How To Make A Good Year

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2015 Goals Objectivos de 2015

Investment / Inversión Q3 $49,125.00 Investment / Inversion $65,500.00

Current Impressions Total

Total de Impresiones Actual 8,082,428

Impressions

Impresiones 9,016,592

Impression per $

Impresiones por Dólar $ 165

Impressions per

Impresiones por Dolar $ 136

Outlet Medio Headline Encabezado Date Fecha

Circulation / Unique Visitors / Viewership Circulación / Visitantes

Únicos / Teleauditorio

Impressions Impresiones Print / Impreso

el Restaurante New Focus on Healthy Fare 1/1/2015 25,000 57,500

el Restaurante At the bar 1/1/2015 0 0

Produce Business Chefs Cater to Meatless Diners 1/1/2015 30,000 69,000

Produce Business

Superfoods: Marketing Magic or Produce

Pretenders 1/1/2015 0 0

Catersource As Seen in Dallas 2/1/2015 29,000 66,700

FoodserviceDirector Industry News 2/15/2015 45,100 103,730

Chef Recipe Cards 3/1/2015 51,000 117,300

FSR Spiked with Flavor not Alcohol 3/1/2015 33,000 75,900

Hotel F&B Focus on Wellness 3/1/2015 51,750 119,025

el Restaurante Bring on the Mangos! 4/1/2015 25,000 57,500

Restaurant Hospitality Seasonal Salads 4/1/2015 90,025 207,058

Catering Grilling Inspiration 5/1/2015 12,000 27,600

Flavor & The Menu Top 10 Trends 5/1/2015 25,000 57,500

Nation's Restaurant News Menu Tracker, Prinkberry 5/11/2015 61,478 141,399

Restaurant Hospitality MarketPlace, It's Mango Month 6/1/2015 90,025 207,058

School Nutrition Mango Magnifico 6/1/2015 53,000 121,900

Flavor & The Menu On-Trend Sauces 7/1/2015 25,000 57,500

Flavor & The Menu Give Us Agave 7/1/2015 0 0

FoodserviceDirector Healthier Menus 7/1/2015 45,100 103,730

National Culinary Review Let's talk about mangos 7/1/2015 20,000 46,000

National Culinary Review Hot Products 7/1/2015 0 0

Shelby Food Service Fresh on the Table 7/1/2015 30,117 69,269

el Restaurante A new take on tacos 8/1/2015 25,000 57,500

Nation's Restaurant News

Versatile Mangoes add bright pop to restaurant

menus 8/10/2015 61,478 141,399

Flavor & The Menu The Payoff of Partnership 9/1/2015 25,000 57,500

QSR Putting It All Together 9/1/2015 30,688 70,582

883,761 2,032,650

el Restaurante online New Focus on Healthy Fare 1/1/2015 4,200 4,200

el Restaurante online At the bar 1/1/2015 0 0

Produce Business online Chefs Cater to Meatless Diners 1/1/2015 6,000 6,000

Produce Business online

Superfoods: Marketing Magic or Produce

Pretenders 1/1/2015 0 0

NRN Food Writer's Diary The unspoken trend of 2015 1/2/2015 301,860 301,860

Eat Beat e-newsletter 11 new versions of classic sandwiches 1/8/2015 79,000 79,000

Recipedia Menu Development 1/9/2015 73,000 73,000

RB Business Intelligence e-news The next big drink 1/16/2015 40,000 40,000

Eat Beat e-newsletter Featured Recipes 1/20/2015 80,500 80,500

NRN Menu Tracker Beverage Trends 1/28/2015 71,000 71,000

Recipe Watch Mango Habanero Ranch Dressing 1/21/2015 110,000 110,000

NRN a.m. e-newsletter Inside Coconut's first Dallas restaurant 1/26/2015 71,000 71,000

Eat Beat e-newsletter Go big with Super Bowl-worthy sancks 1/27/2015 79,000 79,000

Catersource online As Seen in Dallas 2/1/2015 30,000 30,000

CAFÉ News e-blast The Mango Board wants to hear from you 2/2/2015 20,000 20,000

RB Business Intelligence e-news Recipes 2/2/2015 40,000 40,000

NRN a.m. e-newsletter Menu Tracker, Bonefish Grill 2/6/2015 71,000 71,000

CAFÉ News e-blast The Mango Board wants to hear from you 2/9/2015 20,000 20,000

FoodserviceDirector online Industry News 2/15/2015 37,000 37,000

Recipe Watch Asian Shrimp with Mango Pepper Salad 2/25/2015 110,000 110,000

Chef online Recipe Cards 3/1/2015 51,000 51,000

FSR onine Spiked with Flavor not Alcohol 3/1/2015 2,500 2,500

Hotel F&B online Focus on Wellness 3/1/2015 70,000 70,000

NRN Dessert Trends Chefs put passion for passion fruit on the menu 3/5/2015 71,000 71,000

ProChef SmartBrief Passionfruit fast becoming a fruit staple 3/6/2015 52,400 52,400

nrn.com Pleasing customers coffee, tea specialty 3/10/2015 301,860 301,860

NRN a.m. e-newsletter Menu Tracker, El Pollo Loco 3/13/2015 71,000 71,000

NRN a.m. e-newsletter Spicy food sizzles on restaurant menus 3/16/2015 71,000 71,000

Return on Investment Retorno Sobre la Inversión

Foodservice PR

The National Mango Board works with foodservice publications to get mango stories placed in foodservice magazines and newspapers. Servicios de Alimentos

La National Mango Board trabaja con publicaciones de Servicio de Alimentos para colocar artículos sobre el mango en revistas y periódicos de Servicio de Alimentos.

PRINT SUBTOTAL / SUBTOTAL PARA IMPRESO: Online / Internet

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2015 National Mango Board Foodservice Results

Outlet Medio Headline Encabezado Date Fecha

Circulation / Unique Visitors / Viewership Circulación / Visitantes

Únicos / Teleauditorio

Impressions Impresiones

CAFÉ News e-blast And the winners are… 3/23/2015 20,000 20,000

NRN a.m. e-newsletter Rubio's CEO talks healthful menu strategy 3/23/2015 71,000 71,000

NRN a.m. e-newsletter Top 100 3/24/2015 71,000 71,000

FSInsider e-newsletter Spiked with Flavor not Alcohol 3/26/2015 25,000 25,000

NRA SmartBrief On the Front Burner 3/27/2015 93,100 93,100

RB Business Intelligence e-news Business Trends 3/31/2015 40,000 40,000

ACF Culinary Insider e-newsletter Ingredient of the Month 4/1/2015 20,000 20,000

CAFÉ Gold Medal Classroom June is Mango Month 4/1/2015 20,000 20,000

el Restaurante online Bring on the Mangos! 4/1/2015 4,200 4,200

NRN a.m. Menu Tracker, Starbucks 4/1/2015 71,000 71,000

Restaurant Hospitality online Seasonal Salads 4/1/2015 64,248 64,248

NRA SmartBrief Going green with unripe produce 4/2/2015 93,100 93,100

FSR Beverage Hard Rock partners with Carlos Santana 4/13/2015 25,000 25,000

FreshPlaza June is Mango Month 4/14/2015 116,607 116, 607

PMQ e-mail blast See what PMQ has discovered 4/24/2015 18,000 18,000

QSR online Industry News, Pinkberry 4/29/2015 212,000 212,000

ACF Website Ingredient of the Month 5/1/2015 20,000 20,000

Catering online Grilling Inspiration 5/1/2015 6,000 6,000

Recipedia Snacking on the rise 5/1/2015 73,000 73,000

NRN a.m. e-newsletter Menu Tracker, Hard Rock Café 5/6/2015 71,000 71,000

NRN online Menu Tracker, Pinkberry 5/11/2015 301,858 301,858

NRN a.m. Menu Tracker, Salata 5/13/2015 71,000 71,000

ACF Culinary Insider e-newsletter Ingredient of the Month 5/18/2015 20,000 20,000

Eat Beat e-newsletter Crispy Bar Foods 5/19/2015 79,000 79,000

NRN a.m. e-newsletter Menu Tracker, Hale & Hearty 5/22/2015 71,000 71,000

el Restaurante online Bring on the Mangos! 5/26/2015 4,200 4,200

NRN a.m. e-newsletter Menu Tracker, El Pollo Loco 5/27/2015 71,000 71,000

Eat Beat e-newsletter 8 new restaurants we're dying to try 5/28/2015 80,500 80,500

Restaurant Hospitality online MarketPlace, It's Mango Month 6/1/2015 64,248 64,248

School Nutrition online Mango Magnifico 6/1/2015 135,000 135,000

Recipedia Next-gen kids' menus 6/3/2015 73,000 73,000

Eat Beat e-newsletter 6 creative twists on Latin comfort food 6/5/2015 79,000 79,000

el Restaurante online Recipe of the week 6/7/2015 4,200 4,200

Eat Beat e-newsletter Best Sandwiches 6/8/2015 79,000 79,000

NRN a.m. Menu Tracker, Wendys 6/10/2015 71,000 71,000

Fast Casual online

Jason's Deli partners with MD to launch

cancer-preventing salad 6/17/2015 53,000 53,000

Foodservice Rewards facebook June is Fresh Mango Month 6/17/2015 7,961 7,961

Eat Beat e-newsletter Best Sandwiches 6/18/2015 79,000 79,000

el Restaurante online Recipe of the week 6/20/2015 4,200 4,200

FoodserviceDirector online Fresh on the Table 7/1/2015 37,000 37,000

National Culinary Review online Let's talk about mangos 7/1/2015 20,000 20,000

National Culinary Review online Hot Products 7/1/2015 0 0

nrn.com

menus 7/2/2015 301,858 301,858

NRN a.m. e-newsletter

menus 7/6/2015 71,000 71,000

Flavor Flash e-newsletter 12 On-Trend Sauces 7/8/2015 3,500 3,500

NRN a.m. e-newsletter

Cici's Pizza features 'Food Network Star'

creation 7/15/2015 71,000 71,000

NRN a.m. e-newsletter Menu Tracker: Tony Roma's 7/16/2015 71,000 71,000

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Investment on promotions through Q3

Inversión en promociones hasta fines del 4er Trimestre

$2,775

Investment /

Inversión

$22,000

Number of units impacted

Número de unidades impactadas

5,651

Units Impacted

Unidades Impactadas

880 Number of promotions

Número de promociones

10 Number of Promotions

Número de promociones

10 Volume increase due to NMB promotions

Incremento en volumen a raíz de las promociones de la NMB

784.5%

Volume Increase

Incremento en volumen

75%

Operator/Operador

# of Units

# de

Unidades

Point of Sale Materials

Materiales para el

Punto de Venta

Dates

Fechas

Theme/Recipes

Tema/Recetas

Promotions

On The Border

160 Beverage Menu

February - April

Mango Strawberry Swirl

Margarita

El Pollo Loco

395 FSI

March 7 - April 15

Chicken Mango Avocado

Tostada

Compass

4000 Poster

April

Barley, Black Bean, Mango and

Pepita Salad with Cilantro

Yogurt

Marie Callender's

90 Feature Menu, Social

Media

April 6 - June 25

Fresh Mango Braised Pulled

Pork Street Tacos

UMass

4 Poster, Sampling

April 14

Mad About Mangos

Guest Services

107 Poster, Signage

May

FreshFixe Ingredient of the

Month

Shari's

96 Menu Card

May 15 intro

Tropical Mango Burst Smoothie

Qdoba

641 Poster, Social Media

May 26 - July 31

Mango Smothered Burrito

Tony Roma's

30 Menu Card

July 8 - Sept 15

Honey Lime Shrimp Salad

Souplantation/Sweet Tomatoes

128 Menu Card

Sept 1-30

Mango Slaw

Total Units Impacted / Total de Unidades Impactadas

5,651

Number of Chains Contacted

Número de Cadenas Contactado

84 (30 new)

Number of Chains

Contacted

Número de Cadenas

Contactado

70 (35 new)

Foodservice Chain Promotions

Promociones con Cadenas de Servicio de Alimentos

2015 Goals

Objetivos de 2015

Foodservice Chain Promotions

The National Mango Board works with foodservice operators to put more fresh mango on foodservice menus. The NMB funds promotions with chains, offers fresh mango

menu ideas to chains interested in using fresh or expanding their fresh usage, and contacts chains using fresh, process or no mango at all to gauge their interest in using

fresh mango.

Promociones con Cadenas de Servicio de Alimentos

La National Mango Board trabaja con operadores de servicio de alimentos para colocar mas mango fresco en los menus de servicio de alimentos. La NMB dinancia

promociones con cadenas, ofrece ideas para el menu con mango fresco para cadenas interesada en usar or expandir su uso de producto fresco, y hace contacto con

Foodservice Chain Contacts

Contactos de Servicios de Alimentación de cadena

2015 Goals

Objetivos de 2015

Operator/Operador

Contacted / Contactado

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2015 National Mango Board Foodservice Results

Number of Chains to Receive Fresh Mango Menu Support

Número de Cadenas que Recibirán Apoyo para el Mango

Fresco en Menús

19 Number of Chains to

Receive Fresh Mango

Menu Support

40+

Number of Chains to Receive Hands-on Fresh Mango Menu

Support: On-site presentation

Número de Cadenas que Recibirán Apoyo para el Mango

Fresco en Menús

Operator/Operador

# of Units

# de

Unidades

Noodles & Co.

410

410 Received Hands-on Menu Support / Recibió Apoyo para el Menú

Operator/Operador

Received Menu Support / Recibió Apoyo para el Menú

Aramark, BJ's Restaurant & Brewhouse, Black Bear Diner, Bloomin' Brands,

Compass, Corner Bakery, Daphne's, Guest Services, LYFE Kitchen, MAD Greens,

Mimi's Café, Noodles & Company, Outback Steakhouse, Papa Murphy's (new),

Red Lobster, Sharky's Mexican Grill, Sodexo, UMass

7-Eleven (new), Aramark, Back Yard Burgers (new), Bar Fly Ventures (new), BD's

Mongolian Grill (new), BJ's Restaurant & Brewhouse, Black Angus Steakhouse,

Black Bear Diner, Bloomin'Brands (new), Bonefish Grill, Brinker Intl, California

Pizza Kitchen, Cameron Mitchell Restaurants, Cheddar's Casual Cafe, Chevys,

Colonial Cafe, Compass Group, Cooper's Hawk Restaurants, Corner Bakery,

Costa Vida (new), Craftworks Restaurants & Breweries, Daphne's California Greek

Café, Del Frisco's Restaurant Group (new), Denny's, Duncan Brands (new),

Elephant Bar, El Pollo Loco, First Watch, Fish City Grill, Fuzzy's Taco Shop,

Garden Fresh (Souplantation), Grill Concepts, Guest Services, Hard Rock Intl,

HMS Host, Houlihan's (new), Ignite Restaurant Group (new), Illegal Pete's, Islands

Fine Burgers & Drinks, Jason's Deli (new), Johnny Rockets (new), Lettuce

Entertain You Ent. (new), Logan's Roadhouse, LYFE Kitchens (new), MAD

Greens, Maggiano's, Marie Callender's, Mi Cocina (new), Mimi's Cafe, Morrison

Management Specialists, Noodles & Company, Nordstrom (new), Omni Hotels

(new), On The Border, Outback Steakhouse, Panera Bread, Papa Murphy's (new),

Pei Wei, Pieology (new), Qdoba, Quaker Steak & Lube (new), RAM International,

Red Robin, Red Lobster, Red Mango, Robeks, Ruby Tuesday, Ruffino's Italian

Restaurant (new), Shari's, Sharky's Mexican Grill, Sizzler, Snarf's Sandwiches

(new), Sodexo, Stanford University, Starbucks (new), The Cheesecake Factory,

The Melt (new), Tijuana Flats, Tiki's Grill & Bar, Togo's Sandwiches, Tony Roma's,

UMass, Veggie Grill (new), Wegman's (new), Wendy's, Yard House, Zoes Kitchen

(new)

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