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Transforms Your Business Through Innovation

Cisco Virtual Managed Services

Ian A. Hood , P. Eng. – Service Provider Business

Wayne Cullen – Service Provider Business

(2)

2 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

What You Will Take Away

This session will explain the how Cisco Virtual Managed

Services Solution uses SDN/NFV, Open Source, and

Orchestration technologies to help Service Providers and

Partners accelerate cloud services delivery for their

business customers while reducing their costs.

How to Follow up with Cisco on this topic

(3)

Digitization Is Moving the World to Cloud

Point-of-Sale

Advertising

Car

Travel

(4)

Converged

Infrastructure

Automation is Paramount to Business Transformation

Services

Content

Mobility

Reduce Network

Elements, Siloes

Self-service

Personalization

Automate Service Creation

Security

Service

Orchestration

NFV

SDN

Converged Infrastructure

Mobility Services Content Security

Simple

Operations

(5)

Business Customer Challenge is Your Opportunity

Business

1.

Acquire Application and Manage IT

2.

Manage Web Access

3.

Manage Email

4.

Get and Manage Servers and PCs

5.

Arrange for Backup and Storage

6.

Determine Security Needs

7.

Manage Branch Office Communication

Provider /

Partner

Cloud Based Delivery

Simplifies while providing:

Cost-effective pricing

Leased model vs. buy and maintain

Programmable and automated solution

Ability to self service and customize

Delivery reduced from

weeks to minutes

Single

(6)

Taking Advantage of SDN, NFV, and Automation

Enterprise Customers Migrating Faster to Cloud VPNs

Global VPN Forecasts

Global VPN Market Share

Sources: AMI Research, Cisco

®

BTA 2015

0

10

20

30

40

50

60

70

80

2014

2019

10

13

26

32

5

8

15

$70B

$45B

Cloud

Hosted

MPLS

IP

Pt-Pt

2014

2019

15%

34%

85%

66%

Service Providers

Other Providers

(7)

What Is Cisco Virtual Managed Services?

Fully Automated On-Demand Services

Create / Customize Your Services in Minutes

Simple, customizable shopping portal

Easy to deploy with fewer tools

For Enterprise and small business customers

Virtual Managed

Services is an open

software platform

enabling automated

delivery of secure,

cloud-based network

services and

(8)

Turn Up Your Services In Minutes

Order / Customize

Your Services

1

CPE ships (if needed)

2

CPE is connected

(if needed)

3

Orchestration

occurs

Automatically!

4

10.12.162.x

Internet

Customer

VPN

Service is up and running

(9)

Branch Offices

Private

Cloud Public Cloud Internet HQ

Branch Offices

Private

Cloud Public Cloud Internet HQ

Dedicated

internet

Secure

MPLS

Business Locations

Private Cloud

`

Public Cloud HQ

Secure Broadband

Secure MPLS

INET

Service

Provider

Cloud

Internet

Virtual Managed Services Solution - Customers Like Choices

Enables a Broad Set of Business Service Opportunities

Enterprise and Service Provider Deployment Models

Common Service Orchestration and Automation

Consistent Portal and Service Dashboard Instrumentation

Application Aware

Cloud Services Optimization

Pervasive Security

WAN Optimization

Usage Based Pricing

Cloud VPN/MPLS

Cloud IWAN

(10)

Customize Your Self-Service Portal

Across Business, Consumer, Target Verticals

Service health-awareness resource utilization is integrated with service

(11)

Enjoy Rapid Growth and Seamless Services Delivery

Easy to Sell

Easy to Deploy

Easy to Manage

Plug-n-Play Install

No Staging

Immediate GTM

No CAPEX

Visibility and Analytics

Dashboard for

Open, Northbound APIs

Customer Portal for Service

(12)

Services Based Solutions - Flexible Deployment / Licensing Models

Physical and Virtual Elements

Open

“Pluggable”

Platform

Packages

Software

Service-Level

Packages

Advanced & Consulting Services

Foundation

Packages

Cloud

VPN

vRouter

Advanced

Packages

Portable Across

Hardware

Pay As You

Grow Metering

Cloud

VPN

Cloud

VPN

vWeb

Security

Cloud

MPLS

Cloud

MPLS

vRemote

Access

Cloud

MPLS

vRouter

Virtual Managed Services

Advanced

Cloud

IWAN

vWAAS

Cloud

IWAN

Dynamic

MVPN

Cloud

IWAN

Cisco Evolved Services Platform (NFV MANO)

Virtual Infrastructure Managers (VIM)

Services Orchestration , Assurance, SDN

End User Self-Service / Operator Portals

(13)

Service Provider Business Value

Sources: ACG Research, Cisco

®

BTA, Cisco SPTG 2015

ACG Research ̶ Business Case Study

Customer Site

NID/CPE

§

Focused on medium-sized businesses with an average of 10 sites and 500 employees

§

Two types of Virtual Managed Services

§

Cloud VPN Services

§

Cloud Security Services

Regional Data

Center

Cloud VPN

Services

§

IPSEC, SSL VPN

§

Routing and firewall

Cloud Security

Services

§

Firewall, IPS

§

Email, web security

Service Provider Business Outcomes

~ 76%

OpEx Savings

(14)

14 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Cisco VMS Enables > $100B Worldwide SP Opportunity

$140

$153

$166

$180

$194

$215

$236

$0

$0

$4

$14

$31

$50

$69

$0

$0

$9

$15

$25

$36

$47

$0

$50

$100

$150

$200

$250

$300

$350

$400

2013

2014

2015

2016

2017

2018

2019

In $ Billions

New Users Adopt SP

Solution (Market Uplift)

Previous Non-SP Users

Switch to SP Solution

Maintain Current Solution

(Non-SP & SP)

$140 B

$153 B

$179 B

$209 B

$250 B

$301 B

$351 B

+23%

+ 15%

(15)

Cisco’s Complete Lifecycle Services

Smart Service Capabili

ties

Define Fast

Deploy Fast

Scale Fast

Greater Customer

Satisfaction

Accelerate Your Time to Revenue

Plan

Vision and

Strategy

Business

Justification

Assessment

Consulting Service

Strategy and

Assessment Service

Build

Design and

Validation

Deployment

and Integration

Design and Deployment Service

(16)

Cisco Virtual Managed Services Gaining Market Momentum

Growing

Deployments

With Leading

Operators

Worldwide

• 

Operators around the

world have publicly

announced partnerships

to deploy Cisco VMS

and there are over 25

ongoing trials

worldwide.

(17)

Extending “As a Service” Cloud Delivery Platform

Rogers Cloud Portal

Sources: MarketsandMarkets, AMI, Cisco BTA 2015

§

Capturing the incremental $35B ITaaS

Opportunity (2019)

§

New Portfolio of Cloud Services

§

Cloud Managed Wi-fi

§

Cisco Powered™ Virtual Managed

Services

§

Rogers Application Development

Platform

Cisco

®

Virtual Managed Services Platform

Service Catalog

Orchestration

Engine

vRouter

vFirewall

vRemote

Access

Cisco Evolved Programmable Network

vWeb

Security

Rogers Cloud Platform

Cloud Managed

Wi-Fi

Cloud MPLS

Cloud VPN

(18)

Accelerating Cloud Services Delivery

Nuvola Italiana

Sources: Markets and Markets, HIS, Cisco BTA 2015

§

Capturing the incremental $44B ITaaS

Opportunity (2019)

§

Telco virtualized managed services

§

Self-service telco cloud VPN portal

§

Improved customer experience

Cisco

®

Virtual Managed Services Platform

Service Catalog

Orchestration

Engine

vRouter

vFW

vWeb

vIPS

Cisco Evolved Programmable Network

Telecom Italia Cloud Nuvola Italiana

(19)

Sources: IHS, MarketsandMarkets, 2015

§

Capturing the $22B incremental ITaaS

opportunity in AJPC (2019)

§

Telstra Symphony Cloud Services Platform

§

Unified Cloud Internet VPN Services

§

XaaS Delivery for Enterprise Customers

§

Self-service cloud services marketplace

§

On-demand custom service requirements

§

Improved customer experience

Telstra Symphony Portal

Telstra Symphony Cloud Services Platform

Service Catalog

Orchestration

Engine

vRouter

vFirewall

Security

vWeb

vRemote

Access

Cisco Evolved Programmable Network

Telstra Cloud

Business

Applications

Internet

VPN

HCS

Security

IaaS

Equinix Microsoft Amazon Dimension data BT Deutsche Telekom Intercloud Ecosystem

Telstra

(20)

How can Cisco VMS Help You?

Huge Opportunity to Disrupt the Market with Cloud Services

Broadest open multivendor

service orchestration

in the industry

Fully automated service –

20 minutes zero-touch

provisioning

Cisco

®

Services helps you

accelerate your time to

revenues

Extend your market

(21)

More Questions?

Contact Your Cisco Account / Partner Manager

Need More Info?

Public Sites

http://www.cisco.com/go/vms

http://www.cisco.com/go/nfv

(22)

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