Bachelor of Business Administration
Program in International Hospitality and Tourism Management
(International Program)
1. Program Title : Bachelor of Business Administration Program in International Hospitality and Tourism Management (International Program)
2. Degree Offered :
Full Name of Degree : Bachelor of Business Administration (International Hospitality and Tourism Management)
Abbreviation of Degree : B.B.A. (International Hospitality and Tourism Management) 3. Curriculum Structure :
Curriculum Structure for a 4 year program requires not less than 138 credits comprising the following elements:
(1) General Education courses 30 credits
(2) Professional courses 96 credits
(2.1) Core courses 36 (2.2) Major courses 60
(2.2.1) Major Required courses 30 (2.2.2) Major Eletive courses 30
(3) Free elective courses 6 credits
Course Works 1. Gerneral Education courses (30 credits)
(1.1) Languages for Communication select 12 credits from the following courses
95110159 English for Everyday Use 3 (3-0-6)
95110259 English for Advanced Communication 3 (3-0-6)
95110359 English Academic Writing 3 (3-0-6)
95110459 English for Business Careers 3 (3-0-6)
95110559 Thai for Everyday Use 3 (3-0-6)
95110659 Thai for Advanced Communication 3 (3-0-6)
95110759 French for Everyday Use 3 (3-0-6)
95110859 French for Advanced Communication 3 (3-0-6) 95110959 Japanese for Everyday Use 3 (3-0-6) 95111059 Japanese for Advanced Communication 3 (3-0-6)
95116059 Korean for Everyday Use 3 (3-0-6)
95116159 Korean for Advanced Communication 3 (3-0-6)
95116259 Russian for Everyday Use 3 (3-0-6)
95116359 Russian for Advanced Communication 3 (3-0-6)
95116459 Spanish for Everyday Use 3 (3-0-6)
95116559 Spanish for Advanced Communication 3 (3-0-6)
95116659 Chinese for Everyday Use 3 (3-0-6)
95116759 Chinese for Advanced Communication 3 (3-0-6)
95116859 German for Everyday Use 3 (3-0-6)
95116959 German for Advanced Communication 3 (3-0-6) 95117059 Vietnamese for Everyday Use 3 (3-0-6) 95117159 Vietnamese for Advanced Communication 3 (3-0-6) 95117259 Portuguese for Everyday Use 3 (3-0-6) 95117359 Portuguese for Advanced Communication 3 (3-0-6) 95117459 Bahasa Indonesia for Everyday Use 3 (3-0-6) 95117559 Bahasa Indonesia for Advanced Communication 3 (3-0-6)
95118359 Burmese for Everyday Use 3 (3-0-6)
95118459 Burmese for Advanced Communication 3 (3-0-6)
95118559 Lao for Everyday Use 3 (3-0-6)
95118659 Lao for Advanced Communication 3 (3-0-6)
95118759 Khmer for Everyday Use 3 (3-0-6)
95118859 Khmer for Advanced Communication 3 (3-0-6) 95118959 Bahasa Malay for Everyday Use 3 (3-0-6) 95119059 Bahasa Malay for Advanced Communication 3 (3-0-6) 95119159 Essentials of Thai Language and Culture 3 (3-0-6)
95119259 Characteristics of Thai Language 3 (3-0-6)
95119359 Pre-Intermediate Thai 3 (3-0-6)
95119459 Intermediate Thai 3 (3-0-6)
95119559 Practical Thai Reading 3 (3-0-6)
95119659 Practical Thai Writing 3 (3-0-6)
95119759 Practical Thai Conversation 3 (3-0-6) 95119859 Advanced Thai Listening and Speaking 3 (3-0-6) 95119959 Advanced Thai Reading Comprehension 3 (3-0-6)
95120059 Advanced Thai Writing 3 (3-0-6)
95120159 Thai Language and Meaning 3 (3-0-6) 95120259 Instructional Methods: Teaching Thai to Foreign Learner 3 (3-0-6)
(1.2) Identity and Student Life Quality select 3 credits from the following courses
59
951151 Swimming for Health 1 (0-2-1)
59
951152 Basketball for Health 1 (0-2-1)
95115359 Volleyball for Health 1 (0-2-1)
95115459 Tennis for Health 1 (0-2-1)
59
951155 Badminton for Health 1 (0-2-1)
59
951156 Social Dance for Health 1 (0-2-1)
59
951157 Yoga for Health 1 (0-2-1)
95115859 Self Defense 1 (0-2-1)
95115959 Cycling for Health 1 (0-2-1)
95121059 ASEAN Dance for Health 1 (0-2-1)
95121159 Health and Sanitation 2 (2-0-4)
95121259 First Aid and Preventive Health 2 (2-0-4) 95121359 New Trends in Health and Beauty 2 (2-0-4) 951214 59 Health Integration for the New Generation 2 (2-0-4)
95121559 Quality of Life 2 (2-0-4)
95121659 Marine and Coastal Natural Resources 2 (2-0-4) 95121759 Marine Evironment and Ecotourism 2 (2-0-4)
(1.3) Life Skills and Responsibility for Society and Environment select 6 credits from the following courses
95111259 The History of Globalization 3 (3-0-6) 95111359 ASEAN, the EU, and the Era of Intergovernmental 3 (3-0-6)
Organizations
95111459 Global Migration and the Modern Labor Market 3 (3-0-6)
95111659 Thai Arts and Architecture 3 (3-0-6)
95111759 Comparative Literature 3 (3-0-6)
95111859 Contemporary Asian Cultures 3 (3-0-6) 95111959 Global Citizenship in the 21st Century 3 (3-0-6) 95112059 Human Trafficking and Human Smuggling 3 (3-0-6) 95112159 The Sufficiency Economy and the Environment 3 (3-0-6) 95112359 The Kingdom: The History of Thailand and Its People 3 (3-0-6) 95112459 Economic Anthropology of Southeast Asia 3 (3-0-6) 95112559 The Ethics of International Commerce 3 (3-0-6) 95112659 ASEAN: Past, Present, and Future 3 (3-0-6)
95112759 The Global Economy 3 (3-0-6)
95112859 Volunteer Work and Social Responsibility 2(2-0-4) 95112959 Contemplative Education for Life 2(2-0-4) 95113759 General Knowledge of Science 3 (3-0-6) 95113859 Contemporary Environmental Issues 3 (3-0-6)
95113959 Global Climate Change 3 (3-0-6)
95114359 Professional Skills and Competency for Employability 3 (3-0-6)
95114659 Global Understanding 3 (3-0-6)
95114759 Leadership in the 21st Century 3 (3-0-6)
(1.4) Innovation and Creativity select 6 credits from the following courses
95113159 Basic Statistics 3 (3-0-6)
95113259 Basic Mathematics 3 (3-0-6)
95114159 Introduction to University Life and Ethical Modes 3 (3-0-6) 95114259 Work and Organization in Theory and Practice 3 (3-0-6) 95114459 Critical Perspectives on Digital Society 3 (3-0-6) 95114559 Critical Thinking, Problem Solving, and Complex Analysis 3 (3-0-6)
(1.5) Information Technology select 3 credits from the following courses
95113059 Ethical Information Technology in Knowledge-based Society 3(3-0-6) 95113359 Introduction to Information Technology Systems 3 (3-0-6)
95113459 Introduction to Information Systems Network and the Internet 3 (3-0-6) 95113559 Advanced Computer Utilization 3 (3-0-6)
95113659 Advanced Information Systems Applications 3 (3-0-6)
2. Professional Courses (96 credits)
(2.1) Core courses (all courses must be taken: 36 credits)
95320159 Microeconomics 3 (3-0-6)
95320259 Macroeconomics 3 (3-0-6)
95312359 Business Statistics สถิติธุรกิจ 3 (3-0-6) 95730159 Principles of Hospitality and Tourism Management 3 (3-0-6)
95730259 Tourist Behavior 3 (3-0-6)
95730359 Service Psychology 3 (3-0-6)
95730759 Accounting and Finance for Hospitality and Tourism 3 (3-0-6) 95732159 Information Technology for Hospitality and Tourism 3 (3-0-6) 95732259 Human Resources Management in Hospitality and Tourism 3 (3-0-6) 95741159 Professional Ethics and Laws for Hospitality and Tourism 3 (3-0-6) 95741259 Cultural Diversity Study for Hospitality 3 (3-0-6)
and Tourism Management
(2.2) Major Course (all courses must be taken: 60 credits)
(2.2.1) Major Required Course (all courses must be taken: 30 credits)
95720159 Marketing for Hospitality and Tourism 3 (3-0-6)
95720259 Room Division Management 3 (3-0-6)
95720359 Tourism Destination Management 3 (3-0-6) 95720459 Tourism Business Management and Operations 3 (3-0-6) 95730859 Entrepreneurship in Hospitality and Tourism Industry 3 (3-0-6) 95731159 Food and Beverage Management and Operation 3 (3-0-6) 95731559 Strategic Management for Hospitality and Tourism 3 (3-0-6)
95736259 Kitchen Operation 3 (3-0-6)
95740159 Research in Hospitality and Tourism Management 3 (3-0-6) 95740559 Seminar in Hospitality and Tourism Management 3 (3-0-6)
(2.2.2) Major Elective Course select 30 credits from the following courses - Specific Interest Course select 15 credits from the following courses
95730459 Marketing Management for Hotel Business 3 (3-0-6) 95730559 Airline Business Management 3 (3-0-6)
95730659 Supervision in Hotel 3 (3-0-6)
95731359 Principles of Tour Guiding 3 (3-0-6) 95731459 Marketing Management for Tourism Business 3 (3-0-6) 95732559 Meeting Incentive Convention and Exhibition (MICE) 3 (3-0-6)
Management
95732659 Health Tourism and Spa Business 3 (3-0-6) 95733159 Special Topic in Tourism and Hotel 3 (3-0-6) 95733259 International Hospitality Management 3 (3-0-6)
95733359 Sustainable Tourism Management 3 (3-0-6) 95734159 Tourism and Hotel Internship 3 (3-0-6)
95734259 Travel Agency Management 3 (3-0-6)
95734359 Banqueting Management 3 (3-0-6)
95734559 Fundamental for Bakery 3 (3-0-6)
95735159 Hotel Business Planning and Development 3 (3-0-6)
95735259 Cultural Heritage Tourism 3 (3-0-6)
95735359 Coastal and Marine Tourism Management 3 (3-0-6)
95735459 Agro Tourism Management 3 (3-0-6)
95735559 Sport Tourism Management 3 (3-0-6)
95735659 International Cuisine 3 (3-0-6)
95735759 Club Management 3 (3-0-6)
95736159 Restaurant Management 3 (3-0-6)
95736359 Front Office Management 3 (3-0-6)
95736459 Housekeeping Management 3 (3-0-6)
95736559 Food Styling 3 (3-0-6)
95736659 Food and Beverage Cost Control 3 (3-0-6) 95736759 Food and Beverage Service 3 (3-0-6)
95736859 Marketing of Events 3 (3-0-6)
95740259 Tour Planning and Operations 3 (3-0-6) 95740359 Tourism Planning and Development 3 (3-0-6) 95740459 International Tour Planning and Operation 3 (3-0-6)
95741359 Hotel Sales Management 3 (3-0-6)
95741459 Hotel Revenue Management 3 (3-0-6)
95741559 Managerial Accounting for Hospitality and Tourism 3 (3-0-6) 95743559 Tourism Resources Development 3 (3-0-6) 95743659 Community-Based Tourism Management 3 (3-0-6) 95743759 Tourism Project Management 3 (3-0-6) 95743859 Logistics for Tourism Business 3 (3-0-6) 95743959 Sustainable Transportation 3 (3-0-6) 95744059 Wildlife and Nature Based Tourism Management 3 (3-0-6) 95744159 Cruise Business Management 3 (3-0-6)
95744259 Advanced Housekeeping 3 (3-0-6)
95744359 International Field Course 3 (3-0-6)
95744559 Transportation Ticketing 3 (3-0-6)
95744659 Computer Application for Hotel 3 (3-0-6) 95744759 Computer Application for Tourism 3 (3-0-6) 95744859 Creative Technology Management in Tourism 3 (3-0-6) 95744959 Event Design and Project Management 3 (3-0-6)
- Professional Foreign Language Course
select 15 credits from the following courses
95742159 English for Hotel 3 (3-0-6)
95742259 Japanese for Hospitality and Tourism 3 (3-0-6) 95742359 Korean for Hospitality and Tourism 3 (3-0-6) 95742459 Chinese for Hospitality and Tourism 3 (3-0-6) 95742559 Russian for Hospitality and Tourism 3 (3-0-6) 95742659 Bahasa for Hospitality and Tourism 3 (3-0-6)
95742759 English for Tourism 3 (3-0-6)
95742859 English for Airline Business Management 3 (3-0-6) 95742959 Advanced Japanese for Hospitality and Tourism 3 (3-0-6) 95743059 Advanced Korean for Hospitality and Tourism 3 (3-0-6) 95743159 Advanced Chinese for Hospitality and Tourism 3 (3-0-6) 95743259 Advanced Russian for Hospitality and Tourism 3 (3-0-6) 95743359 Advanced Bahasa for Hospitality and Tourism 3 (3-0-6) 95745159 French for Hospitality and Tourism 3 (3-0-6) 95745259 German for Hospitality and Tourism 3 (3-0-6) 95745359 Advanced French for Hospitality and Tourism 3 (3-0-6) 95745459 Advanced German for Hospitality and Tourism 3 (3-0-6) 95745559 English for Tour Guide Speaking 3 (3-0-6) 95745659 Spanish for Hospitality and Tourism 3 (3-0-6) 95745759 Advanced Spanish for Hospitality and Tourism 3 (3-0-6) 95745859 Thai for Hospitality and Tourism 3 (3-0-6) 95745959 Advanced Thai for Hospitality and Tourism 3 (3-0-6)
3. Free elective courses (6 credits)
Student can select elective courses for 6 credits from all courses offered within the university or select them from other universities within or outside the countries.
4. Practicum Training (6 credits)
95349559 Co-operative Education 6 (0-18-9)
Study Plan
Each foundation courses will be offered to students in accordance with the plan
organized by the International College. The major courses and elective courses will be offered, as follows:
(1st) Year
Courses Schedule the First (1st) Year
Fall (September-December)
General Education (95110159 English for Everyday Use) 3 (3-0-6)
General Education (95110259 English for Advanced Communication) 3 (3-0-6) General Education (Identity and Student Life Quality) 3 (3-0-6)
General Education (Life Skills and Responsibility for Society and Environment) 3 (3-0-6) General Education (Innovation and Creativity) 3 (3-0-6)
General Education (Information Technology) 3 (3-0-6) Spring (January-May)
General Education (95110359 English Academic Writing) 3 (3-0-6) General Education (95110459 English for Business Careers) 3 (3-0-6)
General Education (Life Skills and Responsibility for Society and Environment) 3 (3-0-6) General Education (Innovation and Creativity) 3 (3-0-6)
95730159 Principles of Hospitality and Tourism Management 3 (3-0-6) 95730259 Tourist Behavior 3 (3-0-6)
Courses Schedule the Second (2nd) Year
Fall (September-December)
95230159 Personality Development 3 (3-0-6) 95320159 Microeconomics 3 (3-0-6)
95730359 Service Psychology 3 (3-0-6)
95720259 Room Division Management 3 (3-0-6) 95720359 Tourism Destination Management 3 (3-0-6)
95731159 Food and Beverage Management and Operation 3 (3-0-6) Major Elective (Professional Foreign Language Course) 3 (3-0-6)
Spring (January-May)
95320259 Macroeconomics 3 (3-0-6)
95732259 Human Resources Management in Hospitality and Tourism 3 (3-0-6) 95720159 Marketing for Hospitality and Tourism 3 (3-0-6)
95720459 Tourism Business Management and Operations3 (3-0-6) 95736259 Kitchen Operation 3 (3-0-6)
Courses Schedule the Third (3rd) Year
Fall (September-December)
95730759Accounting and Finance for Hospitality and Tourism 3 (3-0-6) 95741159 Professional Ethics and Laws for Hospitality and Tourism 3 (3-0-6) 95741259 Cultural Diversity Study for Hospitality and Tourism Management 3 (3-0-6) 95731559 Strategic Management for Hospitality and Tourism 3 (3-0-6)
Major Elective(Specific Interest Course) 3 (3-0-6)
Major Elective (Professional Foreign Language Course) 3 (3-0-6) Spring (January-May)
95312359 Business Statistics 3 (3-0-6)
95732159 Information Technology for Hospitality and Tourism 3 (3-0-6) 95740159 Research in Hospitality and Tourism Management 3 (3-0-6) 95730859 Entrepreneurship in Hospitality and Tourism Industry 3 (3-0-6) Major Elective(Specific Interest Course) 3 (3-0-6)
Major Elective (Professional Foreign Language Course) 3 (3-0-6) Free Elective 3 (3-0-6)
Courses Schedule the Fourth (4th) Year
Fall (September-December)
95349559 Co-operative Education 6 (0-18-9) Spring (January-May)
95740559 Seminar in Hospitality and Tourism Management 3 (3-0-6) Major Elective(Specific Interest Course) 3 (3-0-6)
Major Elective(Specific Interest Course) 3 (3-0-6) Major Elective(Specific Interest Course) 3 (3-0-6)
Major Elective (Professional Foreign Language Course) 3 (3-0-6) Free Elective 3 (3-0-6)
Course Description
1) General Education Courses Languages for Communication
95110159 English for Everyday Use 3 (3-0-6)
Essential vocabulary, everyday use of English grammar, and enhancement of skills in performing logical responses to communicative tasks, practice
communication skills, as used on a daily basis, both inside classroom and by self study through the use of computer laboratory and personal handheld devices
95110259 English for Advanced Communication 3 (3-0-6)
Improvement of abilities and confidence to communicate in everyday business situations, including socializing, telephoning, meeting, presenting, and negotiating, practice communication skills, used for business contexts, inside the classroom and by self study through the use of computer laboratory and personal handheld devices
95110359 English Academic Writing 3 (3-0-6)
Crtitical writing skills in academic contexts, writing short paragraphs, definition paragraphs, process paragraphs, descriptive paragraphs, opinion paragraphs, narrative paragraphs, and essays, practicing of using essential vocabulary and grammar and cohesive devices, practice and develop paraphrasing skills to avoid plagiarism
95110459 English for Business Careers 3 (3-0-6)
Communication skills necessary for career success, a variety of real-life
business career preparation tasks emphasizing reading job advertisements, reading job qualifications, writing a resume, writing a job application letter, a job interview and giving effective presentations
95110559 Thai for Everyday 3 (3-0-6)
Thai covering essential vocabulary and everyday use of Thai grammar, practice a number of communicative exercises, role-play activities and short-sentence reading tasks, the development of listening, speaking, reading and writing skills
95110659 Thai for Advanced Communication 3 (3-0-6)
Essential Thai vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspapers and writing short paragraphs
95110759 French for Everyday Use 3 (3-0-6)
French covering essential vocabulary and everyday use of French
grammar, practice a number of communicative exercises, role-play activities and short-sentence reading tasks, focusing on the development of listening, speaking, reading and writing skills
95110859 French for Advanced Communication 3 (3-0-6)
Essential French vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspapers and writing short paragraphs
95110959 Japanese for Everyday Use 3 (3-0-6)
Japanese covering essential vocabulary and everyday use of Japanese grammar, practice a number of communicative exercises, role-play activities and short- sentence reading tasks, focusing on the development of listening, speaking, reading and writing skills
95111059 Japanese for Advanced Communication 3 (3-0-6)
Essential Japanese vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspapers and writing short paragraphs
95116059 Korean for Everyday Use 3 (3-0-6)
Korean covering essential vocabulary and everyday use of Korean grammar, practice a number of communicative exercises, role-play activities and short- sentence reading tasks, focusing on the development of listening, speaking, reading and writing skills
95116159 Korean for Advanced Communication 3 (3-0-6)
Essential Korean vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspapers and writing short paragraphs
95116259 Russian for Everyday Use 3 (3-0-6)
Russian covering essential vocabulary and everyday use of Russian grammar, practice a number of communicative exercises, role-play activities and short- sentence reading tasks, focusing on the development of listening, speaking, reading and writing skills
95116359 Russian for Advanced Communication 3 (3-0-6)
Essential Russian vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspapers and writing short paragraphs
95116459 Spanish for Everyday Use 3 (3-0-6)
Spanish covering essential vocabulary and everyday use of Spanish grammar, practice a number of communicative exercises, role-play activities and short-sentence reading tasks, focusing on the development of listening, speaking, reading and writing skills
95116559 Spanish for Advanced Communication 3 (3-0-6)
Essential Spanish vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspapers and writing short paragraphs
95116659 Chinese for Everyday Use 3 (3-0-6)
Chinese covering essential vocabulary and everyday use of Chinese Grammar, practice a number of communicative exercises, role-play activities and short- sentence reading tasks, focusing on the development of listening, speaking, reading and writing skills
95116759 Chinese for Advanced Communication 3 (3-0-6)
Essential Chinese vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspapers and writing short paragraphs
95116859 German for Everyday Use 3 (3-0-6)
German covering essential vocabulary and everyday use of German grammar, practice a number of communicative exercises, role-play activities and short-sentence reading tasks, focusing on the development of listening, speaking, reading and
writing skills
95116959 German for Advanced Communication 3 (3-0-6)
Essential German vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspaper and writing short paragraphs
95117059 Vietnamese for Everyday Use 3 (3-0-6)
Vietnamese covering essential vocabulary and everyday use of
Vietnamese grammar, practice a number of communicative exercises, role-play activities and short-sentence reading tasks, focusing on the development of listening, speaking, reading and writing skills
95117159 Vietnamese for Advanced Communication 3 (3-0-6)
Essential Vietnamese vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspapers and writing short paragraphs
95117259 Portuguese for Everyday Use 3 (3-0-6)
Portugese covering essential vocabulary and everyday use of Protugese grammar, practice a number of communicative exercises, role-play activities and short-sentence reading tasks, focusing on the development of listening, peaking, reading and writing skills
95117359 Portuguese for Advanced Communication 3 (3-0-6)
Essential Portuguese vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspaper and writing short paragraphs
95117459 Bahasa Indonesia for Everyday Use 3 (3-0-6)
Bahasa Indonesia covering essential vocabulary and everyday use of Indonesian grammar, practice a number of communicative exercises, role-play activities and short-sentence reading tasks, focusing on the development of listening, peaking, reading and writing skills
95117559 Bahasa Indonesia for Advanced Communication 3 (3-0-6)
Essential Indonesian vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspaper and writing short paragraphs
95118359 Burmese for Everyday Use 3 (3-0-6)
Burmese covering essential vocabulary and everyday use of Burmese grammar, practice a number of communicative exercises, role-play activities and short- sentence reading tasks, focusing on the development of listening, speaking, reading and writing skills
95118459 Burmese for Advanced Communication 3 (3-0-6)
Essential Burmese vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspapers and writing short paragraphs
95118559 Lao for Everyday Use 3 (3-0-6)
Lao covering essential vocabulary and everyday use of Lao grammar, practice a number of communicative exercises, role-play activities and short-sentence reading task, focusing on the development of listening, speaking, reading and writing skills
95118659 Lao for Advanced Communication 3 (3-0-6)
Learning essential Lao vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspapers and writing short paragraphs
95118759 Khmer for Everyday Use 3 (3-0-6)
Cambodian covering essential vocabulary and everyday use of Cambodian grammar, practice a number of communicative exercises, role-play activities and short-sentence reading tasks, focusing on the development of listening, speaking, reading and writing skills
95118859 Khmer for Advanced Communication 3 (3-0-6)
Essential Cambodian vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspapesr and writing short paragraphs
95118959 Bahasa Malay for Everyday Use 3 (3-0-6)
Bahasa Malay covering essential vocabulary and everyday use of Malay grammar, practice a number of communicative exercises, role-play activities and short-
sentence reading tasks, focusing on the development of listening, speaking, reading and writing skills
95119059 Bahasa Malay for Advanced Communication 3 (3-0-6)
Essential Malay vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspaper and writing short paragraphs
95119159 Essentials of Thai Language and Culture 3 (3-0-6)
Consonants, vowels, tone marks, vocabulary, and basic grammar used in everyday conversation; plus, an introduction to Thai culture and Thai society
95119259 Characteristics of Thai Language 3 (3-0-6)
Thai morphological system, phonological system, syntactic structures, grammatical categories and pragmetics
95119359 Pre-Intermediate Thai 3 (3-0-6)
Thai vocabulary and grammar used for basic communication, practice all communication skills: listening, speaking, reading and writing words and short sentences commonly found in basic communication
95119459 Intermediate Thai 3 (3-0-6)
Intermediate level of Thai particularly designed to develop learners’ practical language skills, reading for comprehension, responding to a telephone call and writing a conclusion
95119559 Practical Thai Reading 3 (3-0-6)
Emphasizing the practice and development of Thai reading skills initaiating from the smallest unit to bigger units, pronunciation of Thai consonants, words, sentences, short paragraph, and other texts such as newspapers and magazines,
95119659 Practical Thai Writing 3 (3-0-6)
Developing of practical writing skills emphasizing essential vocabulary, grammar, punctuation, cohesive devices, brainstorming skills, developing ideas, and writing short paragraphs based on the major purposes of communication: informing, requesting, persuading and building good relationships
95119759 Practical Thai Conversation 3 (3-0-6)
Communication principles and their relationship to practical life for the development of communication skills, particularly in listening and speaking, also analyze what constitutes effective communication and what constitutes ineffective communication
95119859 Advanced Thai Listening and Speaking 3 (3-0-6)
Listening and speaking skills in context as commonly used for everyday communication, perform a variety of listening and speaking tasks inside the classroom,
computer laboratory and through their personal handheld devices
95119959 Advanced Thai Reading Comprehension 3 (3-0-6)
Reading skills, specifically reading for comprehension, reading practice various texts and correspond with real-life needs
95120059 Advanced Thai Writing 3 (3-0-6)
Writing skills necessary for real-life application, writing a request, complaint, email, business letter, or memo, contextual vernacular, standardized forms of letters and memos
95120159 Thai Language and Meaning 3 (3-0-6)
Critical understanding of literacy, analyze the factors that affect the interpretation of language
95120259 Instructional Methods: Teaching Thai to a Foreign Learner 3 (3-0-6)
Insights into effective instruction of Thai to foreign learners, how to create teaching and learning materials, practical activities, test papers, assessment systems, and how to make use of technology beneficial to the classroom; demonstrating teaching in a simulated classroom
Identity and Student Life Quality 59
951151 Swimming for Health 1 (0-2-1)
Values, rules and regulations of swimming, with an emphasis on water safety and application to exercise for health; practicing various swimming strokes
95115259 Basketball for Health 1 (0-2-1)
Values, rules and regulations of basketball; practicing basic skills for basketball, practicing individual and team playing skills, applying activities to exercising for recreation
95115359 Volleyball for Health 1 (0-2-1)
Values, rules and regulations of volleyball; practicing basic skills for volleyball, practicing individual and team playing skills, applying activities to exercising for leaders and team members
59
951154 Tennis for Health 1 (0-2-1)
Values, rules and regulations of tennis; practicing the basic skills of serving and volleying, and other playing skills that are important for health and physical conditioning
59
951155 Badminton for Health 1 (0-2-1)
Values, rules and regulations of badminton; practicing individual and doubles, playing skills for recreation and developing physical fitness
95115659 Social Dance for Health 1 (0-2-1)
Importance of health and physical fitness as applied through social dance; practicing basic movements as well as figures and related skills of ballroom
59
951157 Yoga for Health 1 (0-2-1)
Values and philosophies of Yoga; practicing mediatation and individual skills for exercising, developing body and mind for recreation using proper methods
95115859 Self Defense 1 (0-2-1)
Non-violent self defense course providing students with self confidence and skills in assault situations; practical exercise focusing on skills needed in different
conditions
95115959 Cycling for Health 1 (0-2-1)
Values and regulation of safe cycling and effective cycling skills
95121059 ASEAN Dance for Health 1 (0-2-1)
Various styles of dances of ASEAN countries for developing health and for recreation, including their application to daily life
95121159 Health and Sanitation 2 (2-0-4)
Basic knowledge of health and sanitation; common diseases; common causes of disease from poor health, health promotion covering physical, emotional, social, and spiritual aspects; prevention and reduction of risky behaviors; applying science about health for health promotion, including projects for health care teams, knowledge about cleanliness of community and companies
95121259 First Aid and Preventive Health 2 (2-0-4)
Quality of life, thoughts and concepts concerning the perspectives and techniques of first aid training and care including evaluating and monitoring initial symptoms and providing first response care and attention in an emergency; basic life support training and knowledge of administering medicine and methods of using CPR, in order to help people with health problems or those who require emergency treatment recover and stabilize sufficiently before transfer to a medical clinic or hospital for further treatment and care, knowledge about supplementaryfood, medical devices, disease and disease prevention
95121359 New Trends in Health and Beauty 2 (2-0-4)
Basic knowledge about living daily lives for achieving good health and beauty based on science, nutrition for health and beauty, exercise for health, promoting concentration and mental clarity, anti-aging, health products and beautification with emphasis on active ingredients and underlying scientific evidence including promotion of new beauty trends locally and internationally
95121459 Health Integration for the New Generation 2 (2-0-4)
Current situations and trends of teenage behavior, teenage issues, basic knowledge of physiology of reproductive system, sexual development, sexual behavior, sexual orientation and sexual identity, birth control, sexually transmitted diseases, prevention and treatment of disease, family planning, with discussion of tobacco, alchohol, and addictive substances
95121559 Quality of life 2 (2-0-4)
Health behavior and understanding of risk factors related to disease, benefits of exercise, rest, clean and valuable food and the practice of personal hygiene
95121659 Marine and Coastal Natural Resources 2 (2-0-4)
Marine and coastal natural resources both biological and non-biological, marine and coastal natural resources utilization and conservation and assessment of the human activities’ impacts on marine and coastal natural resources
95121759 Marine Evironment and Ecotourism 2 (2-0-4)
Marine environment, ecotourism and management, controlling of impacts from marine and coastal tourism based on sustainable utilization
Life Skills and Reponsibility for Society and Environment
95111259 The History of Globalization 3 (3-0-6)
Periods of cultural, political, and economic globalization from antiquity to the present, exchange of commerce and culture along the Silk Road, the legacy of
transoceanic trade between Europe and its colonies, and critical developments in the global economy following World War II, the growth of trade agreements and the impact of
technology and emerging knowledge economies; implications of globalization in the 21st Century, including critical ethical dilemmas
95111359 ASEAN, the EU, and the Era of Intergovernmental Organizations 3 (3-0-6)
Growth of intergovernmental organizations (IOs) in the modern era, political and economic frameworks, with focused on ASEAN and the EU, of IOs, methods and extent of economic integration, common currencies, and varied approaches to domestic sovereignty and non-interference, the “ASEAN Way”; consideration of role played by IOs in global political economy vis-à-vis single-nation superpowers, US and China
95111459 Global Migration and the Modern Labor Market 3 (3-0-6)
Use of foreign labor in the global economy, legal migration, human trafficking, and human smuggling, the international market for skilled and unskilled labor, theories and application of various domestic immigration policies both globally and within ASEAN and international efforts to preventing forced labor or other abuse of migrant workers
95111559 Anti-Corruption 3(3-0-6)
Definitions of corruption; categories and forms of corruption; direct corruption; indirect corruption; policy corruption; public and self-benefits; causes and factors of conflicts of self and public interest; impacts of corruption on politics, economy and society; impacts of corruption on development and growth of Thailand; causes and factors of
corruption; international good governance for operating; policy and management with good governance; law relating to protection and suppression of international and national
corruption; attitude and awareness toward severe impacts of corruption; conscious on being good habitats who preventing and anti-corruption; guidelines for self-development in order to avoid corruption
95111659 Thai Arts and Architecture 3 (3-0-6)
Fine arts of Thailand, past and present, literature, music, dancing and the visual arts together with Thai architecture, examines aesthetic themes religious and cultural symbolism to broadly develop arts appreciation, site visits
95111759 Comparative Literature 3 (3-0-6)
Development, principles and paradigms of comparative literature, relationships between Thai and foreign literature, examines works within the ASEAN context and globally; further study of literature, and promotes appreciation for the various
manifestations of literature as an expression of culture
95111859 Contemporary Asian Cultures 3 (3-0-6)
Surveying major themes in Asian history and literature, with attention to the growth and expansion of nations, regional political and economic cooperation, and the future of Asia in the era of globalization; evolution and preservation of Thai cultural traditions in the modern era, the birth and growth of ASEAN, post-colonial philosophy and literature in the Indian subcontinent, classical artistic traditions of China and Japan, and the modern history of the Korean peninsula
95111959 Global Citizenship in the 21st Century 3 (3-0-6)
Survey of the building blocks of global societies, political systems and international relations, economic systems and international trade, the institutions of civil society, and philosophies, religions, and their diverse integration; recognizing cultural differences and understanding how to foster communication in the face of such cultural difference
95112059 Human Trafficking and Human Smuggling 3 (3-0-6)
Human trafficking, human smuggling and the roles and uses of foreign labor in the global economy, domestic and international laws aimed at curtailing human trafficking and human smuggling, international efforts to preventing forced labor or other abuse of migrant workers, the international market for skilled and unskilled labor and the theories and application of various domestic immigration policies globally and within ASEAN
95112159 The Sufficiency Economy and the Environment 3 (3-0-6)
His Majesty Bhumibol Adulyadej’s Philosophy of the Sufficiency Economy, use and preservation of natural resources, its use to solve real-world resource sustainability dilemmas, examination of global issues of environmental concern together with developments in green technology and related public policy
95112359 The Kingdom: The History of Thailand and Its People 3 (3--6)
History of the Kingdom of Thailand and the Thais, examining historical governmental regimes to the present, socio-economic makeup and the cultural values,
beliefs, and traditions, reviews development of civil society’s key institutions and the role and application of religious and cultural philosophies to life in Thai society
95112459 Economic Anthropology of Southeast Asia 3 (3-0-6)
Societies of Southeast Asia through the lenses of commerce and trade, the economic systems of ancient kingdoms and empires followed by an overview of countries, major industries and products; examination of current economic development trends, impact on traditional cultural practices and lifestyles, comparison of urban and rural economies
95112559 The Ethics of International Commerce 3 (3-0-6)
Comparative study of ethical principles, governing regulations and ethical codes at play in international economies, the history of ethical systems, comparative ethics across cultures, variations in business customs across societies, and the ethical
implications of maximizing profit; a comparative overview of professional ethics, those related to business management, law, medicine, and accountancy
95112659 ASEAN: Past, Present, and Future 3 (3-0-6)
ASEAN studies examining the legal framework governing ASEAN and the relationships between the ASEAN nations; the regional cultures and histories, (1) the underlying purpose of ASEAN, political security, economic integration, and expansion of socio- cultural relationship, (2) the key legal documents of ASEAN, its charter, and (3) the operation of ASEAN in practice, for additional study in advanced courses by providing a basic understanding of the political and economic impact of ASEAN in Southeast Asia
95112759 The Global Economy 3 (3-0-6)
Overview of key systems and protocols influencing the global economy, market regulation, monetary policy, and trade policy, and their application in both domestic and global contexts, ethical debates regarding wealth distribution, property rights, the environment and the impact of globalization on cultures
95112859 Volunteer Work and Social Responsibility 2(2-0-4)
Ideologies, concepts and behaviors of volunteer which connecting to public consciousness, active citizenship, and social responsibility; being mechanism and process leading the planning skills; creatively managing of project; being aware of self and social responsibilities; encouraging motivation in order to sustain assist others
95112959 Contemplative Education for Life 2(2-0-4)
Philosophies and basic principles of human brain and learning,
development of human learning processes, fundamental principles of contemplative educational processes, learning through reflection, new learning paradigms emphasizing inner self
development, establishing a sound mental foundation and new holistic paradigms focusing on promoting human competencies to attain truth, beauty, and virtue, fundamental concepts of learning space, space creation, systematic thinking, searching for and creating conscious minds, careful listening, spiritual knowledge, lifelong learning for profound inward changes
95113759 General Knowledge of Science 3 (3-0-6)
Philosophy and scientific process, learning of sciences; biological science, computational science, and scientific development process, agruments on science and technology
95113859 Contemporary Environmental Issues 3 (3-0-6)
Environmental theories, changing of the global evironment, factors causing change, impacts on human beings, sustainable resources utilization and
environmental management
95113959 Global Climate Change 3 (3-0-6)
Theories, causes, and impacts of global climate changes, different perspectives of scientists and governments, research and discussions on the greenhouse effects, sustainable utilization of resources in order to support a large and rapidly growing world population and sustainable balance through advanced technology
95114359 Professional Skills and Competency for Employability 3 (3-0-6)
Communication skills, presentation skills, negotiationskills, self-awareness, teamwork, business etiquette, business acumen, problem solving, entrepreneurship skills, leadership skills, information communication technology and action planning to the world of work, the competencies required to become an effective member of modern society and the modern workplace
95114659 Global Understanding 3 (3-0-6)
Theories in international relations; awareness of global issues affecting the world community, region, country and individual; college life, cultural traditions, family, the meaning of life and stereotypes
95114759 Leadership in the 21st Century 3 (3-0-6)
Practical skills and techniques for networking, group dynamics, managing and leading people at work, types of leaders and leadership, leadership roles, the context of leadership, integrity and leadership, leadership in the digital age and the leadership skills for future career
Innovation and Creativity
95113159 Basic Statistics 3 (3-0-6)
Types of data, summarizing in various presentations, measurement scales, varibles, descriptive and inferential statistics, computation of descriptive statistics, probability theories, rules of probablility, probablility distributions, confidence interval estimate of population parameters and hypothesistesting
95113259 Basic Mathematics 3 (3-0-6)
Mathematics, principles of problem solving and methods of using reason, principles of primary counting and probabilities of initiative starting situations by setting proposed problems or simulated situations of conditions relating to everyday life; coursework focuses on suitable examples or circumstances familiar to students in the field of arts, humanities, and social sciences
95114159 Introduction to University Life and Ethical Modes 3 (3-0-6)
Transition to the university level, university culture, resources,
technology, academic and career goal setting, communication skills, academic skills and time management and basic research skills, skills in order to avoid plagiarism
95114259 Work and Organization in Theory and Practice 3 (3-0-6)
An understanding of people and human relationships in a workplace context, theories and practices in order to bring about a better understanding how individuals, teams and organizations function dealing with perception, motivation, decision making, team dynamics, negotiation, conflict management, leadership and organizational culture
95114459 Critical Perspectives on Digital Society 3 (3-0-6)
Theories and critical approaches to the study of new media, cultural studies, political, economy, communication, globalization and commercialism; develops an informed and critical understanding of how interactive media shape and influence society and communication, the evolution of communication and media industries in the interactive age and explore how the future of digital culture influencing daily civic life, national agendas and global ideas
95114559 Critical Thinking, Problem Solving, and Complex Analysis 3 (3-0-6)
Effective problem solving in academic, career, civic and personal lives, creativity, team problem solving, conflict management and decision-making
Information Technology
95113059 Ethical Information Technology in Knowledge-based Society 3(3-0-6)
Significance and roles of information in knowledge-based society; context of information in organization and daily life; sources of information technology; various searching methods of information technology; basic reference skills in order to avoid plagiarism; ethical writing of academic report
95113359 Introduction to Information Technology Systems 3 (3-0-6)
Information technology system fundamentals, personal computers, and operating systems Basic application programs for operation, information communication technology, networking and internet including information, data acquisition and user’s ethics
95113459 Introduction to Information Systems Network and the Internet 3 (3-0-6)
Contemporary concepts of information systems technology, utilizing from information system networks and internet, web page designing
95113559 Advanced Computer Utilization 3 (3-0-6)
Computer networks utilization, the concepts of new emerging information communication technologies; e-library, e-learning, virtual classroom, hands on experience in using the technology
95113659 Advanced Information Systems Applications 3 (3-0-6)
Ready-to-use advance information systems applications for efficient communicating and operating, the operating systems of those information system applications
2) Professional Courses 2.1) Core Courses
95230159 Personality Development 3 (3-0-6)
Personality theories and varied aspects of personality; the concepts of characteristics and appearance of a person; pattern of thought, feeling, behavior,
communication skills, and physical features, the pattern of behaviors and attitudes that makes a person distinctive, deeper understanding of personality and know one’s self better, applying for personality development in order to work at national and international levels
95320159 Microeconomics 3 (3-0-6)
Microeconomics models fundamentals; theories, concepts and analysis, supply and demand analysis, theories of the organization and individual behavior,
competition and monopoly as well as welfare economics
95320259 Macroeconomics 3 (3-0-6)
Macroeconomics models and principles, overview of economics issues; the determination of output, employment, unemployment, interest rates and inflation as well as monetary and fiscal policies and international trade
95312359 Business Statistics 3 (3-0-6)
Statistical for study and research in business, the descriptive statistics cover the concepts concerning exploratory data analysis, frequency distributions, the measure of central tendency, dispersion of the normal curve, skewness, probability theory, the sampling distribution, hypothesis testing and simple linear regression
95730159 Principles of Hospitality and Tourism Management 3 (3-0-6)
Components of hospitality and tourism industry; roles and functions of hospitality and tourism industry; impacts on the economy, socio-culture and environment; the concepts and theories of operations and management in hospitality and tourism context
95730259 Tourist Behavior 3 (3-0-6)
Classification of visitors; characteristics and behavior of visitors; visitors motivations; factors and motivations affecting purchasing decision of visotors; process of purchasing decision
95730359 Service Psychology 3 (3-0-6)
Individual needs; application of psychological theories to service providing for individual needs satisfaction, principles of effective service providing, human relation and communication, foundation knowledge of consumer behavior in hospitality and tourism industry, techniques for motivating, retainging and solving prolems and complains
95730759 Accounting and Finance for Hospitality and Tourism 3 (3-0-6)
Accounting principles, the recording process of double entry system, journalizing, posting in a ledger and trial balance; financial statements: income statement, retained earning statement, balance sheet and statement of cash flows and their analysis; financial ratios analysis of performance in context of hospitality and tourism operations
95732159 Information Technology for Hospitality and Tourism 3 (3-0-6)
Utilizing information technology system in hospitality and tourism operations; reservation for accommodations and transportation tickets; customers records and reports of various departments in hospitality and tourism operations; utilization of internet and networks of marketing management in hospitality and tourism business
95732259 Human Resources Management in Hospitality and Tourism 3 (3-0-6)
Human resources management in hospitality and tourism operations; human resources management planning; recruitment and selection; training and development; motivation and internal marketing; performance evaluation; remuneration and benefits
administration; challenges related to human resources management in hospitality and tourism industry
95741159 Professional Ethics and Laws for Hospitality and Tourism (3-0-6)
Theories and concepts of ethics in hospitality and tourism operations and businesses; an overview of national and international laws related to hospitality and tourism industry; laws and regulations that regulate hospitality and tourism sector and related case studies
95741259 Cultural Diversity Study for Hospitality and 3 (3-0-6) Tourism Management
Roles and significance of culture differences of stakeholders in hospitality and tourism industry; concentrating on the comparative studies of different cultures; opportunities and challenges from cross-culture and appropriate adaptation to the cross-culture situations
2.2) Major Course
2.2.1) Major Required Course
95720159 Marketing for Hospitality and Tourism 3 (3-0-6)
General characteristics of marketing for hospitality and tourism business, special characteristic of different type of hospitality and tourism products; market research, market demand, trend analysis, tourists behavior, marketing strategies, planning, product development, pricing and distribution channel and promotion in hospitality and tourism business
95720259 Room Division Management 3 (3-0-6)
Rooms division operations and management in hotels, operational areas, reservations, front desk and housekeeping, managerial areas, organizational objectives, yield management, human resource management and basic marketing and management principles
95720359 Tourism Destination Management 3 (3-0-6)
The meaning of destinations relating to the planning, management and marketing development of destinations, a framework for understanding the complex and multifaceted factors that affect destinations competitiveness; analyzing the successful destinations and aspect of destination marketing and management, product development and branding and consumer decision processes
95720459 Tourism Business Management and Operations 3 (3-0-6)
Various tourism management practices and principles in roles and responsibilities, policies regarding organizational structure, business plan, legal requirements, operations and service standards, methods of operation, promotional strategy, the environmental impacts on tourism industry and sustainable competitiveness for tourism businesses
95730859 Entrepreneurship in Hospitality and Tourism Industry 3 (3-0-6)
Theoretical management concepts of hospitality and tourism business planning, operational management issues, planning, business development, marketing and promotion
95731159 Food and Beverage Management and Operation 3 (3-0-6)
Food and beverage management and its operations procedure topics, various type of restaurant, personal management, preparing the required equipment, menu planning, type of service, order taking and marketing issues of restaurant business operation
95731559 Strategic Management for Hospitality and Tourism 3 (3-0-6)
Strategic management for hospitality and tourism; stages of strategic management-strategic planning, environmental scanning, formulation, identifying and
evaluation of strategic alternatives, strategic business units and strategic management teams, tactical spects of strategy implementation, evaluation and control
95736259 Kitchen Operation 3 (3-0-6)
kitchen operation, understanding of food preparation, food storage, food safety, nutrition and method of cooking, development of cooking skills and basic food preparation
95740159 Research in Hospitality and Tourism Management 3 (3-0-6)
Role and importance of research emphasizing on hospitality and tourism. Research method and procedure, writing research proposal, setting objectives and hypothesis, sample collection, data analysis and presentation of research
95740559 Seminar in Hospitality and Tourism Management 3 (3-0-6)
Analyzing problems, issues and current trend of hospitality and tourism management, potentials and solutions related to service business, management process; special characteristics of hospitality and tourism management, security and first aids for tourists, the results of analysis and discuss to proceed further and suggestions the issue
2.2.2) Major Elective Course (1) Specific Interest Course
95730459 Marketing Management for Hotel Business 3 (3-0-6)
Classification of products in hotel business; principles of marketing applied to hotel business, market analysis, marketing plans and marketing strategies, promotion and marketing in various fields
95730559 Airline Business Management 3 (3-0-6)
Airline business, airline geography, air traffic regulations, timetables. Fleet, In-flight services and ground handling, ticketing and tariff calculation, seat reservations,
airport formalities, cargo and mail services
95730659 Supervision in Hotel 3 (3-0-6)
A practical, how-to approach for designing training programs in hotel, a training design models and step-by-step directions through the use of case studies, a training design consultant through the steps as the training is designed for the various positions in a hotel
95731359 Principles of Tour Guiding 3 (3-0-6)
Role, function, etiquette, ethics and qualification of professional tour guides, place on tour conducting, arts of speaking, guiding principles, tour preparation and reporting, tour routines and itineraries, customer service and cultural diversity, to study problem and how to solve problem in the emergency situation encountered during the trip and coordinating with the related organizations
95731459 Marketing Management for Tourism Business 3 (3-0-6)
Classification of products in tourism business; principles of marketing applying to tourism business, market analysis, marketing plans and marketing strategies, promotion and marketing in various fields
95732559 Meeting Incentive Convention and Exhibition (MICE) 3 (3-0-6) Management
Fundamentals and stakeholders of the Meetings, Incentives,Convention, and Exhibitions business; identify success factors; recognize the different steps in the planning process, negotiation process, and organization process of events; set the strategies and activities to market the event and design an adequate program to meet the event objectives; assess the results of events
95732659 Health Tourism and Spa Business 3 (3-0-6)
Health tourism and spa business through review of its development and functions, understanding functions, roles and relationship of health tourism and spa management
95733159 Special Topic in Tourism and Hotel 3 (3-0-6)
Investigating special topics, issues and developments of interest in the Hospitality Industry, developments in tourism industry and their effects on hotel and other related industry, covered in the form of critical evaluation for a wider learning exposure, treating a different topic per alternate semester
95733259 International Hospitality Management 3 (3-0-6)
The dimensions and nature of the international hospitality industry, the principles of management and applying management theory to the global marketplace; examine the social, cultural, political and economic environments within international hospitality operators competition, topics emphasized include cultural dimensions of management, international management strategy, international marketing and international human resource management
95733359 Sustainable Tourism Management 3 (3-0-6)
Pro-active role that both the private and public sectors play in order to achieve solutions and enhance the nature of the travel and tourism product without
jeopardizing its future; environmental issues globally, sustainability in the various travel sectors, the current problems, the application of sustainability policies and effective marketing approaches
95734159 Tourism and Hotel Internship (3-0-6)
Direct working experience, knowledge and skills necessary for
operational level positions in tourism and hotel industry, expected to apply the knowledge and skills acquired from the various courses being taught in an appropriate tourism and hotel establishment
95734259 Travel Agency Management 3 (3-0-6)
Theory, role, function and practices in travel industry, emphasizing the basic procedures adopted by agencies in the specific fields; providing the training in reservations systems, planning various types of travel and customer care, calculation tour cost and profit sale management and other business related to tourism industry
95734359 Banqueting Management 3 (3-0-6)
History, structure, characteristics of operation, management, marketing and finance of banqueting businesses; principles and fundamentals of banqueting; food and beverage procedures and controls standards of quality, service and presentation; the
interdependence with other areas within the hotel sector, the events industry, and entertainment in banquets; and cultural differences
95734559 Fundamental for Bakery 3 (3-0-6)
Principles and methods of making bakeries, bakeries’ technical terms, selection of ingredients and equipments and the simply practices of making cookies, cake, pie, breads and donuts
95735259 Cultural Heritage Tourism 3 (3-0-6)
The socio-cultural complexities of cultural heritage tourism and
Investigate relationship between culture and tourism, exploring key theoretical concepts from a multidisciplinary perspective, and the phenomenon of cultural tourism from a demand and supply perspective, issues and trends in sustainable tourism planning, development and management of tangible and intangible cultural resources
95735159 Hotel Business Planning and Development 3 (3-0-6)
Theoretical management concepts of hotel business planning and
operational management issues are examined in relation to the planning, product development, marketing and promotion, field trip is part of the course
95735359 Coastal and Marine Tourism Management 3 (3-0-6)
History, ecology, and current tourism issues related to coastal and marine environments, physical, ecological cultural and socio-economic characteristics of marine and coastal environments, estuaries, lagoons, reefs, inner shelf environments, contemporary approaches to management and conservation of coastal and marine
environments, snorkeling, diving, deepseafishing, marine mammal watching, and the impacts of human activity and tourism practices in coastal regions, case studies of sustainable and unsustainable marine and coastal tourism operations, introduction to the academic discourse regarding coastal and marine tourism, including definitions, historical developments, impacts, planning, management responses and how these diverse environments can respond to changes brought by both endogenous and exogenous factors
95735459 Agro Tourism Management 3 (3-0-6)
The way of life with tourism, culture and agriculture of agriculturists integrated with natural resources in application with resources management system and community involved generating networks of agriculturists through wisdom and agricultural technology for tourists
95735559 Sport Tourism Management 3 (3-0-6)
Relationships between sport and tourism industry; consequences of sport tourism interaction; policy issues and management deployed in sport tourism delivery systems, by drawing together the growing academic literatures on sport and tourism, which will help to analyze sport tourism products and their various manifestations
95735659 International Cuisine 3 (3-0-6)
Demonstration and preparation of well-known international dishes from different cuisines around the world, explore modern and classical cuisine, ability to enhance and prepare food display and history of world food
95735759 Club Management 3 (3-0-6)
The clubs management system, the study of performance, control systems, taxation, budgeting and management of reports
95736159 Restaurant Management 3 (3-0-6)
Supervision of restaurant business in hospitality sector, duties and responsibilities of restaurant manager and other front-of-house service staff of dining room in relation to back-of-house personnel or kitchen, organizational structure of restaurant business, knowledge of restaurant service equipments and tools as well as the concept and theory of beverage management
95736359 Front Office Management 3 (3-0-6)
The front office department in a hotel, guest room availability,
reservation processing, guest registration, night audit, and check-in and check-out procedures through a hotel computerized management system, all aspects of the unique relationship among the front office and other departments in the hotel
95736459 Housekeeping Management 3 (3-0-6)
Room preparation, bedding, turn down service, linen and laundry, lost and found, handling guest complaints , room changing , food and beverage room service, cleaning supervision, and flower arrangements, the relationship between housekeeping department and other departments
95736559 Food Styling 3 (3-0-6)
Food styling for culinary, for food writers and bloggers, as well as for photographers, chefs and food companies, design of cookbook and recipe writing as well as food demonstration
95736659 Food and Beverage Cost Control 3 (3-0-6)
Theory and concept of food and beverage management in relation to marketing, legal issues and calculation to control costs effectively, storage and inventory control, specification and grading as well as purchasing of food and beverage items
95736759 Food and Beverage Service 3 (3-0-6)
The service of food and beverage in restaurant, type of service and banqueting, table setting, service procedure of food and beverage, clearing and cleaning of table, variety of alcoholic and non-alcoholic beverages
95736859 Marketing of Events 3 (3-0-6)
Trends in national, regional and global planning; select the group of attendees; design planning and activities for advertising and public relations; how to apply principles of mass communication to marketing; the steps in selecting and budgeting for promotional media; identify success factors; consider cultural considerations in directing a promotional message
95740259 Tour Planning and Operations 3 (3-0-6)
Roles and functions of tour company, organizational structure, human resource management, ethics of tour operators, principles of tour operating, tour planning; researching the attraction, contacting with the related tourism elements, survey route, destination mapping, itinerary writing, calculating tour cost and profit and sales management, standards of service, roles and relationships of the tour companies with hotels, airlines and car rental agencies, tour guides and government agency
95740359 Tourism Planning and Development 3 (3-0-6)
History, introduction of planning and development; prospecting in tourism business; impacts of tourism on economic, socio-cultural and physical environments, issues and concerning policy considerations at the local, regional, national and international levels for planning and development in tourism industry in the future
95740459 International Tour Planning and Operation 3 (3-0-6)
Role and function of International tour company, organization structure, human resource management, ethics of tour operation, principle of tour operation and tour planning that relate to accommodations, airline and car rental agencies, tour guides and government agency beneath of standard of international service
95741359 Hotel Sales Management 3 (3-0-6)
Sales techniques for hotel business: types of customer needs, marketing environment of the hotel business in relation to behavior of consumers, market analysis and sales planning in the hotel business, future trends of sales development for hotel business
95741459 Hotel Revenue Management 3 (3-0-6)
Foundation for revenue management in forecasting, group management and overbooking, pricing strategy and application of revenue management techniques to other hospitality-related operations
95741559 Managerial Accounting for Hospitality and Tourism 3 (3-0-6)
Systematic structuring of organization decision and identifying accounting information relevant to decision making, profit planning and budgeting, cost- volume-profit analysis, variance analysis, preparation relevant financial statements in the context of hospitality and tourism
95743559 Tourism Resources Development 3 (3-0-6)
Types and characteristics of tourism resources, tourism resources development with relevance to the case studies of successful tourism destinations, where tourism utilized as a tool for socio-cultural, environmental and economic development
95743659 Community-Based Tourism Management 3 (3-0-6)
Principles of human behavior; the relationship between natural resources and tourism; planning and Management of natural, local cultural resources and people’s way of life for sustainable use in tourism with special focus on rural areas, mountains, beaches and islands
