM Vessels Rotary Steerable Systems Stimulation Vessels Survey Mobile Rig Construction
Global MWD/ LWD Services Offshore Pipeline
Construction
Environmental Drilling and Completion Fluids
EMAIL NEWSLETTER SHOW DAILIES SSTB OTC Offshore Europe Deep Offshore Technology International
AD CLOSE Dec 3 Jan 7 Feb 4 Mar 4 Mar 31 May 5 Jun 9 Jul 8 Aug 5 Sep 3 Oct 7 Nov 10
MATERIALS DuE Dec 10 Jan 14 Feb 11 Mar 11 Apr 8 May 12 Jun 16 Jul 15 Aug 12 Sep 11 Oct 13 Nov 17
BONuS DISTRIBuTION
Topsides, Platforms & Hulls Feb 3-5 Galveston, Texas
Subsea Tieback Forum Mar 3-5 New Orleans, Louisiana
SPE ICoTA Mar 24-25 The Woodlands, Texas
OTC May 4-7 Houston, Texas OTC May 4-7 Houston, Texas NAPE South Aug 19-21 Houston, Texas Offshore Europe Sep 8-11 Aberdeen, uK SPE ATCE Sep 28-30 Houston, Texas LAGCOE Oct 27-29 Lafayette, Louisiana International Workboat Dec 2-4 New Orleans, Louisiana
Offshore West Africa NAPE International Feb 11-13 Houston, Texas NACE Mar 15-19 Dallas, Texas OMC Mar 25-27 Ravenna, Italy PNEC May 19-21 Houston, Texas Pipeline Week Sep 15-17 The Woodlands, Texas
Deep Offshore Technology Oct 13-15 The Woodlands, Texas
ADIPEC Nov 2-5 Abu Dhabi, uAE
Offshore Middle East ARC World Technology Forum
Feb 9-12 Orlando, Florida
SPE/IADC Drilling Mar 17-19 London, united Kingdom
AADE Apr 8-9 San Antonio, Texas
AAPG ACE May 31-Jun 3 Denver, Colorado
SEG Oct 18-23 New Orleans, Louisiana
Deepwater Operations Nov 3-5 Galveston, Texas Arctic Technology Conference
Mar 23-25 Copenhagen, Denmark EAGE Jun 1-4 Madrid, Spain OTC Brasil Oct 27-29 Rio de Janeiro, Brazil Brasil Offshore
Jun 23-26 Rio de Janiero, Brazil
WWW.OFFShOre-MAG.COM 5
JANuAry
FeBruAry
MArCh
APrIL
MAy
JuNe
JuLy
AuGuST
SePTeMBer
OCTOBer
NOVeMBer DeCeMBer
ISSuE FOCuS
(A weekly e-Newsletter supplements the monthly issues)
Gulf of Mexico Topsides, Platforms, and Hulls
Overview
Ad Readership Study
Seismic Exploration Report Seismic Vessel Survey
OTC Preview Drilling Technology
Report
OTC Issue Global E&P Report Risk Management and
Safety/SEMS
Gulf of Mexico Drilling Offshore Mexico OTC Technology Review
Ad Readership Study
North Sea Offshore Europe Preview
Deepwater Field Development – Case
Studies
Drilling and Production Technology
INTERNATIONAL Ad Readership Study
Top 5 Offshore Projects Drilling Rig Report
Top 10 Offshore Drilling Contractors Subsea Tieback Preview
Brazil and Latin America Report Mediterranean
Platform and Floating Production Systems Design
and Construction Report Data Management
(Processing and Integration) Deepwater Well
Construction GEOGRAPHIC FOCuS
(Includes separate, monthly e-Newsletters focused on West Africa, North Sea, Middle East, and Offshore Asia)
Gulf of Mexico Brazil Asia/Pacific Frontier Exploration E&P Analysis and Field Development Forecast Gulf of Mexico Brazil and Latin America Mediterranean North Sea Deepwater World Review Australia Black Sea Caspian Arctic
West Africa Middle East TECHNOLOGy FOCuS
(e-Newsletters are produced monthly for three of our technology focus areas)
geology and geophySicS
(Monthly e-Newsletter)
Pressure Prediction Ocean Bottom Cable
Imaging Subsalt
Data Management (Processing and Integration)
Seismic While Drilling Seismic Vessel Overview
Geophysical Applications and
Advances
Seismic Acquisition
Equipment and Techniques Subsalt Imaging
4D and Real-Time
Monitoring Reservoir Modeling
Seismic/EM Vessel Acquisition Technology
Miocene and
Lower Tertiary Exploration Broadband Seismic Visualization
drilling and completion
(Monthly e-Newsletter)
HP/HT Technology Plug and Abandonment
Mooring/DP Technologies Drilling Rig Equipment and
Technology
Dual-Gradient Drilling Real-Time Monitoring Drill Bit Technology Deepwater Well Construction
Lower Tertiary and Miocene update Completion Technology
Drilling Rig Equipment and Technology Station Keeping Advances
MWD/LWD update Extended-Reach Drilling and Completion Managed Pressure DrillingDeepwater Well Control Deepwater Well Construction Deepwater Intelligent Completions
engineering, conStruction,
and inStallation Topsides, Platforms, and Hulls Decommissioning
Deepwater Installation and Integration
Heavy Lift/ Transportation
Technology FLNG Design
Floating Production System Design and Construction
Shipyard Capacity and Capability
Heavy Lift Operations Decommissioning
Platform Design and Construction
Remote and Deepwater
Installations Asset Integrity Management
Deepwater Field Architecture
production
operationS Advances in Sand Control Production Optimization Coiled Tubing and Well Intervention Floating Production Facilities EOR/IOR Well Stimulation Deepwater Well Intervention Maximizing Resource Recovery EOR/IOR FPSO Operations Production Separation Technology Cathodic Protection/Corrosion Control
SubSea
(Monthly e-Newsletter) Subsea Boosting and Processing Subsea Tieback TechnologyAuV/ROV Operations Riser Design and umbilicals Subsea Trends Boosting and ProcessingDeepwater Subsea Flow Assurance/Hydrates Control Subsea Controls Long-Distance Tiebacks Riser Monitoring and Management All-Electric Subsea Technology Subsea Components and Standardization Flow Assurance and Hydrate Control
flowlineS and
pipelineS Corrosion and Hydrate Inhibition Long-Distance Tiebacks Flow Assurance Solutions Hot Tapping/Subsea Welding Pipeline Commissioning Pipeline Inspection and Management Pipeline Repair Deepwater Pipeline Installation Multi-Phase Flow and Measurement Corrosion and Hydrate Inhibition Automation and Valve Control Pipeline Integrity Management
MAPS Gulf of Mexico Brazil North Sea Middle East West Africa
POSTERS Subsea Processing/Boosting Riser Design Solutions, and ConceptsDeepwater Records, Subsea Construction Vessels Jackup Drilling Rigs FPSO Spar Pipelay Vessel
SuPPLEMENTS Cranes, Winches, and Hoists NOIA, France, Australia Norway/Netherlands Communications Italy
SuRVEyS Deepwater Gulf of Mexico Discoveries Top 10 Drilling Contractors Marine Seismic/EM Vessels Rotary Steerable Systems Stimulation Vessels Survey Mobile Rig Construction
Global MWD/ LWD Services Offshore Pipeline
Construction
Environmental Drilling and Completion Fluids
EMAIL NEWSLETTER SHOW DAILIES SSTB OTC Offshore Europe Deep Offshore Technology International
AD CLOSE Dec 3 Jan 7 Feb 4 Mar 4 Mar 31 May 5 Jun 9 Jul 8 Aug 5 Sep 3 Oct 7 Nov 10
MATERIALS DuE Dec 10 Jan 14 Feb 11 Mar 11 Apr 8 May 12 Jun 16 Jul 15 Aug 12 Sep 11 Oct 13 Nov 17
BONuS DISTRIBuTION
Topsides, Platforms & Hulls Feb 3-5 Galveston, Texas
Subsea Tieback Forum Mar 3-5 New Orleans, Louisiana
SPE ICoTA Mar 24-25 The Woodlands, Texas
OTC May 4-7 Houston, Texas OTC May 4-7 Houston, Texas NAPE South Aug 19-21 Houston, Texas Offshore Europe Sep 8-11 Aberdeen, uK SPE ATCE Sep 28-30 Houston, Texas LAGCOE Oct 27-29 Lafayette, Louisiana International Workboat Dec 2-4 New Orleans, Louisiana
Offshore West Africa NAPE International Feb 11-13 Houston, Texas NACE Mar 15-19 Dallas, Texas OMC Mar 25-27 Ravenna, Italy PNEC May 19-21 Houston, Texas Pipeline Week Sep 15-17 The Woodlands, Texas
Deep Offshore Technology Oct 13-15 The Woodlands, Texas
ADIPEC Nov 2-5 Abu Dhabi, uAE
Offshore Middle East ARC World Technology Forum
Feb 9-12 Orlando, Florida
SPE/IADC Drilling Mar 17-19 London, united Kingdom
AADE Apr 8-9 San Antonio, Texas
AAPG ACE May 31-Jun 3 Denver, Colorado
SEG Oct 18-23 New Orleans, Louisiana
Deepwater Operations Nov 3-5 Galveston, Texas Arctic Technology Conference
Mar 23-25 Copenhagen, Denmark EAGE Jun 1-4 Madrid, Spain OTC Brasil Oct 27-29 Rio de Janeiro, Brazil Brasil Offshore
Jun 23-26 Rio de Janiero, Brazil
6 OFFShOre MAGAzINe | MeDIA kIT 2015
2015 MAps & pOsTERs
Target audiences with industry-specific content through Offshore maps and posters. Delivered to all print subscribers,
Offshore maps are found on display in offices, control rooms, and training areas seen and used by industry leaders worldwide.
Don’t miss the perfect branding opportunity with a
tremendous shelf life. Delivered to all print and digital
subscribers, Offshore produces maps and posters found on
display in offices, control rooms, and training areas seen by
industry leaders worldwide.Offshore maps and posters –
branding that hangs around for years!
Size
Price
Width
x
Height
Single unit
5
1/4”
x
2
3/16”
$5,150
Double spot
10
1/2” x
2
3/16”
$9,150
Top/bottom half
18
1/2” x
2
3/16”
$24,500
Exclusive sponsor
37”
x
2
3/16”
$45,500
MAP yOuR ADVERTISING IN 2015
Gulf of Mexico – January
Brazil – July
North Sea – August
Middle East – September
West Africa – December
PLAN FOR THESE POSTERS IN 2015
Subsea Processing/Boosting – March
Riser Design – April
Deepwater Records, Solutions, and Concepts – May
Subsea Construction Vessels – June
Jackup Drilling Rigs – July
FPSO – August
SPAR – October
Pipelay Vessel – November
Premium
#1
Premium
#8
Premium
#2
Premium
#9
Premium
#3
Premium
#10
Premium
#4
Premium
#11
Premium
#5
Premium
#12
Premium
#6
Premium
#13
WWW.OFFShOre-MAG.COM 7
2015 RATEs & spEcs
DISPLAy ADVERTISING RATES
4-Color rates
1x
3x
6x
12x
18x
24x
36x
48x
Full Page
13,640 13,445 13,075 12,945 12,170 11,575 10,840 10,550
2/3 Page
10,400 10,275 10,055
9,905
9,525
9,185
8,790
8,680
1/2 Page
8,790
8,670
8,575
8,410
8,170
8,035
7,900
7,610
1/3 Page
7,015
6,865
6,770
6,750
6,655
6,540
6,365
6,310
1/4 Page
5,900
5,755
5,765
5,705
5,645
5,455
5,245
5,185
1/6 Page
4,700
4,660
4,645
4,585
4,520
4,440
4,325
4,255
Full Page
Spread
25,555 25,160 24,420 23,755 22,620 21,435 19,945 19,370
1/2 Page
Spread
15,845 15,645 15,405 15,080 14,745 14,335 13,830 13,480
Note: Prices listed are gross USD and subject to 15% agency commission allowance.
PRINT AD SPECIFICATIONS
Ad Sizes
Live
Bleed
Trim
Inches Millimeters Inches Millimeters Inches Millimeters
Full Page Spread
15 x 9.5 381 x 241 16.25 x 10.75 413 x 274 16 x 10.5 406 x 2671/2 Page Spread
15 x 5 381 x 127 16.25 x 5.5 413 x 140 16 x 5.25 406 x 133Full Page
7 x 9.5 178 x 241 8.25 x 10.75 210 x 274 8 x 10.5 203 x 2672/3 Page
4.5 x 9.5 114 x 241 5.25 x 10.75 133 x 2741/2 Page Island
4.5 x 7.375 114 x 187 5.25 x 8.25 133 x 2101/2 Page Vertical
3.375 x 9.5 86 x 241 4.125 x 10.75 105 x 2741/2 Page
horizontal
7 x 4.875 178 x 124 8.25 x 5.5 210 x 1401/3 Page Vertical
2.25 x 9.5 57 x 2411/3 Page Square
4.5 x 4.875 57 x 2411/3 Page
horizontal
7 x 3.3125 178 x 841/4 Page
3.375 x 4.875 86 x 1241/6 Page
2.25 x 4.875 57 x 124Premiums
Add to 4-color rate
Cover 2
10%
Cover 3
10%
Cover 4
15%
Island
$650
Discounts
Subtract from 4-color
rate
B&W
$2,340
2-color
$1,115
Split runs
$1,250
For classified ad rates, contact:
mary Sumner
713.963.6274For reprints, contact:
rhonda brown
Foster Printing Services 866.879.9144 x194Method of Printing, Binding, and Paper
Web Offset
Perfect Binding: .125” off backbone Cover: 80-lb text weight coated Body pages: 34-lb text weight coated
Inserts:
The maximum stock weight accepted for inserts is 80-lb book. Standard size, bound-in bound-inserts must be furnished at 8.25” x 10.75” allowing for a .125” trim on all sides. Special printing on inserts, such as embossing, where it is impossible to use or sell the other side of the insert, is sold as a complete two-page insert. Consult your local sales representative for more information.upload Site Instructions:
1. Log on to http://digitalads. pennwell.com
2. Select Offshore in the magazine scroll-down menu 3. Fill in the appropriate
information and select “upload the ad”
Note: Files must be stuffed or
zipped prior to uploading 4. Please fax a proof of the ad
to Ad Services: 918.831.9415 Files over 250MB need to be shipped on disk to:
Offshore Ad Services
1421 South Sheridan road Tulsa, Ok uSA 74112
For further information regarding ad or insert specifications, please contact your sales representative.
PennWell prefers ad material to be supplied as PDFs with PDF/X-1a format option. We also accept ads built in these programs: InDesign, PageMaker, Quark, Illustrator, Freehand, and Photoshop. Please supply all fonts, images, and artwork with ads supplied in these applications.
All supplied material should be in CMyk color space and have fonts embedded in all graphics. PennWell does not accept ads built in Microsoft Word, Microsoft Publisher, PowerPoint, or CorelDrAW.
Storing of Advertising Material
Advertising material will be stored for 12 months and then destroyed unless otherwise advised.
Issuance:
Mails by the 15th of each monthMaterial Submissions:
PennWell requires a high-resolution color proof of supplied ads to guarantee ad reproduction. This requirement applies even on uploaded materials. If you do not supply a proof, we cannot guarantee ad reproduction.you can also find complete specifications and instructions for submitting ad materials at www.offshore-mag.com/index/advertise.html.
All text, logos, borders, and boxes that do not bleed should stay within the live area. There is no charge for bleed.
8 OFFShOre MAGAzINe | MeDIA kIT 2015
DIgITAl MEDIA sOluTIONs
DIGITAL MAGAzINE ADVERTISING
All ads that run in print are automatically included in the digital issue. Digital issues are interactive online magazines delivered to your target audience via email. Each issue offers effective and measurable digital advertising opportunities such as cover sponsorships, announcement sponsorships, bellybands, blow-in cards, gatefolds, starbursts, and embedded video, as well as traditional advertising units.
– 17,615 average unique subscribers
– Increase your dwell and click-through rates in the digital issues by including rich media for $1,000 – Segment your audience with split runs for $1,000
ONLINE BANNER ADS
PAGE PEEL – $8,970 exclusive position/$5,870
The Page Peel ad is one of the largest online ad units available. The peel begins as a “dog ear” in the upper right-hand corner of the page and, upon mouse-over, extends down and to the left.
Animation: Flash only
Dimensions: Open (900 x 650), 100 kb Closed (75 x 75), 30 kb Click through uRL
PuSH DOWN – $6,000
This premium position auto-expands beneath the site navigation once every 24 hours and provides
ongoing visibility even when collapsed. The Push Down ad supports more detailed messages, such as streaming video and multiple targeted links. Animation: Flash only
Dimensions: Expanded (970 x 418), 110 kb Collapsed (970 x 66), 60 kb
File Formats: .gif, .jpg, .swf, 3rd party tags also accepted (*2 separate creative tags: HTML only) Animation: Flash only
HOMEPAGE PLuS
Generate broad visibility for your brand and prominently display your product messaging within respected online content.
LEADERBOARD – $3,375 (Two rotations, includes leaderboard and anchor) Dimensions: 728 x 90, 40 kb
In addition, please provide one 300x250 (gif or jpg only) 40kbanner +uRL (for display use on mobile platforms).
SKySCRAPER – $3,050 (Two rotations) Dimensions: 160 x 600, 40 kb
ROTATING SITE SPONSOR – $2,350 (Six rotations) Dimensions: 300 x 250, 40 kb
OR 6 text links. Text links, done well, can increase CTR; you should use strong key words. CONTENT ROTATOR – $2,500
The content rotator is a text link that remains stationary as features rotate on the homepage. your keyword-rich text link enhances search engine optimization (SEO) strategy by providing link juice benefits from our site. Receive up to 45 characters, including spaces and the uRL.
NEW
RESPONSIVE
WWW.OFFShOre-MAG.COM 9 Providing broad reach at a low cost, Offshore eNewsletters deliver up-to-date industry news and technology to thousands of subscribers worldwide. every issue contains links to some of the latest news, blogs, videos, and white papers on our website.
DAILy ENEWSLETTER
offshore update A roundup of key advances in field development, drilling and production, subsea, rigs and vessels, company news, and global highlights.
TOP LEADERBOARD...$2,850 728 x 90, 40Kb and click through uRL
OR HyBRID AD
150 x 150 image, max 30kb 45 word count + one url link OR
PLAIN TExT AD
45 word count + one url link Text ads, done well, can increase CTR. you should use strong key words.
SKySCRAPER ...$2,150 MIDDLE 1 ...$2,050 MIDDLE 2 ...$1,620 MONTHLy ENEWSLETTERS
Subsea A detailed review of advances in subsea wells, tieback technology, vessel applications, flow assurance methods, and challenges in deepwater operations
drilling
technology updates on the latest drilling equipment, techniques, challenges, and technologies
TOP LEADERBOARD . . . $2,650 SKySCRAPER . . . $2,050 SKySCRAPER 2 . . . $2,050 MIDDLE . . . $2,050 MIDDLE 2 . . . $2,050 ExCLuSIVE ENEWSLETTERS
Exclusive sponsorship includes the leaderboard, skyscraper, and site sponsor positions.
geoscience A look at seismic survey technologies, exploration and
data processing techniques, vessel overview, equipment, techniques, survey vessels, and related equipment
offshore
west africa Covering deepwater discoveries and emerging opportunities in one of the world’s most promising exploration regions
offshore
asia A glance at Asia’s key role – reservoir monitoring to liquefied natural gas (LNG), exploration and production, challenges, and solutions
offshore
north Sea News in deepwater North Sea developments from drilling and completion, field development, subsea, geology and geophysics, pipelines, production, and rigs/vessels
SPONSORSHIP – $2,200 offshore
middle east A monthly glance at advanced technology challenges associated with safely and cost-effectively developing subsea resources in this ever-expanding market
SPONSORSHIP – $2,750
ENEwslETTER bANNERs
CREATIVE REQuIREMENTS file formats
GIF (static) and JPEG only
May include a 50-word (max.) text backup with uRL
FILE POSITIONS
top leaderboard banner 728 x 90, 40kb and click through uRL OR
HyBRID AD
150 x 150 image, max 30kb 45 word count + one url link OR
PLAIN TExT AD
45 word count + one url link Text ads, done well, can increase CTR. you should use strong key words.
SkyScraper banner Size optionS 160 x 600, 40kb and click through uRL (All eNewsletters except the Daily)
300 x 600, 40kb and click through uRL (Daily Only)
middle 1 & 2: banner Size optionS
300 x 250, 40kb and click through uRL OR
PLAIN TExT AD
45 word count + one url link Text ads, done well, can increase CTR. you should use strong key words.
OR HyBRID AD
150 x 150 image, max 30kb 45 word count + one url link
10 OFFShOre MAGAzINe | MeDIA kIT 2015
DIgITAl MEDIA sOluTIONs
Offering quick response at a low cost, email list rentals allow you to reach a targeted audience with your custom email deployment. your message will be sent to industry professionals you’ve specified from our database list selects and can be used for a nearly unlimited variety of promotional programs.
$575/1,000 – minimum rental is $2,300
• Target segments of our subscribers with a custom message • Quick turnaround for urgent campaigns
• Ideal for promoting tradeshow participation, product information, seminars, or company news • Target key market segments for blind or branded surveys – gaining both market intelligence and leads
Reports upon request: Number of emails delivered, open rate, and click-through rate
EMAIL LIST RENTAL
Generate sales leads and raise brand awareness with Offshore white paper postings. you will receive registration contact reports showing who downloaded your postings. White papers are returned in search results, as well, broadening your online reach and exposure.
$700/posting or $3,250/month with push marketing (three-month minimum) • Host white paper on www.Offshore-Mag.com’s homepage
• Company logo, description, white paper abstract posted under “White Papers”
• Targeted email promotion to 10,000 names (You are able to choose your target audience based on type of company, job function, and geography)
• Banners will all be created through our internal marketing services and pushed out to our entire site whenever there is a rotation available under all of our topic centers and home page plus
• Promotion through banners in both the daily and monthly e-newsletters • Editorial mention – text ad at the top of the Offshore Monthly
e-Newsletters
• 24/7 access to leads generated • Tailored reporting options
WHITE PAPER POSTINGS
Offshore topic centers align your message with relevant content, providing more meaningful impressions and higher click-through rates when using clear calls to action.
Offshore’s website is organized into the following topic centers:
TOPIC CENTER BuNDLES
Drilling & Completion . . . $5,050 Production . . . $3,650 Deepwater . . . $3,500 Field Development . . . $2,600 Regional Reports . . . $2,300 Geology/Geophysics . . . $2,400 Subsea . . . $2,600 Rigs/Vessels . . . $2,350 Pipeline & Transportation . . . $1,750
Ad Specifications:
leaderboard – $3,375 (Two rotations, includes
leaderboard and anchor) Dimensions: 728 x 90, 40 kb
In addition, please provide one 300 x 250 (gif or jpg only) 40kbanner +uRL (for display use on mobile platforms)
Skyscraper – $3,050 (Two rotations)
Dimensions: 160 x 600, 40 kb
rotating Site Sponsor – $2,350 (Six rotations)
Dimensions: 300 x 250, 40 kb
OR 6 text links Text links, done well, can increase CTR: you should use strong key words
content rotator – $2,500
The content rotator is a text link that remains stationary as features rotate on the homepage. your keyword-rich text link enhances search engine
optimization (SEO) strategy by providing link juice benefits from our site. Receive up to 45 characters, including spaces and the uRL
Technical Briefs are compilations of two to four Offshore magazine articles that provide readers with in-depth, valuable content on a key industry topic in a downloadable PDF format. Garnered from the pages of Offshore’s highly respected magazines and websites, Technical Briefs are posted to our website to generate leads not only from our audience but also from an online search as well. $4,650 (six-month minimum)
Includes:
• Logo on cover • Logo on each page of the guide
• Two full-page ads • Resource page with links to your website or landing page
• Targeted email promotion • Editorial guides
• Leads for your database • Follow-up marketing
wEbcAsTs AND VIDEO
WWW.OFFShOre-MAG.COM 11
CuSTOM VIDEO CHANNEL
The Custom Video Channel extends the reach of video that you have created (or that we have custom produced on your behalf) with an exclusive landing page on our relevant website, providing exposure to your target audience. $4,650/month (three-month minimum) • Banner advertising on the landing page provides a branding
opportunity for your company and/or products
• Receive a targeted email and email promotions to the Offshore audience, driving viewers to your content
• Sponsorship includes a direct link to your site from the Channel page, providing a boost to your site’s search ranking
Webcasts generate highly qualified, active leads while presenting your technology or expertise to targeted industry professionals. Sponsors can participate in brand-selected topics, or they can sponsor a custom topic. After the one-hour live event, the webcast is promoted as on-demand and is hosted on the Offshore website for six months. Sponsors receive detailed registration information from a captive global audience of industry professionals, providing your sales staff with a database of quality prospects.
$18,000 for exclusive sponsorship $6,000 for editorial sponsorship
• Customize your registration page with data-collection fields specific to your needs
• Receive full reporting on all registrants, including a breakdown of live and on-demand attendees
• 24/7 protected access to the registration database • Unlimited audience size
• Advertising in eNewsletters and on website prior to the event • Sponsorship includes an email invitation to a targeted e-list, along
with a “reminder” email prior to the live event
• On-demand archive is available within 24 hours of the live event
WEBCAST SPONSORSHIP
Struggling with roi?
PennGage will help you close the loop on measuring the effectiveness for all your marketing campaigns. Our service provides: Identifying, at the individual level, who is visiting your website and which pages they are reading, the creation of drip email campaigns to extend your ad spend, nurturing leads until sales close, dashboard with detailed reports, analytics and email alerts.
Contact us at: [email protected] or visit www.penngage.com Find out more at www.pennwellmarketing.com. Or call Paul Andrews: 240.595.2352
VIDEO WHITE PAPER
These 5-to-12 minute, professionally produced videos are shot at your location of choice by our experienced video team. The final video may be hosted on our website with an optional registration form allowing you to generate leads and drive traffic to your website.
HEADER
TM
12 OFFShOre MAGAzINe | MeDIA kIT 2015
pETROlEuM
EVENTs
the woodlandS, tX uSa
OCT 13–15, 2015
the woodlandS, tX uSa
SEP 15-17, 2015 galveSton, tX uSa NOV 3–5, 2015 galveSton, tX uSa FEB 3–5, 2015 SuBSeA TieBACk fOruM & exhiBiTiOn
In its 15th year, SSTB is the world’s largest subsea event, both in attendance and exhibition area. Field supervisors, operations planning personnel, engineering staff, and management address global deepwater subsea operations issues.
www.subseatiebackforum.com MAr 3–5, 2015
New Orleans, LA
DeepwATer OperATiOnS COnferenCe & exhiBiTiOn
As the search for oil and gas continues to move in to deeper water, the production solutions become more complex and costly. Safety considerations also increase. This is the only global conference focused on these issues.
www.deepwateroperations.com NOV 3–5, 2015
Galveston, TX
TOpSiDeS, pLATfOrMS & huLLS COnferenCe & exhiBiTiOn
Topsides, Platforms & hulls Conference & exhibition is the offshore industry’s only event dedicated to the topsides, platforms and hulls for both deep and shallow water. A comprehensive technical program presented concurrently with an exhibition, Topsides, Platforms & hulls Conference & exhibition covers the design, engineering, construction, transportation, installation, and modification of topside structures.
www.topsidesevent.com FeB 3–5, 2015 Galveston, TX
TM
pipeLine week
New in 2014, the Pipeline Open Data Standard (PODS) user Conference co-located with the 23rd Annual GITA Oil & Gas Pipeline Conference & exhibition. The partnership resulted in the creation of Pipeline Week, where the industry’s top professionals gather to share the exciting new developments in the world of pipeline data management.
www.pipelineweek.com SePT 15-17, 2015 The Woodlands, TX
new orleanS, la uSa
MAR 3–5, 2015
houSton, tX uSa
HEADER
WWW.OFFShOre-MAG.COM 3 WWW.OFFShOre-MAG.COM 1 lagoS, nigeria JAN 20–22, 2015 20th international Conference on petroleum Data integration, information and Data ManagementIn its 20th year, this event looks at best practices and real world cases and solutions involving petroleum data and information management across the e&P enterprise. Delegates benefit from this unique global view of the state of data applications plus future technology directions.
www.pnecconferences.com MAy 19–21, 2015
houston, TX
Deep OffShOre TeChnOLOgy inTernATiOnAL (DOT)
As the world’s premier technical deepwater conference for more than 30 years, this event showcases the most innovative technologies designed to withstand hostile and ultra–deepwater environments.
www.deepoffshoretechnology.com OCT 13–15, 2015
The Woodlands, TX
OffShOre weST AfriCA COnferenCe & exhiBiTiOn
For 18 years, this event has attracted more than a thousand attendees each year with exhibitors from 34 countries to showcase the most innovative technologies in a unique and progressive marketplace.
www.offshorewestafrica.com JAN 20–22, 2015
cONTAcTs
WORLDWIDE SALES OFFICE
uNITED STATES1455 West Loop South Suite 400 Houston, Tx 77027 Tel +1.713.621.9720 Fax +1.713.963.6285 VICE PRESIDENT/ GROuP PuBLISHER Mark Peters
Vice President and Group Publisher Tel +1.713.963.6260 [email protected]
GLOBAL SALES MANAGER
David Davis Tel +1.713.963.6206 [email protected] uS, CANADA Shelley Cohen Tel +1.713.963.6234 [email protected] Mary Sumner Tel +1.713.963.6274 [email protected] CLASSIFIED AD SALES Mary Sumner 713.963.6274 [email protected] REPRINTS Rhonda Brown
Foster Printing Services Tel +1.866.879.9144 x194 [email protected] CuSTOM PuBLISHING Roy Markum Tel +1.713.963.6220 [email protected]
INTERNATIONAL SALES OFFICES
uNITED KINGDOM, SCANDINAVIA,THE NETHERLANDS, MIDDLE EAST
Graham Hoyle 10 Springfield Close Cross Somerset BS26 2FE united Kingdom Tel +44 (0) 1934.733871 [email protected] FRANCE, BELGIuM, SPAIN, PORTuGAL, SOuTHERN SWITzERLAND, MONACO, NORTH AFRICA
Daniel Bernard
8 allée des Hérons 78400 Chatou, France Tel & Fax +33 (0) 1.30.71.11.19 [email protected] ITALy Filippo Silvera Viale Monza 24, 20127 Milano, Italy Tel +39.02.28.46716 Fax +39.02.28.93849 Mobile +39.3472905583 [email protected]
GERMANy, AuSTRIA, EuRASIA, NORTHERN SWITzERLAND, EASTERN EuROPE, RuSSIA, BALTIC
Andreas and Wilhelm Sicking
Sicking Industrial Marketing Kurt-Schumacher – Str. 16 59872 Freienohl, Germany Tel +49 (0) 290.333.8570 Fax +49 (0) 290.333.8582 [email protected] JAPAN
E.X. Press Co., LTD.
Aios Gotanda 606 1-10-7 Higashi-Gotanda, Shinagawa-Ku Tokyo 141 0022, Japan Tel: +81.3.6721.9890 Fax: +81.3.6721.9891 SINGAPORE, CHINA, SOuTHEAST ASIA, AuSTRALIA
Michael Twiss 13 Langrune Grove Port Kennedy WA 6172 Tel +61 (0) 8.9593.4405 Fax +61 (0) 8.9593.3732 Singapore Tel +65.9018.5179 [email protected] AFRICA Dele Olaoye Flat 8, 3rd Floor Oluwatobi House Ikeja Lagos, Nigeria Tel +234.802.223.2864 Tel +234.818.725.3553 [email protected]
OFFSHORE u.S. EVENTS
OFFSHORE INTERNATIONAL EVENTS
DEEPWATER OPERATIONS, PIPELINE WEEK, PNEC, SuBSEA TIEBACKS, AND TOPSIDES, PLATFORMS AND HuLLS uNITED STATES Peter Cantu Tel +1.713.963.6213 [email protected] uNITED STATES Justus Swantner Tel +1.713. 963.6243 [email protected]
uNITED STATES AND EuROPE
Sara Lowery Ng Tel +713.963.6277 [email protected] Desiree Reyes Tel +1.713.963.6283 [email protected] Mike Twiss Tel +61.(0).8.9593.4405 Singapore Tel +65.9018.5179 [email protected] Tony B. Moyo Tel +44.199.265.6658 [email protected] Dele Olaoye Tel +234.802.223.2864 Tel +234.818.725.3553 [email protected] DOT, OFFSHORE WEST AFRICA, OFFSHORE MIDDLE EAST
