Jesus Rodriguez, KidoZen







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About Me

• Hackerpreneur

• Co-Founder KidoZen, Inc

• Advisor to software companies(Microsoft, Oracle….) • Board member • Speaker, Author • Investor • • • •


Enterprise Mobile-First PaaS

Messaging APIs LOB Connector Services App Center Storage APIs

HTML5 Hosted Apps

Security APIs Integration APIs




• A quick story about mobile operations management • From MDM(devices) to MDM(data)

• An effective model for managing and securing mobile business data


A quick story about mobile

operations management


It Started When People Began Using their Smartphone for Work


And The Obvious IT Answer Was: Let’s Manage the Device


Something to think about:

The golden days of MDM are behind us….


Organizations Started Build Apps

I want an app!


And The MDM Vendors Started Getting into the Space….


Something to think about: MAM is

becoming an extension/feature of MDM platforms…


Organizations were Ready for the Next Level of Mobile Ops


It Makes Perfect Sense Managing Devices Managing Apps Managing Business Data


Enterprise mobile solutions are

just reaching the necessary

maturity level to enable the

management and security of


Enterprise Mobile Maturity vs.

Management Granularity


M obi le S ol ut io ns M ar ket M at ur it y

Mobile Ops Management Granularity


Mobile connectivity to line of

business systems remains a

challenge for most



Something to think about: An enterprise mobile middleware is required to enable the management and security of mobile business data


A simple management and

access control model for your


The DNA of Mobile Business Data Access

• Mobile App-to-LOB real time access (in-transit) • LOB-Mobile App event based access (in-transit) • Mobile data cached in the cloud (at rest)

• Mobile business data cached in the device (at rest) • Mobile business data in the app (in use)

Access Model

• Network, Carrier • Location • Access Frequency • Device


• Small data sets • Secured


Data Source


How to manage my mobile

business data?


Mobile Business Data


Managing Business Data In-Transit Managing Business Data At-Rest Managing Business Data In-Use


Managing Mobile Business Data



Mobile Business Data Management


Mobile Data Sources


Context-aware-mobile-first policies


A Mobile Data Sources is the

unit of data accessed by your


Enterprise Data Source Data Source API

(mobile middleware)

Mobile Data Access Control Engine

1-Mobile app invokes a data access API to request

Access to the corporate data source

2-The request is evaluated against multiple mobile data management policies

3- The result from the mobile data access policies is produced

4- If the request is

compliant with the mobile data access policies, the API call to the business data source is executed

5-The results of the data access operation are produced

6-The mobile app can

A Mobile Data Management Architecture Model


Context-Aware Mobile-First Data-Policies

• Geo-location based policies • Device based policies

• App based polices

• Network based policies


• Require dual factor challenge if accessed outside North America



Geo-location Based Mobile Business Data Policies


• No accessed from a jail broken iPhone


Device-Based Mobile Business Data Policies


• Require encryption when accessed from an AT&T network



Network-Based Mobile Business Data Policies


• Can be accessed by the top order


• Require dual factor challenge if

accessed from any other app

Oracle EBS


App-Based Mobile Business Data Policies


• Require HIPAA compliance communication and can’t be accessed from Windows

Phone devices

EPIC Patient Records

Compliance Mobile Business Data Policies


• Can’t be accessed from people in the HR department (AD


SharePoint Content

People –Based Mobile Business Data Management Policies


At-Rest Mobile

Data Management

• Secure SQLLite

• Encrypt and sign at-rest mobile business data

Secure Mobile Offline


• Offline data expiration policies • Key lifetime policies

Offline Mobile Data

Management Policies


In-Use Mobile

Data Management

• Encrypt and sign In-Memory data

Secure Mobile Data


• In-Memory data expiration policies • Key lifetime policies

In-Memory Mobile Data Management


Imagine if…We could extend our enterprise mobile app store with the data sources your mobile apps are using!


Mobile Device Management Policies Mobile Application Management Policies Mobile Data Management Policies


If you had that type of mobile

data management solution….


How Much Would you Really Care About Devices and Apps

Managing Devices

Managing Apps

Managing Business Data


Something to think about: Effectively managing your mobile business data is the ultimate goal of a mobile operations infrastructure



• Enterprise mobile operations management has evolved

from the management of devices to apps to data

• Mobile business data management is the crown jewel of

enterprise mobile management

• Mobile business data management is about applying

context-aware-mobile-first policies to mobile data sources • An enterprise mobile middleware infrastructure is





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