Hispanic
Market
Monitor
Database Description
2008 Forecast Update
Contact Information:
James Gillula
Tabitha Bailey
Managing Director
Senior Consultant
(202) 481-9217
(202) 481-9220
Global Insight
Hispanic Market Monitor
TOP-LINE DEMOGRAPHIC FORECAST (Attachment A)
Description: Population, Households, Disposable Income, and Average Household
Income – Hispanic and Total – 5-Year Estimates and Forecasts: 2003 to 2028
Deliverables:
U.S. and Top 20 States
U.S. and 68 Designated Marketing Areas (DMAs)
DETAILED HISPANIC DEMOGRAPHIC FORECAST (Attachment B)
Description: Population, Population by Age, Households, Households by Age of
Head, Disposable Income, Average Household Income, Education and Labor Market
Variables, Foreign-Born Population, and Use of Spanish in the Home – Hispanic –
5-Year Estimates and Forecasts: 2003 to 2028
Deliverables:
U.S. and Top 20 States
U.S. and 68 Designated Marketing Areas (DMAs)
CURRENT YEAR CONSUMER SPENDING ESTIMATES (Attachment C)
Description: Consumer Spending in More Than 50 Detailed Product Categories –
Hispanic and Total – 2008
Deliverables:
U.S. and Top 20 States
U.S. and 68 Designated Marketing Areas (DMAs)
CONSUMER SPENDING FORECAST (Attachment D)
Description: Consumer Spending in 12 Broad Product Categories – Hispanic and
Total – 5-Year Estimates and Forecasts: 2003 to 2028
Deliverables:
U.S. and Top 20 States
U.S. and 68 Designated Marketing Areas (DMAs)
SPENDING BY RETAIL CHANNEL OF DISTRIBUTION (Attachments E and F)
Description: Retail Sales by Merchandise Line in 12 Retail Store Types –
Hispanic and Total – 5-Year Estimates and Forecasts: 2003 to 2018
For the U.S. (no state or DMA data)
Deliverables:
Clothing Stores (6 store types)
General Merchandise Stores (3 store types)
Home Improvement Stores (2 store types)
Electronics Stores (1 store type)
Global Insight, Inc.
Hispanic Market Monitor
2008 Forecast Update
Geographical Coverage
States
DMAs
Arizona Albuquerque-Santa
Fe
Lubbock
California Amarillo
Miami-Ft.
Lauderdale
Colorado Atlanta
Milwaukee
Connecticut Austin
Minneapolis-St.
Paul
Florida Bakersfield
Monterey-Salinas
Georgia Birmingham
Nashville
Illinois
Boise
New York City
Maryland Boston
Odessa-Midland
Massachusetts Charleston,
SC
Oklahoma City
Michigan Charlotte
Orlando-Daytona
Beach-Melbourne
Nevada Chicago
Palm
Springs
New Jersey
Chico-Redding
Philadelphia
New Mexico
Cleveland
Phoenix
New York
Colorado Springs-Pueblo
Portland OR-WA
North Carolina
Columbus, OH
Providence-New Bedford
Oregon Corpus
Christi
Raleigh-Durham
Pennsylvania Dallas-Ft.
Worth
Reno
Texas Denver
Sacramento-Stockton-Modesto
Virginia
Detroit
Salt Lake City
El
Paso
San Angelo
Eureka
San
Antonio
Fresno-Visalia
San
Diego
Ft. Myers-Naples
San Francisco-Oakland-San Jose
Ft. Smith
Santa Barbara-Santa Maria-San Luis Obispo
Harlingen-Weslaco-Brownsville-McAllen Seattle-Tacoma
Hartford-New Haven
Tampa-St. Petersburg-Sarasota
Honolulu
Tucson-Sierra
Vista
Houston
Victoria
Indianapolis
West Palm Beach-Ft. Pierce
Kansas City
Waco
Laredo
Washington
DC-Hagerstown
Las Vegas
Wichita Falls-Lawton
Little Rock
Yakima-Pasco-Richland-Knwk
Attachment A
Sample Top-Line Demographic Forecast
(U.S., State, or DMA)
2003 2008 2013 2018 2023 2028
Hispanic Population Population (mil.) Households (mil.)
Disposable Income (bil. $) Disposable Income (bil. 2000$) Avg. Income per Household ($) Avg. Income per Household (2000$) Total Population
Population (mil.) Households (mil.)
Disposable Income (bil. $) Disposable Income (bil. 2000$) Avg. Income per Household ($) Avg. Income per Household (2000$)
Hispanic Share (%) Population
Households Disposable Income
Average Annual Growth Rate (%)
2003-08 2008-13 2013-18 2018-23 2023-28 Hispanic Population Population Households Disposable Income ($) Disposable Income (2000$) Avg. Income per Household ($) Avg. Income per Household (2000$) Total Population
Population Households
Disposable Income ($) Disposable Income (2000$) Avg. Income per Household ($) Avg. Income per Household (2000$)
Global Insight, Inc.
Hispanic Market Monitor
2008 Forecast Update
Attachment B
Sample Detailed Hispanic Demographic Forecast
(U.S., State, or DMA)
2003 2008 2013 2018 2023 2028
Population (thousands)
Average Annual Growth (%)
Population by Age (%) 0 to 4 5 to 14 14 to 24 25 to 34 35 to 54 55 & older Households (thousands)
Average Annual Growth (%) Households by Age of Head (%) 15 to 24
25 to 34 35 to 54 55 & older
Disposable Income (bil. $)
Average Annual Growth (%)
Disposable Income (bil. 2000$)
Average Annual Growth (%)
Average Household Income ($)
Average Annual Growth (%)
Average Household Income (2000$)
Average Annual Growth (%)
Educational Attainment:
Four Yrs. High School (% Pop 25+) Four Yrs. College (% Pop 25+)
Employment (thousands)
Average Annual Growth (%)
Unemployment Rate
Foreign-born Population (thousands)
Share of Total (%)
Speak Spanish at Home (thousands)
Share of Population Age 5+ (%)
Speak Only Spanish at Home (thousands)
Attachment C
Sample Current Year Consumer Spending Estimates – 2008
(U.S., State, or DMA)
Hispanic (bil. $) Total (bil. $) Hispanic Share (%) Total Food at Home Cereals Bakery Products Beef Pork
Poultry & Eggs Fish & Seafood Dairy Products
Fresh Fruits & Vegetables Processed Fruits & Vegetables Sugar and Other Sweets Fats and Oils
Nonalcoholic Beverages Other Food Products Food Away From Home Quick-service Restaurants Other Food Away From Home Alcoholic Beverages
Beer & Ale At Home Wine At Home
Distilled Spirits At Home
Alcoholic Beverages Away From Home Clothing, Except Footwear
Men & Boys Women & Girls Children Under 2 Footwear
Other Apparel Products & Services Shelter (Mortgage or Rent) Utilities
Cellular Telephone Other Telephone Gas, Electricity & Water Fuel Oil & Coal
Household Services
Laundry & Cleaning Supplies Household Paper Products Household Textiles
Furniture & Floor Coverings Major Appliances
Small Appliances
Personal Computers & Peripheral Equip Computer Software
Other Household Furnishings Vehicle Purchases
Cars & Trucks, New Cars & Trucks, Used Gasoline & Motor Oil Other Vehicle Expenses Public Transportation TVs & Video Equipment
Sound Equipment & Instruments Cable TV
Motion Picture Admissions Other Entertainment
Personal Care Products & Services Tobacco Products
Global Insight, Inc.
Hispanic Market Monitor
2008 Forecast Update
Attachment D
Sample Consumer Spending Forecast
(U.S., State, or DMA)
2003 2008 2013 2018 2023 2028
Hispanic Population (billions $) Total
Food and Beverages Clothing and Shoes Other Nondurables Housing
Household operations Motor Vehicles and Parts Motor Gasoline and Oil Transportation Services
Furniture and Household Equipment Other Durables
Medical Services Other Services
Overall Population (billions $) Total
Food and Beverages Clothing and Shoes Other Nondurables Housing
Household Operations Motor Vehicles and Parts Motor Gasoline and Oil Transportation Services
Furniture and Household Equipment Other Durables
Medical Services Other Services
Hispanic Share (%) Total
Food and Beverages Clothing and Shoes Other Nondurables Housing
Household Operations Motor Vehicles and Parts Motor Gasoline and Oil Transportation Services
Furniture and Household Equipment Other Durables
Medical Services Other Services
Attachment E
Example of Spending by Retail Channel of Distribution:
Conventional & National Chain Department Stores
Average Annual Growth (%)
2003 2008 2013 2018 2003-08 2008-13 2013-18
Hispanic Sales (billions $) Men's wear
Women's & misses' wear
Children's wear Footwear Cosmetics
Window coverings & white goods
Major household appliances
Kitchenware & home furnishings
All other goods and services Total Sales (billions $) Men's wear
Women's & misses' wear
Children's wear Footwear Cosmetics
Window coverings & white goods
Major household appliances
Kitchenware & home furnishings
All other goods and services
Hispanic Share (%) Men's wear
Women's & misses' wear
Children's wear Footwear Cosmetics
Window coverings & white goods
Major household appliances
Kitchenware & home furnishings
Global Insight, Inc.
Hispanic Market Monitor
2008 Forecast Update
Attachment F
Retail Channel of Distribution Coverage
Retail Store Type
Product Categories Identified within Each Store Type
Conventional and National Chain
Department Stores
Men’s wear; Women’s, juniors’ and misses’ wear; Children’s
wear; Footwear; Cosmetics; Window coverings & white goods;
Major household appliances; Kitchenware & home furnishings;
Other goods & services
Discount and Mass-Merchandise
Department Stores
Men’s wear; Women’s, juniors' and misses’ wear; Children’s
wear; Footwear; Groceries; Drugs, health & beauty aids; Soaps,
detergents & cleaners; Window coverings & white goods;
Televisions, Audio equipment; Kitchenware & home furnishings;
Toys & games; Sporting Goods; Other goods & services
Warehouse Clubs and
Supercenters
Men's wear; Women's, juniors' and misses' wear; Children's
wear; Footwear; Groceries; Drugs; Tobacco products; Paper
products; Soaps, detergents & cleaners; Window coverings &
white goods; Kitchenware & home furnishings; Toys & games;
Sporting goods; Other goods & services
Men’s Clothing Stores
Coats; Suits & Sport coats; Pants & shorts; Sweaters; Shirts;
Socks & underwear; Sports apparel; Accessories; Footwear;
Other goods & services
Women’s Clothing Stores
Dresses; Coats; Suits & jackets; Accessories; Bottoms; Hosiery &
lingerie; Tops; Sports apparel; Footwear; Other goods & services
Children’s Clothing Stores
Boys’ clothing & accessories; Girls’ clothing & Accessories;
Infants’ and toddlers’ clothing & accessories; Children’s footwear;
Other goods & services
Family Clothing Stores
Men’s wear; Women’s, juniors’ and misses’ wear; Children’s
wear; Footwear; Other goods & services
Other Clothing Stores
Men’s wear; Women’s, juniors’ and misses’ wear; Children’s
wear; Footwear; Other goods & services
Shoe Stores
Men’s footwear; Women’s footwear; Children’s footwear; Apparel;
Other goods & services
Consumer Electronics Stores
Computers; Software; Televisions; Audio equipment; CDs &
tapes; Telephones; Photographic equipment; Office equipment;
Kitchen appliances; Other goods & services
Home Centers
Hardware & tools; Plumbing equipment; Electrical equipment;
Lawn & garden equipment & supplies; Lumber & building
materials; Paint & preservatives; Other goods and services
Hardware Stores
Hardware & tools; Plumbing equipment; Electrical equipment;
Lawn & garden equipment & supplies; Lumber & building
materials; Paint & preservatives; Other goods & services
