UNIT 1: APPROACHES
Intuition
• Instinctive, heart-felt
awareness; feeling that comes from one’s gut
• Although sometimes
correct, people often overestimate their gut
feelings based on situations when they were correct
• Hindsight bias and
judgmental overconfidence
Scientific Attitude
• Curiosity – a passion to
explore and understand
without misleading or being misled
• Skepticism – asking “what
do you mean?” and “how do you know?”
• Humility – awareness of our
UNIT 1: APPROACHES
Critical Thinking
• Also called “smart thinking” • Examines assumptions
• Discerns hidden values • Evaluates evidence
• Assesses conclusions
• Weighs anecdotes vs actual
scientific evidence
Scientific Method
• Theory – an explanation
using an integrated set of principles that organizes observations and predicts behaviors or events.
• Hypothesis – a testable
UNIT 1: APPROACHES
Theory Example
• At the heart of depression
lies low self-esteem.
Hypothesis Example
• People who report poorer
UNIT 1: APPROACHES
Methods to Refine our Theories • Descriptive – describe
behaviors using case studies, surveys, or
naturalistic observations
• Correlational – associate
different factors
• Experimental – manipulate
factors to discover their effects
Descriptive Methods
• Case Study – examines one
individual in depth in hopes of revealing things true of us all.
• Individual cases may
mislead us if the individual being studied is atypical
• “What’s true of all of us can
UNIT 1: APPROACHES
Descriptive Methods
• Survey – technique for
ascertaining self-reported attitudes or behaviors of a particular group, usually by questioning a
representative, random sample of the group.
Descriptive Methods • Survey (continued)
– Subtle changes in wording may dramatically effect
survey results (not allowing, forbidding, censoring)
– the best basis for generalizing is from a random,
UNIT 1: APPROACHES
Descriptive Methods
• Naturalistic Observation –
observing and recording behavior in naturally
occurring situations without trying to manipulate and control the situation.
– Does not explain behavior, it describes behavior.
Correlation
• Correlation is a measure of
the extent to which two factors vary together, and thus of how well either factor predicts the other.
• Correlation coefficient is a
statistical index of the
UNIT 1: APPROACHES
Correlation
• Scatterplots are a graphed
cluster of dots, each of
which represents the values of two variables. The slope of the points suggests the direction of the relationship between the two variables.
Correlation
• The amount of scatter
suggests the strength of the correlation (little scatter
indicates high correlation).
• Correlation coefficient tells
UNIT 1: APPROACHES
Correlation Examples
• Positive: aptitude test
scores and school success (as one moves up, the other tends to move up)
• Negative: tooth decay and
brushing frequency (as one moves up, the other moves down)
Correlation Numbers
• Strong Positive = closest to
+1
• Strong Negative = closest to
-1
• Weak or No = closest to
UNIT 1: APPROACHES
Correlation and Causation • Even the strongest
correlation between two variables does NOT prove causation (that one variable causes the other)
• Many times a third factor is
involved (ex: length of marriage correlates with hair loss; third factor is aging)
Correlation and Causation • Correlation indicates the
possibility of a cause-effect relationship, but it does not prove causation.
• Correlational studies often
UNIT 1: APPROACHES
Illusory Correlations • The perception of a
relationship where none exists.
• Help to explain many
superstitious beliefs.
• When we notice random
coincidences, we may forget that they are random and instead see them as
correlated.
Sample Size and Extraordinary • “With a large enough
sample, any outrageous thing is likely to happen.”
• An event that happens to
UNIT 1: APPROACHES
Experimentation
• Experiment – a research
method in which an
investigator manipulates one or more factors
(independent variables) to observe the effect on some behavior or mental process (dependent variable).
Experimentation
• By random assignment of
participants, the
experimenter aims to control other relevant factors.
• Unlike correlational studies,
UNIT 1: APPROACHES
Experimentation
• Blind – uninformed about
what treatment, if any, they are receiving.
• Pseudotreatment – a placebo
(perhaps a pill with no drug in it)
• Double-blind study – neither
the participants nor the
research assistants collecting data know who received the actual drug.
Experimentation • Placebo effect –
experimental results caused by expectations alone.
• Experimental group – the
group exposed to the treatment
• Control group – the group
UNIT 1: APPROACHES
Experimentation
• Independent Variable (I.V.) –
the experimental factor that is manipulated; the variable whose effect is being
studied.
• Dependent Variable(D.V.) –
the outcome factor; the
variable that may change in response to manipulations of the independent variable.
Experimentation
• Experiments aim to
manipulate an I.V., measure the D.V., and control all
other variables.
• Experiments have a least two different groups: an experimental group and a control or comparison group • Random assignments makes
UNIT 1: APPROACHES
Statistical Reasoning
• As a critical thinker, we
should doubt big, round, undocumented numbers or statistics.
• Ask for proof or
documentation of who collected those numbers.
Describing Data
• Pay close attention to the
UNIT 1: APPROACHES
Measures of Central Tendency • Mode – the most frequently
occurring score or scores
• Mean – the arithmetic
average (most common)
• Median – the midpoint; the
50th percentile of scores
Measures of Central Tendency • Using the mean, a few
extreme scores can give a very distorted result
• “When Bill Gates enters a
restaurant, the average
UNIT 1: APPROACHES
Measures of Variation
• Range – the gap between
the lowest and highest scores; the less the
variation, the more closely we can predict a future result.
Measures of Variation • Standard Deviation – a
computed measure of how much scores vary around the mean score.
• Standard Deviation gauges
UNIT 1: APPROACHES
Measures of Variation
• Normal Curve – also called a
normal distribution or a
“Bell Curve”, it describes the distribution of many types of data; most scores fall near the mean, and fewer and fewer scores near the extremes.
• More scores usually give a
more perfect curve.
Generalizing from a Sample
• Representative samples are better than biased samples. • Less-variable observations
are more reliable than those that are more variable.
• More cases are better than fewer.
UNIT 1: APPROACHES
Making Inferences
• Statistical significance – a
statistical statement of how likely it is that an obtained result occurred by chance.
• Example: the less variability
in women’s and in men’s aggression scores, the more confidence we have that observed gender
differences are reliable.
• When sample averages are
reliable and the difference between them is relatively large, we say the difference has statistical significance.
• The observed variation is
probably NOT due to
UNIT 1: APPROACHES
Experimentation
• A laboratory experiment
lets psychologists re-create psychological forces under controlled conditions.
• An experiments purpose is
to test theoretical principles that help explain everyday behaviors.
Experimentation
• Principles derived in a
laboratory typically DO generalize to the everyday world.
• Psychologists are looking for
UNIT 1: APPROACHES
Universal Human Family • Dyslexia is same brain
malfunction whether one speaks Italian, French, or British.
• Across cultures loneliness is
magnified by shyness, low self-esteem, and being unmarried.
Gender Differences • Women carry on
conversations more readily to build relationships.
• Men talk more to give
UNIT 1: APPROACHES
Using Animals as Subjects • Human physiology
resembles that of many other animals.
• Culture helps determine
whether testing on animals is morally acceptable.
Using Animals as Subjects • Testing on animals has led
to a vaccine for rabies, effective methods for training children with mental disorders, an
understanding of aging, and relieving fears and
UNIT 1: APPROACHES
Using Humans as Subjects
• Ethical principles urge investigators to:
• 1. obtain informed consent from participants
• 2. protect participants from harm and discomfort
• 3. treat information about individual confidentially • 4. fully explain research to
participant afterward
Is Psychology Value Free?
• Psychology is definitely NOT
value free.
• Values affect what we study,