Unlock your digital
marketing potential with
Deloitte Digital and Adobe
Deloitte Digital and Adobe:
Overcoming Digital Stress: Marketing Success in a Digital World
Marketing is undergoing a transformation. Digital communication over web, mobile, and
social channels is changing customer behaviors and buying patterns, requiring companies
to engage in new ways. Adding more digital channels and one-way communication are not
enough. It’s not about digital marketing; it’s about marketing in a digital world.
Every audience expects new forms of interaction:
• Consumers expect experiences to reach them across channels, with content relevant to their time, place, and preferred platform.
• Employees expect flexibility, value-added content, tools to understand customer issues, and user experiences that help them stay productive.
To reach the highly personalized, yet elusive
“segment of one” within each of these
communities, today’s marketers should equip
themselves with predictive decision-making based
on smart analytic insights, compelling content, and
powerful, adaptable technologies.
Companies that evolve to meet audience demands across channels and touch points to provide timely, relevant insights for their marketing and sales organizations, are the ones who position themselves to successfully tap into the full potential of marketing in the new digital world.
Today’s CMOs need new tools to help them guide customer relationships, integrate seamless delivery across channels, and improve efficiencies to attract and maintain brand loyalists who grow revenue and are an advocate to their networks.
Rise of consumer power and digital omnivores
Shift of customer research from to earned media
Convergence of digital and traditional detail
Shifting business models (cloud, x-as-a-service, etc.)
Decreasing effectiveness of traditional media
Increasing complexity of digital technologies and platforms Rising value of information and analytics
Customer demand for cohesive brand experiences
Forward thinking CMOs deploy these digital marketing
capabilities to answer such critical business questions as:
•
How can we map marketing to our strategic objectives,
demonstrate its value, and attribute across channels?
•
How can we integrate social, mobile, and web with
traditional media to engage consumers consistently,
regardless of channel?
•
How can we aggregate data from all customer
touch points for a complete set of accurate analysis
to understand behavior across all channels?
•
How can we integrate customer data and real-time
decision engines with campaign management platforms
to deliver highly targeted experiences in real-time?
•
How should our marketing organizations change to
drive new strategies at global scale while lowering
operational costs?
The Deloitte Digital and Adobe Alliance is uniquely positioned to help today’s CMOs meet these
and other challenges head-on.
Better understand customer
Create consistent experiences
Use data to drive value
Increase marketing ROI
Drive explicit and significant revenue
Become agile, accelerate time-to-market
Optimize marketing technology
Achieve personal relationships with customers
What we do
Digital Strategy Digital Marketing and Content eCommerce and Portals DesignSAP Customer Cloud ERP
and Integration Oracle Customer
Mobile and Responsive Web
Salesforce.com Value and Digital Strategy Customer Engagement Solutions Enterprise Digital Engagement Digital Agency Digital Marketing Offerings Capabilities
Deloitte Digital and Adobe provide dynamic digital marketing solutions designed to drive sales and build loyalty with every interaction. Deloitte Digital’s specialization in digital, design, technology implementation, and operations, paired with the demonstrated capabilities and technology innovations of Adobe Marketing Cloud®, transform marketing for our clients.
Together, we see digital marketing in a larger context, recognizing the interdependence of capabilities and the need to have every one working in concert, from strategy to platforms to implementation. We work with CMOs, CIOs, and digital executives to profile their current state across these dimensions, identify opportunities, address gaps, and deliver value.
For more than ten years, we have built a unique, close relationship designed to provide innovative solutions for our clients. From opportunity identification through strategy and implementation to operation, we know how to work together — our combined strength rests on shared experience and deep trust.
Together, we collaborate from insight to impact
As of November
2014, Deloitte
Digital is the first
Adobe Alliance to
become globally
certified in
Adobe Experience
Manager (AEM).
Studio Hub and studio Hub
18
Studios15
Countries3500+
Global headcount800+
US headcount900+
US India headcount Deloitte202,000+
89,000+
71,000+
41,000+
150+
Americas Seattle San Francisco Denver Washington DC Toronto Chicago New York Mexico City Sao Paolo Australia Perth Adelaide Melbourne Sydney Brisbane Europe Amsterdam Belfast Brussels London Milan Munich Paris Zurich Africa Johannesburg Stellenbosch Asia Tokyo MumbaiGlobal Presence
Deloitte Digital: transforming the digital journey
Deloitte Digital powers the way our clients engage with their audiences at every point of the digital journey — in a way that no other agency or consultancy can.
As both an agency and a consultancy, we are creating a new model for a new age. Deloitte Digital combines leading digital and creative capabilities with the deep industry knowledge and experience Deloitte is known for. Our clients can bring us their biggest challenges, fully confident in our ability to bring their new business vision to life.
Our network of global studios offers the capacity to serve any client across the geographies it serves. A leader in helping clients solve their most complex business challenges, we have helped many of the world’s leading brands accomplish their digital marketing and business transformations — a record that leading analysts confirm with their highest accolades:
Our Recognized Industry Accolades
Deloitte named a global leader in CRM Services based on capabilities by Gartner
Source: Gartner, Magic Quadrant for CRM Service Providers, Worldwide, Patrick J. Sullivan, Ed Thompson, 18 September, 2013
Deloitte named a challenger in Global Digital Marketing Agency Services based on capabilities by Gartner
Source: Gartner, Magic Quadrant for Global Digital Marketing Agencies, 2013, Richard Fouts, Adam Sarner, Andrew Frank, Martin Kihn, 5 December, 2013
Deloitte ranked #1 globally in Consulting based on revenue and market share by Kennedy and Gartner
Source: Kennedy Consulting Research & Advisory; Global Consulting Market Index 2013; Kennedy Consulting Research & Advisory estimates © 2014 Kennedy Information, LLC. Reproduced under license
Source: Gartner, Market Share Analysis: Consulting Services Worldwide, 2013, Jacqueline Heng, Dean Blackmore, Julie Short, May 8, 2014
Deloitte named a global leader in Digital Strategy Consulting based on capabilities by Kennedy
Source: Kennedy Consulting Research & Advisory; Digital Strategy Consulting; Kennedy Consulting Research & Advisory estimate © 2013 Kennedy Information, LLC. Reproduced under license
Deloitte named the global leader in Mobility IT Strategy Strategy Consulting based on capabilities by Kennedy
Source: Kennedy Consulting Research & Advisory; IT Strategy Consulting: Mobile Technologies; Kennedy Consulting Research & Advisory estimates © 2013 Kennedy Information, LLC. Reproduced under license
Deloitte named a worldwide leader in Business Consulting Services based on capability and strategy by IDC
Source: IDC MarketScape: Worldwide Business Consulting Services 2014 Vendor Assessment by Cushing Anderson, February 2014, IDC #246615
Leaders in Digital Strategy
Kennedy Ranking, 2013
Global Leader: Implementation Ecosystem Market
IDC MarketSpace, 2013
Excellence Awards
Oracle, 2011-2013
Global Applications Partner of the Year
Oracle, 2012
Global Industry Partner of the Year
Oracle, 2013
Top Service Partner: Strategic Industries
SAP, 2013
Partner Impact Award: Business Analytics
SAP, 2013
Hybris Global Partner Award: Newcomer of the Year
Hybris, 2012
Mobile Innovation Award: PocketSales App
Salesforce.com, 2014
#1 Service Cloud Partner
Salesforce.com, 2013 #1 Global Certifications Salesforce.com, 2013 Salesforce.com Innovation Award AXA, 2013
Commerce Platforms
Digital Engagement Solutions Built on the
Adobe Marketing Cloud
MarketMix is Deloitte’s answer to the CMO digital transformation agenda— a suite of demonstrated tools to overcome digital distress using Adobe Marketing Cloud technologies, reinforced by the strategy, creative, process, technology and operations experience clients need to market effectively in a digital world. Clients can deploy MarketMix on-premise, in a private/public cloud, or as part of Adobe Managed Services. CMOs can finally take control of their technology destiny and avoid lock-in with proprietary agency platforms.
MarketMix includes:
• Reusable assets, tested methodologies, packaged integrations, and industry-specific governance and process models — all built on Adobe Marketing Cloud and backed by Deloitte Digital’s deep industry experience, business acumen, and operational excellence. Specialized content and workflows are available for industries and segments.
• Libraries of ready-to-go solution components including specialized user interfaces, and pre-built integrations with e-commerce solutions (hybris, Oracle Commerce), ERP (SAP, Oracle), and CRM (Salesforce)
• Fully-developed demonstrations illustrating experience-driven commerce (Stitched) and high-engagement brand sites (wavewander)
• Personalization and targeting capabilities to create a “segment of one”, including a fully built Data Workbench solution using Audience Manager and Adobe Analytics
Financial Services
Financial services firms deploy technology for compliance and efficiency. MarketMix helps them extend it for customer acquisition and retention.
Consumer & Industrial Products (B2B)
Consumer experiences and network-oriented processes are driving a laggard industry to catch up to meet expectations for B2B customers. MarketMix blends the complexity of B2B with compelling user experiences to rival the best of B2C. Technology
Technology firms can’t just react to change – they need to make it happen. MarketMix helps them monitor customers to anticipate opportunities.
Media and Entertainment
Digitization is reshaping media, shifting power to consumers. MarketMix helps companies restore the balance and make digital work for them.
Industry Solutions:
Government
Deliver engaging, easy-to-use citizen services with pre-built integration to legacy systems, such as SharePoint, to deliver cost-effective, yet compelling content underpinned by near real-time content publishing.
Consumer & Industrial Products (B2C)
Successful consumer products build strong, lasting bonds with customers. MarketMix mobilizes the content, channels, and talent to make that happen.
Consumer and Industrial Products (Automotive) Consumers no longer want to go to the dealership alone; they expect to research everything online beforehand. MarketMix helps brands target, reach, and convert them.
SIMPLICITY integrated capabilities SPEED faster time to market
POWER advanced engagement tools AGILITY flexible, easy-to-use authoring
COHESION consistent brand experience FREEDOM managed service and operation
Contacts
For more information, please visit www.deloittedigital.com/alliances/adobe or contact one of the following team members:
Deloitte Digital:
Barbara VennemanPrincipal, Global Adobe Alliance Leader and Digital Marketing Offering Leader
Deloitte Digital | Deloitte Consulting LLP bvenneman@deloitte.com
Steven Berkovich
Director, US Adobe Alliance Leader and Deloitte Digital Marketing Leader, Consumer Products and Retail
Deloitte Digital | Deloitte Consulting LLP lberkovich@deloitte.com
Dennis Startsev
Principal, Digital Marketing Leader for High Tech Sector
Deloitte Digital | Deloitte Consulting LLP
Adobe:
Dan ErblandGlobal Alliance Leader
Adobe Systems Incorporated daerblan@adobe.com Steven Bailey
Senior Manager, MarketMix Offering Lead
Deloitte Digital | Deloitte Consulting LLP stbailey@deloitte.com
Michael Delahousaye
Senior Manager, Business Development Manager
Deloitte Digital | Deloitte Consulting LLP mdelahousaye@deloitte.com
Michelle Young
Manager, Adobe Alliance Marketing Lead
Deloitte Digital | Deloitte Consulting LLP michelleyoung@deloitte.com
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