Contents
Introduction xiii
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Chapter 1 Domain Names . . . .1
1. Have You Thought of a Good Domain Name for
Your Website? 2 2. Do You Need Multiple Domain Names? 4 3. How Much Should You Pay for a Domain? 6 4. Do You Know What Makes a Good Domain Registrar? 9 5. Who Will Register Your Domain and in Whose Name? 11
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Chapter 2 Web Hosting . . . 13
6. Do You Need to Find a Web Hosting Provider for
Your Site? 14 7. What Is the Difference between a Web Hosting
Provider and an ISP? 17 8. How Reliable Is the Web Hosting Provider? 19 9. What Kind of Support Does the Web Hosting
Provider Offer? 21 10. Does the Web Hosting Provider Have a Good
Hosting Control Panel? 23 11. What Type of Server and Which Operating System
Do You Require? 26 12. Does Your Website Have Specifi c Software
Requirements? 28 13. How Much Storage Space and Bandwidth
Do You Need for Your Site? 30 14. How Much Should You Be Paying for Web Hosting? 33 15. Do You Have a Strong Hosting Username and
Password? 35
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Chapter 3 E-mail . . . 37
16. Should Your E-mail Be on a Separate Server
from Your Website? 38 17. Does Your E-mail Address Use Your Domain Name? 40 18. Can You Easily Manage E-mail through Your
Web Hosting Provider? 42 19. Can You Access Your Domain E-mail through
a Web Browser? 44 20. Do You Need an E-mail Account or an E-mail Alias? 47
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Chapter 4 Design and Layout . . . 49
21. Who Will Design Your Site? 50 22. Will the Design of Your Site Support Your
Content or Distract from It? 52 23. Will Your Site Layout Make Your Content Clear? 55 24. What Will Be the Width and Height of Your
Website? 58 25. How Will the Design of the Text Make Your
Content Clear? 60 26. Will Images Be Used Effectively in Your Design? 63 27. Will Your Design Make Good Use of White Space? 65 28. How Will Your Site Design Use Color? 68 29. Will the Background of Your Site Help Focus
the Content or Distract from It? 70 30. How Will Elements within Content Be Set Off
from the Body Text? 73 31. Will Your Site Design Display Well in Different
Browsers? 76 32. Will Your Site Design Display Well on Mobile
Devices? 79 33. Will the Design of Your Site Navigation
Complement or Clutter Your Site? 82 34. Will You Be Using Animation in Your Design? 84
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Chapter 5 User Experience . . . 87
35. Will Your Navigation Menus Be Easy to Use? 88 36. Will Your Site Load Quickly? 93 37. Will Visitors Easily Know How to Stay in Touch
with You? 95 38. Will Your Site Use Popups? 98 39. Will Your Forms Be Easy to Use? 101 40. What Happens If a Page on Your Site Does
Not Exist? 104 41. How Easily Will Your Pages Print? 106 42. How User-Friendly Will Your Links Be? 109 43. Will Your Site Have Special Requirements for
Certain Features to Work? 111 44. Could You Hide Some Content or Options
to Reduce Visual Clutter? 113 45. How Easily Will Visitors Find Important Details
Specifi c to Your Site? 116 46. How Will You Test the User-Friendliness of
Your Site? 118
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Chapter 6 Construction . . . .121
47. Will Your Site Be Static or Dynamic? 122 48. Will Your Site Be Built with a Content
Management System (CMS)? 124 49. Will You Use Tables or Style Sheets to Lay
Out Your Site? 126 50. How Effectively Will Style Sheets Be Used on
Your Website? 129 51. What Tools Will Be Needed for Building a Site
or Its Content? 131 52. Will Your HTML Be Bloated? 134 53. Will Your Site Files Be Clearly Organized? 137 54. Will Your Nontext Files Use the Proper File Types? 140 55. Which Languages Other Than HTML Will You
Use to Build Your Site? 143
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Chapter 7 Content . . . 145
56. Will Your Content Serve Your Site’s Purpose? 146 57. Will Your Content Be Easily Accessible? 148 58. Will the Content of Each Page Have a
Single Focus? 151 59. Will Your Written Content Be Correct, Clear, and
Well Structured? 153 60. How Effectively Will Your Content Use Links? 158 61. Will You Effectively Use Images in Your Content? 160 62. How Will You Use Video or Audio in Your Content? 164 63. Will Your Site Use a Splash Page? 167 64. What Content Will Be On Your Home Page? 170 65. What Basic Content Pages Will Be On Your Site? 174 66. Will You Be Blogging On Your Site? 183 67. Will You Be Selling Online? 185
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Chapter 8 Marketing and Promotion . . . 191
68. Do You Have a Web Marketing Plan? 192 69. How Will You Build Your E-mail List? 194 70. How Will You Market Yourself Using E-mail? 198 71. How Will You Manage Your Mailing List? 202 72. Which Social Media Will You Use to Promote
Yourself? 205 73. How Will You Use Social Media to Promote
Yourself? 207 74. How Will You Integrate Your Site with
Social Media? 209 75. How Will Your Site Promote Itself? 211 76. Do You Have a Plan for Getting Important Sites
to Link to You? 213 77. Do You Have Content You Can Offer to
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78. Are You Willing to Get in Front of the Public
Online or Off? 218 79. Will Paid Online Advertising Be Part of Your
Marketing Plan? 220 80. Is Affi liate Marketing Something You Could Use? 225 81. What Free Forms of Advertising and Promotion
Will You Use Online? 228 82. How Will You Be Promoting Your Site Offl ine? 231 83. How Do You Plan to Track Website Visitors
and Marketing Results? 233
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Chapter 9 Search Engine Optimization . . . 237
84. What Are Your Search Engine Expectations? 238 85. How Do You Plan to Research Useful Keywords
for Your Site? 240 86. Will Your Pages Have the Hidden HTML Tags
Necessary for Search Engines? 243 87. Will Your Content Be Search Engine–Friendly? 247 88. Will Your Search Engine Strategy Cover Specialty
Searches? 252 89. Will Your Links to and from Other Sites Be
Search Engine–Friendly? 257 90. Do You Know What Your Site Will Look Like
to Search Engines? 261 91. Will the HTML Code for Your Site Be Search
Engine–Friendly? 264 92. Will You Need to Hire Anyone to Help Optimize
Your Site for Search Engines? 266
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Chapter 10 Housekeeping and Security . . . 269
93. How Will You Back Up Your Site? 270 94. Will You Be Regularly Checking Your
Site’s Functionality? 277 95. Do You Have a Plan for Updating Site Content? 279
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96. Will You Routinely Check Your Contact
Information? 282 97. Will You Have Content You Can’t Afford to
Have Stolen? 284 98. Will Your Site Administration Be Securely
Accessed? 288 99. Will You Be Collecting Sensitive Visitor
Information on Your Site? 292 100. How Will You Protect Your Site from Attacks? 295
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Appendix A Resources . . . 297
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Appendix B Glossary . . . 315
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Appendix C What's on the DVD? . . . 331
