2015 Partnership Prospectus
2015 CALENDAR
The Chief Digital Officer Global Forum (CDX) is a global, by-invitation-only, executive-level summit series that gathers the most senior digital media, marketing, and operating executives from across a range of industries and geographies in an exclusive, intimate setting.
The first CDX Forum was held in November 2013 at the Rosewood Sand Hill Resort in Menlo Park, California and featured an unprecedented gathering of global, senior digital executives capped by an dinner keynote from technology and venture capital pioneer, Marc Andreessen.
The CDX Forum conference series expands to four events globally in 2015 including new launches in Berlin in May (CDX Europe) and Chicago in June (CDX B-to-B) with a return to Asia (2nd Annual CDX Asia Pacific) in September and the third annual CDX Silicon Valley in November. The Forum offers a curated group of senior digital marketing, media, and operating executives to share and discuss current and emerging best practices, technologies, and consumer trends as well as network with one another in a private, intimate environment.
The theme of the Chief Digital Officer Global Forum is Engaging The Connected Consumer.
As consumers increasingly consume media, purchase goods and services, and engage with their brands of choice on a variety of connected devices, digital executives from across a wide range of industries and businesses spend an increasing amount of time attempting to figure out how to reach, engage, and build long-term customer value with the increasingly powerful, and elusive, connected consumer.
Our event provides an intimate, private forum for leading global digital executives to exchange and share ideas and best practices in regards to engaging the connected consumer as well as an opportunity to form business partnerships and make new personal and professional relationships with like-minded executives and industry colleagues.
ATTENDEE PROFILE
The Chief Digital Officer Global Forum (CDX) is a
unique, by-invitation-only event series that assembles a curated group of senior digital operating and
marketing executives and leading industry influencers from a range of world-class brands, agencies, content companies, and communications platforms. Save for a small-group of select supporting partners, all Forums are vendor-free as all general attendees are
pre-qualified. A sample list of past attendees is below.
• President, Global Revenue, Twitter • SVP, Global Media, Unilever
• Global Head, Digital & Social, Nestle • Chief Consumer Technology Officer,
Nike
• Head, Marketing Innovation, AB/InBev • SVP, Digital Partnerships, American
Express
• Head, Mobile & Tablet Banking, Citi • Head, US Media, Intel
• Global Head, Smart TV Services, Samsung
• Head, Digital Marketing, Lenovo • Co-President, Joule
• Head of Digital, Aetna
• Head of Mobile, AKQA • VP, Strategy, Apigee • SVP, Digital, Blackrock
• MD, Digital Investment, MEC • CEO, Organic
• CEO, US, Razorfish • Global CEO, OgilvyOne • Chief Digital Officer, McCann • Chief Digital Officer, Deutsch • EVP & GM, Digital Platforms,
Sony Pictures Entertainment • EVP & GM, Digital Platforms,
CBS
• Chief Digital Officer, Hearst • VP, US Media & Head of
The CDX Forum works with a limited number of pre-screened, first-tier, strategic partners at each event. Our sponsors are true partners as we collaborate with each supporting sponsor and create 100% custom partnerships designed to deliver on our client’s marketing
communications and business development objectives. Current and past sponsors include:
PREMIUM SPONSORSHIPS (ALL EVENTS)
CHAIRMAN’S RECEPTION
THE CHAIRMAN’S RECEPTION (2)
Hosted annually on the eve of CDX Forum by Founder and Event Chairman Drew Ianni, the exclusive, VIP Chairman’s Reception offers a unique opportunity to engage with all delegates and VIP guests in an intimate, stylish setting.
• Category-exclusive sponsor (max of 2 sponsors) of The Chairman’s Reception on all online, offline, and on site collaterals
• Branded recognition on a minimum of two (2) dedicated emails and via on-site signage including two (2) directional signs
• Custom-branded specialty drink served to all attendees on custom, branded cocktail napkins
• Two (2) full-conference passes to the CDX Forum • Guaranteed speaker placement on the main-stage in
BREAKFAST + KEYNOTE COFFEE (2)
Each morning, continental breakfast and coffee service will be offered at the CDX Forum Silicon Valley. This unique, high-profile sponsorship includes sponsorship of both the morning continental breakfast buffet
(8am-9:30am) and the keynote / morning coffee service (8am-11:30am). This includes:
• Exclusive brand recognition on two (2) signs on either side of the breakfast and coffee service • Branded coffee cups and napkins
• Opportunity to bring-in added sponsorship elements (rugs, etc..) per approval of CDX • Three (3) full-conference passes
• Guaranteed speaker placement on the main-stage at The Forum.
DELEGATE LUNCH
SPONSORSHIP
DELEGATE LUNCH SPONSORSHIP (1)
There is a daily, gourmet buffet lunch for all delegates of the CDX Forum with seating in the main ballroom. Benefits of the sponsorship include:
• Exclusive sponsorship of the all-delegate lunch • Exclusive logo recognition on “Lunch Provided By”
tent-cards signs placed on all tables in the general session room. These signs are placed at 9am and remain on the tables all day
• Opportunity to briefly (2-3 minutes) address all delegates at the beginning of lunch
• Exclusive, branded logo recognition on all offline, online, and onsite collaterals and signage where lunch is mentioned / referenced
• A lunch keynote speaker can be included per approval of CDX Two (2) full-conference passes
DAY 1 PRE-DINNER
COCKTAIL RECEPTION
DAY 1 PRE-KEYNOTE DINNER COCKTAIL RECEPTION
Prior to the official (and only) Keynote Dinner on Day 1 of the Forum, there will be a cocktail reception in the pre-function area outside the general session room. The pre-dinner, cocktail reception sponsor will enjoy an opportunity to have branded exposure and an opportunity to directly engage with a majority of the conference delegates in a captured environment.
BENEFITS INCLUDE:
• Exclusive branded recognition on all online, offline, and on site collaterals and signage • Opportunity to briefly address all attendees of the Reception
• Custom-branded specialty drink served on custom, branded cocktail napkins • Exclusive branded recognition on two (2) signs in proximity to the reception area • Two (2) full-conference passes
KEYNOTE DINNER SPONSORSHIP
This is an exclusive sponsorship of the only full sit-down dinner at the CDX Forum. The exclusive Keynote Dinner sponsorship includes the following sponsorship benefits: • Exclusive brand recognition on all offline, online, and
onsite signage that mentions the Dinner including two (2) signs outside the dinner keynote room, two (2) signs inside the keynote dinner room and a branded logo presence on the main screen in the general session room during the dinner keynote • Opportunity for subtle branding on each table
• Opportunity to address the full audience via 3-minute dinner “welcome” on-stage
• Opportunity to collaborate with the CDX Forum on a dinner keynote speaker / fireside chat
• Four (4) full-conference passes
BADGE / LANYARD SPONSORSHIPS
BADGE & LANYARD SPONSORSHIPS
1. BADGE SPONSORSHIP: Exclusive branding
opportunity offers front-and-back-badge logo placement on all conference badges.
2. LANYARD SPONSORSHIP: Exclusive
sponsorship offers logo placement on the official conference lanyard for all attendees.
ADDED BENEFITS (Badge & Lanyard Sponsors):
• Recognition as an Explorer-level Partner on all online, offline, and onsite collaterals & signage. • Two (2) full-conference passes.
AFTERNOON COFFEE / RE-CHARGE
SPONSORSHIP
The CDX Forum offers a daily afternoon coffee / “recharge” sponsorship. The afternoon coffee / recharge begins at 2:30pm and runs until 4:30pm on each day with coffee / snack service set-up in the pre-function area immediately outside the general session room. This sponsorship includes: • Exclusive brand recognition on two (2) signs on either
side of the coffee / snack station
• Branded coffee cups, napkins, and water bottles
• Opportunity for sponsor to bring-in added sponsorship elements (rugs, etc..) per the approval of CDX.
• Two (2) full-conference passes
• Guaranteed main-stage speaker placement
REGISTRATION SPONSORSHIP
REGISTRATION SPONSORSHIP (1)
The exclusive sponsorship offers a unique set of high-profile, branded deliverables in-and-around the onsite registration area for both days of the CDX Forum and at online registration.
Included Benefits:
• Co-branded directional signage (3 signs)
• Brand logo presence at online registration and on all registration confirmation emails.
• Two (2) full-conference passes
• Guaranteed speaking opportunity on the main-stage at the CDX Forum
Custom Opportunities (at sponsors expense):
• Area / directional rugs around registration
• Custom branding / signage opportunities around registration area
DELEGATE LOUNGE SPONSORSHIP (1)
The Delegate Lounge is an exclusive dedicated seating area steps away from the general session room and is designed to offer all delegates a place to have meetings, recharge their phone, grab a snack,check email or to just relax.
BENEFITS INCLUDE:
• Exclusive sponsor of the CDX Forum Delegate Lounge over both days of the event.
• Two (2) Full Conference Passes
• Two (2) on-site, Delegate Lounge “directional” signs and one (1) in-lounge signs
• The sponsor may bring / order additional
pre-approved branded promotional items into the Lounge • Guaranteed speaker placement on the main-stage at
the CDX Forum
DELEGATE KEY CARD & GIFT SPONSORSHIP (1)
This exclusive, high-touch sponsorship enables a single sponsor to be the exclusive hotel key card sponsor which also entitles that sponsor to offer all or select delegates a gift which will be delivered in-room and awaiting the delegate upon their check-in at the hotel.
BENEFITS INCLUDE:
• Exclusive branded sponsor of the hotel key cards used by all delegates staying at the hotel
• Exclusive rights to offer all or select conference delegates an in-room gift (gifts at sponsor’s expense)
• Two (2) Full Conference Passes
• We estimate between 80 and 100 of our attendees will be staying at The Ritz Carlton
ROUNDTABLE LEADERSHIP
ROUNDTABLE BREAKOUT LEADERSHIP (4)
In addition to the main program, the conference
agenda also includes a minimum of three
45-minute breakout roundtable discussions (topics
TBD) on specific topics and issues where delegates
enjoy in-depth debate and discussion amongst
their peers in an intimate, roundtable environment.
BENEFITS INCLUDE:
• Exclusive, branded recognition as a “table leader” for one of the intimate, breakout roundtable discussions in all online, offline, and on-site collaterals and signage including all agenda signage and related collaterals. • Includes branded, sponsor tent-cards on the host table • Two (2) full-conference passes
Wi-Fi SPONSORSHIP
Wi-Fi SPONSORSHIP (1)
The exclusive Wi-Fi sponsorship includes:
•
Branded home / login screen
•
Listed as the exclusive Wi-Fi sponsor in all
online, offline, and onsite collaterals and
signage
•
Dedicated on-site signage in the keynote
room registration area, and high traffic
delegate walkways (total of four [4] signs)
PACKAGED SPONSORSHIPS
THE FOUNDING PRESENTING SPONSOR
(2015 launch events only: Berlin & Chicago)
• Six (6) Full Conference passes • CDX Forum Delegate List Preview • One additional premium sponsorship
(based on availability) of the following: • Conference badge
• Morning Coffee
• Private meeting room (1-day)
FOUNDING PRESENTING SPONSOR (1)
Our launch events present a unique opportunity to the be the exclusive Founding Presenting Sponsor of the Forum receiving top-billing above all other sponsors
NAVIGATOR PARTNER BENEFITS INCLUDE: • Exclusive branded recognition as The Founding
Presenting Sponsor in all online, offline, and onsite promotional materials and signage
• Guaranteed category-exclusivity (if applicable)
• Day 1 morning, main stage speaking opportunity + one (1) additional, main-stage speaking opportunity
• Front inside cover ad in the event guide
• One (1) pre-show AND two (2) post-show emails to all delegates and the entire CDX Forum
• Ongoing recognition as the Founding Presenting Sponsor at all future events (if sponsorship renewed)
THE NAVIGATOR SPONSORSHIP
• Six (6) Full Conference passes • CDX Forum Delegate List Preview • One additional premium sponsorship
(based on availability) of the following: • Conference badge
• Morning Coffee
• Private meeting room (1-day)
NAVIGATOR SPONSOR (1)
The singular Navigator Partner of the CDX Forum receives, top-billing above all other sponsors
NAVIGATOR PARTNER BENEFITS INCLUDE: • Exclusive “Navigator Partner” branded recognition
in all online, offline, and onsite promotional materials and signage
• Guaranteed category-exclusivity ( based on current sponsor commitments)
• Day 1 morning, main stage speaking opportunity • One (1) additional, main-stage speaking
opportunity at The Forum
• Front inside cover ad in the event guide
• One (1) pre-show AND two (2) post-show email blasts to all delegates (pre-show) and the entire CDX Forum database post-show
PIONEER PARTNERSHIP
PIONEER PARTNERSHIP
• Guaranteed speaking opportunity for one (1) key company executive on the main-stage • One (1) pre-show and one (1) post-show email
sent to all conference delegates • Delegate list preview
• Four (4) Full Conference passes
• Recognition as a Pioneer-level partner on all online, offline, and onsite marketing
collaterals and signage. Category-exclusivity at the Pioneer-level (if applicable)
• 2-nights lodging at The Ritz Carlton for two (2) executives on the nights of November 18 & 19
EXPLORER PARTNERSHIP
THE EXPLORER PARTNERSHIP
EXPLORER sponsors enjoy leading positioning and exposure across all marketing collaterals
• Guaranteed speaking opportunity for one (1) key company executive on the main-stage
• One (1) pre-show email to all conference delegates
• Delegate list preview
• Two (2) Full Conference passes
• Recognition as a Explorer-level partner on all online, offline, and onsite marketing collaterals and signage
