• No results found

Unlock your digital marketing potential with Deloitte Digital and Adobe

N/A
N/A
Protected

Academic year: 2021

Share "Unlock your digital marketing potential with Deloitte Digital and Adobe"

Copied!
20
0
0

Loading.... (view fulltext now)

Full text

(1)

Unlock your digital

marketing potential with

Deloitte Digital and Adobe

(2)
(3)

Deloitte Digital and Adobe:

Overcoming Digital Stress: Marketing Success in a Digital World

Marketing is undergoing a transformation. Digital communication over web, mobile, and

social channels is changing customer behaviors and buying patterns, requiring companies

to engage in new ways. Adding more digital channels and one-way communication are not

enough. It’s not about digital marketing; it’s about marketing in a digital world.

Every audience expects new forms of interaction:

• Consumers expect experiences to reach them across channels, with content relevant to their time, place, and preferred platform.

• Employees expect flexibility, value-added content, tools to understand customer issues, and user experiences that help them stay productive.

(4)

To reach the highly personalized, yet elusive

“segment of one” within each of these

communities, today’s marketers should equip

themselves with predictive decision-making based

on smart analytic insights, compelling content, and

powerful, adaptable technologies.

Companies that evolve to meet audience demands across channels and touch points to provide timely, relevant insights for their marketing and sales organizations, are the ones who position themselves to successfully tap into the full potential of marketing in the new digital world.

Today’s CMOs need new tools to help them guide customer relationships, integrate seamless delivery across channels, and improve efficiencies to attract and maintain brand loyalists who grow revenue and are an advocate to their networks.

(5)

Rise of consumer power and digital omnivores

Shift of customer research from to earned media

Convergence of digital and traditional detail

Shifting business models (cloud, x-as-a-service, etc.)

Decreasing effectiveness of traditional media

Increasing complexity of digital technologies and platforms Rising value of information and analytics

Customer demand for cohesive brand experiences

(6)

Forward thinking CMOs deploy these digital marketing

capabilities to answer such critical business questions as:

How can we map marketing to our strategic objectives,

demonstrate its value, and attribute across channels?

How can we integrate social, mobile, and web with

traditional media to engage consumers consistently,

regardless of channel?

How can we aggregate data from all customer

touch points for a complete set of accurate analysis

to understand behavior across all channels?

How can we integrate customer data and real-time

decision engines with campaign management platforms

to deliver highly targeted experiences in real-time?

How should our marketing organizations change to

drive new strategies at global scale while lowering

operational costs?

(7)

The Deloitte Digital and Adobe Alliance is uniquely positioned to help today’s CMOs meet these

and other challenges head-on.

Better understand customer

Create consistent experiences

Use data to drive value

Increase marketing ROI

Drive explicit and significant revenue

Become agile, accelerate time-to-market

Optimize marketing technology

Achieve personal relationships with customers

(8)

What we do

Digital Strategy Digital Marketing and Content eCommerce and Portals Design

SAP Customer Cloud ERP

and Integration Oracle Customer

Mobile and Responsive Web

Salesforce.com Value and Digital Strategy Customer Engagement Solutions Enterprise Digital Engagement Digital Agency Digital Marketing Offerings Capabilities

(9)

Deloitte Digital and Adobe provide dynamic digital marketing solutions designed to drive sales and build loyalty with every interaction. Deloitte Digital’s specialization in digital, design, technology implementation, and operations, paired with the demonstrated capabilities and technology innovations of Adobe Marketing Cloud®, transform marketing for our clients.

Together, we see digital marketing in a larger context, recognizing the interdependence of capabilities and the need to have every one working in concert, from strategy to platforms to implementation. We work with CMOs, CIOs, and digital executives to profile their current state across these dimensions, identify opportunities, address gaps, and deliver value.

For more than ten years, we have built a unique, close relationship designed to provide innovative solutions for our clients. From opportunity identification through strategy and implementation to operation, we know how to work together — our combined strength rests on shared experience and deep trust.

Together, we collaborate from insight to impact

As of November

2014, Deloitte

Digital is the first

Adobe Alliance to

become globally

certified in

Adobe Experience

Manager (AEM).

(10)

Studio Hub and studio Hub

18

Studios

15

Countries

3500+

Global headcount

800+

US headcount

900+

US India headcount Deloitte

202,000+

89,000+

71,000+

41,000+

150+

Americas Seattle San Francisco Denver Washington DC Toronto Chicago New York Mexico City Sao Paolo Australia Perth Adelaide Melbourne Sydney Brisbane Europe Amsterdam Belfast Brussels London Milan Munich Paris Zurich Africa Johannesburg Stellenbosch Asia Tokyo Mumbai

Global Presence

(11)

Deloitte Digital: transforming the digital journey

Deloitte Digital powers the way our clients engage with their audiences at every point of the digital journey — in a way that no other agency or consultancy can.

As both an agency and a consultancy, we are creating a new model for a new age. Deloitte Digital combines leading digital and creative capabilities with the deep industry knowledge and experience Deloitte is known for. Our clients can bring us their biggest challenges, fully confident in our ability to bring their new business vision to life.

Our network of global studios offers the capacity to serve any client across the geographies it serves. A leader in helping clients solve their most complex business challenges, we have helped many of the world’s leading brands accomplish their digital marketing and business transformations — a record that leading analysts confirm with their highest accolades:

(12)

Our Recognized Industry Accolades

Deloitte named a global leader in CRM Services based on capabilities by Gartner

Source: Gartner, Magic Quadrant for CRM Service Providers, Worldwide, Patrick J. Sullivan, Ed Thompson, 18 September, 2013

Deloitte named a challenger in Global Digital Marketing Agency Services based on capabilities by Gartner

Source: Gartner, Magic Quadrant for Global Digital Marketing Agencies, 2013, Richard Fouts, Adam Sarner, Andrew Frank, Martin Kihn, 5 December, 2013

Deloitte ranked #1 globally in Consulting based on revenue and market share by Kennedy and Gartner

Source: Kennedy Consulting Research & Advisory; Global Consulting Market Index 2013; Kennedy Consulting Research & Advisory estimates © 2014 Kennedy Information, LLC. Reproduced under license

Source: Gartner, Market Share Analysis: Consulting Services Worldwide, 2013, Jacqueline Heng, Dean Blackmore, Julie Short, May 8, 2014

Deloitte named a global leader in Digital Strategy Consulting based on capabilities by Kennedy

Source: Kennedy Consulting Research & Advisory; Digital Strategy Consulting; Kennedy Consulting Research & Advisory estimate © 2013 Kennedy Information, LLC. Reproduced under license

Deloitte named the global leader in Mobility IT Strategy Strategy Consulting based on capabilities by Kennedy

Source: Kennedy Consulting Research & Advisory; IT Strategy Consulting: Mobile Technologies; Kennedy Consulting Research & Advisory estimates © 2013 Kennedy Information, LLC.  Reproduced under license

Deloitte named a worldwide leader in Business Consulting Services based on capability and strategy by IDC

Source: IDC MarketScape: Worldwide Business Consulting Services 2014 Vendor Assessment by Cushing Anderson, February 2014, IDC #246615

(13)

Leaders in Digital Strategy

Kennedy Ranking, 2013

Global Leader: Implementation Ecosystem Market

IDC MarketSpace, 2013

Excellence Awards

Oracle, 2011-2013

Global Applications Partner of the Year

Oracle, 2012

Global Industry Partner of the Year

Oracle, 2013

Top Service Partner: Strategic Industries

SAP, 2013

Partner Impact Award: Business Analytics

SAP, 2013

Hybris Global Partner Award: Newcomer of the Year

Hybris, 2012

Mobile Innovation Award: PocketSales App

Salesforce.com, 2014

#1 Service Cloud Partner

Salesforce.com, 2013 #1 Global Certifications Salesforce.com, 2013 Salesforce.com Innovation Award AXA, 2013

Commerce Platforms

(14)

Digital Engagement Solutions Built on the

Adobe Marketing Cloud

MarketMix is Deloitte’s answer to the CMO digital transformation agenda— a suite of demonstrated tools to overcome digital distress using Adobe Marketing Cloud technologies, reinforced by the strategy, creative, process, technology and operations experience clients need to market effectively in a digital world. Clients can deploy MarketMix on-premise, in a private/public cloud, or as part of Adobe Managed Services. CMOs can finally take control of their technology destiny and avoid lock-in with proprietary agency platforms.

(15)

MarketMix includes:

• Reusable assets, tested methodologies, packaged integrations, and industry-specific governance and process models — all built on Adobe Marketing Cloud and backed by Deloitte Digital’s deep industry experience, business acumen, and operational excellence. Specialized content and workflows are available for industries and segments.

• Libraries of ready-to-go solution components including specialized user interfaces, and pre-built integrations with e-commerce solutions (hybris, Oracle Commerce), ERP (SAP, Oracle), and CRM (Salesforce)

• Fully-developed demonstrations illustrating experience-driven commerce (Stitched) and high-engagement brand sites (wavewander)

• Personalization and targeting capabilities to create a “segment of one”, including a fully built Data Workbench solution using Audience Manager and Adobe Analytics

(16)

Financial Services

Financial services firms deploy technology for compliance and efficiency. MarketMix helps them extend it for customer acquisition and retention.

Consumer & Industrial Products (B2B)

Consumer experiences and network-oriented processes are driving a laggard industry to catch up to meet expectations for B2B customers. MarketMix blends the complexity of B2B with compelling user experiences to rival the best of B2C. Technology

Technology firms can’t just react to change – they need to make it happen. MarketMix helps them monitor customers to anticipate opportunities.

Media and Entertainment

Digitization is reshaping media, shifting power to consumers. MarketMix helps companies restore the balance and make digital work for them.

Industry Solutions:

Government

Deliver engaging, easy-to-use citizen services with pre-built integration to legacy systems, such as SharePoint, to deliver cost-effective, yet compelling content underpinned by near real-time content publishing.

Consumer & Industrial Products (B2C)

Successful consumer products build strong, lasting bonds with customers. MarketMix mobilizes the content, channels, and talent to make that happen.

Consumer and Industrial Products (Automotive) Consumers no longer want to go to the dealership alone; they expect to research everything online beforehand. MarketMix helps brands target, reach, and convert them.

(17)

SIMPLICITY integrated capabilities SPEED faster time to market

POWER advanced engagement tools AGILITY flexible, easy-to-use authoring

COHESION consistent brand experience FREEDOM managed service and operation

(18)
(19)

Contacts

For more information, please visit www.deloittedigital.com/alliances/adobe or contact one of the following team members:

Deloitte Digital:

Barbara Venneman

Principal, Global Adobe Alliance Leader and Digital Marketing Offering Leader

Deloitte Digital | Deloitte Consulting LLP bvenneman@deloitte.com

Steven Berkovich

Director, US Adobe Alliance Leader and Deloitte Digital Marketing Leader, Consumer Products and Retail

Deloitte Digital | Deloitte Consulting LLP lberkovich@deloitte.com

Dennis Startsev

Principal, Digital Marketing Leader for High Tech Sector

Deloitte Digital | Deloitte Consulting LLP

Adobe:

Dan Erbland

Global Alliance Leader

Adobe Systems Incorporated daerblan@adobe.com Steven Bailey

Senior Manager, MarketMix Offering Lead

Deloitte Digital | Deloitte Consulting LLP stbailey@deloitte.com

Michael Delahousaye

Senior Manager, Business Development Manager

Deloitte Digital | Deloitte Consulting LLP mdelahousaye@deloitte.com

Michelle Young

Manager, Adobe Alliance Marketing Lead

Deloitte Digital | Deloitte Consulting LLP michelleyoung@deloitte.com

(20)

This publication contains general information only, and none of the member firms of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collective, the “Deloitte Network”) is, by means of this publication, rendering professional advice or services. Before making any decision or taking any action that may affect your business, you should consult a qualified professional adviser. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies on this publication.

As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

References

Related documents

Dentre as principais conclusões destacam-se: o Twitter representou mais de 93% do número de menções sobre os artigos da revista Scientometrics; autoria dos primeiros posts é feita,

– PI Professor Jussi Vahtera Hospital personnel study - PI Professor Mika Kivimäki includes employees from 10 towns 6 hospital districts 20% of the public sector employees in

Komus (Responses from the categories „Consistently agile“, „Hybrid“, und „Selective“ , „Consistently classic project management“). 0% 10% 20% 30% 40% 50% 60% 70% 80%

In relation to modelling decisions, the contribution is in the demonstration of the importance of the choice of discrete or continuous time, of ways of modelling the contribution of

64-432 Lecture System Analytical Modelling Methods and Tools (Vorlesung Systematische Modellierungsmethoden und -werkzeuge) 64-433 Integrated Seminar System Analytical

The integration problem, as identified earlier, is com- plex and does not just include technological or market risk, but requires a simultaneous balancing of

 Milkmaid friends of Lord Krishna      Whitness  Goddess Parvati Mother Of The Vedas, A River In India    Book  Beautiful  Summer (A.P)  Living in Mountain.  Warmth