IMPLEMENTATION PLANNING CORPORATE

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IMPLEMENTATION PLANNING – CORPORATE

Description Innovation Creative Impact Professionalism Accountability Audience Driven High Quality/Maint. People

Vision, Mission, Strategy Brand concepts integrate into company aspirational positions

Foster company growth by embracing innovative technologies Encourage the enhancement of creative content Commitment to the exclusive use of TAB ratings (for measured formats)

Industry positioning alignment at all levels of

the company Commitment to well maintained inventory

Values Brand concepts integrated into company directional information

Install a belief that successful campaigns are predicated on good creative content Strive to constantly improve professionalism at all levels Culture

Recognition programs oriented to brand consistent behaviors (be the brand)

Policies to refuse or enhance "poor" creative content

Policies to refuse sexually-oriented business (SOB) content

Promote audience as a company product not locations

Reward operations crews for accurate and swift performance execution

Executive Compensation Brand concepts and leadership are part of compensation consideration

Connect compensation to improved business systems Connect compensation with customer satisfaction Process

Internal Communications Brand messages permeate routine communications

Internal idea sharing program tied to a reward if implemented Demonstrate professionalism is a valued behavior Accountability accepted as a responsibility at all levels of the company

Use common

nomenclature across all business units

Strategy Deployment

Methods to ensure company positioning is communicated to all employees and contractors

Stated standard business practices and contractor requirements

Budget Alignment

Resources allocated to ensure the right talent and training is in-place to execute the brand position

Commitment to the integration of new technologies Connect compensation with customer satisfaction Commitment to ongoing inventory maintenance programs

Mergers & Acquisitions Expansion includes integration of branding position

Program to quickly integrate new business units with company standards

Program to quickly align new inventory with company standards

Research & Development Embrace proactive innovation at all levels of the company

1) Expand the digital footprint 2) Bring emerging and relevant technologies to the marketplace

Develop new products and enhance existing

inventory Technology

Data Analytics

Systems designed to fuse multiple databases for competitive and customer analysis

Investments in industry data for competitive analytics (i.e. Scarborough, Kantar, Dunn & Bradstreet)

Dashboards

Systems to track company performance and marketplace inﬂuences using real-time metrics

Develop customer experience dashboards with management diagnostics Develop dashboards to monitor business efﬁciencies

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IMPLEMENTATION PLANNING – MARKETING

Correct Skill Sets

Hire, train, and compensate people whose behavior and approach are brand consistent

Employ higher level creative directors with bonus compensation

Employ marketing professionals to lead transformative behaviors Process

Availability/Use of TAB Ratings Shift from location to audience alignment

Ongoing training program to ensure a full

understanding of metrics Use audience metrics for all major OOH formats

Develop compelling collateral based on audience metrics Research Ongoing focus on ROI measures and other vital metics Invest in ongoing campaign metrics

Creative Processes to ensure creativitiy is celebrated and harnessed Before/after creative improvement programs

Process for entering national and international award shows

Business Development

Core beneﬁts communicated to customers are consistent with brand

alignment Position audience as a core beneﬁt in pitches

Partnering Operators and specialists are aligned with overall industry brand positioning

Develop relationships with creative agencies to improve the creative product

Create alliances with OOH specialists to improve awareness about OOH in agencies

Alignment with strategic groups within agencies and clients

Technology

Post Campaign Analytics Systems to ensure customer experience meets expectations

Quality online photography provided to clients showcasing the medium

Online tools that track post-campaign performance metrics

Creative Library Systems to ensure creative assets are readily available to the marketplace campaignsOnline examples of quality

Solutions Development Systems to ensure customer experience meets expectations

Process for ongoing evaluation and adjustment of service expectations

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IMPLEMENTATION PLANNING – SALES-SALES OPS

AE Job Description

Hire, train, and compensate people whose behavior and approach are

brand consistent Ongoing sales training program

Full understanding and use of TAB OOH ratings

(for measured formats) Cross media and network selling strategies

Compensation

AE/SM/Chartist/Marketing Compensation programs consistent

with brand alignment Business development compensation plan

Training All customer interaction includes brand references

Ongoing training and testing on overall brand positioning alignment

Sales Leadership Selection includes brand consistent criteria

Promotion consideration includes an understanding of brand positioning and its importance to the company

Process

Availability/Use of TAB Ratings Shift from location to audience alignment

Ongoing training program to ensure a full

understanding of metrics Use audience metrics for all major OOH formats Research Ongoing focus on ROI measures and other vital metics Invest in ongoing campaign metrics Creative Processes to ensure creativitiy is celebrated and harnessed Provide high level creative consultation

Business Development

Core beneﬁts communicated to customers are consistent with brand

alignment Align innovative solutions as part of sales pitches Align creativity as part of sales pitches

Account Management

AE assignments take into account customer needs for innovation and creativity

1) Standards for executing social media/mobile program 2)Policies for utilizing multiple digital copy changes

Policies for implementing custom creative installations

Policies within a stated sphere of professional behavior

Policy standards for contracting with 3rd party processors

Technology

Pricing/Revenue Management

Systems that assist management to evaluate company performance &

customer satisfaction Dashboards that track customer feedback Yield management tools

Proposal Generation Systems to ensure customer experience meets expectations

Online tools utilizing TAB ratings (for measured formats)

Inventory Management Systems that maximize yield management

Open source content available internally (and industry-wide where appropriate)

Contracting/Invoicing Systems to ensure customer experience meets expectations

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IMPLEMENTATION PLANNING – HR

Leadership and Development skills

Hire/contract people who can innovatively bring brand consistent skills to the workforce

Hiring process that includes measured professionalism as core competencies

Evaluation process that rewards consistent brand alignment

Process

Job proﬁles/Hiring Ensure all HR processes are brand consistent Job proﬁles address brand alignment

Compensation Compensation includes a brand consistent component

Reward employees for innovative ideas that are implemented

Sales and marketing personnel are compensated, in part, based on communication of brand alignment

Leadership compensation is tied to quality customer experiences

Operational personnel are compensated on efﬁciencies that support quality customer experiences

Recognition Recognition includes brand consistent component

Bonuses, advancement, and award programs are consistent with brand alignment

Training All skill performance orientation and training includes brand references Ongoing sales training programs

Ongoing customer satisfaction training program

Employee Communications Brand messages permeate routine communications channels

Programs to consistently communicate brand positioning to customers and communities

Include brand positioning as a consistency feature with company

communications Succession Planning and Career

Development Selection includes brand consistent criteria

Advancement based, in part, on support of brand alignment

Technology

e-learning Capability All skill performance orientation and training includes brand references

Online training modules support brand alignment in all areas of the company

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IMPLEMENTATION PLANNING – OPERATIONS

Description Innovation Creative Impact Professionalism Accountability Audience Driven High Quality/Main. People

Training Develop high quality people who can execute the brand in the ﬁeld

Train operations crews for accurate and swift performance

Compensation Compensation programs based on consistent quality performance

Reward operations management for accurate and swift performance to enhance customer experience

Safety Procedures that ensure a safe work environment

Programs that ensure worker and community safety

Process

Posting

Install technology and processes that facilitate the delivery of customer expectations

Improve and (where possible) standardize single sheet installation

systems Policies for accepting custom installations

Programs for the swift placement and removal of ad campaigns

Maintenance A focus on high quality maintenance

Design and deploy architecturally enhanced structures (where appropriate)

Program that ensure rigorous restoration and maintenance program with a high level of aesthetic appeal

Structural Safety Procedures that ensure a safe infrastructure

Rigorous safety programs that will not compromise customer expectations

Subcontractor Management

Checks and balances to ensure subcontractors operate within company culture

Training and evaluation program based on alignment within company culture

Technology

Scheduling of Posting Systems that meet customer contract requirements Inventory management tools

Scheduling of Personnel Systems that ensure consistent quality performance

Programs that ensure accurate and swift performance

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IMPLEMENTATION PLANNING – REAL ESTATE

Process

Inventory Expansion Procedures to evaluate business opportunities Program to identify expansion opportunities

Program to align new inventory with company standard

Digital Conversion Process Procedures to evaluate business opportunities Program to identify digital expansion opportunities Program to implement digital conversion

Mergers & Acquisitions Procedures to evaluate business opportunities Program to identify expansion opportunities

Program to quickly integrate new business units within company culture

Program to align new inventory with company standard

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IMPLEMENTATION PLANNING – FINANCE

Econometrics

Systems to track company performance and marketplace

inﬂuences using real-time metrics Performance tracking process Process

Forecasting and Competitive Benchmarking

System to predict future performance and evaluate inﬂuences within the

marketplace Personnel responsible for revenue management Technology

Contracts Systems to ensure customer experience meets expectations

Consider cloud-based exchange that enhances customer experience

Billing/Resolution Systems to ensure customer experience meets expectations

Customer service processes that enhance customer experience

Data Analytics

Systems designed to fuse multiple databases for competitive & customer analysis

Investment in industry data for competitive analytics (i.e. Scarborough, Kantar, Dunn & Bradstreet)

Develop dashboards to monitor business efﬁciencies

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IMPLEMENTATION PLANNING – IT

User Requirement Development Training for proper use of internal company technologies Training programs for systems integration Solutions Selection Process for evaluating technology for integration into business systems Committee to evaluate software needs

Solutions Customization Protocol for adapting technology to business uses Committee to evaluate software integration Solutions Maintenance Process for upgrading technology Process to upgrade software Process

Software Development/Updating Process for evaluating technology for integration into business systems

Personnel responsible for software design and integration

Training/User Support Training for proper use of internal company technologies Training programs for technology integration

Technology Strategy Development

Process for understanding needs-related technology for integration into business systems

Committee to evaluate new technology that can apply to business systems

Standardized social media/mobile platforms (used industry-wide) Technology

Integration of TAB ratings

The systems and tools that allow the company to deliver audience metics routinely to customers

Incorporation of metrics for all major OOH formats with the company

Pricing/Revenue Management

Systems that assist management to evaluate company performance &

customer satisfaction Dashboards that track customer feedback Yield management tools

Proposal Generation Systems to ensure customer experience meets expectations

Inventory Management Systems that maximize yield management

Open source content available internally (and industry-wide)

Contracting/Invoicing Systems to ensure customer experience meets expectations

Post Campaign Analytics Systems to ensure customer experience meets expectations

Quality online photography provided to clients showcasing the medium

Online tools that track post-campaign performance metrics

Creative Library Systems to ensure creative assets are readily available to the marketplace Online examples of quality campaigns

Cloud System Cloud-based architecture to support broad enterprise objectives

System that simplify data sharing internally and externally

Web Portal Adequate band width to support the company's online presence

Personnel responsible for upgrading band width requirements as needed

Data Analytics

Systems designed to fuse multiple databases for competitive and customer analysis

Investments in industry data for competitive analytics (i.e. Scarborough, Kantar, Dunn & Bradstreet) Digital Network Ops Centers Systems that streamline the deployment of digital content Networked digital assets (internal and external)