A STUDY ON THE ORAL NARRATIVES IMPACT OF INDIAN TELEVISION ANIMATION CARTOON SHOWS ON CHILDREN
Jayadatta S*, Assistant Professor, Department of Management Studies, Anjuman Institutes of Technology and Management, Bhatkal, Karnataka- 581320,
Dr.B.Y.Krishna Murthy**, Assistant. Professor, Dept. Of Folk Communication, Karnataka Folklore University,
Zahid Hassan Kharuri***, Assistant Professor, Department of Management Studies, Anjuman Institutes of Technology and Management, Bhatkal, Karnataka- 581320,
Abstract:
Today’s age is of information age and we are controlled by media. We have travelled from primitive age- Agricultural age, Agricultural age- industrial age, industrial age- Communication age, and present 21st century is of Information age i.e.; of internet revolution. The world is ruled by graphic and animation in one or the other way either in print media or in television media. In India, the animation industry has achieved a boom growth from past one and half decade and is entertaining us on small screen. Talking about television in India and the role of animation industry on children’s, the largely group of children’s are entertain though cartoon shows on television. This has made children’s to be directly or indirectly passionate to these cartoon shows .The cartoon animation serials have shaped our culture and social system completely and kids have more liberty in making their decisions as compared to the earlier generations and they can influence their parents to purchase (commodities) what they like through the impact of oral narration and its dezine. Animation has influences society in various ways. Culture, education, information, entertainment, to come out of work pressure, increase the personal development, proximity with family members or improve the communication skills…etc. The present paper studies to observe what children’s are acquiring from cartoon channels, frequency of watching the channel, what are their best shows...Etc.
Key words: Animation, Cartoon, Communication, Media, Television.
Introduction:
character on it, his/her toothbrush and everything covered, even in his/her breakfast box. This Continues in the school with pen or bags and it does not even stop returning back to bed. Thus, totally the child is influenced by cartoon character, more or less also on the behaviour of child.
Research Objectives:
1) To study the impact oral narratives of cartoon show on children’s 2) To find out the preference of children’s towards cartoon shows 3) To know the best cartoon shows that they prefer to watch
Scope of the Study:
The study consists of 50 respondents as a sample size for data collection and the age group for the study were children’s between 13yrs to 14yrs of school going students (6th standard to 7th standard) in Bangalore urban district in Karnataka.
Statement of the Problem:
To find out the Oral Narrative impact of cartoon shows on children’s attitude.
Research Methodology:
The Study was by collected the primary data using questionnaire method in Bangalore city. Although having large population size of the city, sample size preferred was 50 and data was collected in the school that was identified centre of Bangalore city.
The Sampling area: Bangalore city (M.G Road)
The Sampling size: 50
The Sampling age group: Between 13yrs -14yrs
The Sampling Education: School Students
Primary data collection:
Face to face communication with respondents
Secondary data collection:
Internet, Television, Books,
Data Analysis and Interpretation:
1) Respondents gender
GENDER Yes % age No % age Total % age
Male 22 44% 13 26% 35 70%
Female 8 16% 7 14% 15 30%
Transgender 0 0% 0 0% 00 0%
Total 30 60% 20 40% 50 100%
2) Respondents age group
No % age
<13 34 68%
>14 16 32%
Total 50 100%
Table 2: deals about the respondent’s age group, the majority (68%) of respondents were of age group of above 13 and minority of respondents (32%) were below 15 age group.
3) Respondents education qualification Respondents
Education qualification
6th 7th Total
No % age No % age No % age
Male 20 40% 18 36% 38 76%
Female 5 10% 7 14% 12 24%
Transgender 0 0% 0 0% 0 0%
Total 25 50% 25 50% 50 100%
Table 3: shows the educational qualification of the respondents, the respondents were confined to choose equal in number (50%) from the 8th and 9th standard.
4) Respondents having TV set at home
Respondents having TV set at home
Male Female Total
Yes No Yes No No %age
Colour set 26 52% 0 17 34% 1 2% 44 88%%
Black & white 4 8% 0 2 4% 0 6 12%
Total 30 60% 20 40% 50 100%
Table 4: demonstrate that respondents having TV sets at their home, where (98 %) of respondents are using TV set at their home. Out of which (86%) of respondents have colour TV sets and (12%) are using B/W TV set and just 2% don’t have TV set at their home.
5) Respondents preferring to watch Cartoon TV Respondents
preferring to watch TV
Male Female Total Yes No Yes No No %age
Table 5: explains about respondents prefer to watch Cartoon TV, the more no of respondents 96% of them prefer to watch TV, and very less no of respondents 4% prefer to watch the Cartoon TV.
6) Respondents prefer place to watch cartoon programmes. Respondents prefer
place to watch TV
Male Female Total
Yes No Yes No No %age
Home 18 36% 0 13 26% 0 31 62%
Other’s 12 24% 0 7 14% 0 19 38%
Total 30 60% 20 40% 50 100%
Table 6: indicated about the respondents prefer place to watch Cartoon Programme, the majority (62%) of respondents prefer to watch at home and minority of respondents (38%) prefer to watch at other place.
7) Respondents preferred company to watch cartoon programmes
Respondents prefer company to watch cartoon programmes
Male Female Total
No %age No %age No %age
Parents 7 14% 4 8% 11 22%
Friends 12 24% 7 14% 19 38%
Relatives of same age(Children’s)
5 10% 6 12% 11 22%
Alone 6 12% 3 6% 9 18%
Total 30 60% 20 40% 50 100%
8) Respondents prefer to watch the type of cartoon animation TV shows. Prefer to watch the
type of cartoon animation TV shows
Male Female Total
No %age No %age No %age
Traditional (written board)
8 16% 7 14% 15 30%
Puppet 0 0 1 2% 1 2%
2D/3D 22 44% 12 24% 34 68%
Total 30 60% 20 40% 50 100%
Table 8: demonstrate the respondents prefer to watch the type of animation programmes in TV, the large group 68% of them prefer to watch 2D/3D types of cartoon animation programme. Also less no of respondents like puppet type of shows on TV.
9) Respondents first priority to watch cartoon channel on TV Respondents prefer
to watch cartoon channel
Male Female Total No %age No %age No %age
Cartoon network 9 18% 3 6% 12 24%
Pogo 14 28% 15 30% 29 58%
Disney 6 12% 1 2% 7 14%
Others 1 2% 1 2% 2 4%
Total 30 60% 20 40% 50 100%
Table 9: deals about the respondent’s first interest to view cartoon channel on TV, the more (58%) no of respondents prefer to watch Pogo channel which is followed by cartoon network (24%), Disney (14 %) and others (4%).
10)Respondents ranking shows on the cartoon channels Respondents ranking on cartoon
programmes
Male Female Ranking no Ranking no
Tom & jerry 2 1
Chotabheem 1 2
Krishna 3 3
Panchanthra 5 5
Ben 10 4 4
11)Respondents interest and imitate on cartoon show Respondents interest
and imitate on cartoon channel
Male Female Total No %age No %age No %age
Character design 27 54% 18 36% 45 90%
Communication Language
24 48% 13 26% 37 74%
Background 12 24% 10 20% 22 44%
Table 11: indicates about the respondent’s interest and imitate from the cartoon programmes on TV, the large (90%) no of respondents like the character’s design. 74% of them are interested in communication language and 44% like the background. It was found that more than 50% used the cartoon design to draw in their books and interestingly many of the respondents used English Cartoon programmes as learning English language tool.
1= Character 2= Language 3= Background
12)Respondents prefer time to watch cartoon programme Prefer time to
watch cartoon programme
Male Female Total
Yes No Yes No Yes No
Morning 2 4% 28 56% 1 2% 19 83 3 6% 47 94%
Evening 26 52% 4 8% 16 32% 4 8% 42 84% 8 16% Weekends 8 16% 22 44% 20 40% 0 0% 28 56% 22 44%
Table 12: shows about the respondent’s prefer time to watch majority (56%) prefer to watch the cartoon shows in the weekends and 84% of them like to watch daily evenings.
13)Respondent’s frequency of watching cartoon programme on TV Respondents
frequency of watching cartoon programme
Male Female Total No %age No %age No %age
>1hrs 8 16% 7 14% 15 30%
2hrs 17 34% 12 24% 29 58%
3hrs 3 6% 1 2% 4 8%
<3hrs 2 4% 0 0% 2 4%
Total 30 60% 20 40% 50 100%
It is observed from the above table 13: that the respondent’s frequency of watching cartoon programmes in TV. The large no of respondents (58%) watch more than 2hrs and less no (4%) of respondents watch more than 3hrs.
14)Respondent’s favoured character Respondents favoured
character
Male Female
No %age No %age Tom & Jerry 28 56% 15 30%
Chotabheem 30 60% 18 36%
Krishna 23 46% 13 26%
Panchanthra 2 4% 1 2%
Ninja 18 36% 13 26%
The above table 14: shows the respondents favoured character, the large (36%)groups favoured character is Chotabheem, followed by Tom & Jerry 30%, 26% favour and equally shared between Krishna and Ninja and very less group prefer 2% Panchanthra.
15)Respondent’s life style products that they share after watching cartoon programme Respondent’s product
that they share after watching cartoon programme
Male Female Total
Yes No Yes No No %age
Tom & jerry 12 24% 20 40% 32 64% Chotabheem 27 54% 18 36% 45 90% Sri Krishna 18 36% 3 6% 21 42% Panchanthra 0 0% 0 0% 0 0% Ben 10 16 32% 14 28% 30 60% Ninja Hottori 18 36% 12 24% 30 60%
Table 15: shows the respondents share some of the products in daily use, more no of
16)Cartoon programme teaches respondent’s after watching the show.
Cartoon programme teaches
respondent’s after watching the show
Tom & Jerry Chotabheem Srikrishna Panchanthra
Revenge 41 82% 4 8% 2 4% 3 6%
Honesty and Ethics in life
6 12% 40 80% 9 18% 7 14%
Mythology 0 0% 2 4% 36 72% 5 10%
Moral 3 6% 4 8% 3 6% 35 70%
Total 50 100% 50 100% 50 100% 50 100%
It is observed from the above table 16: that respondents learning from the cartoon show and the more no of respondents 82% say from Tome and Jerry they learn revenge, 80% say Chotabheem teaches Honesty and ethics in life, 72% of respondents say Sri Krishna teaches Mythology,70% of them say Panchatantra teaches moral to them.
17)Respondent’s ranking of cartoon programme
Table 17: shows the ranking of the programme by the respondents, 1st ranking is for Chotabheem, 2nd for Sri Krishna, 3rd is for Tom & Jerry,4th is for Ninja,5th is for Ben-10 and the last is to Panchanthra. So, it is conclude that majority of respondents watch Chotabheem and less of them watch Panchanthra cartoon show.
Major Findings from the above study:
It was found that more than 50% used the cartoon design to draw in their books and interestingly many of the respondents used English Cartoon programmes as learning English language tool
Majority of respondents watch Chotabheem.
The majority ad products used by students are shared are from academic.
Chotabheem / Panchantantra teaches Honesty and ethics in life and from Tome and Jerry students learn revenge.
The respondent’s first interest to view cartoon channel on TV is Pogo.
Cartoon programmes Ranking
Tom & jerry 3
Chotabheem 1
Srikrishna 2
Panchanthra 6
Ben10 5
Conclusion:
The world is ruled by graphic and animation in one or the other way either in print media or in television media. In India, the animation industry has achieved a boom growth from past one and half decade and is entertaining us on small screen. Talking about television in India and the role of animation industry on children’s, the largely group of children’s are entertain though cartoon shows on television. This has made children’s to be directly or indirectly passionate to these cartoon shows .The cartoon animation serials have shaped our culture and social system completely and kids have more liberty in making their decisions as compared to the earlier generations and they can influence their parents to purchase (commodities) what they like. Animation has influences society in various ways. Culture, education, information, entertainment, to come out of work pressure, increase the personal development, proximity with family members or improve the communication skills. etc.
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