Clever companies invest in the Mi8
Marketing Intelligence Suite by zMerce.
They are todays, and tomorrows winners …
Mi8
MARKETING
INTELLIGENCE
WHAT
Mi8 Marketing Intelligence is a universal marketing platform that through the use of automated customer profile-enrichment and pattern-detection increases sales and profit. Thanks to Mi8 the marketeer can focus on creativity, strategy and adjustments. Only a website and an adress file is needed to use the Mi8.
HOW
Licenses directly via z Merce. Mi8 is operational within 2-6 weeks. The following Mi8 licenses are available:
• Mi8 Full Enterprise > 250.000 customer profiles • Mi8 Enterprise medium < 250.000 customer profiles • Mi8 Small Business Medium < 25.000 customer profiles • Mi8 Small Business Lite < 5.000 customer profiles PARTNERS
Daily support for a license always includes a certified Mi8 partner, who will always be connected to the customer in consultation with zMerce. zMerce partners are
professional marketing communication agencies. PRICE
One-off deployment costs (depending on the CRM packet) and a monthly license-pay-ment. Annual based discount when paying in advance
WHO
Mi8 has been developed by zMerce, a modern marketing intelligence and marketing automation technology startup: www.zmerce.com
REQUEST FOR QUOTATION, PRESENTATION AND CONTACT
Please contact Cees Franke - CEO via the website zmerce.com or via [email protected] for a presentation.
Mi8 Marketing Intelligence Suite by zMerce.
Marketers improve results when using the Mi8 by zMerce
The Mi8 Marketing Intelligence by zMerce not only offers online marketers quick suc-cess, it also helps the marketer to cut back on the costs of conducting campaign and act out the campaign more efficiently and targeted on the customer. The Mi8 helps de marketer to maximize the returns of a budget and customer satisfaction and increase profit.
Thanks to Mi8 by zMerce a number of actions are completely automated and the mar-keter can more than ever lay focus on the strategic side of his actions and plans. Be-cause of Mi8 the marketers customer profiles are greater than ever, almost entirely automated. That is proper Marketing Intelligence.
“Ivo orders a book every first Friday of the month at Amazon.
Mi8 recognizes this pattern, the category and the price range.
The clever marketer has instructed the Mi8 earlier, and Ivo
re-ceives an automated offer every first Wednesday of the month
in his inbox, fitting the pattern that he as a customer of Amazon
has built.”
[case]
The winning companies of the
future will be data-driven and
customer focused.
Mi8:
• Ease of use: simplicity empowers;
• automating data retrieval and translation of data to client level information; • automating profile enrichment processes;
• automating value assignment to the enriched customer profile;
• behavioral pattern recognition at the individual level to anticipate client behavior; • website personalization;
• automating one-on-one marketing communication actions; • sustainable data maintenance;
• return on investment.
Ease of use and automation save time and offer the chance to
be creative and strategic, and therefore more successful.
Marketing can supply
sales-people with exactly what they
need: the qualified leads that
are their lifeblood. 24/7.
“Via social media and other sources Ivo provides valuable
in-formation about his interests and purchasing habits. Mi8
auto-mates that data retrieval, translates it to the level of the
indi-vidual and so continually enriches Ivo’s customer profile in the
Mi8 database. When Ivo decides to turn a vegetarian, Mi8 reads
this and makes sure he doesn’t get any meat-related offers.”
[CASE]
Mi8: Automated profile enrichment on personal level.
With Mi8 Marketing Intelligence by zMerce you save time and money because of the customer profile-enrichment on a personal level. Information gathered from all types of different sources and channels – i.e. loyalty card, web-shop, newsletters, social media – is easily added and/or combined, and this optimally enriches the customer profiles. This cost saving factor also reinforces the quality of the gathered data and the efficiency of your targeted marketing actions.
“Not only is Ivo an avid reader and has recently chanced his
lifestyle, he also enjoys adventurous traveling. For this he
se-arches through the Internet looking for new challenges. Mi8
monitors his online behavior and through Ivo’s enriched
custo-mer profile offers exactly the right information at the right time
to the marketer so that Ivo can be offered a once in a lifetime
chance: Paragliding from the Mont Blanc!
[CASE]
Marketing has a clear window
on the behavior of the
pros-pect during 90 percent of the
buyer’s decision making–the
time spent doing research via
visits to websites, reading
on-line reviews, connecting with
peers on social media and
con-ducting online searches.
Because the Mi8 retrieves data from a variety of sources and enriches the profiles au-tomatically, the marketer is able to make rich selections on extremely current custo-mer profiles. This allows the marketeer to focus on the core business: developing appealing and customer-friendly one-on-one marketing actions. With those strategic and creative choices, the marketeer instructs the Mi8 to take action when needed. This is sales- and profit-increasing Marketing Intelligence.
Mi8: Making rich selections on customer profiles, quick and easy
“Leading organizations are
changing how they measure
their operations, interactions
with customers, and resource
allocations”
“As a customer Ivo is happy with the offers the marketeer makes
him, since he exclusively gets offers that are relevant to him and
customized for him. Appealing actions that fit his taste and
lifestyle. He is significantly less annoyed by email-campaigns
and reads a lot more of them.”
[CASE]
Mi8: Automated 24/7 reports from your dashboard
Mi8 functions 24/7 and reports back to you and your colleges through the Dashboard Rapporting-tool*. You decide the time and frequency, without any hassle. You see what your actions mean in relation to traffic and conversion on your web-site(s) or those of your customers. The simple and straightforward menu’s let you analyze traf-fic data from your web-sites in no time. Using your computer, tablet or smartphone. zMerce’s Dashboard is always at your fingertips, easily accessible and works like a charm. (*Also available apart from Mi8)
“Finally, easily accessible and fast analytics on my smartphone.
I can see right away whether my ideas are working out.
The rapports are clear and I let Mi8 send them to my CEO before
the weekly marketing-meeting. I receive daily rapports to make
sure I’m alert 24/7 so that when it’s needed I can make quick
adjustments. I finally have the space to focus on strategies and
creative processes :-)”
[MARKETEER]
Marketing automation is
rapidly growing, with more
than 60%, yet only 5% of the
non-tech enterprises are
ap-plying the tool ...
Mi8 provides your customer profiles with a value (score). That score is build-up from automatically gathered (big) data. When a customer is interested in a certain catego-ry, the marketer instructs the Mi8 so that the customer will receive offers within his range of interest. This is a simple way of increasing profit, without annoying the customer with irrelevant offers.
SUSTAINABLE DATA GATHERING
Gathering only data that is relevant within the customer profile, that’s what we at zMerce call Sustainable Data Gathering.
Thanks to the Mi8 Marketing Intelligence Platform you are
active 24/7, save money and increase profit and customer
satisfaction.
“Mi8 provides you with a
mul-ti-channel approach
(e-com-merce, multi-media, social
net-works, mobile business) and
operates a real time,
one-on-one marketing-communication.”
Mi8 suits companies met with large numbers of customer
pro-files, with the Enterprise License. But we’ve also developed two
types for the SME’s: the Small Business Lite and the Small
Busi-ness Medium.
Directly with zMerce. We then find you a fitting partner for your
branch, to provide 24/7 support.
[APPLICATION]
Stupid companies don’t invest
in the Mi8 Marketing Intelligence platform by zMerce ...
Those companies are deemed to lose, both now and in the future.
More information: zMerce, The Netherlands http://www.zmerce.com
Mi8
MARKETING
INTELLIGENCE
