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Developing An Extended Theory Of Planned Behavior Model To Investigate Consumers Consumption Behavior Toward Organic Food: A Case Study In Thailand

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Figure

Table 1.  Socio-demographic characteristics of the sample; sample size (N) = 412
Table 2.  Descriptive statistics of the questionnaire items
Figure 1. The results of the research model (* p < 0.05; ** p < 0.01; *** p < 0.001)
Table 4. SEM results of extended TPB model

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