Fixing The Media

(1)

Fixing The Media

jo

@dearmedia.be

(2)

• a digital consulting company, working for

European clients

• founded in 2009 by

Jo Caudron

• our mission is to help find a new

balance

between the certainties of your

traditional

business and the opportunities of

innovations

in (digital) media

• our scope is everything in the digital space, with

focus on

social, mobile, tablets, location,

connected TV, new radio, ...

(3)

Jo

Caudron

• Founding Partner

of Dear Media (www.dearmedia.be)

• Active in interactive since 1993 as (co-)founder of Dear Media, ONE

Agency, theOriginals, tvAgency, xCA, The Reference, ...)

• Media thinker, innovator & strategist

• Interested in all things digital, social & mobile, new media & connected

TV

• Consultant, Entrepreneur, Speaker, Writer

• Vice-President IAB Belgium

• Contact

• [email protected]

• http://jocaudron.me (for the personal stuff)

• http://www.linkedin.com/in/jocaudron (for the business stuff)

• www.twitter.com/jcaudron (for my technology newsfeed)

donderdag 20 oktober 2011

(4)

Available from

October

2011

Already in pre-order on

(5)

twitter.com/

jcaudron

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To get this started...

• Who is using?

-

Twitter

-

Facebook, Netlog, ...

-

LinkedIn, Plaxo

-

Email

-

LBS

-

Augmented Reality

• Who is using?

-

an iPhone

-

an Android

-

a Blackberry

-

a Nokia, Samsung, Sony

Ericsson, ...

-

a tablet (iPad 1, iPad 2,

Android, ...)

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Don’t believe anything

you will hear in the

following presentation!

(8)

A short history of everything

Analogue

Digital

Connected (internet)

Social

(9)

The Perfect Storm

Content

Explosion

Time

Shifting

Place

Shifting

Authority

Shifting

Shift of

Control

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SOCIAL OBJECT

The Flower is the (potential) social

object

The mainstream media are the smell of

the flower

The bee is “spreading the word” and

has the real power

Level I: Sites, blogs, feeds, widgets

Level II: Closed networks (Facebook, Netlog, ...)

Level III: Through individuals (e-mail, Twitter, ...)

Media 2.0

(12)

The Flower is the (potential) social

object

The mainstream media are the smell of

the flower

The bee is “spreading the word” and

has the real power

Level I: Sites, blogs, feeds, widgets

Level II: Closed networks (Facebook, Netlog, ...)

Level III: Through individuals (e-mail, Twitter, ...)

(13)

What are

social media?

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(15)

Blogs

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Social Networks

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Video Platforms

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Music Platforms

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Social Shopping

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Co-creation & Crowdsourcing

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The sky is the limit...

TV

R

adio

_Print

Billboar

ds

DM

Social Media

From ...

... to

Sales

Mar

keting & Comm

unica

tion

Ser

vice & Suppor

t

HR

IT

PR & External Comm

un.

R&D & Enter

prise 2.0

Social Business

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Impulse, open,

public, direct

response, ...

Damage

control

Old-school

top-down

No debate

Not adequate,

future proof, ...

(30)

Impulse, open,

public, direct

response, ...

Damage

control

Old-school

top-down

No debate

Not adequate,

future proof, ...

Who knows the

rules about...

• Privacy?

• Copyrights

• Security (making

pictures of public

infrastructure, ...)

(31)

The best online social

networks are

rooted in

natural human behavior

.

Why? Because we learn

how to do new things based

on what we already know.

It’s not what they do that

differs

, It’s

how they do it

.

(time, place, nationality and

culture, size of groups, …)

Finding friends and family

Finding new friends

Creating groups

Showing off, bragging, impressing

Sharing experiences, talking, making fun

Sharing media (mix-tapes ;-)

Playing together

Fighting together

…

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7.000.000.000

2.000.000.000

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7.000.000.000

2.000.000.000

1.300.000.000

(35)

7.000.000.000

2.000.000.000

1.300.000.000

5.000.000.000

(36)

The Future is

‘Mobile’

(37)

Mobile is the

Biggest!

5 billi

on mobi

le pho

nes.

1 billio

n were so

ld ove

r

the la

st yea

r alon

e!

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In Q4 2010 7,3% of all PC’s sold globally, where iPads ...

(source: IDC).

By 2014 almost 500.000.000 tablets will be sold.

Apple will continue to dominate the market for the next

coming years.

0

75

150

225

300 2010

2011

2012

2013

2014

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Why are companies NOT using SM?

Is this the right way to go?

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Why Allow Social Media?

+

-You can no longer forbid it,

it will go “underground”

People bring their personal intranet

It can be positive for you, your

company, your clients (if you now how

to use it)

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SOCIAL MEDIA PLAN

- people & teams

- tools (monitoring &

conversation)

- policies & guidelines

- training & coaching

AWARENESS

DIGITAL STRATEGY

Social Media Strategy

CONCEPTS

Inbound (listen) /Outbound (talk)

Destinations / Streams

Fix / Mobile

FUNCTIONAL

REQUIREMENTS

(site, portal, apps,

channels, ...)

RFP ASSISTANCE

DEVELOPMENT

follow-up

day2day, guidance, follow-up

CONVERSATION MNGT

1

2

3

4

5 Mobile Strategy

Star

t

Str

ate

gy & Conce

pts

Details

Ne

xt

The

Plan

For Business

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What about Cyber Bullying?

• Know what your children are doing online

• use it yourself

• understand the dynamics, how it works

• don’t be afraid of it

• become a power-user so you can help them, coach them,

advice them

• coach them to be transparent, open, but aware of privacy,

reputation, ...

• are you cool enough to be their friends online

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Want to be ready?

Start using

social networks

Get on Twitter

Get a decent

smartphone

Change your view on

advertising

Get a tablet

(48)

Things to take away

Everything

is becoming

digital

, so is your business, whatever it is

Social

is the next logical step in the path of digital evolution

The future of the internet and social will be

mobile

The future of mobile will be everything

You need a plan NOW

to start dealing with this

Actually,

you don’t need a plan, you need to plan

(continuously)

(49)

Fixing The Media

jo

@dearmedia.be