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Open eBay Apps Jumpstart

Nemo Chen

Madhu Gupta

(2)

Agenda

1. Introduction to Open eBay Apps

2. Open eBay Technical Overview

(3)

Agenda

1. Introduction to Open eBay Apps

2. Open eBay Technical Overview

(4)

Introduction to Open

eBay Apps

(5)

“eBay has been a platform long before we had an

official Developers Program. The more people that

invest their time and energy building on top of eBay,

the better it is for every part of the eBay

Community…they're the ones that

will help eBay grow in directions we can't

even predict.”

-- Pierre Omidyar

(6)

10 years of Developers Program

heritage

100,000 developers strong

14,000 innovative buying and selling applications

whole businesses support eBay’s selling

(7)

supporting

eBay’s rich APIs

Over 125 Data Rich APIs

robust, open standards

6 billion+ calls served

/month

Professional Documentation

and Samples

SDKs for many platforms

PHP

.NET

Java

Javascript

Flash/Flex

XML / SOAP

(8)

enabling integration with eBay data to solve

the most common needs of online merchants

market research

product sourcing

inventory management

shipping solutions

CRM tools

marketing/merchandising

(9)

in 2009 eBay

opened

it’s doors to

apps

…allowing developers to embed apps where sellers do their business,

directly inside of MyeBay

(10)

and launched the Apps Center on eBay

Help eBay sellers grow their business

by delivering vetted business management and productivity tools

through a trusted , seamless experience on eBay.com

Reduce eBay Seller Tools product

delivery costs via 3rd party developers to build tools for the non-core and niche selling features, while eBay focuses on building core selling capabilities.

Create monetization opportunities for 3rd party developers via access to

customers, simple integration, and handle key operational issues like

subscriptions/billing.

3P developers

eBay Sellers

(11)

the Open eBay platform enables solutions to

common developer needs

Apps Center

2.5M+ US registered sellers

• coming soon: Motors and International sellers

• Apps Center: marketing/promotion • Featured App placements on eBay.com

Managed Billing Platform

• Integrated subscription and PayPal pre-approval • Payment method management

• Flexible subscription or usage based billing • Invoicing and payment processing

Gadget Framework

• Open Standards Gadget Specification • Native or Self Hosted options

• Event-based outbound notifications • Authentication & Single-Sign On

eBay Sellers

Customers

Monetization

(12)

how is the Apps Center doing?

after 10 months in business:

2.5 million active US seller audience

40+ applications in 8 categories

More than 100k subscriptions

1.5 subscriptions/subscriber

(13)

how can you participate ?

3

simple steps.

1.

participate in our Business Readiness Review ($75)

2.

setup your billing plans, marketing info, and app

metadata. test in the sandbox

3.

submit your application for production review (free!)

Technical Docs :

http://developer.ebay.com/products/open-ebay-apps/

Participation Guidelines:

(14)

Agenda

1. Introduction to Open eBay Apps

2. Open eBay Technical Overview

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we’ve used open standards

• Built on open standard

Gadgets Specification

• Gadgets Server and Repository

• Support Native (HTML/JS) and Self-Hosted (URL )

Gadgets

(17)

MyeBay Applications Tab is a

Gadget

Container

Your app is the

gadget

App is iframed

inside of

Applications Tab container page

Full width of the page

Logo and help links are rendered

by eBay

Deployment Descriptor

maintains app metadata (Logos,

Name, Short Description, Help

and legal content)

(18)

options for building your app:

self-hosted

Most common choice

App is completely hosted on your servers

Business Logic

Presentation

You host a listener – for subscription events

eBay only knows the app entry point URL

Use Gadget API for:

Dynamic Height – resize gadget height dynamically

Reading User Prefs

<Module>

<ModulePrefs ... />

<Content type="url" view=“canvas”

href="http://www.myapp.com/appentry.jsp" /> </Module>

(19)

anatomy of a self-hosted app – url

gadget

eBay Web Services

Open eBay

Framework

WS WS Other WS

3P Biz Layer

3P OEPI

Listener

Application Canvas

URL Type addSubscriber/removeSubscriber

3P Pres Layer

(20)

when your url application renders ..

Accept the ‘Render Request’ from eBay

HTTP Post from eBay

Authenticate

Validate eBay Signature

Process Request

Retrieve EAIS Token, UserID, Auth Token,

Token Expiration

Retrieve User Preferences and URL

Parameters in POST data

(21)

options for building your app:

native

Client side code ( HTML/JS) hosted and rendered by eBay

Use Gadgets API to interact with eBay and the outside world

Preload & MakeRequest – access your 3P backend, remote

resources, other public Web Services

Direct Access to eBay APIs

User Preferences – read user preferences from inside the gadget

Dynamic Height – resize gadget height dynamically

See

http://code.google.com/apis/gadgets/docs/gs.html

for full docs

Easy vetting process, since no code running from your

servers

<Module>

<ModulePrefs title="hello world example" /> <Content type="url" view=“canvas”

href="http://www.myapp.com/appentry.jsp" /> <Content type="html“ view=“default,wide”>

<![CDATA[ Hello, world! ]]> </Content>

(22)

anatomy of a native - html gadget

eBay Web Services WS WS Other WS

3P Web Service

Application Canvas

HTML Type Gadgets API

eBay Gadget

Repository

(23)

HTML vs. URL

You may use either HTML or URL style gadgets anywhere.

HTML Gadget

• Simple HTML gadgets can be totally self contained, no need for you to host them on a server.

• Using makeRequest and other standard DHTML techniques, and remote servers, you can do anything a URL gadget can do – it is just a different programming style.

URL Gadget

• If you are fielding a complex multi-screen (multi-page) gadget, and are more comfortable with a traditional non-AJAX multi-page programming model.

• Perhaps you have an existing multi-page application you would like to make a gadget.

• Most gadgets.* APIs are available, especially dynamic height. APIs requiring remote calls to the gadget server (e.g. ebay-api and

makeRequest) are not due to same origin restrictions, but the non-AJAX programming style will have the application make these calls server side.

(24)

Open eBay Integration Services

Open eBay Identity Provider Service

Establishes identity of your application for

subsequent service calls

Open eBay Partner Interface(OEPI)

Defines the interface that you will implement to

listen for subscription related events

Open eBay Subscription Service

Defines a set of operations related to

(25)

OEPI: Open eBay Participant Interface

add Subscriber

Generated for every new user that subscribes to your application

Provides access to User Token, UserID, and Billing/Subscription

details

remove Subscriber

Generated when a user un-subscribes from your application

Token is revoked by eBay

updateSubscriber

Generated when the state changes for a particular subscription

changeSubscriptionPlan

Generated when a user upgrades or downgrades between your

subscriptoin plans

updateSubscriberCredentials

Generated when a user’s authentication token is revoked or

(26)

implementing an OEPI Listener

Optional - but currently used by all apps

eBay sends event to 3P application via HTTP POST

OEPI Listener should:

Authenticate

Validate eBay Signature

Process Request – decrypt Sender Token

Retrieve User Auth info and Subscription/Billing Info

Apply subscription business logic

Send Response XML – to set the subscription state

Construct addSubscriber response and return in HTTP

Response

(27)

OESS: Open eBay Subscription Service

addUsage

• Adds charges for a subscriber, including some nonusage types of charges, e.g. a monthly subscription fee.

setSubscriptionState

• Requests a change in the subscription state of a user.

getBillingStatements

• Retrieves all available billing statements balances for a subscriber.

(Statement HTML image available Oct. 2010)

getBillingRecords

• Retrieves detailed billed charges associated with a subscriber's account. The getBillingRecords call is used after you have used getBillingStatements to retrieve a statementId. (Additional transactions, unbilled, credits,

payments, available Oct. 2010)

getSubscribers

• Returns information about an application's subscribers.

getSubscriptionPlans

• Returns a list of subscription plans, including details, for the application making the request.

(28)

eBay Web Services

Use standard eBay Web Services to interact with

eBay

user data

.

User’s auth token is provided as part of

addSubscriber and render request

APIs

Finding API Shopping API Merchandising API Feedback API Trading API Large Merchant Services Best Match API Client Alerts API Platform Notifications API Research API

Documentation Links

(29)

Agenda

1. Introduction to Open eBay Apps

2. Open eBay Technical Overview

(30)

Deploying your first

app

(31)

Demo Agenda

Preparing a Deployment Descriptor

Deploying your App to Sandbox

Testing your App in the Sandbox

Using self-service features on the Developer

Portal

Creating your Application Catalog entry

Creating your Billing Plans

(32)

Deploying Your First Open eBay App

Pre-Requisites to follow along with the demo:

Create an account on the

Developer Portal

Create a sandbox user with the

Sandbox User Registration

Tool

Login to Sandbox

and set your user’s registration country to

(33)
(34)

Deployment Descriptor Walkthrough

Important Required fields

Application ID

Resources

Links (Listener endpoint, help page …)

Messages (short, long desc, legal terms, policy…)

Permissions

Private vs Public

Implements – Subscription Feature

Gadget

(35)

Agenda

1. Introduction to Open eBay Apps

2. Open eBay Technical Overview

3. Deploying your first Open eBay App

3-1 Deploy your Open eBay App

3-2 Add Application Directory

3-3 Create Billing Plan

3-4 Subscribe the Open eBay App

3-5 Start the Open eBay App

(36)
(37)
(38)

Agenda

1. Introduction to Open eBay Apps

2. Open eBay Technical Overview

3. Deploying your first Open eBay App

3-1 Deploy your Open eBay App

3-2 Add Application Directory

3-3 Create Billing Plan

3-4 Subscribe the Open eBay App

3-5 Start the Open eBay App

(39)
(40)

App Cat Step 1:

(41)

App Cat Step 2:

(42)

App Cat Step 3:

(43)

App Cat Step 4:

(44)
(45)

Agenda

1. Introduction to Open eBay Apps

2. Open eBay Technical Overview

3. Deploying your first Open eBay App

3-1 Deploy your Open eBay App

3-2 Add Application Directory

3-3 Create Billing Plan

3-4 Subscribe the Open eBay App

3-5 Start the Open eBay App

(46)
(47)
(48)
(49)
(50)

Agenda

1. Introduction to Open eBay Apps

2. Open eBay Technical Overview

3. Deploying your first Open eBay App

3-1 Deploy your Open eBay App

3-2 Add Application Directory

3-3 Create Billing Plan

3-4 Subscribe the Open eBay App

(51)
(52)
(53)
(54)
(55)

Agenda

1. Introduction to Open eBay Apps

2. Open eBay Technical Overview

3. Deploying your first Open eBay App

3-1 Deploy your Open eBay App

3-2 Add Application Directory

3-3 Create Billing Plan

3-4 Subscribe the Open eBay App

(56)

Manage your applications

New Applications Tab

Manage Application

•Start Application

•Other Actions

•See details

•Rate the application

•Unsubscribe

(57)
(58)

Open Standard

58

Built on open standard,

easily deployed to

google

Source File on google:

http://hosting.gmodules.com/ig/gadgets/file/11159136417 8862571555/FindPopularItems.xml Subscribe it on google: http://www.google.com/ig/directory?url=hosting.gmodules .com%2Fig%2Fgadgets%2Ffile%2F1115913641788 62571555%2FFindPopularItems.xml

(59)

Documentation Links

http://developer.ebay.com/products/open-ebay-apps/

Open eBay Apps Overview

Summary of the Open eBay Apps opportunity, brief technical overview, business and technical requirements.

http://developer.ebay.com/DevZone/open-ebay-apps/Concepts/OpeneBayUGOV.html

Developing Open eBay Apps

How to develop gadgets for Open eBay Apps.

http://developer.ebay.com/DevZone/open-ebay-apps/Concepts/OpeneBayUGDev.html

Implementing Subscription and Billing

How to set up a listener for billing-related calls, how to receive calls.

http://developer.ebay.com/DevZone/open-ebay-apps/Concepts/OpeneBayUGBilling.html

Managed Platform Billing Guide

General and business information about the billing platform

http://developer.ebay.com/DevZone/open-ebay-apps/Concepts/ManagedBillingPlatformGuide.pdf

Open eBay/ Apps Center Participation Requirements

Detailed information on business rules for participation and the vetting process.

(60)

Q&A

Q&A

http://developer.ebay.com/products/open-ebay-apps/ http://developer.ebay.com/products/open-ebay-apps/program/ See http://code.google.com/apis/gadgets/docs/gs.html http://developer.ebay.com/DevZone/open-ebay-subscription/CallRef/index.html Source File on google:

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