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PROS ORIGIN & DESTINATION REVENUE MANAGEMENT III

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As you expand your network, the

pressure to maximize revenue

grows. New routes, new aircraft, new

seat configurations, and increased

competition require the smartest full

origin & destination (O&D) revenue

management system.

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MAXIMIZE REVENUE ON

EVERY FLIGHT.

PROS O&D III is in a class of its own. It’s the only solution of its kind, proven to deliver significant

incremental revenue benefits over leg/segment solutions and non-PNR-based systems through ground-breaking, PNR-data-driven forecasting and network optimization. It seamlessly integrates with other PROS and non-PROS systems, allowing for real-time availability and decision making. And it enables you to determine the right price that maximizes revenue by differentiating availability for passengers based on true value. It all adds up to an O&D revenue management solution that transforms your business to the way customers want to fly.

TAKE YOUR

PERFORMANCE HIGHER.

PROS O&D III is perfect for airlines that operate in: • O&D-driven markets where passengers can be

segmented on true value and their contribution to the network.

• Multiple markets where competition is fierce, particularly LCCs that attempt to undercut prices to maximize load factors without any fare restrictions. • Markets where there is significant price-sensitive

demand, for example leisure passengers who buy down to the lowest available fare class.

• Markets where there is price-insensitive demand, for example business travelers who will purchase a ticket, regardless of the price.

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Rely on the most advanced forecast

methodology:

Smarter forecasting science enables you to capture current market trends and behaviors, such as seasonal demand patterns so you can more accurately predict passenger demand, close the gap on revenue leaks, and identify hidden opportunities to grow margins. PROS O&D III forecasting helps manage holidays, special events, seasonal peaks and lows, schedule changes, and competitor entrances and exists.

Move from a leg-based to O&D

solution:

If your airline has grown to include large O&D traffic and you’re relying on a leg-based software system, then you could be leaving money on the table. PROS O&D III optimizes the full network to determine revenue-maximizing controls for connecting and point-of-sale traffic, day in and day out.

Manage flights proactively:

Are your analysts spending too much time trying to get answers from your software? PROS O&D III’s user-defined strategies, alerts, and analytical views enable them to be more efficient and respond to changes faster. They’ll be able to maximize revenue by implementing the rules as they see fit in response to market shifts.

Eliminate fragmented processes:

PROS O&D III integrates forecasting, passenger valuation, optimization and availability processing, data analysis, and management into a single,

integrated solution that helps your entire organization work smarter.

Synchronize revenue management and

sales:

Centralize sales and pricing data and align

departments across the organization—from revenue management to network planning to pricing and sales. Recommend optimal traffic mix by O&D and point-of-sale so your availability is in line with network revenue optimization goals.

Ensure real-time availability:

The only thing worse than no data is stale data. PROS O&D III provides seamless integration with other products for real- time availability and group revenue management, as well as other systems and processes within your airline, allowing for greater efficiency and data accuracy.

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Model unique demand patterns:

Quickly and accurately capture emerging trends by region, market, flight, date range, and more, so you know where and when to make pricing changes.

Understand your overall network

revenue:

You’ll always know the optimal fare mix between local and connecting demand.

Manage every possible situation:

PROS data science enables you to overcome

challenges, such as overbooking, upgrade/downgrade potential, convertible seats, flexible cabin, and more.

Provide sales with availability

guidelines:

Armed with data, revenue management and sales people can work together to provide optimal availability.

Gain quick insights

Review network flows and perform detailed flight analysis to improve revenue streams.

Make smarter decisions:

Get vital feedback, such as which products sell more than others and what that means for the overall yields in any given market.

Manage availability with ease:

Enable analysts to influence availability, determining fare values accurately and quickly to reflect changing market conditions.

• O&D optimization increases revenue

lift approximately 2-3% from

leg-based systems, and O&D forecasting

and hybrid optimization adds at least

another 1-2%.

• Proven and tested across all

geographic regions of the world by the

most successful airlines against virtually

every business model.

• More than 50 airlines have licensed

PROS O&D solutions.

• Other leg/segment solutions and

non-PNR-based systems simply don’t

provide the forecasting and network

optimization power that can determine

the right price that maximizes revenue

for every flight.

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What you get:

• PNR-Based O&D Demand

Forecasting

• Hybrid Forecasting

(Optional Add-On)

• Advanced Network and Capacity

Optimization

• Hybrid Optimization

(Optional Add-On)

• Fare Valuation

• Intuitive Data Analysis

• User Rules and Stategies

• Integration with Other Data Sources

and Products including Real-Time

Availability

• Competitive Displays and Rules

• Alerting

Demand Forecasting:

Protect revenue by providing distinct forecasts for bookings and cancellations at various levels of passenger itinerary down to the passenger type. PNR-based itinerary level forecasts automatically update to reflect real-time changes in passenger buying behavior.

Hybrid Forecasting:

Maximize revenue and minimize revenue dilution when operating a low-fare business model or competing with other low-fare arlines in markets characterized by restriction-free pricing. Predict passenger demand price sensitivity and willingness-to-pay at the O&D market level by yieldable demand or priceable demand.

Optimization:

Maximize the true network value of each potential passenger. Optimize the traffic mix, such as local versus connecting, point-of-sale, and more.

Hybrid Optimization:

Access the optimal inventory controls (i.e., bid prices and AUs) that maximize revenue. Maximize revenue in markets that exhibit low-fare demand behavior to counteract buy-down behavior and revenue spiral down.

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Fare Valuation:

Provide vital feedback to your pricing analysts so they know which fare products sell more than others and what that means for the overall yields in any given market. Enable closer integration of pricing and yield management functions, point-of-sale differentiation, seasonal differences in fares, and interline and codeshare adjustments.

Capacity Optimization:

Increase revenue performance by recommending optimal solutions for capacity management, such as overbooking, decrement, and convertible cabins.

Easy-to-Use Tools:

Implement user influences, strategies, and rules to ensure availability controls that reflect the most recent passenger behaviors and market characteristics, and use alerts to identify markets that need review and action.

Data Analysis:

Gain faster insights using standard or custom analytic views, workflows, graphics, alerts, and more.

Competitive Analysis:

Load and analyze competitive data and be alerted of changes.

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PROS.com

across more than 40 industries. PROS has completed over 800 implementations of its solutions in more than 55 countries. The PROS team comprises approximately 1,000 professionals around the world. To learn more, visit pros.com.

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