Google Analytics Access for Bentley Employees
1. Google Analytics Login
Google Analytics URL: http://www.google.com/analytics
User name: [email protected]
Password: 2015analytics
2. Google Analytics “Main” Profile
The shared account gives you access to the “main” profile which includes all pages in the
www.bentley.edu domain.
3. Google Analytics ‘Cookie’ – the key to tracking visitors
DefinitionThe Bentley Google Analytics cookie is a small text file stored on the user’s local hard drive and is set for a specific browser to keep track of the user’s activity on the Bentley website. The cookie is used to determine whether or the user is a returning visitor, how long the visit lasts, the ‘source’ of the visit (organic search, e-‐mail, a banner ad). Google Analytics only sets ‘first party cookies’ (created in the same name as the Bentley domain and can only be read by Bentley).
First vs. Third Party Cookies
First-‐party cookies are cookies set with the same domain (or its subdomain) in your browser's address bar. Third-‐party cookies are cookies being set with different domains from the one shown on the address bar (i.e. the web pages on that domain may feature content from a third-‐party domain -‐ e.g. an advertisement run by www.advexample.com showing advert banners). (Privacy setting options in most modern browsers allow you to block third-‐party tracking cookies).
4. Basic Web Analytics Terminology
● Pageview – A pageview records each time a web page is loaded. A ‘unique pageview’ is the number of visits that viewed a specific page.
● Visit – Activity on a site from a single visitor, times out after 30 minutes of inactivity or if the user returns from a different campaign source
● Unique Visitor – UV’s are identified by the Google Analytics cookie (browser-‐based), they are not ‘people’ although it’s OK to assume it’s the number of unique “people” who visit the site
● Entrances – Most helpful when looking at traffic to a particular page, you can understand how often that page is the “entrance” page for a single session
● Bounce – Helpful when looking at traffic to a particular entrance page, you can understand how often visitors also “bounce” or immediately leave the entrance page (also known as a “single page visit”)
● Exit – Helpful when looking at traffic to pages or set of page, exits include you can understand how often sessions end from that page When a visitor leaves the site (shuts down browser or goes to another domain), helpful to look at in terms of pages
● Segment -‐ A segment filters the data, based on the definition at the visit level, to better understand site traffic
5. Metrics to Measure
These are the baseline metrics you should track on a regular basis (monthly, quarterly) for your site: ● Pageviews
● Unique pageviews ● Avg time on page ● Entrances
● Bounce rate ● % exit
3. You’ll arrive at a Standard Reporting page defaulted to past 30 days – see below
4. From left navigation, select Behavior > Site Content > All Pages 5. The Pages report lists top pages by pageviews with
6. Using the advanced search bar (circled below), enter the directory where your site pages live. For example, all HR content lives in www.bentley.edu/offices/human-‐resources so you’d enter “human-‐resources” (if your site has a subdomain like cbe.bentley.edu, enter “cbe” )
7. To grab all the content , change the # of rows from 10 to 100 (to be safe) in bottom right hand corner of report.
10. If choosing CSV, open your file and expand columns to view.
a. Tip: Delete “Page Value” column as we don’t have any eCommerce on our site.
7. Advanced: Viewing Traffic by Segments (or Filters)
If you only want to view traffic by an advanced segment (ie, filter), you can view traffic from a wide variety of filters but the most common include:
● New visitors: First time to the Bentley site (we drop a first-‐party cookie)
Beneath the tool bar that includes email, export, etc, there should be an arrow. Click this arrow to expand the advanced filters and choose “built in filters” to see the options listed above.
8. Context: Compare your site to
www.bentley.edu
A report for your site will also include how it performs relative to www.bentley.edu in terms of: ● Total pageviews
● Unique pageviews ● Avg time on page ● Entrances
