our look at the year ahead

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our look at the year ahead

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There has been an undeniable shift in the market with TV everywhere

becoming the leader of the pack – never before has it been so important

to deliver content across platforms and screens efficiently and effectively.

The explosion of connected devices means viewers are demanding their

favourite content whenever, wherever and however they choose - all at

the touch of a button. And although broadcasters and content owners

are responding to this change and delivering the much sought after TV

everywhere experience, they are facing the commercial challenges of

enhancing the viewer experience whilst embracing new routes to market.

At PayWizard we believe that in order to truly monetize the multiplatform world, it is important to combine an intelligent subscriber management technology with rich marketing functionalities and a powerful finance system. And that is why our enterprise class software platform does exactly that. Our award-winning technology enables us to deliver a highly interoperable end-to-end solution that will enhance the viewer experience across all screens.

After a very busy and successful 2013, which saw the launch of our dedicated subscriber and payment solution, PayWizard has continued to welcome new clients including BT Sport, Discovery Networks and NBCUniversal. 2014 is set to be an exciting year for us all and we look forward to what it may bring to the market. I’m sure that this year will see some of these great new trends come to light, and see existing technologies grow from strength to strength.

Jonathan Guthrie

Chief Executive

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Our SMS processed over

500,000

DSAT enablements in one month

2013

supporting our clients’

tv everywhere

strategies

over

401m

viewing requests

this year

ITV has increased distribution online in the UK and on other IP

platforms such as YouView.

SVOD & Subscription

Android and Online

7 platforms

and

devices

pan european

7

countries across

the globe

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1. Subscriber Management

The rise of content everywhere

means subscriber management isn’t as straight forward as it used to be. Responding to consumer demand, and making content available on different platforms and screens makes managing multiple payments problematic. So we believe that a new type of Subscriber Management System (SMS) is required in 2014 - SMS 2.0. If broadcasters and service providers want to meet the needs of

a new type of viewer and build long lasting relationships, then they need to adopt a SMS 2.0 approach to truly exploit the content everywhere experience. By combining payment processing, intelligent subscriber management technology with rich marketing functionalities and customer service operations, SMS 2.0 can create a compelling personalised consumer experience, increase customer satisfaction and life time value.

considerations

for your 2014

roadmap

Over the past 12 months we’ve seen plenty of change in the broadcast industry - some technologies have come and gone (3D who?), whilst others have certainly prospered (all hail the second screen). We have seen the rise of 4K and Ultra HD, big data making a stand, and many have been trying to see through the Cloud. Content everywhere has certainly been the leader of the pack - never before has it been so important to deliver content across platforms and screens efficiently and effectively. And the opportunities it presents will certainly be impacting the market next year. So as we step into 2014, we anticipate that it will be just as dynamic a year. And here is why…

2. TV Everywhere Integration

TV everywhere also means TV

revenue models are no longer restricted to a subscription service in the home. Broadcasters and media organisations face the challenge of data consolidation and managing viewer entitlement and authentication across devices and platforms, whilst maximising operational efficiency and enabling a consistent user experience on all screens. Brands and broadcasters need to be able to authenticate and perform entitlement checks and deal with messaging traffic across a number of screens and territories effectively and efficiently. In order to do this, companies should

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4. Actionable Data

The key to any successful

monetization strategy lies with actionable data. Actionable data determines what is really relevant to the viewer, giving companies a more intimate picture of customer behaviour and preferences. Broadcasters and service providers can use actionable data to drive direct and meaningful relationships with consumers, using personalisation and targeted marketing campaigns to improve audience retention and profitability.

74%

of consumers get frustrated

when

offers

have nothing to

do with their interests

3. Blended monetization

One of the opportunities that

TV everywhere has presented is monetization. But companies need to diversify their offerings; both advertising and pay funded, and create new routes to market in order to embrace a device, platform, multi-territory monetization strategy in 2014. Blending monetization and

maximising transaction success across major global payment schemes and worldwide currencies will allow broadcasters to improve monetization opportunities and in turn, improve customer experiences and loyalty.

We believe that over the next 12

months these four factors are going

to play a vital role in creating a holistic

TV everywhere experience. Providing

personalised content and creating

a compelling user experience is

becoming increasingly important to

brands and broadcasters and SMS

2.0, TV everywhere integration,

blended monetization and actionable

data can make this dream a reality.

The ability to build a profile of an

audience and their preferences is a

great advantage - not only does it allow

companies to get their propositions

right, but it can also drive revenues and

profitability. So if any media business

wants to make their mark on 2014 and

deliver a compelling TV

everywhere experience,

then PayWizard strongly

recommends getting to

grips with these four

winning factors.

Jamie Mackinlay

Commercial Director

520m

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Racing UK selected PayWizard’s Subscriber Management

System (SMS) to support its TV Everywhere strategy ‘Racing

UK Anywhere’. PayWizard consolidated Racing UK’s disparate

CRM systems to provide a single view of its customers across

connected devices and platforms – maximising operational

efficiency and enabling a consistent user experience on all

screens.

Racing UK Anywhere enables customers, in the UK and Ireland to enjoy top-class racing from 33 of the UK’s top tracks on Sky TV, Freeview, Desktop, iPhone, iPad, Android and Mobile Web. Racing UK will broadcast 733 races in 2014 and are using the PayWizards flexible payment options and customer support services.

We have launched on multiple platforms

and screens. But we found that having

different systems for multiple devices and

multiple relationships meant that gathering

payments became problematic, and we

therefore required a ‘one account’ approach.

Upgrading with PayWizard was seamless and

provides exactly what we need to enable a

smooth and consistent consumer experience

across all screens.

Clive Cottrell

Marketing Director Racing UK

our clients are

leading the way

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PayWizard’s award winning enterprise class software was

chosen by BT as middleware to enabling the brand new BT

Sport channels on BSkyB’s DSAT platform. We integrated

BT’s SMS with Sky’s conditional access (CA) to allow Sky

customers, around the UK and Northern Ireland, to buy and

watch BT Sport through their existing set-top box.

BT Sport has over 2 million customers subscribed to its channels and customers can enjoy high profile sporting fixtures throughout 2014 including Barclays Premier League matches, Aviva Premiership rugby and live woman’s tennis.

Extending audience reach without

compromising content security is one of

the biggest challenges facing premium

content broadcasters today. We have

chosen PayWizard to help us overcome this

challenge. Its robust platform and extensive

experience in the media industry make it an

ideal partner for such an important part of BT

Sport.

Marc Watson

CEO BT TV

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