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In the eye of the consumer : the influence of package shape and package color on perceived product healthfulness

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Academic year: 2020

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Figure

Figure 1: General model tested in this research.
Figure 3: Model of Independent and Dependent Variables.
Figure 3: Packages used for color display in the pre-study.
Figure 5: Example of the round biscuits package displayed in a big, thick version (left) and a small, thin version (right)
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