MARCH 2010 APPOINTMENT DETAILS

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Director of Marketing and Communications

MARCH 2010

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The University of Exeter Business School

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School and University

Ambitions

e University of Exeter Business School is a leading UK business school and is currently placed firmly in the top 20 for research quality and ranked first for student satisfaction. e School has an ingrained culture of care for its students, and evidence of this can be found in the fact it has been the highest-ranked business school in the UK in the National Student Survey for the last four years. As the University of Exeter undergoes an exciting period of change and growth over the next five years, the Business School will be one of the largest contributors to the University’s corporate success and will itself experience a period of rapid expansion. While other universities are currently contracting, Exeter is pursuing ambitious growth plans matched by a major investment programme, which will firmly cement its position as a leading research-led institution with unrivalled student satisfaction

ratings. A successful Business School is central to Exeter’s growth ambitions. e successful post-holder will join existing colleagues in building on well-established strengths to further develop the School into a full service Business School of international repute. Following a detailed investment appraisal, the University has committed to an investment programme of approximately £30 million over the next three years. By 2012, the School will have doubled in size with over 3,000 students, 130 academic staff, a turnover of just under £40 million and robust financial reserves. ere will be a complete refurbishment of existing student and staff facilities and the construction of a distinctive dedicated new building to complement and link the existing Business School buildings. Most of the growth in student numbers will be in the

undergraduate population but there will also be a consolidation of the School’s strong recruitment position in the postgraduate taught (PGT)

market and a planned signiﬁcant increase in postgraduate researcher (PGR) numbers. e University has recently entered into a joint venture with INTO University Partnerships that will provide strategic

underpinning for the planned recruitment of high quality international students to the School.

e School’s internationalisation strategy is to grow through

partnership with excellent business schools throughout the world, forming liaisons for student and staﬀ exchange and research collaboration. Several strong partnerships are already in place and many more will be added over the next three years as part of the School’s journey towards EQUIS and AACSB accreditation.

Over 50 new academic

appointments will be made by 2012, maintaining the existing staff student ratio. ere will also be a significant increase in the number of professional services staff employed by the School during this period.

Highest-ranked business school in the UK in the

National Student Survey for the last 4 years.

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e School

e University of Exeter Business School comprises the Department of Accounting, the Department of Economics, the Department of Management, the Centre for Finance and Investment (Xfi) and the Centre for Leadership Studies (CLS). For the academic year 2009/10 the School’s establishment is 86 academic staff (including 22 professors) and 50 professional/administrative staff. e student body is made up of 1,685 undergraduates, 1,000 postgraduates and 100 research

students. is year’s turnover will be around £30 million, making the School one of the largest in the University.

e School is housed in Streatham Court and the adjacent Xﬁ Building (funded by a multi-million pound benefaction in 2001), which are located at the heart of the main University campus. Streatham Court is a mix of oﬃces and teaching space built in the 1960s, with a substantial extension added in the late 1990s and major refurbishments

undertaken to staﬀ accommodation,

student facilities and front-of-house facilities in 2008 and 2009. e Xfi building offers premium facilities with offices, conference and teaching rooms and a social space open to all. e new building (to be completed in early 2011) will comprise learning and teaching facilities, office accommodation for staff, students and research centres. A key feature of the new building will be to encompass learning spaces which encourage and enable innovative teaching and promote a variety of learning styles, group work and self study.

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Research

The results of the 2008 Research Assessment Exercise placed the Business School firmly in the top 20 in the UK, and demonstrate that 94 per cent of its research is of world-leading and internationally excellent quality. Most of the publications from the School were rated as either 4* or 3*, indicating that the research is either world leading or

internationally excellent. Ranking subject areas by those with the most 4* and 3* research, the Business School’s Accounting and Finance academics took 2nd place in the UK, Economics was ranked 12th and Management 16th. Rigorous, internationally relevant research of high impact and recognition is central to the School’s mission and we continue to invest in staff and support to maintain this goal. But we are also aware of the need to ensure a sustainable impact on society and practice through the results of our work and we work closely with a variety of partners to ensure

effective engagement and knowledge transfer.

All departments and centres within the School are highly active in research. e School has several focused research centres and experimental economics laboratory (FEELE). In addition we lead the University’s new inter-disciplinary Centre for Sport, Leisure and Tourism Research. ere is also considerable cross-disciplinary research within the School and with other Departments in the University. Each unit within the School has a strong research culture, with regular seminars, easy access to a comprehensive range of subject speciﬁc databases and an active PhD programme. Members of all of the School’s Departments and Centres publish in the leading international journals. Twelve journals are currently edited within the School, and staﬀ members are on the editorial boards of a further 30 internationally recognised publications. Members of the School regularly obtain research grants from major UK funding bodies (such as the ESRC, EPSRC and Leverhulme Trust), from government departments and businesses and from international sources including the European Commission.

e Business

School’s

Accounting and

Finance

is ranked 2nd

in the UK.

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Education

e School oﬀers a portfolio of programmes at all levels, including: undergraduate degree programmes in Accounting and Finance, Economics, Management and Leadership; postgraduate programmes in Finance and Accounting, Management and Economics; executive programmes in Management, Leadership and Finance; and PhD/MPhil degrees in Accounting, Finance, Economics, Management and Leadership. Students can elect to take specialist streams including in

Entrepreneurship and Innovation. All of Exeter’s programmes have enjoyed a steady growth in popularity in recent years, with undergraduate courses typically attracting nine applications per place.

e School has a well established presence in executive education with its AMBA-accredited MBA

programme (Department of Management) and the MA in Leadership Studies oﬀered by the Centre for Leadership Studies.

The Xﬁ Centre for Finance and Investment has developed executive programmes in Finance, and the School also oﬀers a wide range of short courses for continuing professional development. ere are School funds available to support innovation and international development in teaching and learning and a growing emphasis is placed on using IT based education

enhancement programmes to support both students and staﬀ.

e 2009

Times

Good University

Guide

ranks the

Business School

in the top 10

for all of its

subjects.

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Achievements

The Business School has risen rapidly in the national league tables. The 2009Times Good University Guidenow ranks the Business School in the top 10 for all of its subjects. This rise in the School’s reputation is matched by the University’s performance as a whole.

Exeter has once again been ranked as the business school with the highest level of satisfaction amongst its students, according to the 2009 National Student Survey. This is the fourth successive year that the School has been placed at the top of this influential survey and cements the School’s position as the top business school in the UK for student satisfaction. The survey was completed by over 223,000 students at more than 155 higher education institutions across the country. The University of Exeter was ranked fourth amongst ‘full service’ universities and seventh amongst all

universities.

The survey asks final year students to rate their university experience in seven areas: teaching,

assessment and feedback, academic support, organisation and

management, learning resources, personal development and overall satisfaction. The results are published for each subject and the School was placed first for ‘overall satisfaction’ in Business,

Management, Accounting and Finance.

International Initiatives

The School has an expanding network of international partners including agreements with over 30 universities and business schools worldwide. These agreements provide opportunities for our students to study at other top-ranked business schools, and give them invaluable insight into working and collaborating in a global culture.

Management Structure

e development and delivery of the School’s strategy is the responsibility of the Dean, working with members of the School Executive Board and School Senior Management Group. Senior members of the School have extensive delegated authority for the strategic development and decision making within their areas and together with the Dean form a group with collective responsibility for the management of the whole School.

Professional Staff

The School benefits from a strong professional services staff group of over 50.

The Business School Professional Services are a motivated, dedicated group with a wealth of experience, skills and knowledge. The post holder will join a committed team of staff in a collegiate and supportive working environment. The School strongly supports professional development and all members of staff are proactively encouraged to undertake professional and personal development both individually and within teams; resources and support are provided accordingly.

Working closely with the University’s central Professional Services the School’s Professional Services provide dedicated services to the School’s stakeholders across a range of functions.

e School’s internationalisation

strategy is to grow through

partnership with excellent business

schools throughout the world.

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University of Exeter Business School – Professional Services

College Manager Academic Services Postgraduate and Undergraduate Programme Management and Student Services PGR Programme Management and Student Services International Development Employability and Placement Quality Assurance, Accreditation and Review Corporate and Alumni Services Marketing, Communications and Admissions Services Infrastructure Development Finance Services Research Services and Support Faculty Support for Departments and Centres Facilities Management Reception Services Finance and Research Services Executive Support

and Accreditation Dean’s Office

MBA Programme

Executive Education Programmes

Alumni and Events

Business Development Marketing

Communications

Admissions

Further information is available on the

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The Post

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is job description summarises the main duties and accountabilities of the post and is not comprehensive: the postholder may be required to undertake other duties of similar level and responsibility.

Context

e School has outstanding credentials and sound quality and stands on the threshold of major growth and development. e next phase of competition in the Business School market will require profound reﬂection and innovation in programmes and processes. Marketing is seen as central to the success of the School in this challenging context.

e School has recently undertaken a major review of its marketing function, using a top-ranked external consultancy. is has far-reaching recommendations for change and development in the School’s

Marketing organisation, policy and activity.

We are now looking to appoint to a Director of Marketing and

Communications and we anticipate making at least two further appointments to the Marketing, Communication and Admissions team. e focus and appointments to these posts will be led by the

successful candidate for the post of Director of Marketing and

Communications. While there has been leadership in Marketing before, this new post represents a major new impetus within the Business School.

Key Responsibilities

Working closely with the Dean and the School’s Senior Management Group, the successful candidate will be responsible for the initiation, development, implementation, management and evaluation of innovative, integrated strategic and

operational marketing and communications plans and campaigns to build the brand, the positioning and the reputation of the School thereby contributing to the achievement of the School’s vision and objectives.

e postholder will have responsibility and will provide leadership for the following: • development of a School-wide

marketing and communications strategy

• development of the proﬁle of the Business School and the eﬀective communication of its reputation • setting and evaluation of

marketing objectives and KPIs • ensuring the eﬀective strategy implementation and eﬃcient marketing planning, through the School’s marketing team

Director of Marketing

and Communications

Reference: E86N2482 Salary: up to £52,000 for an exceptional candidate

This permanent position is available from 1 August 2010 in the University of Exeter Business School.

The appointment will be made at Grade G within the salary range £38,951-£52,347 depending on skills and experience.

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• managing, motivating, enabling and developing the School’s marketing team and integrating them with academic and professional services colleagues within the School

• developing initiatives to support a School-wide marketing-orientated culture

• managing the successful

engagement of external suppliers • liaison with central University

services to ensure eﬀective collaboration and alignment of strategies and operations.

Main duties and

accountabilities

Marketing Strategy

e postholder will:

• provide strategic leadership for the development, implementation and evaluation of an integrated marketing strategy for the full range of the School’s activities which will promote the strategic vision and objectives of the Business School

• lead on the development,

implementation and evaluation of an eﬀective integrated branding strategy to promote the Business School, the products and services in the most eﬀective manner to key target audiences

• lead on reputation-building and brand awareness-raising campaigns for the School

• utilise the web and develop digital marketing resources as key strategic components of the School’s marketing strategy

• develop a School-wide market-orientated culture to support the implementation of marketing best practice

• develop eﬀective internal communication processes to ensure coherent activity and marketing awareness across the School

• undertake competitor, market and customer analysis advising on implications for School strategy • commission research and analysis

to inform School strategy • ensure that the School is well

informed on market trends and developments, carrying out analysis and preparing reports using market and competitor data, survey results and enquiry and admissions data in order to provide relevant and actionable management information that can be used to inform portfolio development, pricing, marketing and student recruitment strategies

• contribute strategic and tactical advice, reports to the Dean, College Manager and School Senior Management Group on the performance of the School’s marketing strategy and activity • liaise and negotiate eﬀectively at

the highest level with external specialist agencies and providers, in the areas of communications, branding, digital/web marketing, press and public relations and advertising

• liaise with key central University services to ensure that the School’s marketing and communication strategies are complementary and supportive of the University’s corporate strategies and that the School complies with University regulations in respect to marketing and communication activities • ensure that the School delivers

high quality marketing and communication services which are competitive with those oﬀered by leading international business schools.

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Marketing Communications

• devise, evaluate and oversee the implementation of eﬀective tailored marketing

communications and campaigns for key stakeholders, using the most appropriate marketing communications methods to promote maximum awareness (nationally and internationally) to meet School objectives

• develop a competitive proﬁle for the School and its key markets and devise a strategy to ensure

consistent and eﬀective communications to enable it to establish a strong position amongst its competitor set • ensure eﬀective engagement with

key stakeholders and audiences by developing a compelling image for the School

• devise, implement and evaluate eﬀective and coherent PR strategy to support the School’s objectives • work in conjunction with the

relevant members of the School’s Senior Management Group and take the lead responsibility for the

development, implementation, management and evaluation of the ‘ought Leadership’ strategies to key internal and external

audiences, ensuring maximum exposure

• develop digital marketing resources (eg podcasts, vodcasts, SMS, social networking, etc) • oversee the development and

application of an integrated School wide CRM strategy and system to all relevant audiences.

Personnel

• lead, motivate and develop the School’s Marketing,

Communication and Admissions staﬀ (currently 3) to communicate the overall marketing strategy and annual campaigns, obtaining commitment to the delivery of objectives. e successful postholder will also lead on the recruitment of two further marketing appointments. • actively support the personal

development of reporting staﬀ.

Admissions

In conjunction with the Associate Dean for Education, the postholder will oversee the School’s recruitment and admissions activity for

programmes and will ensure the School adopts an eﬀective application process in conjunction with colleagues in central

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School Senior Management

Group

• work closely with the Dean, College Manager and the School’s Senior Management Group through strategic planning, policy development and implementation • contribute to the strategic and

operational management of the School as a member of the School’s Senior Management Group • provide timely and comprehensive

reports on performance of all aspects of the marketing strategy to agreed targets

• actively contribute to the work of the School’s Professional Services as a member of the College Manager’s team, working collaboratively towards shared goals

• work in partnership with managers to ensure that School services work together efficiently and effectively in order to maximise the delivery of services to students, staff, visitors and clients

• work closely and collectively with School colleagues to produce mutually agreed outcomes in regard to areas falling within direct responsibility and also in response

to wider issues within the School and the University

• play an important part in the team that will steer the School to accreditation by EFMD (EQUIS) and subsequently AACSB • support and develop the School’s

objectives by providing high quality professional services to students, staﬀ, visitors and clients.

Research

e postholder will work closely with the Associate Dean for Research and Knowledge Transfer to ensure that the maximum impact is assured from the School’s research activities and outputs.

Finance

e postholder will be responsible for the management of the Marketing, Communications and Admissions budget. e budget includes all advertising and publication spends.

Liaison

e postholder will develop eﬀective working relationships with a diverse range of contacts both within the School (academic and professional services) and externally.

e postholder will work closely with members of the central marketing, UK and international recruitment

teams as well as with other oﬃces within the University’s Professional Services (eg Communications Services, Marketing, Student Recruitment and Admissions; International Oﬃce; Research and Knowledge Transfer) to ensure a ‘seamless service’ for the School’s clients on all marketing,

communication and student recruitment activities.

e postholder will also be required to work with external stakeholders and contacts:

• marketing services suppliers (to source and manage external suppliers and develop eﬀective contracts and service level agreements)

• professional associations and research organisations • prospective students and their

parents

• international agents and other international partner

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Other duties

• develop a knowledge of the aims and activities of other divisions and teams within the Business School

• undertake such other duties as may be required from time to time in furtherance of the work of the Business School

All professional services staﬀ within the School are expected to support and develop the School’s objectives by providing high quality

professional services to students, staﬀ, visitors and clients as

eﬀectively and eﬃciently as possible within our available resources.

All professional services staﬀ are expected to:

• take a proactive approach to understanding our customers and how we can best meet their needs • work together in a mutually

supportive way and towards shared priorities

• undertake other duties and projects as may be reasonably required by the College Manager in accordance with the grade of the post.

e successful postholder will, from time to time, be required to be ﬂexible regarding working hours and in addition may be required to travel internationally on School business.

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Experience, knowledge

& skills

Essential

• Educated to at least Honours degree level or equivalent, preferably with a Masters degree in a relevant subject

• A professional qualiﬁcation in marketing (eg CIM)

• Signiﬁcant experience at both strategic and tactical levels of managing marketing activities at a senior level within a business and management school or similar specialist environment

• Eﬀective leadership, strategic planning and staﬀ management skills

• A proven track record of successful planning and implementation of marketing and communications strategies and campaigns that deliver tangible business results and reputational beneﬁts

• A comprehensive knowledge of the full range of marketing disciplines (market research & analysis, marketing strategy and planning and marketing communications, strategic digital marketing and communications)

• Evidence of brand implementation and reputation management • An up-to-date understanding of

concepts and approaches in business strategy

• High level experience of market analysis and strategic report writing

• High level experience in designing and implementing marketing communications plans and campaigns

• High level experience in the process of website design and development

• High level experience of both print and on-line marketing

communication

• e ability to write literate, professional and persuasive copy that is relevant to the target audience

• Experience of developing creative briefs, working with designers and an understanding of print

production techniques • Ability to demonstrate the

intellectual capacity to initiate, negotiate and implement major projects and to ﬁnd solutions to complex problems

• Administrative self-suﬃciency with good IT skills (Word, Excel) • Professional credibility, highly

developed interpersonal and communication skills with the ability to work positively and collaboratively with a range of colleagues from diverse backgrounds

• A strong team player with the ability to work within and lead multi-functional teams in support of business objectives.

Desirable

• Prior experience of marketing, communications or student recruitment in a business school. • Experience of successful EQUIS

accreditation

• Experience of the commercial sector

• Experience of HE within the UK and internationally

Candidates without prior HE experience, will be expected to demonstrate: a good knowledge of the challenges facing the sector now and in the future; an awareness of HE culture and an ability to operate successfully within it; a strong appreciation of the role of marketing in universities and business schools in particular, and the type of contribution it is expected to make to corporate and academic School objectives.

Experience of working within large, complex and devolved

organisations, particularly service organisations, would also be beneficial.

Person Specification

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For an informal discussion of this post, please contact Caroline Haste, School Manager, by email

([email protected]) or by telephone (+44 (0) 1392 723203). To download an application form please visit www.exeter.ac.uk/jobs

and enter reference E86N2482.

Send this application form with your CV to [email protected] Closing Date

The closing date for applications is 12 noon on Friday 23 April 2010.

Interviews

Interviews will be held in Exeter on

Wednesday 26 May 2010.

How to Apply

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Exeter, Devon and Cornwall

Exeter brings together an ancient heritage with a modern,

cosmopolitan city culture. With a thriving arts scene and ample retail and leisure activities it is a popular location for students, professionals and families alike. It is well served by the road and rail networks, being just over two hours from London by train, and also has an

international airport in very close proximity with regular flights to the rest of the UK and Europe. Exeter is also close to the major cities of Bath, Cardiff and Bristol with all the amenities and cultural pursuits they have to offer. Exeter is the gateway to Devon and Cornwall, offering spectacular rural

scenery, world-renowned wildlife habitats, including Dartmoor, and some of the most beautiful coastline in the UK. The South West is a sports enthusiasts’ paradise, with all the usual sporting facilities being

complimented by outdoor pursuits including hiking, riding,

watersports and, of course, sailing.