Design Thinking
for Business
Innovation
Executive Program
April 20-27, 2016
Design Thinking for Business
Innovation is an intensive
program that will give you the
skills to design new solutions
that create value for the
customer and your business.
Design Thinking combined
with business models provides
effective tools for corporate
innovation and transformation.
THE COMBINATION OF DESIGN THINKING AND
BUSINESS MODELS IS A REALLY
POWERFUL WAY
TO DELIVER MARKET CHANGING INNOVATIONS
WITH GOOD RETURNS.”
Dr. Luis Vives
Associate Dean, ESADE Business School
Innovative, World-class
Program Providing Cutting-edge
Creative Practices
• Acquire through practical application a set of proven tools to promote and execute innovation in your team: capturing insights, critical and creative thinking, ideation, prototyping, business model design. • Develop skills for innovating in
business models: from value creation to value capture and growth.
• Acquire skills to better lead unique and winning projects.
• Understand how to gain deeper customer understanding and improve your skills to interact with customers. • Learn how to quantify a value
proposition, develop the key selling arguments, and deliver an effective sales pitch.
Personal Benefits
• Discover new ways to utilize your organization’s full potential by
engaging all organizational levels in the generation of innovations.
• Accelerate the flow of knowledge and ideas within and across organizations through novel approaches and new skills.
• Maximize value creation and value capture for new innovations in your organization through business model innovation.
• Increase the breadth of innovation approaches and methods available to your organization.
Organizational Benefits
This program is for corporate leaders responsible for strategy, marketing, sales or innovation, as well as senior executives and managers who want to integrate cutting-edge creative practices into their business processes and corporate structures.
For
ESADE Business School and
Aalto University Executive
Education have partnered to
create a truly unique immersion
program offering exciting new
approaches to innovation that
provide novel solutions to the
challenges facing businesses
today.
Design Thinking is a methodology for practical, creative resolution of problems or issues that look towards an improved future result in terms of innovation, strategic capabilities, and processes and, in the broadest sense, management. It is a form of solution-based or solution-focused thinking that starts with a goal or what is to be achieved, instead of a problem.
Barcelona – April 24, 2016
Iterating for Stronger Solutions
• Iterating in an explorative process • Learn by doing: implementing
feedback and reframing the challenges
Barcelona – April 25, 2016
Exploring through Experiments
• Managing projects with uncertainty • From fast prototypes to market
validation
• Designing and running entrepreneurial experiments
• Learn by doing: identifying
uncertainties, designing experiment set-ups
• Company visit
Barcelona – April 26, 2016
Designing Innovative
Business Models
• The importance of business models in Design Thinking innovation projects • Moving from value creation to value
capture and growth
• Managing perceived price and perceived value
• Learning from others: implementing Design Thinking
• Learn by doing: business model design
Barcelona – April 27, 2016
Bringing Innovations to Market
• Creating and maintaining sales and a customer-focused culture
• Managing global sales and
communicating your value proposition • Framework and definition of high value
sales
• Quantifying the value proposition • Learn by doing: sales pitch • Graduation
Helsinki – April 20, 2016
Discovering Design Thinking
Methodology
• Design Thinking and innovation • Design Thinking methodology and
tools
• Learn by doing: problem definition • Company visit
Helsinki – April 21, 2016
Creating and Understanding
Customer Value
• Understanding what creates value for customers
• Learning to use tools for assessing and improving customer value
• Designing optimal value propositions • Learn by doing: creating customer
insights • Company visit
Helsinki – April 22, 2016
Developing Powerful Prototypes
• Idea generation process • Creating concepts for potential
solutions
• Designing fast prototypes
• Collecting feedback and user insights with prototypes
• Learn by doing: designing prototypes and testing
ESADE Business School
Barcelona, Spain
Since its founding in 1958, ESADE has grown into a world leader in management education. The school is consistently ranked as one of the top business schools in the world because of its high-quality education, clear global perspective, and focus on ethical principles, entrepreneurial spirit and social responsibility.
With more than 50,000 alumni
worldwide, ESADE’s influence extends to every corner of the business world. Surrounded by design and historical architecture, ESADE is based in Spain’s most cosmopolitan city, Barcelona; a city acclaimed for creativity and innovative spirit.
www.esade.edu
Aalto University
Executive Education
Helsinki, Finland
Aalto University Executive Education (Aalto EE) offers high-quality executive education and leadership development services, and is supported and wholly owned by Aalto University. Aalto EE is educating a new generation of leaders with global outlook and sense of diversity, integrity and social responsibility. We build individual learning paths and meaningful careers, as well as architectures for developing competence in entire organizations. You will also create the best business networks with us.
Aalto EE holds the three most respected business university accreditations – AACSB, AMBA and EQUIS – and is ranked among the top 50 executive education providers worldwide. We have two main offices: one in Helsinki, Finland and the other in Singapore.
Key Program Faculty
Dr. Luis Vives
Associate Dean, ESADE Business School
Dr. Mikko Laukkanen
Academic Director and Head of Thought Leadership, Aalto University Executive Education
Ken Morse
Visiting Professor, Department of Strategy and General Management, ESADE Business School
Lotta Hassi
Academic Director and Lecturer, ESADE Business School
THE PROGRAM GAVE
ME A FUNDAMENTAL
FRAMEWORK AND
METHODOLOGY TOGETHER
WITH A LOT OF PRACTICAL
TOOLS TO APPLY.
WE
ACQUIRED A NEW SET
OF LENSES TO LOOK
AT THE WORLD AND
DETECT OPPORTUNITIES
FOR BUILDING FUTURE
BUSINESS.”
Kristof Decock
Senior Innovation Manager TomorrowLab, Belgium
THE RESULT OF WORKING
WITH DESIGN THINKING IN A
STRUCTURED AND SYSTEMATIC
WAY AND WITH THE BEST
PEOPLE HAS DRAMATICALLY
IMPROVED THE RESULTS WE
GET FROM A LIMITED BUDGET.
THIS ENABLES US TO TRY MORE
THINGS, IN A BETTER WAY,
WITH THE SAME AMOUNT OF
RESOURCES OR TIME, THUS
MULTIPLYING THE IMPACT.”
Oriol Lloret
Head of Early Stage Innovation & Emerging Products Telefonica CCDO, Spain
Executive Program
Aalto University Executive Education and ESADE reserve the right to make changes to the program.
Design Thinking
for Business Innovation
Apply to the program by March 25, 2016 at www.esade.edu/design-thinking.
Application
ESADE Business School Executive Education
Ms. Ursi Van der Herten Avda. De Esplugues, 92-96 08034 Barcelona, Spain Tel. +34 935 530 219 Mob. +34 638 424 586 [email protected] www.esade.edu Aalto University Executive Education Ms. Minna Wickholm Mechelininkatu 3 C 00100 Helsinki, Finland Tel. +358 10 837 3723 Mob. +358 50 583 9514 [email protected] www.aaltoee.com
Contact Information
Program Fee
€ 6,900
Standard fee€ 6,500
Early Bird fee until February 1, 2016
€ 6,500
Alumni fee The program fee includes in-class
materials, lunches and coffee breaks during the program days.
The program fee does not include travel expenses or accommodation. ESADE and Aalto EE can recommend hotels with special rates in both cities and a flight connection from Helsinki to Barcelona. Unless stated otherwise, the program
is invoiced in one installment before the start. Cancellation fee is 20% of the program fee for cancellations made 15-21 days before the start of the program, and 50% of the program fee for cancellations made 8-14 days before the start of the program. There is no refund for cancellations made within 7 days of the start of the program or not made at all.
Cancellation Policy
I HAVE ATTENDED NUMEROUS PROGRAMS BUT NEVER
ONE AS INTENSIVE AND INSPIRING AS THIS.
I BELIEVED THAT I WAS THINKING “OUT OF THE BOX”,
BUT AFTER THIS PROGRAM I FIGURED THAT I HAVE
JUST BEEN IN A BIGGER BOX, NOT REALLY THINKING
WITHOUT LIMITS UNTIL NOW.”
Jari Ylönen
VP, Business Development, Mylab Corporation, Finland
Reference
Design Thinking for Business Innovation is a program for corporate leaders as well as senior executives and managers who want to integrate cutting-edge creative practices into their business processes and corporate structures.
The Design Thinking for Business Innovation program will be held in Helsinki, Finland and Barcelona, Spain during an intensive study period on April 20-27, 2016.
