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Real Estate Lead Management

Software Solution with Drip Email

Marketing Automation and Online Surveys

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What is LeadPro?

 Affordable Real Estate Lead Capture, Distribution, Tracking

and Management System

 Web based Lead Capture / Tracking Software Solution  Integrated with Drip Email Marketing for Lead Nurturing  Inbuilt Online Survey solution

 No long term commitments, no upfront investment  Monthly subscription fee based

 Supports for Multi User (reasonable cost / user)

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Functions of LeadPro

 Capture Real Estate Leads / Prospects

 Qualify Leads based on Lead Profile parameters such as

Class/ Rank, Location / Geography, Urgency, Authority, etc. and Assign to Agents

 Distribute Leads (for National Marketing Organizations)  Route Leads automatically using flexible lead routing

engine

 Follow-up, Track Leads

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Benefits of LeadPro

 Centrally Manage all Leads / Prospects  Use Drip Email Marketing to follow-up

 Track all follow-up activities and get a 360* view

including email campaigns, Email Opens, URL click through, etc.

 Helps Avoid Leads Slipping Through the Cracks

 Use Survey module to get Feedback from Prospects  Extensive Lead Analysis with Real Time data

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Who Can / Should Use LeadPro?

 Real Estate Agents / Brokers

 Real Estate Agencies (National / Multi Office)  National Marketing Organizations (NMOs)

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Lead Types Supported

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Lead Capture

 Capture Leads from Multiple Lead Sources

– Web Forms, Email Messages, Manual Input, File Import, Advanced API interfaces

 Setup multiple Lead Journals (Lead Profiles)  Custom data fields

 Custom Lead Profile parameters (Lead Source, Channel,

Rank / Class, demographics, …)

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Lead Routing / Distribution

 Automatic Lead Distribution (PUSH method)  Manual Distribution (PUSH method)

 Flexible Lead Routing Engine

 Route based on Lead Profile / Custom Fields

 Instant Email Alert / Notification to Office Manager /

Sales Agents / Brokers when new Leads distributed

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Lead Nurturing

 Integrated Drip Email Marketing for scheduling

automatic follow-up messages

 Trigger Emails using variety of Events / Activities  Personalized Email Messages

 HTML and Text Email support

 Extensive Email Campaign Statistics Tracking

– Bounces, Email Opens, Website URL Clicks, etc.

 Integrated Google Analytics Tracking tags

 Helps turn Cold / Warm leads to Hot Leads with minimal

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Lead Tracking and Follow-up

 Schedule Follow Tasks / Activities  Auto-Responder Email Messages

 Get Unified View of Leads with Activities including Email

Campaign Opens and Clicks

 Update Lead Sales Stage and Lead Status

 Include Notes on follow-up meetings, telephone calls,

and email messages

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Lead Analysis

 Extensive Real-Time reports

– Lead Status Reports

– Analysis by Lead Source, Source Group, Lead Profile properties, Lead Class / Rank

– Sales Agent Performance Report

– Lead Dashboard (Analysis by Contacted / Not Contacted, Touched / Untouched)

– Sales Stage / Lead Status Analysis

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Drip Email Campaign Metrics / Statistics

 Email List Reports

 Drip Email Campaign Metrics Reports  Domain Analysis

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Web Based Survey Tool Integrated

 Email Survey Invitations to Sellers / Buyers  Survey Templates, Themes

 Multiple Question Types  Survey Analysis Reports

 Cross Tab Analysis, TURF Analysis Reports

 Track Survey Invitations sent via Email: Bounces, Opens,

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Lead Providers Integration

Import Leads Automatically from Partners:

 Email Parser for Leads via Email Messages

 XML / API for integration with your MLS / IDX partner

systems

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References

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