FUNCTIONS OF
MARKETING
Drew McCaulay, Dylan Schott,
Joey Montellano, and Sam
What is Channel
Management and How
is it Effective?
Channel Management is the organization of
ways which companies can reach and satisfy
customers. It involves more than just
distribution. It is more like the management of
how and where a product is used.
A channel will be most effective when all parts,
Channel
Management Issues
Legal Issues regarding channelmanagement:
There are a ton of regulations and rules that need to be followed in channel
management like the
prohibition to steal products and staking out territory to sell a good is illegal.
Sherman Act of 1890, Clayton Act of 1914,
Robinson-Pattman Act of 1936, and the Federal Trade Commission Act of 1914. These all prevent illegal activities.
Ethical issues regarding channel management:
Coercion is the act of force or intimidation to obtain compliance.
Gray market is the trade of a commodity through
What is a Marketing
Information
Management System?
A marketing information management system
(MIS) is an effective system that summarizes
balance sheets, orders, schedules, and
shipments.
It contains the overall internal controls.
Marketing Information
Management Issues
Legal Issues of marketing
information management:
Legal concerns include:
privacy invasion, direct
marketing, hijacking,
and trespassing.
Ethical Issues of
marketing information
management:
Credibility and objectivity
in marketing info
management are very
important keep the
results true and valid.
What is Product
Service Management?
Product service management includes a wide range of management activities, ranging from the time that there's a new idea for a product to providing support to customers who have purchased the new product. It is important to always keep the consumers happy with the product in order to keep buying the product.
Product Service
Management Issues
Legal issues that concern
product service
management:
Informing the customer
about product or service
characteristics is
mandatory under
consumer protection
laws.
They also make sure
that customers
information is protected,
and not given out.
Ethical issues that concern
product service
management:
It is unethical to not
inform customers of
risks associated with a
product.
There are many conflicts
with businesses and
them needing to keep
costs low for the
Selling and How it is
Effective
Selling is a huge part of a business or
company. It is the actual act of selling the final
product the company has made and developed.
Selling occurs in many places ranging from on
the internet or from a store. Those are the two
most useful and popular places to sell a
Selling Issues
There is also a law that makes sure that children who are
under the age of 13 have to have privacy notices and parental consent.
Some deceptive acts of selling are violating do not call lists, failing to disclose all terms of customer agreements,
charging customers without adequate notice, and refusing liability of third party retailers and installers.
There are a ton of things that influence a salesperson’s ethics in selling, and here are a few of them: gift-giving, promises and/or guarantee about performance and delivery, and selling unnecessary products.
$$$ Promotion and
What it is
Promotion is necessary if a business wishes
to survive. There are different costs
associated with it, and there are different
types of promotion.
Promotion involves information about a
product, product line, brand or company.
Promotional Issues
There are a lot of promotional issues that are legal. Here is one about consumers receiving these calls can decide to not receive these calls anymore. Laws for different
countries vary. In different countries there are different laws, and you will need specialists for each new
country that you travel into.
Stealth marketing may be very
What is Pricing?
So everyone always wants to know what pricing is really all about. What are the factors? Internal Factors: Marketers know that increasing
productivity can reduce the cost of producing each product. Then there are External Factors: In which require the marketer to conduct
Pricing: Ethical and
Legal
Pricing affects a ton of
things, but one thing that is specifically important relating to pricing is:
promotion. Sometimes a promotion can only be made possible with the right price, and it can’t be any higher. It really
depends on the company’s budget and how much
they want to spend on giving promotions to their employees.
There is also a part of social responsibility that is related to pricing, which are pricing tactics. Having stuff on sale and clearance is part of social responsibility for a manager or storeowner because they want to make their customers happy with sells once in a while.