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Operations

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Continuity & Recovery Services

Continuity & Recovery Services

presented by

Jerry Montella

(2)

is your key

to a

SUCCESSFUL

continuity plan

!

Is YOUR Revenue Stream

and

Critical Business Communications

at Risk?

Is Something Missing from YOUR

Company’s Continuity & Recovery

(3)

Overview

ƒ Business Continuity Today

ƒ Print-to-Mail Continuity

ƒ Return on Investment: Print-to-Mail Continuity ƒ Making Print-to-Mail Part of Your Continuity Plans ƒ How To Choose Print-to-Mail Continuity Services ƒ The Bottom Line

(4)

Business Continuity Today

ƒ From corporate responsibility to a required fiduciary duty

ƒ From IT Managers and Continuity Planners responsibility to the executive level

ƒ Investor Preference

Oxford University Study

Businesses which enacted an effective crisis management plan in response to a large-scale emergency gained an average of 7% in stock value .

(5)

• 75% of businesses have experienced a

business interruption

• 80 % of interruptions are the result of

human error or power outages

• 60% of businesses do not have a continuity and

recovery plan for their critical documents

(6)

Business Continuity Today

ƒ Reliance on technology for company’s of all sizes have increased demand for data recovery services ƒ Data Recovery – average cost from $100 to $250,000

per month

ƒ Are you using data to print your critical documents?

If you don’t have a recovery plan for your printed documents… Why are you wasting your money?

(7)
(8)

What documents are essential to

your company?

ƒ Invoices

ƒ Financial Statements

ƒ HealthCare / Insurance Documents ƒ Checks / Payroll

ƒ Customer Communications ƒ Internal Reports

(9)

Is Your Plan Complete?

ƒ Data recovery does not mean you have a print/mail solution

Is printing and mailing of bills and statements provided by your data back-up provider?

NO

YES 19.39%

81..61%

(10)

Is Your Plan Complete?

ƒ Data recovery may include system printers

ƒ Production printers should only be recovered by a dedicated print recovery center

ƒ Complex finishing and inserting equipment can only be recovered by experienced service providers

(11)

When Was The Last Time You…

ƒ Visited your print-to-mail site?

ƒ Reviewed your postal budget?

ƒ Priced printers, inserters, sorters?

ƒ Availability/Delivery Lead Times

ƒ Checked technical staff resumes?

ƒ Checked print-to-mail software sophistication?

(12)

Data v. Print-to-Mail Recovery

ƒ You are responsible for bringing your operating system up on recovery site equipment

ƒ Total Outage

ƒ Average Length – 7 Days

ƒ Print-to-Mail DR

Provider must prepare: - Printers with

resources and forms - Inserters with

barcodes and forms ƒ Partial or full outage ƒ Average Length – 6

weeks to 6 months

(13)

Outage without a print-to-mail plan…

ƒ Invoices: Loss of cash flow

ƒ Statements: Regulatory fines, unhappy customers ƒ Healthcare/Insurance Documents: Regulatory fines ƒ Payroll: Legal fines, disgruntled employees

ƒ Corporate Image: Potential Damage

(14)

Return on Investment

:

(15)

Return on Investment: Print-to-Mail Continuity

ƒ Hard Costs

- Uninterrupted cash flow - Fines

- Lawsuits, litigation - Overtime

- Interruption in core business operations

- Keep current customers, not forced to attract new - 40% of marketing costs go toward attracting

new customers; only 5% is needed to retain current customers

(16)

ƒ Soft Costs

- Image stability

- CRM: internal and external audiences - Turn negative into a positive

(17)

ƒ Analyze consequences of no plan

ƒ Make a strategic, continuous decision on print-to-mail planning

ƒ Communicate the plan – team and corporate management

(18)

ƒ How much revenue would you lose per day?

($12 million company – estimated loss at $1 million per month) ƒ How much revenue would you lose if 1% of your

customer found a replacement source because your systems were down?

ƒ Would you incur any fines or penalties from regulatory agencies?

(19)

ƒ Would you incur any fines from customers because you couldn’t meet service level agreements?

ƒ How much productivity would be lost?

ƒ What other expenses would you incur? (temporary employees, equipment overtime costs, extra postage costs)

(20)

ƒ Do a business impact analysis on your lines of business

(Currently, no BIA exists to deal specifically with print-to-mail. In development) - Outline your critical print-to-mail applications

- Illustrate risk assessment figures

- Cost of “wait and see” v. ROI on preparedness ƒ CRM Model: Compare cost of acquisition (40%) v.

retention (5%)

ƒ Cost and time to replace equipment

ƒ Document the risks/rewards to your top executives

ƒ Demonstrate a print-to-mail recovery solutions in action

(21)

ƒ Who is liable in the event of a disaster?

ƒ What is your company’s liability and how are you going to meet it?

ƒ Check your existing contract with outsourcing vendor ƒ Corporate Governance

(22)

Vendor Criteria

ƒ Identify

– Recovery services required

– Equipment and resources required

– Length of time vendors actively in print-to-mail recovery business ƒ Verify – Core business – Facilities – Equipment – Staff – Testing

(23)

Print-to-Mail Recovery Options

ƒ Maintain multiple or duplicate print-to-mail

facilities with excess capacity

ƒ Form a partnership with another company ƒ Some combination of the above options

ƒ Contract with a dedicated print-to-mail recovery provider

(24)

Testing – Testing - Testing

ƒ Site visit and evaluation

ƒ Proof of concept and/or acceptance

–Process followed for concept/acceptance test –Process of submitting pre-test information

–Costs and conditions ƒ Annual/Semi readiness

–Identify changes in environment

–Verify problem areas and corrective actions

–Review plan, documentation and staff preparedness ƒ Continuous

(25)

ƒ Print-to-Mail Operations are critical to your company’s bottom line

ƒ Data recovery alone does not complete your continuity & recovery plan

Print-to-Mail is an essential element of sound business continuity planning

(26)

References

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