Search Engine Reputation Case
Studies
Agenda
What is Search Engine Reputation Management?
Case Study 1: Star Infranet
Lessons Learnt
Case Study 2: Regent Markets Pty Ltd
Lessons Learnt
What is Search Engine Reputation Management?
Search engine reputation management (SERM) is the process of monitoring search results
related to your name/service/company and associated keywords to ensure that people only see those results on search engines, the ones you want them to see.
Interested customers will search for your business by typing relevant keywords. If they’re not impressed by what they see, they’ll soon find a competitor.
Hence, online reputation management (ORM) is about giving businesses and individuals the power to manage what people see when searching for their brand or name. With the internet growing ever rapidly, and technology increasing in importance, protecting your reputation may seem like a very difficult endeavor. If you want to tackle critical news, bad reviews, criticism on social media or in forums, or any other undesired search results linked to your brand or name, you require an expert ORM company whose results speak for themselves.
Search results can make or break your business, and can potentially damage your personal life severely. If your company’s or name’s top search results are positive, the odd bit of bad press or criticism will be hidden to most surfers. This is the essence of what ORM is about.
Agenda
What is Search Engine Reputation Management?
Case Study 1: Star Infranet
Lessons Learnt
Case Study 2: Regent Markets Pty Ltd
Lessons Learnt
Case Study 1: Star Infranet
In this case study, we will talk about Star Infranet, India’s leading channel for
supplying information technology deliverables to local populace.
Star Infranet is India’s technology driven and customer focused organization supplying
Information technology deliverables to local masses, to bring them over to Internet and create awareness among those who have not been able to reap the benefit of web.
Star Infranet is registered trademark of Tathastu Information Technology Private Limited (TITPL) and is a privately held company funded by Information TV Pvt. LTD.
Mr. Anand Mishra is the founder and CEO of Star Infranet. He is also the founder of
Bookmedomain. A professional turned entrepreneur, he has previously held prominent senior management positions with leading multinational companies in India.
Case Study 1: Star Infranet
Challenge
Solution
Result
The Google page one for this client was littered with negative reviews and comments about their work and services, especially the keywords related to Anand Mishra (CEO of the company). This technology company lost a large proportion of its sales revenue because of the bad reviews which were enough to take away the interest of potential customers from using the business. The lower levels of traffic had resulted in decreased business opportunities.
Some of the keywords on which they were getting negative results include:
• StarInfranet • Star Infranet
• star infranet, anand mishra • starinfranet, anand mishra • anand mishra, star infranet • anand mishra, starinfranet
Case Study 1: Star Infranet
Challenge
Solution
Result
We first analyzed the assets that were currently in place and planned how we could utilise them to have a clean Google page one. Their business had 2 high quality and interactive microsites that were high on Google page one, therefore we promoted them to further ensure that they would remain on Google page one.
The company had made one social networking site but was of a poor quality. We started working on their profile to make it look credible so that it could help maximise sales potential and to interact in the correct manner with the public. We then utilized other social networking tools and sites such as: Google Plus and LinkedIn started promoted them because such websites tend to appear higher on search engines quickly. With these sites, we had a sufficient amount of online assets to lower the negative reviews from Google page one.
Case Study 1: Star Infranet
Challenge
Solution
Result
We were able to push back the negative results for this client with the help of high quality content, Positive content promotion, and creating social media profiles. As a result of positive listings on the search engines, the amount of traffic and sales increased for the client. Not only were we able to ensure that there were no more negative sites on the page one, we also
provided a retainer which meant that negative site listings will not reappear again by our constant monitoring services.
Agenda
What is Search Engine Reputation Management?
Case Study 1: Star Infranet
Lessons Learnt
Case Study 2: Regent Markets Pty Ltd
Lessons Learnt
Lessons Learnt from Case Study 1
Some of the key lessons learnt from Case Study 1 are:
•
It is important to recognize the already existing assets of the company like Blogs,
profiles, and other microsites.
•
It is important to identify all the possible keywords on which negative results are
showing up and accordingly create an effective content marketing campaign with an
aim to replace those negative listings with the positive content.
•
Try to interact with customers who left negative feedback and if possible, make
them happy by offering them an additional service at a lesser price.
•
Constant monitoring is required to avoid any future negative results for better
futuristic business.
Agenda
What is Search Engine Reputation Management?
Case Study 1: Star Infranet
Lessons Learnt
Case Study 2: Regent Markets Pty Ltd
Lessons Learnt
Case Study 2: Regent Markets Pty Ltd
In this case study, we will talk about Regent Markets Pty Ltd. Regent Markets provides
the number one Index Trading alert service in Australia.
Regent Markets has a proud history of investment performance. Their mission has always been:
• To fully exploit the growing overlap between advances in computer technology and global investment markets in the modern world.
• To explore new methods of trading established markets with the constant goal of
providing trading systems with profitability and ease-of-use levels that were not possible to attain before recent advances in computer technology.
• To hold our customer service to the highest standards, constantly surprising our clients with our eagerness to accommodate their individual needs.
Case Study 2: Regent Markets Pty Ltd
Challenge
Solution
Result
While doing the Search Engine Reputation for this client, we received some of the expectations from the client, that included:
• Pushing back the negative listings appearing on Google Australia Top page to 3rd or 4th page
• Focusing on two keywords- Regent Markets complaints and Regent Markets.
• Some of the negative listings included - www.complaintsboard.com, www.ozripoff.com, and xelpi.com.
Case Study 2: Regent Markets Pty Ltd
Challenge
Solution
Result
We first analyzed the assets that were currently in place and planned how we could utilise them to have a clean Google page one. Their business had quite a few blogs but they were
ill-maintained. We overtook the blogs and worked on the keywords on which negative listings were showing up to replace them with our positive content.
The company didn’t have any profile on any social networking website, so we created few
accounts on social networking websites, however we didn’t lay strong focus on social profiles as they had other assets which we utilized perfectly. The last thing we did was to converse with customers who put negative stuff about their company and in cooperation with Regent Markets, resolved their issues by providing them lucrative offers.
Case Study 2: Regent Markets Pty Ltd
Challenge
Solution
Result
We were able to push back the negative results for this client with the help of high quality content, Positive content promotion, and promoting their other assets. As a result of positive listings on the search engines, the amount of traffic and sales increased for the client. After attaining the desired objectives, the client however did not take our retainer services. In spite of telling the client about the advantages of our retainer services that will take care of any future negative results or complaints, the client didn’t take our services.
