knowbetter
international data
collection solutions
knowbetter
Nous parlons français, deutsch, svenska, italiano, português and, of course, English. Data collection is now truly international.
For demanding multi-lingual, multi-country data collection especially from hard- to-reach respondents, the solution is Ugam.
putting the ‘international’
One of the world’s leading international data collection experts with centers in London, UK, and Mumbai, India, Ugam offers clients a unique combination of benefits that are the best of both worlds: our London center’s international language skills, project management capabilities, intensive international experience and domain expertise, coupled with Mumbai’s scalability, flexibility, quality and cost benefits.
Ugam offers high quality CATI, online & mixed mode research in English and multi-language studies across B2B, Healthcare and consumer markets. From French to Farsi, Polish to Portuguese, we work in over 25 international languages using only native language researchers, and have significant experience in large multi-lingual, multi-country projects specializing in hard-to-reach respondents, whether businesspersons, decision makers, medical professionals or consumers.
Senior managers are seasoned practitioners of international research, with well over 100 years of combined experience working in this demanding environment.
We understand the importance of keeping multi-country data collection– whether CATI or online–as tightly controlled as possible and dedicate a single
point of contact based in London for clients and for internal project management.
Ugam’s two centers have a combined capacity of 200 seats and use the same state-of-the-art data collection platforms (Dimensions™ and Confirmit™) and feature robust telephony infrastructure.
Ugam’s London and Mumbai centers work in parallel, in real time, allowing management and quality control to be standardized across both sites, operate to common processes and procedures, overseen by a single client facing Project Manager. Interviewers in both Mumbai and London are trained to the very highest standards of market research practice.
We can advise on a range of methodologies from stand alone CATI, CATI recruitment to online studies, mixed CATI and online as well as purely online studies. Our experience means we can help on panel and sample provision from around the world, including our own specialized panel.
Interviewers in both Mumbai and London are identically trained to the very highest standards of market research practice. We believe that smart, well-trained and motivated interviewers are the most important element of a quality CATI Centre. At Ugam, we are committed to maintaining the very highest telephone and online survey research standards. And as we have native language speakers from around the world, our quality checking procedures can be performed universally from a single site.
We employ a senior Quality Manager in London with a dedicated training team in Mumbai. Both centers operate to the codes of conduct of The UK Market Research Society and ESOMAR.
world-class
quality
Ugam’s management team has well over 100 years of collective international CATI and online data collection experience and oversees all management for data collection projects in both Mumbai and London.
We typically contact the most difficult-to-get respondent types: B2B, healthcare or consumer. Recent studies include interviews with C-Suite level, financial decision makers and high net worth individuals. Uniquely, we have experience of dealing with medical specialists via telephone and online.
Ugam leverages the resources, services and experience already in place in India to offer a cost effective and proven solution.
survey programming: hundreds of projects every month across multiple platforms.
online hosting: several years of online hosting experience from quick turnaround polls to highly complex and heavily routed questionnaires including conjoint and Flash programming.
coding: strong coding team handling over a million responses every month, dedicated team of medically qualified coders.
data cleaning & tabulation: delivering hundreds of projects a month, our services include data cleaning and tabulation on Quantum, data conversion to SPSS, SAS and Quanvert.
charting & reporting: our team of report writers are experts in charting data and creating presentable reports, either in PowerPoint format or in a customized, online format ready for further analysis.
A single point of client contact is provided for all studies, capable of coordinating multiple services executed in London or Mumbai, regardless of the number of geographies involved in a study. This experienced Project Manager remains with a project from questionnaire approval through to final data delivery, offering guidance and continuous reporting of study progress. The level of project management can be tailored to the client’s expectations and study complexity.
proven
experience
single point
of contact
end-to-end
solutions
Senior B2B Decision Makers – Germany,
France, Netherlands, Sweden, Switzerland, Japan, China, Hong Kong, Singapore, India
Over 1,000 telephone interviews (interview length 25-30 minutes) with top-level decision makers in Finance, Procurement, HR and CEOs/VPs, all from medium and large companies.
An additional challenge was that fieldwork had to be conducted during the relatively unproductive summer months of July and August.
Ugam completed fieldwork 10 days before deadline, giving the client valuable extra time to prepare the presentation.
Consumer Interviews – USA
9,800 telephone interviews a quarter (interview length 25 minutes) with US consumers, with strict weekly quotas applied on gender and location – all conducted from our Mumbai centre.
With weekly data delivery with digital recordings provided, the study has been running successfully for a year.
IT Decision Makers-Mixed Mode Methodology (on-line/telephone) – UK, Germany, France
Over 1,000 telephone interviews (interview length 25 minutes) with top-level IT decision makers such as CEOs and IT Directors, all from large companies, were conducted using combined telephone and on-line methodologies. The combination of using web and telephone approach (straight phone interviews and recruitment to online) for these senior IT respondents meant better productivity and ability to deliver in shorter time frame.
Medical Depths – UK, France, Germany, Italy, Spain, Canada, Brazil,
Mexico, Australia, Japan, South Korea
Over 100 KOL (Key Opinion Leader) in-depth telephone interviews (interview length 45 minutes) with top surgeons and other medical professionals in very specialized areas of medicine.
Due to the open-ended nature of the interviews, all surveys were digitally recorded, transcribed, translated and reported to the client in summarized format in Excel to help with analysis.
Ugam’s specialist medical interviewers and translators were used to deliver on this challenging project.
200 combined CATI seats scalable as per project requirements Dimensions™ and Confirmit™ data collection platforms Digital recording and remote monitoring
Telephone, online, and mixed mode interviewing – telephone recruitment to online studies
25+ languages from central location in London, UK
English language interviewing from Mumbai, India, into US, UK, Australia, New Zealand, South Africa and beyond, as well as interviewing capability within the rapidly growing Indian market
World-class project and operations support • • • • • • •
Designed to handle the most difficult international & multi-country projects Quick turn-around on costs and proposals
Commitment to service excellence
Assistance with sampling and appropriate methodology Market advice and country insight
Single standard of quality based on ESOMAR and MRS guidelines Single point of contact for all requirements
Experienced London & Mumbai teams combine a dedication to quality with cost effective solutions
• • • • • • • •
infrastructure &
capabilities in depth
effective solutions,
unmatched benefits
case
studies
Ugam today is a leading global provider of market research solutions, with over 800 knowledge associates in India, USA and UK.
Ugam’s unbeatable value proposition is our completeness of offering: end-to-end services across the survey research value chain, language skills across 25+ international languages, expertise across all modes of research– telephone, internet, mobile and face-to-face, our strong domain expertise and experience, and track record of proven results.
Our position of leadership helps us provide our clients with top-of-the-line, end-to-end solutions, thereby enabling us to build strong, longstanding relationships with them. Client relationships often evolve into Ugam being viewed as a “trusted advisor” and selected as a preferred vendor. Which explains why our roster of top clients includes 9 of the ‘Honomichl Top 25’ Market Research Companies. For all, we are either the only offshore partner or the largest global partner.
We have executed several large and challenging assignments, involving ramp-up across services, geographies and time zones, without faltering on excellence. We have a proven track record of scalability and have consistently demonstrated significant growth, continuity and commitment to our clients. With diverse skill sets ranging from market research, consulting and financial services to international business, our founders and senior management team bring to the company the necessary financial and managerial commitment required for Ugam’s growth and long-term stability. Amongst a host of other business functions, senior management at Ugam is also at the forefront of building and maintaining client relationships – one of the key factors responsible for Ugam’s enduring affiliations with customers.
We consistently go above and beyond to add significant value, not just adhering to our clients’ standards and processes, but also improving upon them. This comes from our culture that is performance driven and result oriented, with the accent on superior execution. Within the company, we endorse an ethos of growth, respect, and opportunity for each individual. With our customers, we display a strong sense of ownership of their projects. This partnership approach with clients helps us build strong relationships based on trust, integrity, and mutual success.
knowugam
know us
better
www.ugamresearch.com Prism Tower, B-wing, 6th Floor Malad Link road, Goregaon (W) Mumbai 400062, India
Tel: +91 22 67428300 Fax: +91 22 67428399
India
110 Allens Creek, Rochester New York 14618, USA Tel: +1 (585) 286 9130 Fax: +1 (585) 730 5270
USA
9th Floor, Tower, 11 York Road London SE1 7NX, United Kingdom Tel: +44 (0) 20 7803 1480 Fax: +44 (0) 20 7803 1497
