Natural Plus Dorm

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Preface

This Project we do for feasibility way to the dormitory business in concept nature & convenient by best on marketing strategy, operation, process management. In this project we have all of information which the dormitory entrepreneur must know include with natural industry, situation industry and all of feasibility that can help investor to decision to invest in dormitory project. In addition in this project also have financial feasibility that base on 2008-2010 information. I hope this will be benefit for the person who wants to invest in dormitory business

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Executive summary

Our project is natural plus dormitory. We choose area around Mae Fah Luang University to launch our project or natural plus project because this university grows up every year and number of student increase in every year. Our dormitory for female only. Our dormitory located in front of Mae Fah Luang University between STK and Phutong dormitory which easy goes to study. There is area about 3,000 square meters. Our dormitory for female only, has 80 rooms, has normal rooms are 4,000 baht and special rooms are 4,500 baht per month, and has fourth floors. In first floor have office room, restroom, housekeeping room, kitchen room, swimming pool, and has16 rooms for rent. This floor all rooms have small grass in front of the room for breed any pets. Price per room is 4,500 baht. In second and third floor have 24 rooms; 20 rooms are normal rooms and 4 rooms are special rooms in each floor. In fourth floor have 16 special rooms. There are facilities more than normal room and special design. In normal rooms are 20 square meters and have 9 facilities. For example television, electric fan and air conditioner, wardrobe, double-size bed, desk, chair, dressing desk, Refrigerator, and Water heater. In special rooms are 36 square meters and have 10 facilities. We add “sofa” which a facility in special rooms.

We decorated our dormitory to concern about ecology which we thought we do not need more rooms for service. The vision of our dormitory is “The natural plus will become a dormitory which provide many facilities and new technology, but still concern ecology style”. The mission of our dormitory, we will study about design dormitory which mixture between natural and technology.

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Nowadays mostly people have more interest about nature because people feel relax when they live in nature and campaign to protect global warming. We combine nature with today accommodation by emphasize on beautiful and livable, it will be a perfect accommodation. In the present time dormitory business is very popular in area which near university. So we want to build project about livable dormitory in name of natural plus project. Most people invest in dormitory business around university area and got successful of business. According to following factor we think dormitory business it interesting so we choose area around Mae Fah Luang University to launch our project or natural plus project. Mae Fah Luang University in Chiang Rai is new big university in Thailand. Many dormitories had created around Mae Fah Luang University but it not enough demand of people in Mae Fah Luang because this university grows up every year and number of student increase in every year too.

0 2000 4000 6000 8000 10000 N u m b e r o f s tu d e n t

Amount of student in MFU

Male Female Total Male 2416 2704 2749 2822 Female 4330 4951 5513 5923 Total 6746 7655 8262 8745 2007 2008 2009 2010 Figure 1.1

According to the amount of student in university increase rapidly follows: Mae Fah Luang University had total student around 6,746 persons in 2007. The next year, the amount of student rose to 7,655 persons. In 2009, total of student grew up to 8,262 persons. And nowadays the amount of student has around 8,745 persons. So we choose to start up project in this area.

Our dormitory emphasize to make inmate feel more relax when stay in our dormitory. Mostly people want to have beautiful accommodation ether temporary accommodation or permanent accommodation. So our natural plus still care about beautiful room, furniture and decoration. We have swimming pool for provide and add high value. In addition outside areas such as car park, spring water, and yard. We try to add big tree for make it be shady and fresh.

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1.2 Objective

1.2.1 To think for get high profit from investment. 1.2.2 To make business have more interest from investor. 1.2.3 To study about management process of dormitory.

1.2.4 To study trend in current for respond demand of customer. 1.2.5 Understand the market and trends of dormitory industry.

1.3 Benefits of Project

Identify the benefits of this study

1.3.1 Knowing about the way to solve the problem in the real situation. 1.3.2 Knowing more about natural therapy.

1.3.3 Knowing arrangement and implementation plan. 1.3.4 Understand more architecture management.

1.3.5 Understand the financial for this business; think to get more profit and less than expend.

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1.4 Activities/Time Frame Activities Time ( Year/Month ) 2010 Nov. 2010 Dec. 2011 Jan. 2011 Feb. 2011 Mar. 2011 Apr. 2011 May 2011 June 2011 July 2011 Aug. 2011 Sep. 2011 Oct. 2011 Nov. --Period for build-- 2012 Apr. Analyze demand of customer

Analyze budget include maintenances

Analyze product and service profit

Analyze feasibility of financial factor

Analyze marketing strategies Contact staff (architect, engineer, decorator)

Advertise and exit reservation

Collect first cash form reservation Build natural plus dorm

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Chapter 2

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2.1 Nature of Industry

Dormitory is place which provides temporary shelter and facility to inmate. Dormitory in Thailand divine into 2 types by law first in male second is female. Mostly dormitory business is like to build in places which have high number population such as school, official place, college, university etc. Nature product of dormitory in somewhere it more than room it like second home of inmate. Location is the most factors which important for dormitory businesses, Mostly location of dormitory always define target market too such as dormitory build at location near university target market of this dormitory are student of Mae Fah Luang University. Dormitory businesses are business that need high investment and need a long time for payback period but revenue rather be stable.

Beside Dormitory is accommodation it’s can be leisure rest place for inmate. In present a lot of dormitory provide inmate more that shelter somewhere provide restaurant, somewhere provide internet café, somewhere provide coffee shop. Owner’s each dormitory they try to make their dormitory to difference form competitor. Style is one thing that they use to make difference and attract interest of customer. Adding small business such as book rental, coffee shop in dormitory is another way one which can attract customer. Selection appropriate one which can match with direction of dormitory is another one thing which entrepreneur should be decide. Although Dormitory business have a low risk and not complex about marketing but how to improve it to maximum profit is not easy. About maintaining too, every businesses have competition especially dormitory businesses, because of location is important to dormitory so in one location always have many dormitory. Chiang Rai is the city of travelling because there are many tourist destinations it makes attract interest of customer and suitable investment to dormitory business. For example, in Chiang Rai there are many Universities such as Rajabhat University, Rajamangala University of Technology Lanna Chiang Rai, and Mae Fah Luang University. In each University there are many dormitory but Mae Fah Luang University is the most famous and largest in Chiang rai. So, Mae Fah Luang University is the good location for establish dormitory business because easy to go to study. Our dormitory is one of select that the investor should investment. Even though

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in front of our University there are many dormitories for support student but in the future must have more people to study in our University. It makes dormitory not enough for support student. When our dormitory build already is one of student select because is new dormitory, high technology, shady, beautiful and easy to go to study.

Figure 2.1 2.2 Situation of Industry

Nowadays growth of business affects to the expansions of many organizations and a lot of institutions have developed and produce graduates to enter labor market. This process is cycle of current process. It make affect to other business. Increase in number of employment makes people to see opportunity to run businesses. Real estate business is once of interesting business in nowadays such as dormitory or apartment for rent. This is one channel to make a profit to the owner of the business as well. Although doing business will have a payback period of business longtime than any other, but it is a business we are often called "sleeping partner". As a result we study information from Nano Search Corporation about behavior of select accommodation. Nano search they select 200 samples in Bangkok in an area of dense housing, such as dormitory apartment. For this case, Nano search set limited to residential which have to pay the rent every monthly. The results showed that Sample Most are female and 42.0 percent were male, 58.0 percent for the study group which compare between two groups of people first one is students and second one is working people. Therefore, the age of 2, age 18-22 years old is 48.0 percent, and more than 22 years, 52.0 per cent.

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Thinking about doing dormitory businesses is about provision of furniture, what in each room. If you ask the opinion of customer from research they find about demand of customer to have basic equipment for decision to choose dormitory or not. They found that most cases need to have a bathroom in the both of the age is need bed, wardrobe. For the interest information is this age group is 18-22 years old, a student. They show about need of ceiling fans difference a group of more than 22 years of age. In addition to the basic furniture in the room, that need. The indispensable for dormitory in the rooms is equipment and electrical appliances that need to be. Because of the world today is a world of information. Therefore, research about the behavior of buying electrical appliances is made. By do survey about appliances available in the room form group of sample. They think, they needs most are TV 35 percent, followed by Internet 24 percent and 15 percent, floor fan and air-condition, respectively, this research form Nano corporation. In addition nowadays the major thing which customers use to select dormitory not price. If study we will found the factor which customer use to select dormitory is easy to living, Such as eating food, Security, and distance for pricing is in fourth order . Because of this make we know about location is very important for nowadays dormitory business. Location can make dormitory business successful or not.

About dormitory business customer always observe more than 1 place before decide to rent or not. Mostly they ask about one or two place for compare which place is better. Some group of customer asks 5-6 places before making decision. After customer get information and think to move or change new place. How they spent time before movie. From study found that from group of sample mostly or about 36 percent they spend time 1 month for decision to move and spend 2 mount about prepare to move. In addition they spent time about 10-15 day, respectively. About communication channel of dormitory businesses it hard to promote and attract people if we start new businesses. So good communication channel is doing public relations in the area because of people will know find information about dormitory in area which they want to live. In sample whose planning about houses. To assess the situation needs to stay in the future to know that those who rent an apartment that want to buy a home and condo high as 47.0 percent and 20.0 percent moved to workplace accommodation. But still the same

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dormitory for the answer show that high of percent about channel to do real estate business such as home or condo. Because people who want to have their own housing is about half of the entire sample.

In front of our university there are many competitors about dormitory. For example of competitor of our dormitory follow this:

No. Name Number of room Price per room

1. Phumipuk 87 2,000Baht

2. Karn 24 1,900 Baht

3. Sirinya 21 1,700-1,900 Baht

4. Rattanakorn 20 1,700 Baht

5. Fah Thai 224 1,600 Baht

6. San Fah Luang 96 2,400-2,500 Baht

7. Chadaporn 48 2,200 Baht

8. Aorapin 54 1,500 Baht

9. Jew Santonkok 18 1,600 Baht

10. Pirom 20 1,500 Baht

11. Thaithanawat 18 1,500-1,800 Baht

12. Aumporn 26 1,600 Baht

13. Sripasang 47 1,800 Baht

14. Numthong tong 24 1,300-1,800 Baht

15. Watcharakul 40 2,000 Baht

16. TK 39 1,800 Baht

17. Doung Keaw 39 1,500-1,800 Baht

18. Fah inn 63 1,600 Baht

19. Phu Tong 32 3,000 Baht

20. Palm 60 4,000-4,800 Baht

21. Chit chat 90 2,200-4,500 Baht

22. Khampai 97 2,500-3,000 Baht

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2.3 Product/Service (in General)

Our product is green way style dormitory. Our dormitory located near Mae Fah Luang University, along the road with big trees, and between STK dormitory and Phutong dormitory. Our dormitory for female only, has fourth floors, and has 80 rooms. In first floor and fourth have 16 rooms, second floor and third floor have 24 rooms. Our dormitory has common room and special room. Price per room is 4000-4500 baht per month. We decorated our dormitory to concern about ecology which we thought we do not need more rooms for service because more rooms more wastes. Surrounded has any kind of trees, car park, garden, spring, ground for do activities, and swimming pool. Our dormitory in one room has Television, Electric Fan, Wardrobe, Double-size Bed, Desk, Chair, dressing desk, Refrigerator, Air conditioner, Water heater, and Rest room. And we have concept of service is service with purely heart. Our service is low price laundry service per semester, WIFI, CCTV security, insurance loss for any kind of asset, free repair service, and small party in some special day. Our special thing is we have water filtration system and a water reserve tank to reuse the water for ecology. No waste-water into the river or others. A waste-water reserve tank on the roof building using electric motors for water pumps. When the water tank full, it stops working. Save water supply by using water pressure. Our dormitory has swimming pool provide for our customer.

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2.4 Vision of your Organization

The natural plus will become a dormitory which provide many facilities and new technology, but still concern ecology style.

2.5 Mission

We will study about design dormitory which mixture between natural and technology such as waste water treatment. All of these will provide for students and the important things are more convenient and eco closely. We will build identity of our business and everybody must remember our business.

2.6 Business Strategy 2.6.1 Corporate level

Our dormitory focuses on growth in all side both eco and technology develops together based on principles of natural help to use the technology. For example, a waste water treatment for use in other side. In the future our dormitory may have to expand business more. When we there are more profit, we will expand our dormitory many area. Example building a dormitory of the same name, but in many areas and our dormitory may add more facilities for attract attention but still Eco concept. We may invest new business or extra business for support existing business. For example, opening a convenience store, laundry for customers service and is another way to make more profit. We may looking different business for protect business bankruptcy example to do extra business such as official dormitory together because official is a relatively stable career when this business bankruptcy we consider still have a profit from this occupation.

The investment to do dormitory it must to use more invest so, we must to ask cooperation from partnership for support the investment because can help our reduce expenses and reduce risk in investment. Focus on the strength of the dormitory business. When the business stability we still same the customer service. For example service, facilities, price of room, manner service of staff because these thing is the one part of decision to customer that to service our dormitory and band loyalty or word of mouth it makes customer to more service but if business be full or don’t have profit so decrease our business or sell that business. Because although we to do business and don’t have

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profit we must to sell this business for bring money manage to business that more profit. These reasons are reduce the risk for to do business. Our dormitory there are change structures every year and survey to need of customer. There are to develop many slide such as structure of dormitory, management facilities, but still concept eco for respond new need of customer that to service of our dormitory.

2.6.2 Business level

The prominent point of dormitory is we emphasize to destroy environment and use to life with environment. We don’t disturb and depend on environment but still consider many technologies for respond to need of human that still to convenience in daily life. Although to use technology it makes global warming but our dormitory emphasize this way that to use replacement thing for deceases global warming such as wastewater treatment. There are tree planting for shadow. These reason it makes we are the cost leader because there are low cost but high technology because we use replacement things it makes we have low cost more than other dormitory. So, there are low price and more interesting because our dormitory there is different concept with other dormitories.

2.6.3 Functional Level

2.6.3.1 The Marketing Strategy

 Support and show our product about the natural dormitory.  Do activities to protect about environment.

 To have promotion for attract customer.

2.6.3.2 The Operation Strategy

 To improve our dormitory for respond customer need.  To develop our dormitory toward in the high class.  To be a perfect accommodation and livable.

2.6.3.3 The Human Resources Management Strategy

 All of our employees have a service mind.

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2.6.3.4 The Financial Strategy

 To make clearly the financial management.  To relate the money inside our business.

 Use all of budget to support business level and corporate level.  Use alternative energy to cost cut.

2.7 Conclusion

Industry profile natural of industry, our industry is dormitory green way style. From observe dormitory in Thailand can divide into 2 types are male and female. Our dormitory doing for female only. Target market of this dormitory is student of Mae Fah Luang University. Dormitory businesses are business that need high investment and need a long time for payback period but revenue rather be stable. Although Dormitory business have a low risk and not complex about marketing but how to improve it to maximum profit is not easy. In the future our dormitory is one of student select because is new dormitory, high technology, shady, beautiful and easy to go to study. The situation of industry in nowadays growth of business affects to the expansions of many organizations and a lot of institutions have developed and produce graduates to enter labor market. From Nano Search Corporation about behavior of select accommodation we will found the factor which customer use to select dormitory is easy to living, Such as eating food, Security, and distance for pricing is in fourth order. Because of this make we know about location is very important for nowadays dormitory business. Location can make dormitory business successful. The service of our dormitory is green way style dormitory. Our dormitory for female only. We decorated our dormitory to concern about ecology which we thought we do not need more rooms for service. The vision of our dormitory is “The natural plus will become a dormitory which provide many facilities and new technology, but still concern ecology style”. The mission of our dormitory, we will study about design dormitory which mixture between natural and technology.

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Chapter 3

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3.1Market Analysis

3.1.2General Environment Analysis 3.1.2.1 Political

In the part of politic Chiang Rai don’t have problem in this part even though Chiang Rai is curfew but not effect to dormitory business because our University not relate with politic. This problem doesn’t have importance for business long run. Investor can invest this business not consider politic side because this province there are many side that interesting such as natural and environment. Nowadays politic in Chiang Rai don’t have problem so this problem not effect to dormitory business.

3.1.2.2 Economic

In part of economic, our dormitory support many side of economic. In our dormitory there are many facilities for interesting from customer it makes our dormitory increase more profit. The part of price, our dormitory there are cost affordable value. So, our dormitory is one of select that to choose for student because our dormitory emphasize to environment, cheap, but high technology. Because of our dormitory there are method for decrease energy it makes decreases expenses. This reason it makes reduce the cost of the customer.

3.1.2.3 Social and environment

Our dormitory emphasize environment is the main factor because don’t destroy environment, don’t use energy that to help decrease global warming

We have process for manage within dormitory that to help decrease global warming by plant many trees. There is wastewater treatment for to use again such as water the plants. There is classifying garbage; wet garbage such as food scraps we can ferment are fertilizer for water the plants, dry garbage such as plastic bottle and plastic bag we can bring these garbage recycle for to reuse, and danger garbage such as spray can for protect chemicals to air it makes there are more pollution. In part of social surrounding of dormitory there are good pollution and environment it makes student awareness for nature lovers and have good social.

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3.1.2.4 Technology

Event though our dormitory emphasize green way life style but there are high technology for convenient to students. In nowadays trend of global warming is the most popular but our dormitory doing not forget technology. In our dormitory there are many facilities high technology such as internet Wi-Fi for to use quickly online, scan face system, security system, and closed-circuit television system for safety.

3.1.3 Competition Analysis (3C Analysis) 3.1.3.1Competitive Analysis

In the dormitory market at MFU is high opportunity to face with new dormitory, because MFU is a new university investor see this way and they come to find profitability. Our target market is student of Mae Fah Luang University. In front of MFU have more competitors student can bargain our dormitory to meet the need of them. Around university have 3 types of habitat; private dormitory, university’s dormitory, and house for rent. All of habitats are different. University’s dormitory has low price and live in the university. It’s convenience to student who loves simple life but there has more roommates and feel like dependent. House for rent has high price and more independent. But customers need to do anything by themselves and host does only collect the money. And private dormitory although high price but we offer anything to our customer such as independent life, service, easy accessibility, and more comfortable.

In front of MFU have all of dormitory about 44 dormitories. Female dormitory has about 22 dormitories. We separate them into three classes. First is high class; this class is dormitory offer high price high comfortable, Second is middle class; this class offer middle price and middle comfortable, and last is Low class; they offer low price and little comfortable. Customer can choose and has more bargain power in each class because customer can choose what dormitory they satisfy. From this, our business has less bargain power because customer can choose new dormitory.

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3.1.3.2 Customer Analysis

Our customer is female student in Mae Fah Luang University and who need more comfortable life and love nature. Our dormitory nears the university easy to go to study, satisfy the price with facilities, and we offer more comfortable. So, this bar chart represents the amount of female student in university follows: Mae Fah Luang University had female student around 4,330 persons in 2007. The next year, the amount of student rose to 4,951 persons. In 2009, total of student grew up to 5,513 persons. And nowadays the amount of student has around 5,923 persons.

Figure 3.1 0 1000 2000 3000 4000 5000 6000 N um be r of s tud e nt

Amount of female student in MFU

2007 2008 2009 2010 female 4330 4951 5513 5923 2007 2008 2009 2010

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3.1.3.3 Competitor Analysis

Our target is female and most of them are student in Mae Fah Luang University. The age of our target is about 18-22 years old and we emphasize for students who love in nature. We have 22 competitors and we divided them into 3 classes. First class is high price high comfortable such as Palm garden place.

Palm Garden Place has price about 4,000 – 4,800 Baht. And facilities double

bed size, large wardrobe, air-condition, water heater, TV, internet, refrigerator, desk, chair, large area of room and car park. Palm Garden has total room are 60 rooms.

Address: 583 Moo. 1, Tumbon Tha-Sud, A.Muang, Chaing Rai 57100 Tel. 081-8822-525

Figure 3.2

Strengths – More comfortable Weakness – High price

- Near university - In the evening the road to there is more

-Good view dark and dangerous

-Large car park - The road for go to this dormitory has -Full option facilities high damaged

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Their target: Student in MFU both of male and female. But male can live only the first floor. And person who love peaceful, more comfortable, and who want live near university.

Second class is middle price and middle comfortable such as Kam Pai

dormitory.

Figure 3.3

This dormitory has price about 2,200 Baht. And facilities middle bed, water heater, refrigerator, large wardrobe, electric fan, desk, chair, and internet. This dormitory offers middle comfortable. Kam Pai has 3 building of dormitory and total rooms are 97 rooms.

Address: 161 Baan Sun Ton Kok, Tumbon Tha-Sud, Downtown,

Chaing Rai 57100.

Tel: 053-912-396

Strength – Middle price Weakness - Far from the University -Comfortable - Isolated road

-Good brand loyalty

Their target: Female student in MFU, who want live near market, community and gas station.

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Third is low class offer low price and less comfortable such as Fah Thai dormitory.

Figure 3.4

This dormitory has priced about 1,600 baht. Have bed, desk, wardrobe, water heater, electric fan, and internet. Fah Thai has 7 building of dormitory and total rooms have 224 rooms.

Address: Moo 1, Tumbon Tha-sud, downtown, Chiang Rai 57100 Tel: 053-912108-9

Strength – Low price Weakness - Less of comfortable - Near the market - Less of facilities - Easy to go University

Their target: Student in MFU, who want to save money, near market, and live in social. Because this dormitory is low price and low of service too.

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3.2 STP Analysis (segmentation, targeting, and positioning) 3.2.1 Segmentation

Our market segmentation divided into

- Geographic segmentation

Country region is the important thing for think this project. Because of characteristic of region in Chiangrai is natural such as trees, waterfall and good atmosphere which suitable with concept of the natural plus dormitory which our concept is green world.

- Demographic segmentation

The natural plus dormitory suitable for female from division of registrar’s MFU. In year 2010 total of number of students are 9,722 persons; female 6,554 persons. The age of our segmentation is about 18-22 years old and we emphasize for students who love in nature.

Figure 3.5

- Psychographic segmentation

Life style of our segmentation is for student who love natural, need many facilities. Our natural plus still care about beautiful room, furniture and decoration. So we try to apply the combination between beautiful, technology and natural together. We can guarantee when everybody stay in our dormitory, they will feel more relax and close to natural.

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3.2.2 Market Targeting

We choose our target is female and most of them are student in Mae Fah Luang University. This group of customer have demand which match with concept of the natural plus. Style of dormitory emphasizes natural style and new technology together which match with demand of customer.

3.3.3 Positioning

Image of our business which the customer can observe. The first, the natural plus is the dormitory which gets standard and female dormitory that match with policy of our university. Eco style and provide with new technology. Nowadays trend of eco is popular and there are many people interest in this trend. So we need to respond their demand and we can guarantee the natural plus is a good accommodation which customer must impress.

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Positioning map of the natural plus dormitory and our competition Pirom Thanawat Duang keaw Jew santonkok Orapin Amporn Sirinya dorm. TK Chadaporn Sri pa sang Karn dorm. Warcharakul Phumipuk Sanfahluang Phutong Namtuangthong Fha inn Palm garden

Low class

Moderate

service

High service

High class

Chit Chat Rattarakorn dorm. Ma mai son Figure 3.5

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Analysis of dormitories which have high class and high service like natural plus. There are Palm garden dormitory, Chit chat dormitory, San Fah Luang dormitory and Phuthong dormitory.

Palm Garden Place

Figure 3.6 Price: 4,000 – 4,800 Baht.

Facilities : Double bed size, large wardrobe , air-condition, water heater, TV, internet,

refrigerator, desk, chair, large area of room and car park.

Address : 583 Moo. 1, Tumbon Tha-Sud, A.Muang, Chaing Rai 57100 Tel. 081-8822-525

Palm Garden Place dormitory is the important competitor to our dormitory because Palm has garden style and emphasize natural like our dormitory. The prominent points are more comfortable, near university, good view, large car park, full option facilities and private. The inferior are high price, road is dangerous.

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San Fah Luang dormitory

Figure 3.7

Price : 2,400 - 2,500 Baht per month and not exceed 2 person Owner : Miss.Somjit Rongharnjit

Address : 427 Moo.1,Tumbon Tha-Sud, A.Muang, Chiang Rai 57100 Tel. 053-706518-20

Style of dormitory : 3 floor 96 room

Facilities : Bedroom, desk, chair, dressing desk, wardrobe, water heater, fan,

refrigerator, television

Cost of utilities : water 50 Baht per pax, Electricity 6 Baht per unit, internet 300 baht,

insurance 2,500 baht

San Fah Luang dormitory is one of our competitors, but San Fah Luang not emphasize natural like our dormitory. But this dormitory has some of prominent such as large area of rooms and near market. For inferior are lack of manage about water system road for access is not good.

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Phu Thong

Figure 3.8

Price: 3,000 baht per month and not exceed 2 person Owner: Mr. Suthat Ratarin

Address: 329 Moo.1,Tumbon Tha-Sud, A.Muang, Chiang Rai 57100 Tel. 053-706533

Style of room: 4 floor

Facilities: Double bed, wardrobe, water heater, air conditional, telephone, refrigerator,

television, dressing desk

Cost of utilities: electricity 5 baht per unit, internet 300 baht per room, water, insurance

5,000 baht.

Phu Thong dormitory is our competitor which has high class and high service. Phu Thong is one of choice for female student because it is dormitory network and has standard of dormitory. But because of this dormitory open for long time, so dormitory look degenerate and system of equipment are not efficiency. Some of prominent such as easy for access, near university and near market. For inferior are problems of water system, noise pollution and don’t have standard of electricity.

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Chit Chat

Figure 3.9 Price: 3,000 baht per month and not exceed 2 person Owner: Mr. Suthat Ratarin

Address: 329 Moo.1,Tumbon Tha-Sud, A.Muang, Chiang Rai 57100 Tel. 053-706533

Style of room: 4 floor

Facilities: Double bed, wardrobe, water heater, air conditional, telephone, refrigerator,

television, table

Cost of utilities: electricity 5 baht per unit, internet 300 baht per room, water ,

insurance 5,000 baht.

Strengths Easy for access

Near university Near market Many facilities

Weakness Road is not good

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3.3Marketing Mix Strategy 3.3.1 Product

Our dormitory emphasize about natural, fresh air, and shady but completely with technology. Our dormitory for female only, has fourth floors, 80 rooms, and one room for two persons. We build the dormitory that has full function of facilities such as Television, Electric Fan, Wardrobe, Double-size Bed, Desk, Chair, dressing desk, Refrigerator, Air conditioner, Water heater, and Rest room. Surrounded has any kind of trees, car park, and garden. Our dormitory has fourth floor, first floor has 16 rooms. This floor has small yard in front of a room. We build a small yard for respond to person who wants to breed a pet. Because nowadays has a few dormitory that allow to breed a pet. Second and Third floor has 24 rooms in each floor, these floors have two kind of rooms are special room and common room. Special rooms have 4 rooms in each floor; these rooms have big size and have all of facilities. Common rooms have 20 rooms in each floor. It’s a simply but have a special identity style. And fourth floor has 16 rooms; this floor is a special room. The main point of our dorm is living with a natural, peaceful, and livable. Our dormitory has some activities for support about environment is water filtration system and a water reserve tank to reuse the water for ecology. A water reserve tank on the roof building using electric motors for water pumps. When the water tank full, it stops working automatically. It’s help to save water supply by using water pressure. Our dormitory has swimming pool for provide a customer.

Our product level including with core product, facilitating product, supporting product, and augmented product. Core product is room. Furniture in room are facilitating product. Our dormitory take place near university, grocery store, and bus stop and these things are supporting product. Augmented product of our dormitory is living with a natural, peaceful, fresh air, and shady.

3.3.2 Price

We separate our rooms into two groups are special room and common room. First floor has small yard for breed a pet is 4,500 baht per month. In second and third floor have two types. Special room is 4,500 baht per month and common are 4,000 baht per month. In fourth floor is special room; 4,500 baht per month. These costs exclude

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cost of utilities. Electricity charge 5 baht per unit, water charge free, and 3,000 baht for insurance cost.

3.3.3 Place

Place is the channel to contribute our product. Our dormitory is located in front of Mae Fah Luang University between STK dormitory and Phutong dormitory.

Address: 599 Moo. 1, Tumbon Tha-Sud, A.Muang, Chaing Rai 57100 Tel. 053-483-999, Fax. 053-484-999

3.3.4 Promotion

In summer time we think half of cost. WIFI, free internet every rooms, insurance loss for any kind of asset, free repair service, and small party in some special day such as New Year, Song Karn Festival.

(35)

3.4 Sales Forecast/Profit Estimation Table 3.1 Sale forecast of year 2011

Sale on product year 1

Percent

of sale Jan Feb March April May June July Aug Sep Oct Nov Dec Year1 Rent [room type1] 33.6 0 - - - - 32,000 48,000 80,000 96,000 52,000 128,000 160,000 596,000

Rent [room type2] 45.4 - - - 54,000 90,000 108,000 144,000 72,000 162,000 180,000 810,000

Water 2 - - - 2,000 3,200 4,400 5,600 5,800 6,800 8,000 35,800

Electricity 10.8 - - - 12,000 19,200 26,400 33,600 12,600 40,800 48,000 192,600

Laundry 6.4 - - - 9,000 10,800 14,400 21,600 4,500 26,100 28,800 115,200

Washing Machine 1.8 - - - 2,400 3,360 4,800 5,760 600 7,200 8,160 32,280

Total Sale on Cash 100 - - - - - 111,400 174,560 238,000 306,560 147,500 370,900 432,960 1,781,880

Table 3.2 Sale forecast of year 2012

Percent of sale

Jan Feb March April May June July Aug Sep Oct Nov Dec Year2

Rent [room type1] 39.6 160,000 160,000 160,000 160,000 160,000 160,000 160,000 160,000 160,000 40,000 128,000 128,000 1,736,000

Rent [room type2] 45.5 180,000 180,000 180,000 180,000 180,000 180,000 180,000 180,000 180,000 180,000 180,000 180,000 2,160,000

Water 2.4 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 6,800 6,800

93,600

Electricity 11.63 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 24,000 40,800 40,800 537,600

Laundry 0.7 28,800 28,800 9,000 9,000 9,000 28,800 28,800 28,800 28,800 9,000 26,100 26,100 261,000

Washing Machine 0.17 8,160 8,160 1000 1,000 1,000 8160 8160 8,160 8,160 1,000 7200 7,200 67,360

(36)

Table3.3 Sale forecast of year 2013

Percent

of sale Jan Feb March April May June July Aug Sep Oct Nov Dec Year3 Rent [room type1] 34.6 128,000 128,000 128,000 128,000 128,000 128,000 128,000 128,000 128,000 64,000 128,000 128,000 1,472,000 Rent [room type2] 43.9 162,000 162,000 162,000 162,000 162,000 162,000 162,000 162,000 162,000 81,000 162,000 162,000 1,863,000 Water 2.2 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 81,600 Electricity 11.4 40,800 40,800 20,400 20,400 20,400 40,800 40,800 40,800 40,800 20,400 40,800 40,800 408,000 Laundry 6.3 26,100 26,100 6,300 6,300 6,300 26,100 26,100 26,100 26,100 6,300 26,100 26,100 234,000 Washing Machine 1.6 7,200 7,200 660 660 660 7,200 7,200 7,200 7,200 660 7,200 7,200 60,240 Total Sale on Cash 100 370,900 370,900 324,160 324,160 324,160 370,900 370,900 370,900 370,900 179,160 370,900 370,900 4,118,840

Percent

of sale Jan Feb March April May June July Aug Sep Oct Nov Dec Year3 Rent [room type1] 34.6 128,000 128,000 128,000 128,000 128,000 128,000 128,000 128,000 128,000 64,000 128,000 128,000 1,472,000 Rent [room type2] 43.9 162,000 162,000 162,000 162,000 162,000 162,000 162,000 162,000 162,000 81,000 162,000 162,000 1,863,000 Water 2.2 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 81,600 Electricity 11.4 40,800 40,800 20,400 20,400 20,400 40,800 40,800 40,800 40,800 20,400 40,800 40,800 408,000 Laundry 6.3 26,100 26,100 6,300 6,300 6,300 26,100 26,100 26,100 26,100 6,300 26,100 26,100 234,000 Washing Machine 1.6 7,200 7,200 660 660 660 7,200 7,200 7,200 7,200 660 7,200 7,200 60,240 Total Sale on Cash 100 370,900 370,900 324,160 324,160 324,160 370,900 370,900 370,900 370,900 179,160 370,900 370,900 4,118,840

(37)

Percent

of sale Jan Feb March April May June July Aug Sep Oct Nov Dec Year5 Rent [room type1] 34.6

128,000 128,000 128,000 128,000 128,000 128,000 128,000 128,000 128,000 64,000 120,000 120,000 1,456,000

Rent [room type2] 43.9

162,000 162,000 162,000 162,000 162,000 162,000 162,000 162,000 162,000 81,000 153,000 153,000 1,845,000 Water 2.2 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,400 6,400 80,800 Electricity 11.4 40,800 40,800 20,400 20,400 20,400 40,800 40,800 40,800 40,800 20,400 38,400 38,400 403,200 Laundry 6.3 26,100 26,100 6,300 6,300 6,300 26,100 26,100 26,100 26,100 6,300 24,000 24,000 229,800 Washing Machine 1.6 7,200 7,200 660 660 660 7,200 7,200 7,200 7,200 660 7,200 7,200 60,240

Total Sale on Cash 100 370,900 370,900 324,160 324,160 324,160 370,900 370,900 370,900 370,900 179,160 349,000 349,000 4,075,040

* In sale forecast not include insurance cost (insurance 3,000 per room)

* Forcase base on information form entrepreneur dormitory near MFU Which we st as competitor, number of mfu student, increase in dorm business arround MFU

* Population of MFU student 6,430 (2549)

* Information form http://reg.mfu.ac.th/registrar/statistics/RepCurr.asp

* Population of MFU student 7,054 (2550) * Population of MFU student 8,035 (2551)

* Population of MFU stundent tend to increae every years because of MFU is deverloping university MFU plan to open new school. * Population source form division of registrars of Mae Fah Luang University

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3.5 Marketing expense

Table 3.6 Marketing expense of 2011

Year 2011 March April June Oct Total

Discount rental room type1 _- _- _- _26,000 _26,000

Discount rental room type1 _- _- _- _36,000 _36,000

Total 62,000

Discount rental room type1 0 0 0 40,000 40,000

Total 85,000

Total 72,500

(39)

3.6 Conclusion

From marketing analysis our group can divided into 5 sides are political, economic, technology, social, and environment. In each side can effect to our business because it depend on that condition. When we need progress business we must know to social surrounding and economic situation for develop our dormitory. So we must to know general situation for solve problem within our business. When we know about problem and to solve method it makes our business can carry on for along time.

Our competition analysis looks into the strategy of competitor, who is our customer, and dormitory competitive market. Our competitors have many places and use many strategies to run the business. So, we divided them into three classes for easy to analysis. Our customer is student who studying at Mae Fah Luang University, so, we choose suited strategy to response the need of studying students. And our competitive analysis we look to how the our business could survived in the market which has more number of the competitors; we used five force model to evaluate ourselves.

STP is one section that important before investment .It is one step of analysis in market situation .For the first, we must specify target market because of there are many group of customer and they have different demand. We can not respond all of their need because of limited of resources but we can select group for respond. So STP helps us to know group of customer then it easy to focus on their demand. Our target group is group of student in Mae Fah Luang University which age about 18-22 years old. These groups always love natural, peaceful, like in green style and in the same time they need high technology for theirs convenient.

For marketing Strategy, Product: Our dormitory emphasizes about natural. Our dormitory for female only, has fourth floor, 80 rooms, and one room for two persons. Our product level including with Core product is room. Furniture’s in room are facilitating product. Our dormitory take place near university, grocery store, and bus stop and these things are supporting product. Augmented product of our dormitory is living with a natural, peaceful, fresh air, and shady. Price: We separate our rooms into two groups are common and special room. Common size is 4,000 baht and special size is 4,500 baht. First floor can breed a pet is 4,500 baht per month. In second and third floor have common and special. Fourth floor is special size.Place: Our dormitory is

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located in front of Mae Fah Luang University between STK dormitory and Phutong dormitory. Our dormitory easy access to university, shops, and bus stop.

Promotion: In summer time we think half cost per room. About sale forecast we use information form main competitor to compare.

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Chapter 4

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4.1 Production and Operations Analysis 4.1.1 Product Characteristics (in Detail)

Our product is green dormitory concern about ecology. Our dormitory located in front of Mae Fah Luang University between STK dormitory and Phutong dormitory. Our dormitory easy goes to university, shops, and bus stop. Our dormitory for female only and has fourth floors. In first floor has 16 rooms are 4,500 baht per month and this floor customer can breed a pet. In second and third floor has 24 rooms and has two types. Common size is 4,000 baht per month and special size are 4,500 baht per month. Fourth floor is special size 4,500 baht per month. Our dormitory in one room has Television, Electric Fan, Wardrobe, Double-size Bed, Desk, Chair, dressing desk, Refrigerator, Air conditioner, Water heater, and Rest room. Our service is morning call for wake up every morning, low price laundry service per semester, WIFI, insurance loss for any kind of asset, free repair service, and small party in some special day. Our special thing is we have water filtration system and a water reserve tank to reuse the water for ecology. No waste-water into the river or others. Surrounded has any kind of trees, car park, garden, and swimming pool for provide our customer.

4.1.2 Specification, Feathers, Dimension, Life Time, etc.

Our dormitory there are room total 80 rooms 4 floor can be divided into 3 types such as the first floor there are grass in front of the room for take care their pet. The first floor is only floor that can take care their pet. Within the room there are many facilities such as bed, dresser, wardrobe, fan, air condition, TV, and writing table. The second and third floor can be divided into 2 types are normal room and special room. In normal room there are facilities like a room of the first floor but can not take care their pat. In special room there are only 8 rooms and biggest room. The forth floor are special room there are 16 rooms. There are facilities more than normal room and special design. The other facilities such as swimming pool, laundry room, kitchen, and house keeping room for service customer. Our dormitory emphasize about green way life style that we support to decrease for use energy and plant tree for decrease global warming. Our dormitory there is wastewater treatments for reuse water such as water the tree

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surrounding our dormitory. Deck floor there are small park for student can relax and read a book all of these are facilities of our dormitory

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4.1.3 Production/Services Process

5.Prepare documents to be used to borrow money from

banks. Made on loans using securities that were land

and buildings to create

6.The Bank will recommend the duration of Based on

income and rental costs

7.Construction begin and a withdrawal to contractors

2.Contact with Home Builder that reliable

3.Bring copy of title deeds to plot of land so that the

company designs about building

4.Agreement about design cost and construction costs

9.Finished of repayment and then transfer ownership to

our

8.Construction completed. Open to customers rent and

began the first period of repayment to bank

1.Prepare about documentation such as title deeds

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4.1.4. Location

Our dormitory located in front of Mae Fah Luang University between STK dormitory and Phutong dormitory. There are areas 1 rai 350 square wah or 3,000 square meters. The reason of our dormitory located in that area because we emphasize the student and staff with in university that to stay. This location suitable building our dormitory because it is convenient to go and not to far from our university.

Figure 4.2 Location

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4.1.5 Facility Layout

4.1.5.1 Plan of the first floor.

There are laundry room, housekeeping room, kitchen, rest room, swimming pool, office, and bed room 16 rooms. In each bed room have side 5x4 square meters.

Figure 4.3 3 m. 6 m. 48 m. 28 m. 14 m. 4 m.

(48)

4.1.5.2 Plan of the second floor.

There are normal room 20 rooms and special room 4 rooms.

Figure 4.4 48 m.

28 m.

48 m.

(49)

4.1.5.3 Plan of the third floor

There are normal room 20 rooms and special room 4 rooms.

Figure 4.5 28 m.

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4.1.5.4 Plan of the fourth floor

There are special room 16 rooms.

Figure 4.6 28 m.

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4.1.5.5 Plan of deck

There are water tank and small park for relax or read a book.

(52)



4.1.5.6 Pavilion

Figure 4.8 4.1.5.7 Floor 1 Common size

RM 1001-1006 Size 5x4 m. Facilities in room

1 Television 6 Chair

2 Electric Fan, Air conditioner 7 Dressing desk

3 Wardrobe 8 Refrigerator

4 Double-size Bed 9 Water heater

5 Desk Figure 4.9

5 m.

Restroom 9 8 1

Door

2 3 ₄ 5,6 7 4 m.

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4.1.5.8 Floor 2-3 common size

Floor 2 common size : RM 2001-2010, 2015-2024 Size 5x4 m. Floor 3 common size : RM 3001-3010, 3015-3024 Size 5x4 m. Facilities in room

1 Television

2 Electric Fan, Air conditioner 3 Wardrobe 4 Double-size Bed 5 Desk 6 Chair 7 Dressing desk 8 Refrigerator 9 Water heater 5 m. Figure 4.10 Restroom 9 1 2 3 4 5,6 7

Door

8 4 m.

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4.1.5.9 Floor 2-3 Big sizes

Floor 2 Big sizes : RM 2011-2014 Size 6x6 m. Floor 3 Big sizes : RM 3011-3014 Size 6x6 m. Floor 4 Big sizes : RM 4001-4016 Size 6x6 m. Facilities in room

1 Television 7 Dressing desk

2 Electric Fan, Air conditioner 8 Refrigerator

3 Wardrobe 9 Water heater

4 Double-size Bed 10 Sofa

5 Desk 6 Chair Figure 4.11 Restroom 9 3 4 7 1 2 5,6 8

Door

10

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4.1.5.10 Office Size 8x10 m. Facilities in room

1Television

2 Receive visitor table 3 Refrigerator

4 Air Conditioner 5 Table and chair

Figure 4.12

Door

rr

1 2 3 4 5

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4.1.5.11 House keeping room and kitchen room Size 12x6 m. Facility in room 1 Microwave 2 Refrigerator 3 Vacuum bottle Figure 4.13

Door

1 2 3

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4.1.5.12 Restroom of floor 1 size 6x10 m. 1 Bathroom 2 Restroom 3 Basin 4 Shower Figure 4.14 1 1 1 2 2 2 3 4

Door

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4.1.6 Machine/Tool/Equipment

4.1.6.1 Machine/Tool/Equipment for recreation room Figure 4.15

Room set of normal rooms< Bed, dresser, wardrobe>

Cost 9,900 Baht

Special room set of second floor < Bed, dresser, wardrobe>

Cost 12,900 Baht

Air- conditioner

S10-SBB6M 12,900 Baht cost include setup S13-SBB6M 14,900 Baht cost include setup

(59)

Electrical fan

Cost 945 Baht

Refrigerator

Cost 5,690 Baht

TV

LCD TV 22" SAMSUNGLA22C350 6,850 Baht

(60)

Sofa for special room Cost 7,590 Baht. Water heater Cost 2,600 Baht. Washbasin Cost 500 Baht. Toilet Bowl

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Cost 1,549 Baht.

Mirror

Cost 200 Baht.

Rinsing spray

Cost 100 Baht.

Box for toilet paper

Cost 300 Baht.

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Cost 400 Baht. Ventilators Cost 500 Baht. Writing Table Cost 1,000 Baht. Chair Cost 300 Baht.

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Small table

Cost 500 Baht.

4.1.6.2 Office supplier

Cost 19,100 Baht.

Computer Acer Version M670G V6500491LE Intel Core 2 Duo E7600

Cost 22,000 Baht.

4.1.6.3 Housekeeping and kitchen equipment Microwave LG MS-2147CW

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Vacuum bottle

Cost 1,855 Baht.

4.1.6.4 Bathroom equipment

Cost 990 Baht.

4.1.6.5 Laundry room equipment

Coin operated washing machine

(65)

Washing machine

Cost 11,673 Baht. Ironing machine

Princess From Netherlands: 332832 Cost 6,900 Baht

4.1.6.6 Other equipment Wastewater treatment

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Extinguish a fire bucket

Cost 1,200 Baht.

Standalone face scan and fingerprint access control system

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Small Lamp

Cost 350 Baht

Wall lamps

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CCTV or Closed-circuit television

Cost 25,900 Baht.

Fluorescent for garage

Cost 150 Baht

Water Tank

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Room example

Bed Room

Rest room in bed room

(70)

Swimming Room

Rest room

(71)

Table set on deck

4.1.7 Logistics Management

Our dormitory orders many merchandise such as room set from index living Mall, Boontha Vorn Company and website because these companies have a famous about furniture, facilities equipment and unique style.

4.1.7.1 All of equipment within room

- Room set of normal room 9,900 Baht per one set. There are 56 set. - Room set of special room 12,000Baht per one set. There are 24 set.

- Air conditioner in normal room 12,900 Baht. There are 56 machines. In special room 14,900 Baht. There are 24 machines.

- Electronic fan 945 Baht. There are 80 machines. - Refrigerator 5,690 Baht. There are 80 machines.

- TV 22 inch in normal room 6,850 Baht. There are 56 machines. TV 32 inch in special room 11,200Baht. There are 24 machines.

- Water heater 2,600 Baht. There are 80 machines. - Washbasin 500 Baht. There are 80 machines. - Toilet bowls 1,549 Baht. There are 80 machines. - Mirror 200 Baht. There are 80 machines.

- Rinsing spray 100 Baht. There are 80 machines. - Box for toilet paper 300 Baht. There are 80 machines. - Box for soap 400 Baht. There are 40 machines. - Ventilators 500 Baht. There are 40 machines.

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- Writing table 1,000 Baht. There are 104 tables because in special room have 2 tables for one room.

- Chair 300 Baht. There are 104 chairs. - Small table 500 Baht. There are 80 tables.

- Sofa for special room 7,590Baht. There are 24 sofas. - Small lamp 350 Baht. There 32 lamps.

4.1.7.2 Office supplier

- Computer 22,000 Baht - Table and chair 1,800 Baht. - Receive visitor table 19,000 Baht - Refrigerator 5,690 Baht.

- Air condition 12,900 Baht. - TV 6,850 Baht.

4.1.7.3 Bathroom equipment for swimming pool

- Toilet bowls 1,549 Baht. There are 3 machines. - Rinsing spray 100 Baht. There are 3 machines. - Washbasin 500 Baht. There are 2 machines. - Shower 990 Baht. There are 6 machines.

4.1.7.4 House keeping room and kitchen

- Vacuum bottle 1,855 Baht. - Microwave 1,890 Baht. - Refrigerator 5,690 Baht. - Table 800 Baht.

- Broom, swab, and bucket 300 Baht.

4.1.7.5 Laundry room

- Coin operated washing machine 9,990 Baht. There are 3 machines.

- Washing machineLG WF-T1276TD 12kg 11,673 Baht. There are 4 machines

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4.1.7.6 Other equipment

- Standalone face scan and fingerprint access control system 39,000 Baht - CCTV or Closed-circuit television 25,900 Baht. There are 8 cameras. - Extinguish a fire bucket 1,200 Baht. There are 6 buckers.

- Wastewater treatment 20,000 Baht. - Small lamp 350 Baht. There 32 lamps. - Wall lamp 490 Baht. There 12 lamps.

- Fluorescent in garage 150 Baht. There 3 straw.

4.1.8 Facility Management 4.1.8.1 Facilities in each

Floor 1 normal size total 16 rooms : electrical systems within dormitory (1 room) provide :

1. Safe T Cut

- heater 1 point

- air 1 point

- control within room 1 point 2. Socker for plug 4 points 3. Socker for TV cable 1 point 4. Socker for Lan 1 point

5. Switch 4 points

6. Fluorescent 2 points 7. Incandescent 1 point 8. Ventilators 1 point

Floor 2 normal size total 20 rooms : electrical systems within dormitory (1room) provide :

1. Safe T Cut

- water heater 1 point

- air 1 point

- control within room 1 point 2. Socker for plug 4 points

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3. Socker for TV cable 1 point 4. Socker for Lan 1 point

5. Switch 4 points

Floor 2 Special size total 4 rooms : electrical systems within dormitory (1 room) provide:

1. Safe T Cut

- air 1 point

5. Switch 5 points

Floor 3 normal size total 20 rooms : electrical systems within dormitory (1room) provide :

1. Safe T Cut

- air 1 point

5. Switch 4 points

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7. Incandescent 1 point 8. Ventilators 1 point

1. Safe T Cut

- air 1 point

5. Switch 5 points

1. Safe T Cut

- air 1 point

5. Switch 5 points

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4.1.8.2. High speed internet

High speed internet system within dormitory we choose 3BB broadband internet .Package 3 broadband Speed 20Mb /4Mb Total cost 2,990 Baht per month (not include VAT). We get special promotion:

Free! For registration 1,000 Baht Free! For setting 3,585 Baht Free! The blue barrier 100 Baht

Free! Internal wiring 320 baht and get the right loan or Router 1 Port. **Buy Router 4 Port Wireless price 999 Baht

Cost for set high speed internet

2,990 Baht+VAT7% = 3,199.3 Baht per month.

4.1.8.3 Telephone

We contact with TT & T public Company Limited for setting telephone Costs for install telephone 3,984.50 Baht

VAT 7% 278.915 baht Total 4,263.415 baht

We contact with TT & T Center in Muang, Chiang Rai for installation distance phone must be distributed no more than 300 meters up to the range of 50 meters in each rate period at 350baht (range. Finally, no less than 25 meters if not charged) Costs to install telephone.

 Calls within the same province

For calling to the destination number, which is the same province.Can do by press the area code of province. Followed by your the destination number. The charge is 3 baht per one time and unlimited time for conversation.

 Long-distance calls within the country

The Charges for calls to destination numbers that differ place also differ

charge. Depending on the distance of destination number. The rate is start from 3 baht till 18 baht per minute. For long-distance calls within country are divided into two types

Natural Plus Dorm

Table of Contents

Chapter 2

Chapter 3

Amount of female student in MFU

Low class

Moderate

service

High class

Chapter 4

5.Prepare documents to be used to borrow money from

banks. Made on loans using securities that were land

and buildings to create

6.The Bank will recommend the duration of Based on

income and rental costs

7.Construction begin and a withdrawal to contractors

2.Contact with Home Builder that reliable

3.Bring copy of title deeds to plot of land so that the

company designs about building

4.Agreement about design cost and construction costs

9.Finished of repayment and then transfer ownership to

our

8.Construction completed. Open to customers rent and

began the first period of repayment to bank

1.Prepare about documentation such as title deeds

5 m.

Door

Door

Door

Door

rr

Door

Door

Door

Door

Room example