Landry Travel
Business Plan
November 14, 2011
1310 Mount Holly Road
Burlington, NJ 08016
609-234-xxxx
Email address
Executive Summary
We are two sisters and one brother with drive and ambition to succeed in the travel industry. We each bring our uniqueness to this venture but also our commonality. We want to provide the best experience our customers ever had booking their vacation and to continue that relationship into the future. We want our customers to never feel stressed or worried being in our hands. We want to grow our company on integrity and reliability.
Description of the Company
Landry Travel provides travel-planning services for cruise vacations and land tours to residents of New Jersey and Pennsylvania The cruise industry is a recession proof company and is continually growing. Landry Travel intends to capitalize on the success of this industry by taking advantage of the travel planning opportunities in the Northeast.
Eileen Landry, President has been in the safety area of a transportation company for 31 years. Eileen has overseen multiple software installs and has the ability to keep up with the technology needed for this business. She brings organization and the ability to lead this company into a successful and prosperous future.
Robert Kennedy, Senior VP of Sales and Marketing. 37 years in management for different businesses. He has the marketing ability to take this company to the next level.
Cheryl Craft, Senior VP of Administration. 35 years as a teacher, currently teaching Humanities and History. She is well organized and brings the academic ability to develop the day to day operations.
Mission Statement
The mission of Landry Travel is to become the premier provider of cruises and land tours for families and groups. Landry Travel is dedicated to building long-term relationships with customers through quality customer service and wants to be recognized as the leading cruise and land Travel Company in the area.
The Market
Worldwide, the cruise industry has an annual passenger compound annual growth rate of 7.67% from 1990 – 2011. Growth strategies to date have been driven by shorter cruises, more local ports, more destinations and new on-board/on-shore activities that match demands of consumers. The industry is also expanding rapidly internationally and has yet to maximize all its online potential. “Mega-ship” building is increasing “buzz” about cruising as well as the number
Shipbuilding Summary
Target Market
Cruisers:
~ are slightly older (46 vs. 45)
~ have higher household incomes ($93,000 vs. $79,000)
~ have higher education (69% college grad vs. 62%)
~ are most often accompanied by spouses and a growing number by children under 18
~ spent $1,880 per person for their cruise, air and all on-board expenses
~ are considerably more likely to engage in every form of travel, taking 39% more vacations per year than non-cruisers
Strategy for Marketing:
Advertising with local businesses on intranet pages for employees.
Advertising with groups and associations in the area.
Social Media
Family, friends and business associates
Products and Services
Landry Travel will be a franchise of CruiseOne. CruiseOne is part of World Travel Holdings (WTH). They are the world’s largest distributor of cruise vacations with unrivaled buying power. We will offer world class cruises and land tours from many well-known cruise lines and resorts. Other services we will provide is hotel rooms, airline ticketing, land excursions and travel insurance. CruiseOne is a member of the Cruise Line International Association (CLIA) and the Better Business Bureau (BBB)
Cruise examples but not limited to:
Norwegian Star
-
Norwegian
- 2348 passengers; 91740 tons
Norwegian Jewel
-
Norwegian
- 2376 passengers; 93502 tons
Norwegian Pearl
-
Norwegian
- 2394 passengers; 93530 tons
Norwegian Gem
-
Norwegian
- 2394 passengers; 93530 tons
Norwegian Jade
-
Norwegian
- 2402 passengers; 93558 tons
Vision of the Seas
-
Royal Caribbean
- 2416 passengers; 78340 tons
Rhapsody of the Seas
-
Royal Caribbean
- 2416 passengers; 78491 tons
Grandeur of the Seas
-
Royal Caribbean
Brilliance of the Seas
-
Royal Caribbean
- 2502 passengers; 90090 tons
Jewel of the Seas
-
Royal Caribbean
- 2502 passengers; 90090 tons
Land Tours examples but not limited to:
Resort Spectacular Event
Apple Vacations
Flight confirmed? Check! Hotel reserved? Check! One of the nation's first charter vacation
companies guiding you along the way? Guaranteed! Thanks to Apple Vacations and their
commitment to great...
Globus
GoGo Worlwide Vacations
Known as the leading wholesaler of value and amenity packed vacation packages, GOGO
Vacations offers endless getaway selections from all over the globe. With access to the world's
most extensive...
Trafalgar
Re-discover sheer paradise. Whether it's a simple stroll alongside the enchanting castles of
Luxembourg or blissfully gazing at the elegant architecture of Beijing, Trafalgar Tours will
always be...
Travel Impressions
Walt Disney World Resorts
You're invited to the fascinating world of imagination at the Walt Disney World Resort. Where
princesses dance behind castle doors, fairy godmothers cater to your every whim, magic carpet
rides...
Funjet Vacations
Fuel you passion for enjoyment with Funjet Vacations. This family-owned business has been
granting travelers' vacation wishes since 1974. They have been committed to creating vacations
that far...
Sandals and Beaches Unique Vacations, Inc
Financial Management
Projected startup cost will by $10,620.00
$8820.00 Franchise fee
$100.00 Error and Omissions Insurance
$1000.00 Airline tickets
$500.00 Computer
$200.00 Misc office supplies
Year 1 – Projected Commissionable Gross Sales $100,000
Commission from $13,000 to $20,000
Year 2 – Projected Commissionable Gross Sales $200,000
Commission from $26,000 to $30,000
