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BRAND OVERVIEW 2021 Q1

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BRAND OVERVIEW

2021|Q1
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AGENDA

XPG Brand

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XPG Products

Marketing Events

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Media Coverage and Software Cooperation

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XPG Brand

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About XPG

XPG (XTREME PERFORMANCE GEAR) was established by ADATA to provide

high-performance products to gamers, esports pros, and tech enthusiasts. We are committed to

developing products that deliver extreme performance and therefore work closely with the

gaming and esports community to gain insight into the real needs of users.

We provide a full range of products from components, peripherals to systems, and create

them with the highest standards of stability, reliability, and performance in mind. We also

develop products with sheer cool designs that have earned us several prestigious

international awards, such as iF Design and Good Design. Beyond products, we play an

active role in sponsoring and supporting esports events and teams globally to realize

extreme gaming experiences at the highest levels.

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XPG Systems

XENIA GAMING NOTEBOOK GAIA MINI PC

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XPG Peripherals

PRECOG/ ANALOG GAMING HEADSET SUMMONER GAMING KEYBOARD BATTLEGROUND XL/ XL PRIME GAMING MOUSE PAD

PRIMER GAMING MOUSE

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XPG Components

INVADER

MID-TOWER CHASSIS

BATTLECRUISER

SUPER MID-TOWER CHASSIS

STARKER

MID-TOWER CHASSIS

DEFENDER PRO MID-TOWER CHASSIS

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XPG Components

VENTO PRO 120 PWM FAN

LEVANTE 360 AIO CPU COOLER

PRIME ARGB LED STRIP CORE REACTOR

POWER SUPPLY UNIT

PYLON

POWER SUPPLY UNIT

VENTO 120/120 ARGB FAN

PRIME ARGB EXTENSION CABLE-MB/VGA

LEVANTE 240 AIO CPU COOLER

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Memory Module

SPECTRIX D80 SPECTRIX D41 GAMMIX D30 GAMMIX D10 SPECTRIX D60G XPG HUNTER SPECTRIX D50/ D50 Xtreme GAMMIX D20 SPECTRIX D55
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Solid-State Drive

SX6000 Pro GAMMIX S50 Lite SX8200 Pro SX6000 Lite GAMMIX S50 SPECTRIX S40G SX8100 GAMMIX S70 SPECTRIX S20G
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XPG Prime Software

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XPG Gear

Backpack

Cap

Jumper

T-Shirt

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Product Awards

XPG CORE REACTOR

TweakTown|Editor’s Choice

eTeknix|Editor’s Choice

XPG BATTLECRUISER

PC Magazine|Editor’s Choice

TechPowerUp | Highly Recommended

XPG INVADER

TechPowerUp|Highly Recommended

TweakTown|Recommended

XPG BATTLEGROUND XL PRIME

TweakTown|Editor’s Choice

LegitReviews | Recommended Award

XPG SUMMONER

eTeknix|Gamer’s Choice

LegitReviews | Recommended Award

XPG PRECOG

TechPowerUp|Innovation Award

ModdersInc | Must Have Award

XPG PRIME ARGB Extension Cables

TechPowerUp|Innovation Award

XPG XENIA

PC World|Editor’s Choice TweakTown|Highly Recommended

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Worldwide Events

South Asia North America Latin America Europe Middle East Africa China Russia East Asia

• Brazil Game Show

• Gamercom

• Argentina Game Show

• ACOSA EXPO

• LolTech

• Agora Game Party

• SAN PEDRO NEIVA

• PAX • DreamHack • Anime Expo • Game Fest • EGW • FragFest • LAN party • CES • Insomnia • Gamescom • IFA • EGX

• Paris Game Week

• Comic-con

• Lucca Comics & Games • IEM • LOGIN • InfoGamer • GIST • HITPOINT • MWC • rAGE Expo • Insomnia • Comic-con • SND • Gamer’s lounge • Gamer’s Day • Gamer’s con • GAME IN • IGN convention • Gamerz • PAX • GeForce • GG Festival

• Indonesia Esport Game

• LAN party

• China Joy

• Igromir

• Tokyo Game Show

• G-Star

• Taipei Game Show

• Taipei IeSF

• Taipei WirForce

• Computex

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International Expo

CHINA - China Joy SPAIN - MWC

GERMANY - IFA TAIWAN - COMPUTEX

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Gaming Events

US - PAX West

TH - Thailand Game Show US - PAX East

PHILIPINES - ESGS UAE – Middle East Games Con ITALY – Lucca Comics & Games

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Gaming Events

CZ – MCR Championship

US – QuakeCon UK – EGX

JAPAN – C4 Lan Event TW - WirForce

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Press Conference

XPG is excited to announce new products launch and becomes an official sponsor of Jeremy Lin’s J.Storm esports organization. Jeremy stated “our partnership with XPG will put J.Storm on the right footing to reach new heights in the world of professional esports”.

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Brand Alliance

Red Bull Basement University invites the next generation of innovators around the world to co-create innovative projects and hack for a brighter student life. XPG supports the idea and shares its latest 4D printing technique to students for inspiration.

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Brand Alliance

Red Bull Solo Q is the ultimate 1v1 experience for amateur League of Legends (LoL) players and the winner receives a direct invite to the World Finals. The tournament met over 25,000 registrants from 35 countries and XPG is the official partner of Red Bull Solo Q for Taiwan.

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Brand Alliance

Beyond the Summit (BTS) is a world-class tournament organizer as well as broadcast, production, and content creation studio. XPG sponsors their events CS:SUMMIT 5 & 6 which generates unique and engaging viewer experiences for a far more diverse audience breadth than ever before.

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Esports Teams and

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Esports Teams

Manguste Italy Brute Czech Republic Vexed UK Crew Turkey SunSister Japan FlashWolves Taiwan J.Storm USA XPG Invicta Poland
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Media Coverage and

Software Cooperation

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KOL Collaboration

KSA – SabritosTV 733K subscribers on YouTube PL – Dissowskyy 1.56M subscribers on YouTube Global – @pcmasterrace_official 499K subscribers on IG

Global – Greg Salazar

549K subscribers on YouTube Global – KitGuru 122K subscribers on YouTube Global – @tech4gaming 58K subscribers on IG Global – tech_raptor 278K subscribers on IG KW – Omardizer 2.3M subscribers on YouTube

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KOL Collaboration

PH – Een Mercado 336K followers on FB TH – toffieisitsupport 298K followers on FB IN – Vimal Chintapatla 502K subscribers on YouTube Global – @tech__spies 100K subscribers on Instagram Global – @master.of.tech 102K subscribers on Instagram Global – @tech_raptor 189K subscribers on Instagram Global – @pc.crazy 81K subscribers on Instagram Italy – @winrytn 100K subscribers on Instagram
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Media Alliances

2.3M subscribers 12.8M subscribers 549K subscribers

YouTubers

Media

745K subscribers 1.35M subscribers 499K subscribers 1.36M subscribers 119K subscribers
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SW Collaboration- Redout

XPG has secured worldwide exclusivity to showcase a special version of Redout from 34BigThings, which will feature the XPG Orb.

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XPG Epic game

XPG Epic game is developing with our hero product PRECOG headset, also speaks for our brand story which brings all gamers on a deeper emotional level. It is design to the stage and scenarios, to guide end-user

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References

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