LET YOUR IMAGINATION RUN WILD

CONTENTS 03-06

Overview

Audiences

Targeting

Video Formats

Playables

Branded Content & Distribution

Contact the Team

2

LET

YOUR

IMAGINATION

RUN

WILD

WE’RE ONE BIG

FAMILY OF

BRANDS

WildBrain Spark’s network of channels is one of the largest premium COPPA-compliant AVOD content networks in the world.

Providing high quality content alignment for kids and family ad distribution.

Over 260K owned and managed video assets: featuring much of the WildBrain library of 13,000 1st-run broadcast episodes along with short form episodes and digital originals from our owned & operated brands and exclusive managed partner channels.

OVERVIEW

OFFERING SCALE

& ENGAGEMENT

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Source: YouTube Analytics, ComScore, Tubular Analytics (Last 30 days)

Billions of Monthly

Views

800+ Channels

_{Reaching 1 in 3 Kids}

Globally

HIGHLY

TRUSTED

BY BRANDS

and advertisers on YouTube and YouTube Kids - IP Development

- Production - Distribution

- Channel Management

- Reserved advertising across network - Paid Media

- Branded Entertainment - Influencers

- Monetization - Licensing

AUDIENCES

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With the largest independent premium kids’ library, we fuel wild brains from preschoolers

to teens and everyone in-between.

CONTENT

FOR EVERY

AGE

Young Preschool

Best for baby

(0-3yrs)

AUDIENCES ₈

Core Preschool

Learning Adventures

(3-5yrs)

Inbetweens

Evergreen characters and stories

AUDIENCES

TRENDS & CONTEXT

With such a broad library, we are able to tailor campaigns around relevant trends and seasonal events.

With our advanced library taxonomy and AI driven machine learning classification tool, brand messages can be targeted to video assets by keywords to create stronger campaign alignment around key holidays, events and cultural moments!

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FAMILIES

CO-VIEWING

Across our network we see high co-viewing for kids’ content on Connected TV. Tailor your creative for a family ad experience around content and dayparts.

of overall watch time on Connected TV

of Connected TV watch time on videos 30-60mins long

48%

73%

TARGETING

SMART(ER) AND

EXCLUSIVE

PLANNING TOOLS

Tech designed for the kids’ space

Our AI Video Classification system offers deep taxonomy across YouTube, to simplify targeting and planning

Channel mapping tools

Improve your Ad campaign effectiveness by finding the channels that your target audience watches daily.

Understand what viewers watch before and after they see an ad in channels targeted on a campaign buy to better inform planning and optimization strategy.

TARGETING

CUSTOMIZATION

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Keywords, Events, Holidays and Cultural Moments

Co-Viewing Parents w/ Kids 12 and under across CTV

Spanish language channels & language setting on device (US Viewers) where

applicable Kids 2-12 on Tablet, Mobile and

Desktop Gender, Age, Content Genre and

CONTENT

TARGETING

OPTIONS

MULTI-LANGUAGE FOR FREE

In addition to targeting WildBrain Spark network US viewers of Spanish

language channels (eg. Yo Gabba Gabba en Español) we will target US viewers who have Spanish language device setting selected across all devices! No additional CPM charge for device setting targeting.

Channel & Video

Country, State, DMA, Zip Code (e.g. UK, London, NW1 1BU)

Device type & model & OS (e.g. iPhone 12, iOS 14)

Frequency capping and accurate campaign pacing

Dayparting / hour / day

VIDEO

FORMATS

NON-SKIPPABLE

VIDEO ADS

Video ads to reach your audience before, during, or

after watching a video of their choice

Creative execution must convey key brand or campaign message quickly

CREATIVE DIMENSIONS

480x360, or other 720p or 1080p size Aspect Ratio for 720p or below is required, the optional inclusion of 1080p is recommended - either 16:9 or 4:3 aspect ratios are acceptable

FILE FORMAT

MP4 / HLC encoding, under 10Mb and correct length*

PLATFORMS

Desktop, mobile, connected TV, tablet, embeds

PRICING

Fixed CPM

VIDEO FORMATS

SKIPPABLE

VIDEO ADS

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A skippable video ad that plays before or during a

YouTube Video

Creative execution must feature strong reason to keep watching after skip button appears

CREATIVE DIMENSIONS

480x360, or other 720p or 1080p size Aspect Ratio for 720p or below is required, the optional inclusion of 1080p is recommended - either 16:9 or 4:3 aspect ratios are acceptable

FILE FORMAT

MP4 / HLC encoding, under 10Mb and correct length (minimum 12 seconds, maximum 360 seconds)

PLATFORMS

Desktop, mobile, connected TV, tablet, embeds

PRICING

BUMPER

VIDEO ADS

Mobile-first, 6-second, non-skippable in-stream units

designed to drive awareness and reach

Creative execution must convey key brand or campaign message quickly

CREATIVE DIMENSIONS

480x360, or other 720p or 1080p size Aspect Ratio for 720p or below is required, the optional inclusion of 1080p is recommended - either 16:9 or 4:3 aspect ratios are acceptable.

FILE FORMAT

MP4 / HLC encoding, under 10Mb and correct length*

PLATFORMS

Desktop, mobile, connected TV, tablet, embeds

PRICING

Fixed CPM

PLAYABLES

PLAYABLES ADS!

Playable gaming ads put your brands in the hands of millions of kids and parents, sparking interest and building brand fans through fun, engaging mobile experiences! Mobile app and social distribution is sold on a CPE model.

PLAYABLES

PLAYABLES

DEMOS

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UNIQUE ENGAGEMENT RATE

REPLAY RATE

AVERAGE TIME SPENT

COMPLETION RATE: 15 MIN. CUTOFF

55%

86%

:49

13%

BRANDED CONTENT &

DISTRIBUTION

BRANDED CONTENT & DISTRIBUTION

BRANDED CONTENT

Our digital studio creates original series, branded content and brand integrations.

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DISTRIBUTION FOR

CONTENT

Access 35 exclusive WildBrain channels featuring trending premium kids’ content daily.

A kid-safe discovery center for your content, in addition to hosting on your official channel.

CONTACT ₂₆

CONTACT

THE TEAM

We hope you have lots of questions. We’re here to answer them! Charles Gabriel

Vice President & Head of Advertising Sales, US

charles.gabriel@wildbrain.com

Pete Murray

Advertising Sales Director, US

pete.murray@wildbrain.com

Morgan McGraw

Advertising Sales Director, US

morgan.mcgraw@wildbrain.com

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