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UNIT 1: APPROACHES

Intuition

Instinctive, heart-felt

awareness; feeling that comes from one’s gut

Although sometimes

correct, people often overestimate their gut

feelings based on situations when they were correct

Hindsight bias and

judgmental overconfidence

Scientific Attitude

Curiosity – a passion to

explore and understand

without misleading or being misled

Skepticism – asking “what

do you mean?” and “how do you know?”

Humility – awareness of our

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UNIT 1: APPROACHES

Critical Thinking

Also called “smart thinking”Examines assumptions

Discerns hidden valuesEvaluates evidence

Assesses conclusions

Weighs anecdotes vs actual

scientific evidence

Scientific Method

Theory – an explanation

using an integrated set of principles that organizes observations and predicts behaviors or events.

Hypothesis – a testable

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UNIT 1: APPROACHES

Theory Example

At the heart of depression

lies low self-esteem.

Hypothesis Example

People who report poorer

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UNIT 1: APPROACHES

Methods to Refine our TheoriesDescriptive – describe

behaviors using case studies, surveys, or

naturalistic observations

Correlational – associate

different factors

Experimental – manipulate

factors to discover their effects

Descriptive Methods

Case Study – examines one

individual in depth in hopes of revealing things true of us all.

Individual cases may

mislead us if the individual being studied is atypical

“What’s true of all of us can

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UNIT 1: APPROACHES

Descriptive Methods

Survey – technique for

ascertaining self-reported attitudes or behaviors of a particular group, usually by questioning a

representative, random sample of the group.

Descriptive MethodsSurvey (continued)

– Subtle changes in wording may dramatically effect

survey results (not allowing, forbidding, censoring)

– the best basis for generalizing is from a random,

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UNIT 1: APPROACHES

Descriptive Methods

Naturalistic Observation –

observing and recording behavior in naturally

occurring situations without trying to manipulate and control the situation.

– Does not explain behavior, it describes behavior.

Correlation

Correlation is a measure of

the extent to which two factors vary together, and thus of how well either factor predicts the other.

Correlation coefficient is a

statistical index of the

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UNIT 1: APPROACHES

Correlation

Scatterplots are a graphed

cluster of dots, each of

which represents the values of two variables. The slope of the points suggests the direction of the relationship between the two variables.

Correlation

The amount of scatter

suggests the strength of the correlation (little scatter

indicates high correlation).

Correlation coefficient tells

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UNIT 1: APPROACHES

Correlation Examples

Positive: aptitude test

scores and school success (as one moves up, the other tends to move up)

Negative: tooth decay and

brushing frequency (as one moves up, the other moves down)

Correlation Numbers

Strong Positive = closest to

+1

Strong Negative = closest to

-1

Weak or No = closest to

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UNIT 1: APPROACHES

Correlation and CausationEven the strongest

correlation between two variables does NOT prove causation (that one variable causes the other)

Many times a third factor is

involved (ex: length of marriage correlates with hair loss; third factor is aging)

Correlation and CausationCorrelation indicates the

possibility of a cause-effect relationship, but it does not prove causation.

Correlational studies often

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UNIT 1: APPROACHES

Illusory CorrelationsThe perception of a

relationship where none exists.

Help to explain many

superstitious beliefs.

When we notice random

coincidences, we may forget that they are random and instead see them as

correlated.

Sample Size and Extraordinary“With a large enough

sample, any outrageous thing is likely to happen.”

An event that happens to

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UNIT 1: APPROACHES

Experimentation

Experiment – a research

method in which an

investigator manipulates one or more factors

(independent variables) to observe the effect on some behavior or mental process (dependent variable).

Experimentation

By random assignment of

participants, the

experimenter aims to control other relevant factors.

Unlike correlational studies,

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UNIT 1: APPROACHES

Experimentation

Blind – uninformed about

what treatment, if any, they are receiving.

Pseudotreatment – a placebo

(perhaps a pill with no drug in it)

Double-blind study – neither

the participants nor the

research assistants collecting data know who received the actual drug.

ExperimentationPlacebo effect –

experimental results caused by expectations alone.

Experimental group – the

group exposed to the treatment

Control group – the group

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UNIT 1: APPROACHES

Experimentation

Independent Variable (I.V.) –

the experimental factor that is manipulated; the variable whose effect is being

studied.

Dependent Variable(D.V.) –

the outcome factor; the

variable that may change in response to manipulations of the independent variable.

Experimentation

Experiments aim to

manipulate an I.V., measure the D.V., and control all

other variables.

Experiments have a least two different groups: an experimental group and a control or comparison group • Random assignments makes

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UNIT 1: APPROACHES

Statistical Reasoning

As a critical thinker, we

should doubt big, round, undocumented numbers or statistics.

Ask for proof or

documentation of who collected those numbers.

Describing Data

Pay close attention to the

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UNIT 1: APPROACHES

Measures of Central TendencyMode – the most frequently

occurring score or scores

Mean – the arithmetic

average (most common)

Median – the midpoint; the

50th percentile of scores

Measures of Central TendencyUsing the mean, a few

extreme scores can give a very distorted result

“When Bill Gates enters a

restaurant, the average

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UNIT 1: APPROACHES

Measures of Variation

Range – the gap between

the lowest and highest scores; the less the

variation, the more closely we can predict a future result.

Measures of VariationStandard Deviation – a

computed measure of how much scores vary around the mean score.

Standard Deviation gauges

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UNIT 1: APPROACHES

Measures of Variation

Normal Curve – also called a

normal distribution or a

“Bell Curve”, it describes the distribution of many types of data; most scores fall near the mean, and fewer and fewer scores near the extremes.

More scores usually give a

more perfect curve.

Generalizing from a Sample

Representative samples are better than biased samples. • Less-variable observations

are more reliable than those that are more variable.

More cases are better than fewer.

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UNIT 1: APPROACHES

Making Inferences

Statistical significance – a

statistical statement of how likely it is that an obtained result occurred by chance.

Example: the less variability

in women’s and in men’s aggression scores, the more confidence we have that observed gender

differences are reliable.

When sample averages are

reliable and the difference between them is relatively large, we say the difference has statistical significance.

The observed variation is

probably NOT due to

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UNIT 1: APPROACHES

Experimentation

A laboratory experiment

lets psychologists re-create psychological forces under controlled conditions.

An experiments purpose is

to test theoretical principles that help explain everyday behaviors.

Experimentation

Principles derived in a

laboratory typically DO generalize to the everyday world.

Psychologists are looking for

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UNIT 1: APPROACHES

Universal Human FamilyDyslexia is same brain

malfunction whether one speaks Italian, French, or British.

Across cultures loneliness is

magnified by shyness, low self-esteem, and being unmarried.

Gender DifferencesWomen carry on

conversations more readily to build relationships.

Men talk more to give

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UNIT 1: APPROACHES

Using Animals as SubjectsHuman physiology

resembles that of many other animals.

Culture helps determine

whether testing on animals is morally acceptable.

Using Animals as SubjectsTesting on animals has led

to a vaccine for rabies, effective methods for training children with mental disorders, an

understanding of aging, and relieving fears and

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UNIT 1: APPROACHES

Using Humans as Subjects

Ethical principles urge investigators to:

1. obtain informed consent from participants

2. protect participants from harm and discomfort

3. treat information about individual confidentially • 4. fully explain research to

participant afterward

Is Psychology Value Free?

Psychology is definitely NOT

value free.

Values affect what we study,

References

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