Undergraduate Programs

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Professor Hui Kai Lung

Associate Dean

HKUST Business School

September 27, 2014

Undergraduate

Programs

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What Do We Study?

Scientific discovery

Design and engineering

Organization

and application

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Some Common Questions

• You will learn how to do business along the way?

Ans: Maybe the basics, but to run a business well you need to pick up some well-thought principles and guidance.

• Business study is “soft”?

Ans: Not true. Successful businesses are often guided by models and analysis that require formal training.

• There is little discovery or innovation in business studies?

Ans: We create new business concepts and ideas, and advance process or product innovations.

• Business is not a profession?

Ans: Aren’t there many professional societies, accreditations, and certifications? HKICPA, CFA Institute, ISACA, HKMA, etc.

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What do we offer

Our Programs:

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Business and Management (B&M) and

Global Business (GBUS)

Common First Year B&M GBUS

Final

Year

3 Year 2

• Student entering via the

GBUS route will be guaranteed the GBUS Major in Year 2

Major selection exercises by end-of-year-1 / middle-of-year-2

25 GBUS Major places are reserved for B&M

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BSc in Economics and Finance

Features

• Solid training in scientific basis of ECOF

• Analytical skills /

quantitative methods

• Coherent frameworks

• Systematic theories

• Mathematical and statistical tools

Graduates

• Can perform quantitative analysis of ECOF issues

• Well prepared for further studies in ACCT, ECON, FINA, MGMT, or MARK

Job prospects

• Banking/finance, accounting/auditing/taxation, investment, insurance • Postgraduate studies

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BSc in Quantitative Finance

Features

• Manages money

• Exclusive

enrichment

– Bloomberg Training, Career Mentor Link Program, Finance Practicum, QFIN Seminar

Series

• Small class learning

• Strong

reputation

• Strong

alumni network

Ranking/Achievements

• Dept. ranks #1 in Asia-Pacific and #23 in the world (ASU ranking)

• SCMP/IFPHK Financial Planner Award 2014

Job prospects

• 85% Banking & finance

– Investment/commercial banking

– Portfolio/asset management, insurance, etc.

• 15% Accounting, government and public entities, etc.

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BBA in Professional Accounting

Features

• External

recognition

– HKICPA, ACCA, CPA Australia

• Strong

professional

partnership

 internship

opportunities

Ranking/Achievements

• Dept. ranks #17 in the world

(UT Dallas research ranking, 2009-2013)

• 94.5% employed upon graduation

• Graduates receive top awards in professional examinations

Job prospects

• Most placed in Big4 CPA firms

• 95% in the commerce & business sector

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BBA in Economics

Features

• Understand the structure and operation of the economy

• Systematic methodologies in analyzing economic issues

– Individual and firm decisions

– Government policies

– Investments, employment, trade, growth, etc.

Ranking/Achievements

(QS economics and econometrics ranking 2014)

• #1 in Asia (European Economic Association 2003)

Job prospects

• Banking & finance

• Administration

• Management & marketing

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BBA in Finance

Features

• Professional qualifications

– CFA, CFP, PRM, FRM

• Academic partner of CFA Institute and the Professional Risk

Manager’s International Association (PRMIA)

• First ever student managed investment fund (SMIF) course • Sponsored competitions

– CFA Institute Research Challenge

– SCMP/IFPHK Financial Planner Award

Ranking/Achievements

• Dept. ranks #1 in Asia-Pacific and #23 in the world (ASU ranking)

• Champion of SCMP/IFPHK Financial Planner Award (University Category) 2014

• HK Champion of CFAI Research Challenge 2012-13

Job prospects

• Banks, investment firms, accounting firms, insurance companies, general corporate sectors

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BBA in Global Business

Features

• Capstone project – real

business project for a company

• Up to two international exchange opportunities

• Student-program partnership

– Develop leadership skills via student-led activities

Media coverage

Job prospects

• 50% banking & finance

• 20% consulting • 10% FMCG, retail, hospitality, marketing • 5% startup/entrepreneurship “(星島日報報道)…來自法國的科大應屆環球商業及市場學畢業生潘俊銘（Jeremie Plane），成功通過七輪面試獲聘為環球免稅店DFS Galleria的見習行政人員，負責處理名牌商品工作…他表示應徵DFS Galleria是經過七輪面試才獲得職位，懂得法語、英語、普通話和廣東話是其優勢。"

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BBA in Information Systems

Features

• 1st_{in Asia to align with ISACA} model curriculum

• Fast track to certified

information systems auditor (CISA)

• Excellent internship opportunities

• Latest technologies from leading vendors

Ranking/Achievements

• Ranks #11 in the world

(QS computer science and IS ranking 2014)

• Frequent winners of

business-IT case challenges

Job prospects

IS Auditing Network Administration Technology Entrepreneurship Industry Solutions Service IS Consultancy/ Technology Advisory Database Administration Business Analytics E-Commerce & M-Commerce

Intellectual Property and Trademark Consultancy

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BBA in Operations Management

Features

• Operational excellence

– People, process, technology

• A wide variety of learning

– Class and company projects

– Simulation games

Ranking/Achievements

Job prospects

• Strategic and tactical planning, coordination of operation,

resource allocation, process control/improvement, etc.

• Trade and logistics,

merchandizing, retail, finance,

consulting, government and public service, etc.

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BBA in Management

Features

• Equip students with skills & knowledge to be global managers

• Practical skills in planning, decision making, and problem solving

• Latest strategies in:

– HR, organizational behavior, strategic management, CSR, entrepreneurship, etc.

Ranking/Achievements

Job prospects

• Public administration, logistics, retail, consulting, hotel &

hospitality, services, IT, public relations, HR, education

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BBA in Marketing

Features

• Extensive use of cases and marketing

games/simulations

• Engage speakers from top global and local brands

Ranking/Achievements

Job prospects

• Marketing agency, marketing research, banking & finance, FMCG/retail, public

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World Bachelor of Business

Features

• Three continents

– North America: USC

– Asia: HKUST

– Europe: Bocconi

• International and diverse classmates and culture • Three degree certificates

– One from each partner university

• Self-financed

Media coverage

Job prospects

• Global career options

• International business

“Three of the world’s most

prestigious business schools are joining forces to launch a three-continent undergraduate degree in business.” – Financial Times

“One sign of its significance was the spectacular international coverage.” – Bloomberg Business Week

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Major Options

Management

190

Marketing

190

Operation Management

120

Professional Accounting

200

Economics & Finance

50

Quantitative Finance

25

Economics

100

Finance

150

Global Business

50*

Information Systems

180 • 89%

entered

1st BBA

choice

(excl. GBUS)

• 99%

entered

1st or 2nd

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Curriculum

Business Breadth 3 business courses outside first major (for BBA) Business Core Courses Accounting Economics Financial Management Information Systems Operations Management Marketing Management Organizational Behavior Business Case Analyses Business Communication Business Statistics Business Ethics Calculus Business-related: ~65% Breadth: ~35%

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Curriculum

Graduate with BBA/BSc degree

Single

Major Double _Majors

One Minor Two

Minors

• 39

combinations of UG business degree programs

• 80%+

graduated with more than a single major

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Brief History & Achievements

1991 Established along with the University Pioneered free switching of majors

1994 Launched exchange programs with top business schools – Wharton (UPenn), Univ. of Southern California, etc.

1999 Accredited by the AACSB International

2001-04 #1 MBA program in Asia Pacific by Financial Times

2011-13 #1 Asia’s Best University by Quacquarelli Symonds (QS) Asian University Rankings

2009-13 World #1 EMBA program by Financial Times

2014 #1 in Asia (for five consecutive years) and World #14 MBA program by Financial Times

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International Faculty

• An international mix of 140+ faculty members with PhD from renowned universities

• British Columbia • Princeton

• Chicago • Purdue

• Columbia • Rochester

• Cornell • Southern California

• Harvard • Stanford • Illinois • Texas • Indiana • UC Berkeley • Michigan • UCLA • MIT • Wharton • NYU • Yale

• Ohio State • HKUST

PRC 32% Others 14% USA 18% India 9% Europe 7% Canada 5% Hong Kong 15%

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International Students

• An international mix of full-time students from 30+ countries Austria France Luxembourg Singapore Bangladesh Germany Malaysia Sweden Bulgaria Greece Mexico Switzerland

Canada India Moldova Taiwan

China Indonesia Netherlands Thailand Czech Republic Italy Norway Ukraine

Denmark Japan Pakistan United States Ecuador Korea Philippines Vietnam

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Global Exposure –

International Exchange

• 50%, or ~400

of students go for exchange every year

• 4,000+

outgoing exchange students since program inception

• 122

well known exchange partners worldwide

22 47 3 50 China: 10 Others: 12 Canada: 11 U.S.: 38 Mexico: 1

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Student Life

Case Competitions Credit-bearing Projects

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Global Employability Survey 2013

• HKUST ranked No. 18 worldwide

World Rank University 1. University of Oxford 2. Harvard University 3. University of Cambridge 4. Stanford University

5. Massachusetts Institute of Technology …

16. École Polytechnique ParisTech 17. H.E.C. Paris

19. École Normale Supérieure Paris 20. Australian National Univ.

18. Hong Kong University of Science and Technology

Ranked

No. 1

in Hong Kong ---

No. 2

in Asia

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Graduates 2013

• 97%+

of our graduates were employed or engaged in further studies

Some of our Employers

• Bank of America Merrill Lynch • Bloomberg L.P.

• Boston Consulting Group • Deloitte Touche Tohmatsu • Deutsche Bank

• Ernst & Young

• Goldman Sachs (Asia) LLC • HSBC

• Jardine OneSolution • JP Morgan Chase • Ogilvy & Mather • KPMG

• Mckinsey & Company • Morgan Stanley

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Employment Nature 2013

Accounting / Auditing / Taxation 26% Banking / Finance 22% Marketing / Sales 16% Administration / Management 16% System Analysis &

Programming 6% Insurance / Real Estate Services 4% _Others 10%

scientific / research work,

advertising / PR, merchandising/ purchasing, teaching, protective services, engineering, etc.

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Our Community

• Student Mix

(2015 intake projection) _• _{Current Undergraduate}

3,063

International Mainland Direct Admissions

70%

9%

12%

2015 Intake

projection

Female: 54%

Male:46%

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Admission Routes

Program code

Global Business (GBUS)

Business and Management (B&M) Indicative intake 5013 5003 25 675 700 Total

Partnership Program (non-JUPAS) Indicative Intake Target Senior Intake (non-JUPAS) Indicative Intake Target

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Admissions Requirement:

HKDSE Minimum Requirement

• Minimum four core subjects plus two electives

“433233”

X2/ M1/M2* Grade 3 X1 Grade 3 Liberal Studies Grade 2 Maths Grade 3 Chinese Grade 3 English Grade 4

• Extended modules in Mathematics (M1/M2) = Elective

• Other language subjects ≠ Elective

• Applied Learning subjects ≠ Elective

• No specific subject requirement; students from all disciplines will be considered

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Admissions Requirement:

HKDSE Score Calculation

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Final Score

Best 4

C/X

English

x 2

Math

x 2

Mathematics

(compulsory part)

Best 4 core or

elective subjects

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Admissions Requirement:

HKDSE Minimum Requirement

• Illustrative example: Subjects Eng (× 2) Chi Math (× 2) LS X (1) X (2) X (3) M1 / M2 HKDSE admission score for SBM Grade 5 4 4 5 5* 5 4 5* 40 (max attainable: 56)

Admission Score (before bonus)

= (2 × Eng) + (2 × Math) +

best four core or elective subjects

= (2 × Eng) + (2 × Math) +

M1/M2

+

X(1)

+

LS

+

X(2)

=

(2

×

5)

+

(2

×

4)

+

6 +

5 +

5 = 40

Past JUPAS intake from Band A :

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JUPAS 2014 Statistics

Eng (x 2) Chi Math (x 2) LS X (1) X (2) X (3) M1 / M2 score SBM Median 5 3 5 4 5* 5 -- 4 39 Lower Quartile 5 4 5 5* 4 4 -- -- 38 GBUS Median 5* 5* 5** 5* 5** 5* 5* 5* 51 Lower Quartile 5* 4 5* 5 5** 5* 5* 5* 49