HARMAN presentation September 2010

Our Mission

HARMAN designs, manufactures and delivers a wide range of

premium audio and infotainment solutions for the automotive,

Key Facts



$3.2 Billion LTM* revenues



11,000 employees worldwide



30+ locations across the Americas, Europe and Asia



15 legendary brands



A global network of distributors, retailers, installers and channel partners



Publicly traded on the New York Stock Exchange. Symbol “HAR”

Core Businesses

Professional Division $505M Automotive Division $2,344M Consumer Division $362M

Audio and networking for recording/ broadcast, sports and

entertainment Navigation, Multimedia,

Telematics/Connectivity for a premium driving

experience

Branded audio for high quality automotive sound installed by OEMs

Automotive

Audio

Automotive

Infotainment

Professional

Audio

$575M $1,769M

Consumer

Audio



Global Leader



Global Leader



Global Leader

LTM Revenues ~ $3.2 B*

11,000 Employees

Audio, video, storage and multimedia products for the home

and on the go



Selective Play

All trademarks shown are the property of their respective owners. No endorsement is intended or implied.

Diverse, High-Profile Customer Base

Automotive



Infotainment

– Premium High, Mid and Entry Head Units – Telematics and Connectivity Units

– Rear-Seat Entertainment



Branded Audio

– Branded Premium Sound Systems

– GreenEdge™ Energy Efficiency

– Active Sound Management for Hybrid and Electric Vehicles



Audio

– Entry Sound Systems

More than $10 billion in awarded future business

Success Stories: Automotive

 Successful launch of 13 major audio and infotainment platforms, the largest project backlog in our industry

 HARMAN-supplied Audi infotainment system awarded Product of

the Year by Germany’s Connect Magazine

 HARMAN-equipped BMW 7 Series named world’s most

technologically advanced new vehicle by analysts iSuppli

 HARMAN-equipped Hyundai Genesis Sedan named 2009 Car of

the Year at the Detroit Auto Show

 HARMAN selected as Top Ten supplier to Daimler/Mercedes-Benz

 Full-line BMW MINI / harman kardon partnership announced to more than 30,000 enthusiasts at MINI United Festival 2009  Launched infotainment system for new Ferrari California

 Exclusive partnership with Lotus Engineering to develop Active Noise Management applications for traditional and electric cars

 Launched HARMAN GreenEdge™ energy-efficient audio and

Home

Systems

Multimedia

Products

Personal Audio

Mobile

Aftermarket

Branded

Audio

Business Overview: Consumer

 harman kardon HKTS 15 ranked No. 1 by Consumer Reports in 5.1-channel system category

 New partnership established with fashion leader Roxy for co-branded personal audio products

 Mark Levinson 53 amplifier earns “Stereo Sound Grand Prix Award” from Japan’s leading audiophile magazine

 AKG consumer products premiere in the US and form new retail partnership at Airport Wireless stores

 Expanded partnerships with Apple for iPod and iPhone accessories

 Dedicated shopping portal expanded for HARMAN products with leading online retailer Amazon.com

 European Imaging and Sound Association (EISA) selects the harman kardon HKTS 60 as Multi-channel Loudspeaker System of the Year

 HARMAN channel partners opened the largest multimedia retail outlets in Dubai and India, anchored by our products

Musician

Primarily guitar players

Install

Installed sound reinforcement. Consultant Specified /

Contractor Installed.

Portable PA

Small-scale sound

reinforcement. Retail Dealers.

Cinema

Exhibitors of motion picture films, screening rooms, and mastering facilities. Typically Direct.

Recording/Broadcast

Recording studios, Onsite Broadcast trucks, and large broadcast

networks. Specialized Dealers / System Designers.

Audiophile/Home Theater

Ultra High Performance Audio/ Video systems for hobbyists, high-end home theaters and luxury buyers.

Touring

Professional live sound

 100 new HARMAN Professional products introduced in the past year, leveraging powerful HiQnet architecture

 Equipped key venues at the Beijing Olympics, Shanghai World Expo 2010, and FIFA 2010 World Cup in South Africa

 Provided new audio systems for New York Yankees, New York Mets and Baltimore Orioles stadiums

 Cinemark Theaters roll out HARMAN’s next-generation

ScreenArray system featuring JBL speakers and Crown amplifiers

 Official Sound Partner to the GRAMMY® Awards and Museum

 HARMAN systems inform and entertain more than two million people at the historic 2009 US Presidential Inauguration

 New HARMAN Pro systems take the stage at Kennedy Center

 Supported leading artists and events including Bruce Springsteen, Billy Joel, Neil Diamond, Vienna State Opera, O2 World Arena, Club Nokia, Rock and Roll Hall of Fame

Consumer Brand Profile: AKG

Product Range



Wired Headphones



Wireless Headphones



Personal Earphones



Noise-Cancellation Headphones



Microphones



Wireless Instrument Systems



Automotive OEM Headphones

Markets Served



Consumer and Enthusiasts



Portable and Tour Sound



Automotive OEM



Conference Room



Recording and Broadcast

Consumer Brand Profile: AKG

Product Range



Wired Headphones



Wireless Headphones



Personal Earphones



Noise-Cancellation Headphones



Microphones



Wireless Instrument Systems



Automotive OEM Headphones

Markets Served



Consumer and Enthusiasts



Portable and Tour Sound



Automotive OEM



Conference Room



Recording and Broadcast

Consumer Brand Profile: JBL

Product Range



Home Loudspeakers



Home Theater Systems



Headphones



Portable and Personal Powered Loudspeakers



Car Audio Loudspeakers and Electronics



Professional Loudspeakers and Electronics

Markets Served



Consumer and Enthusiasts



Automotive OEM and Aftermarket



Cinema and Installed Sound



Portable and Tour Sound

Consumer Brand Profile: JBL

Product Range



Home Loudspeakers



Home Theater Systems



Headphones



Portable and Personal Powered Loudspeakers



Car Audio Loudspeakers and Electronics



Professional Loudspeakers and Electronics

Markets Served



Consumer and Enthusiasts



Automotive OEM and Aftermarket



Cinema and Installed Sound



Portable and Tour Sound

Consumer Brand Profile: harman kardon

Product Range



A/V and Stereo Receivers



Blu-ray Disc, DVD & CD players



Digital Media Centers



Home Theater Systems



Docking Stations for iPod



Multiroom Products



Portable and Personal Powered Loudspeakers



Portable Navigation Devices



Premium Automotive Speakers

Markets Served



Consumer and Enthusiasts



Automotive OEM and Aftermarket



Automotive OEM Infotainment

Consumer Brand Profile: harman kardon

Product Range



A/V and Stereo Receivers



Blu-ray Disc, DVD & CD players



Digital Media Centers



Home Theater Systems



Docking Stations for iPod



Multiroom Products



Portable and Personal Powered Loudspeakers



Portable Navigation Devices



Premium Automotive Speakers

Markets Served



Consumer and Enthusiasts



Automotive OEM and Aftermarket



Automotive OEM Infotainment

Global Brand Positioning

harman kardon - Target Audience



The harman kardon brand targets consumers who desire elegance

in design and simplicity in user experience. Features are in the

background and intuitive (e.g. signal processing is automatic and

designed for flat-screen home-theater in a box applications).

Global Brand Positioning

harman kardon - Brand strengths relative to other attributes



Carefully designed audio performance



Distinguished sound design

Global Brand Positioning

harman kardon - Brand strengths relative to other brands



A brand for the privileged



Offers indulgence in audio



For those who have a passion for music and sound



James Bond would buy this brand

Global Brand Positioning

harman kardon – Design direction



To indulge each owner with a carefully designed entertainment

experience.