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Marketing MCQs
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LinkBack Thread Tools Search this Thread Tuesday, September 13, 2011
shrd
Senior MemberJoin Date: Aug 2010 Location: Faisal Abad-Lahore Posts: 200
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Marketing MCQs
The act of obtaining a desired object from someone by offering something in return is known as a(n) ________.
exchange relationship transaction value
Marketing is best understood as the process of _____.
Exigo
Direct sales software No monthly fee mobile
Product Strategy
promoting products and services making a sale
creating customer needs
satisfying customer needs and wants
_________ is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
Promotion Advertising Sales Marketing
When backed by buying power, wants become ________.
products demands needs purchases
Economists use the term ________ to refer to a collection of buyers and sellers who transact in a particular product class
experience market exchange customer
When marketers try to reduce demand for a product temporarily, they are engaging in
Satisfying demands Customer management Demarketing
Environmental management
An organization that has adopted the ________ concept believes that consumers will not buy enough of the firm's products unless it undertakes a large-scale selling and promotion effort.
marketing product production selling
The ________ concept calls on marketers to balance company interests, customer wants and society's interests.
selling
societal marketing production
marketing
The marketing concept expresses the company's commitment to _____.
organizational goals
an integrated company effort consumer sovereignty
all of the above
The ________ concept holds that consumers will favour products that are available and highly affordable. Therefore, management should focus on improving production and distribution efficiency.
marketing product selling production
Marketing is critical to the success of every organization, large or small, business or not-for-profit, domestic or international.
True False
The two goals of marketing are to attract new customers by providing superior value and to keep and grow current customers by delivering satisfaction.
True False
Marketing offers are typically limited to tangible products only. True
False
Marketing principles are applied to the marketing of products and services, and to create brand experiences for consumers
The product concept suggests that an organization should devote considerable effort making continuous product improvements.
True False
The key to building customer relationships is to create superior customer value and satisfaction. True
False
Mass marketing, which is selling in a standardized way to any and all customers, is an especially appropriate marketing strategy in today's fragmented market place.
True False
Marketing activities may be performed not only by sellers, but also by potential customers. True
False
Marketing offers are not limited to physical objects, but they may include persons, places, organizations, information, and ideas.
True False
relationships. True
False
Every organization wants to design and put into action the marketing mix that will best achieve its objectives in its target markets. Which of the following is not one of the marketing management functions involved in this process?
analysis control planning segmentation
A first major activity in strategic planning is _________.
determining the business portfolio defining the company’s mission
determining the company’s capabilities setting corporate objectives
________ are high-growth, high-share businesses or products that often need heavy investment to finance their rapid growth.
Stars Dogs
Question marks Cash cows
Which of the following is not one of Michael Porter’s five forces that determine the profitability of an industry?
competitive rivalry supplier power barriers to entry product differentiation
The process of developing and maintaining a strategic fit between the organization's goals and capabilities, and its changing marketing opportunities, is called ________ planning.
market control profitability strategic tactical
The four P's are the controllable tactical marketing tools blended to produce a desired response in the market place. Which of the following is not one of the four P's?
Place People Product Promotion
A marketing strategy is the marketing logic by which the company hopes to achieve its marketing objectives. Which of the following is not part of a marketing strategy?
positioning budget
the marketing mix product development
Marketing __________ is the process that turns marketing plans into marketing actions to accomplish strategic marketing objectives.
implementation management control planning
The _________ is a portfolio-planning tool used to identify growth opportunities through market penetration, market development, product development, or diversification.
business portfolio market positioning grid
product-market expansion grid value delivery network
The process of dividing a market into distinct groups of buyers with different needs, characteristics or behaviour who might require separate products or marketing mixes is called __________.
market positioning market targeting market segmentation market aggregation
The positioning of a product, in marketing terms, is the place the product occupies in the mind of the customer, relative to the competitor’s products.
True False
Market segmentation is a tool by which management identifies and evaluates the various businesses making up the company.
True False
A Question Mark is a low-growth, low-share SBU or product that may generate enough cash to maintain itself, but does not promise to be a large source of cash.
True False
Serving a market niche, a small segment of the market that has been overlooked or ignored by other marketers, is a marketing strategy that can lead to competitive advantage.
True False
Marketing planning, one of the four steps in the marketing management functions, involves deciding which products will help the company attain its overall strategic objectives.
True False
A market-oriented mission statement defines the business in terms of satisfying basic customer needs. True
False
customer, and typically includes product managers, salespeople, market researchers, and advertising managers.
True False
Target marketing is the process of dividing a market into distinct groups of customers and potential customers, each with distinct needs, characteristics, or behaviour, who might require separate products or marketing mixes.
True False
A company's mission statement needs to be turned into detailed supporting objectives for each level of management.
True False
A Subordinate Business Unit (SBU) is a unit of the company that has a separate mission and objectives and can be planned independently from other company businesses.
True False
Describe the principal activities of the marketing process.
To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.
In this modern age of customer relationship marketing, explain how the elements of the marketing mix (the 4 P's) should be viewed from the buyer's standpoint as the 4 C's.
Some marketing actions that seem innocent in themselves strongly affect society. The marketing of cigarettes, for example, shows that ___________.
not all companies believe in the marketing concept
private transactions may involve larger questions of public policy
it is sufficient for companies to quietly go about their marketing activities without considering society marketers can sometimes promote products that are illegal
Which of the following is not true of Canadian consumers?
they hold slightly unfavourable attitudes toward marketing they are critical of marketing
they believe that some marketing activities actually harm consumers they believe that American marketers are more ethical than Canadians
Critics of marketing point to which of the following factors when charging that the marketing system causes prices to be higher than they should be?
creating false wants and needs in consumers high costs of advertising and excessive markups
high costs of distribution and poor service to disadvantaged customers all of the above
The three types of deceptive marketing practices are __________________.
deceptive pricing, promotion, and packaging
marketing tobacco, alcohol, and drug products
claiming a product is better, cheaper, or easier to use than a competitor’s product
Salespeople are sometimes criticized for using high-pressure sales tactics that persuade people to _____________.
buy a product they don’t require to satisfy a basic human need pay too high a price for a product
pay attention to the company’s advertising buy a product they had no intention of buying
Critics of marketing say that ________________.
some products lack the quality they should have, and don’t produce enough profit for the company some products lack the quality they should have, and can only be sold using high-pressure tactics some products lack the quality they should have, offer few benefits, or are even illegal
some products lack the quality they should have, offer few benefits, or are even unsafe
Consumer Reports, a magazine that gives detailed comparative information about consumer products, is published by ___________.
CADM, Consumers Against Deceptive Marketing, a consumer advocacy group
a trade organization whose membership includes all the companies that manufacture consumer products
the Canadian and American federal governments
Consumers Union, a non-profit product-testing organization
planned integration high-pressure selling planned obsolescence necessitation
____________ is a type of economic discrimination in which major chain retailers avoid placing stores in disadvantaged neighbourhoods.
Redlining Weblining Profiling Hardlining
The criticism of marketing that suggest that advertising urges us to place too much importance on material things, and to judge ourselves and others by what we own rather than by who we are, is _______________.
causing Canadians to save less and spend more forcing businesses to spend even more on advertising typically offered by social scientists
completely without foundation
It is unfair to blame marketing for creating materialism in society, since our values as a society arise from basic socialization processes that go much deeper than what business and mass media alone can produce.
True False
Critics of marketing refer to the inundation of society by advertising as “cultural pollution.” True False Marketing is political. True False
Critics of marketing believe that companies can help society by acquiring competitors rather than by developing their own new products.
True False
There are laws in place to prevent unfair competitive business practices, but it is difficult to prove that the company’s intent was predatory.
True False
Environmentalism is an organized movement of citizens and government agencies to improve the rights and power of consumers.
True False
Environmentalism is an organized movement of concerned citizens and government agencies to protect and improve people’s living environment.
True False
Environmentalism is a management approach that involves developing strategies that both sustain the environment and produce profits for the company.
True False
Socially responsible marketing can also be described as “enlightened marketing.” True
False
Sense-of-mission marketing means that the company should define its mission in terms of the products it provides for society.
True False
List and describe the major social and ethical criticisms of marketing.
Describe two forms of citizen and public actions that can encourage socially responsible marketing.
A(n) ________ is a network that connects people within a company to each other.
digital initiative intranet
Internet extranet
The “old economy” revolved around manufacturing companies that mainly focused on standardizing their production, products and business processes, whereas the “new economy” revolves around _______________.
environmentalism digitalization consumerization information businesses
___________ is the term for the use of Internet technology to conduct a company’s business, and can include all functional areas of the company.
Emarketing Ebusiness Ecommerce Eprocurement
Which of the following is not a form of Internet technology utilized by businesses?
intranets exchanges domains websites
_______ ecommerce is an online exchange in which consumers search out sellers, learn about their offers, and initiate purchases, sometimes even driving transaction terms.
Business to Consumer (B2C) Consumer to Business (C2B) Consumer to Consumer (C2C)
Which of the following is not an online business model?
channel conflict pure play content site
Internet service provider
In Internet marketing, a company’s website can be used for all of the following except __________.
sales support selling advertising direct marketing buying advertising
A(n) ________ website is intended primarily to provide information about the company, rather than to support marketing activities, and is a site built for investors rather than consumers.
marketing corporate pure play ecommerce
impressions pop-ups banners sponsorships
Email marketing is the practice of using email to reach customers and potential customers with targeted, interactive, personalized messages.
True False
Intranet is simply a misspelling of Internet True
False
Channel conflict refers to the difficulties of designing and building an effective website. True
False
A marketing website provides information to customers that will help move them closer to a purchase transaction, but does not allow the customer to actually conduct the transaction online.
True False
Online advertising is ineffective unless the user clicks on the ad and moves to the advertiser’s website. True
Web communities or online communities, such as those found on the websites of Chatelaine and Today’s Parent magazines, allow members to congregate, communicate, and exchange views on issues of common interest
True False
Internet marketing is challenging because websites, unless heavily promoted, are likely to go
unnoticed. Even when the site is noticed the marketer has less than 10 seconds to capture the visitor’s attention.
True False
Even though it is no more dangerous to use a credit card online than it is to use it anywhere else, many consumers fear that unscrupulous people can eavesdrop on their online transactions or intercept their credit card numbers.
True False
Pure play companies operate only online, without any “bricks and mortar” or traditional retail presence.
True False
Companies that market products such as cars, computers, and financial services, where the consumer typically spends considerable time collecting information before making a purchase, have an easier time attracting and holding visitors to their websites.
True False
#2
#3
__________________
Main ne Allah Ko apney iraadon ke totney se pehchana hay...!! Hazrat Ali (R.A)
The Following User Says Thank You to shrd For This Useful Post: hijaab (Wednesday, September 14, 2011)
Wednesday, September 14, 2011
hijaab
MemberJoin Date: Jan 2011 Location: bwp Posts: 48 Thanks: 34
Thanked 14 Times in 14 Posts
it ll be good if u post answers
Wednesday, September 14, 2011
shrd
Senior MemberJoin Date: Aug 2010 Location: Faisal Abad-Lahore Posts: 200
Thanks: 142
Thanked 438 Times in 128 Posts
1:The act of obtaining a desired object from someone by offering something in return is known as a(n) ________.
(a)exchange
(b)relationship (c)transaction (d)value
2:Marketing is best understood as the process of _____.
(a)promoting products and services (b)making a sale
(c)creating customer needs
(d)satisfying customer needs and wants
3:_________ is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
(a)Promotion (b)Advertising (c)Sales
(d)Marketing
4:When backed by buying power, wants become ________.
(a)products
(b)demands
(c)needs (d)purchases
5:Economists use the term ________ to refer to a collection of buyers and sellers who transact in a particular product class
(a)experience
(b)market
(c)exchange (d)customer
6:When marketers try to reduce demand for a product temporarily, they are engaging in
(a)Satisfying demands (b)Customer management (c)Demarketing
(d)Environmental management
7:An organization that has adopted the ________ concept believes that consumers will not buy enough of the firm's products unless it undertakes a large-scale selling and promotion effort.
(a)marketing (b)product (c)production
(d)selling
8:The ________ concept calls on marketers to balance company interests, customer wants and society's interests.
selling
societal marketing
production marketing
9:The marketing concept expresses the company's commitment to _____.
(a)organizational goals
(b)an integrated company effort (c)consumer sovereignty
(d)all of the above
10:The ________ concept holds that consumers will favour products that are available and highly affordable. Therefore, management should focus on improving production and distribution efficiency.
(a)marketing
(b)product
(c)selling (d)production
11:Marketing is critical to the success of every organization, large or small, business or not-for-profit, domestic or international.
True
and grow current customers by delivering satisfaction.
True
False
13:Marketing offers are typically limited to tangible products only. True
False
14:Marketing principles are applied to the marketing of products and services, and to create brand experiences for consumers
True
False
14:The product concept suggests that an organization should devote considerable effort making continuous product improvements.
True
False
15:The key to building customer relationships is to create superior customer value and satisfaction.
True
False
16:Mass marketing, which is selling in a standardized way to any and all customers, is an especially appropriate marketing strategy in today's fragmented market place.
True
False
17:Marketing activities may be performed not only by sellers, but also by potential customers.
True
False
18:Marketing offers are not limited to physical objects, but they may include persons, places, organizations, information, and ideas.
True
False
19:Selling focuses on creating sales transactions rather than on building profitable customer relationships.
True
False
__________________
Main ne Allah Ko apney iraadon ke totney se pehchana hay...!! Hazrat Ali (R.A)
#4
#5 The Following User Says Thank You to shrd For This Useful Post:
shahid_5151 (Sunday, July 13, 2014)
Wednesday, September 14, 2011
shrd
Senior MemberJoin Date: Aug 2010 Location: Faisal Abad-Lahore Posts: 200
Thanks: 142
Thanked 438 Times in 128 Posts
10:Correct Answer:production 17:Correct Answer:False
__________________
Main ne Allah Ko apney iraadon ke totney se pehchana hay...!! Hazrat Ali (R.A)
The Following User Says Thank You to shrd For This Useful Post: hijaab (Thursday, September 15, 2011)
Thursday, September 15, 2011
hijaab
MemberJoin Date: Jan 2011 Location: bwp Posts: 48 Thanks: 34
Thanked 14 Times in 14 Posts
thnx shrd
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