Value in
Partnership
+
Programme
Guide
D-Link’s success as a provider of networking,
wireless, storage, security and IP surveillance
solutions has been built on its relationship and
unrivalled commitment to its partners.
Our Value in Partnership+ Programme not only
builds on these relationships but also takes them
to the next level by offering networking solutions,
training and processes that increase your ability to be
profitable with us, grow and diversify your business
and provide excellent value to your customers.
We believe in investing in our partners and giving them access to a complete range of business benefits*, including:
• Certification and Training • Technology Specialisations • Volume Incentive Rebate* • Deal Registration
• Sales Support Material • Demo Purchase Programme • Marketing Development Funds • Promotions
• Priority Technical Support * Dependent on Value in Partnership+ status
The following outlines D-Link’s core channel value
propositions and commitments to our partners.
“Partners are encouraged
to register their deals,
meaning increased
margins and guaranteed
D-Link support”
Commitment
to our Partners
Technology
Solutions that are easy to acquire, own and maintain. A broad portfolio of innovative and highly competitive products that range from network edge offerings to the very core of the enterprise gives partners a true alternative to high-priced solutions for their customers.
Ease
Committed to the success of our partners and customers, we develop open standard technical solutions that are fully interoperable meaning that partners no longer have to be locked into one vendor.
Financial
True financial benefits for our partners with significant revenue upside from multiple sources: programmes margin, hardware and related services resulting in profitability.
Collaboration
D-Link works closely with its partners to uncover opportunities, create solutions and boost revenue.
Support
Proactive
PARTNER LEVELS
Partners earn a Value in Partnership+ level of Registered, Silver or Gold status. All partners enter the programme at the Registered level and progress to Silver and Gold through completing free training and certification in D-Link’s core product technologies – Switching and Wireless. Benefits for Silver and Gold partners apply to their total D-Link Business Solutions revenues.
Level Description
Have established lines of communication with D-Link and enjoy access to advanced D-Link information, product training and programmes. Have a solid understanding of D-Link’s core products. D-Link works closely with these partners to deliver best-in-class solutions.
Our most highly trained and technically certified partners on D-Link’s core products, capable of delivering complex D-Link solutions and fully engaged with D-Link to ensure customer satisfaction.
Requirements
• Online company registration and acceptance
of terms and conditions
• Online company registration and acceptance
of terms and conditions
• 2 x Wireless Certified Specialist (DCS) Certification
• 2 x Switching Certified Specialist (DCS) Certification
• Minimum Revenue Requirement
• Online company registration and acceptance
of terms and conditions
• 2 x Wireless Certified Specialist (DCS) Certification
• 2 x Switching Certified Specialist (DCS) Certification
• 2 x Wireless Certified Professional (DCP) Certification
• 2 x Switching Certified Professional (DCP) Certification
• Minimum Revenue Requirement
PARTNER BENEFITS SUMMARY
Registered Silver Gold
Access to online D-Link Partner Portal Yes Yes Yes
Discount of List – Enterprise Products Only Yes Yes Yes
Eligible for (SPA) Pricing Yes Yes Yes
Deal Registration Programme Yes Yes Yes
Online Certification Training and Resources – no charge Yes Yes Yes
Marketing Resource Centre Yes Yes Yes
Eligible for the Demo Purchase Programme Yes Yes Yes
Eligible for Technology Specialisations Yes Yes Yes
Quarterly Webinars Yes Yes Yes
Government and Education Discount Programme Yes Yes Yes
Priority Technical Support Yes Yes
Quarterly Volume Incentive Rebate Yes Yes
Eligible for Sales Leads Yes Yes
Proposal-based Marketing Development Funding Yes Yes
Dedicated Account Management Yes Yes
Top Priority for Leads Yes
CERTIFICATION & TRAINING
The D-Link Certification Programme is a free online, on-demand training programme that provides sales and technical coursework and exams focused on specific technologies: Wireless, Storage, Security, Switching and IP Surveillance. It’s an opportunity for individuals in your organisation to become D-Link Specialists, enabling them to improve their knowledge and skills set to solve customer needs and increase your business value to your customers.
Certification Types
Designed for sales professionals, DSS courses focus on D-Link’s market strategy, value proposition, product positioning, identifying opportunities and understanding customer needs.
Designed for pre-sales technical professionals to ensure that they are knowledgeable about networking concepts and the features, functionality and positioning of D-Link products.
Designed for networking technology professionals and those that have already earned their DCS certification, this is the highest level of achievement. Participants will gain advanced knowledge and skills in the installation, configuration, maintenance, and troubleshooting of networks and core-supported solutions.
Technology Specialisations
With technology specialisations in Storage and IP Surveillance, partners that demonstrate proficiency within a specific technology will earn
Preferred Status, plus benefits that apply to Business Solutions
products within the technology category, meaning your company really stands out from the crowd.
KEY PARTNER BENEFITS
Deal Registration
All partners with a value-added reseller model who are fully compliant with the Programme Terms & Conditions are eligible for Deal Registration, which is designed to protect our partners through margin protection and reduction of channel conflict.
Demo Purchase
Make significant savings on D-Link products through our discounts off MSRP, as well as getting direct hands-on experience with our products through our Demo Purchase Programme. Ideal for internal staff education, training, demonstrations, evaluations and pre-sales support.
Marketing Support
D-Link is committed to providing all its partners with comprehensive marketing support that adds value, saves time and drives revenue growth through a range of special promotions.
Marketing Development Fund
MDF available to Gold and Silver partners who are fully compliant with all the requirements of their partner status. D-Link will support marketing initiatives where the partner can demonstrate the potential for new customer acquisitions and/or increased revenue opportunities.
GovEd Discount
D-Link offers an upfront discount off their purchase price from Distribution for any Business Solutions products bought for Government or Education end customers.
Volume Incentive Rebate
Our Gold and Silver partners are eligible for the D-Link quarterly VIR Programme. The rebate is tiered based on the partner’s quarterly Business Solutions and Consumer products POS revenues.
FINANCIAL BENEFITS
Become a Value in Partnership+ Partner
and take your business to new heights
with market-leading technology solutions.
Join us today at
vip
plus.dlink.com/
joinus
WHY D-LINK?
• Comprehensive selection of products, from Ethernet Switches,
Wireless Access Points, Storage, Security to IP Surveillance Cameras to provide your customers with end-to-end networking solutions
• Integrated and tailored solutions for your customers means
increased revenues and profits for your business
• Consistent focus on development and delivery of high-quality,
competitively priced award-winning technologies with scalability and proven reliability
• Access to free online and on-demand training, sales tools and
support
• Our success has been realised in large as a result of working with
and supporting our partners
D-Link European Headquarters: D-Link (Europe) Ltd., D-Link House, Abbey Road, Park Royal, London, NW10 7BX. Specifications are subject to change without notice. Terms & Conditions apply. D-Link is a registered trademark of D-Link Corporation and its overseas subsidiaries. All other trademarks belong to their respective owners. ©2013 D-Link Corporation. All rights reserved. E&OE.
January 2014
