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UNIT 7: LEARNING

Introduction

Adaptability – our capacity to learn new behaviors that help us cope with changing circumstances

May be humans most important characteristic

Learning – a relatively permanent change in an organism’s behavior due to experience

Introduction

Three types of learning:

– Classical Conditioning – Operant Conditioning – Observational Learning

Aristotle, Locke, and David Hume all agree:

“We learn by association”Our minds naturally connect

(2)

UNIT 7: LEARNING

How Do We Learn?

Behaviors can also become

associated with contexts

Example: we may crave popcorn when we enter a Theatre

Example: some people only

smoke when they are drinking

Associative Learning –

learning that certain events occur together

Thunder and lightningChristmas and presents

How Do We Learn?

Conditioning – process by

which we learn associations

Classical Conditioning – a type

of learning in which one learns to link two or more stimuli and anticipate events

Example: Pavlov’s tuning fork and meat powder both

(3)

UNIT 7: LEARNING

How Do We Learn?

Operant Conditioning – a

type of learning where one learns to associate a response (our behavior) and its

consequence and thus to

repeat acts followed by good results and avoid acts

followed by bad results

– Example: a seal receives a treat (fish) each time it successfully balances a ball on it’s nose

How Do We Learn?

Observational Learning – a type of learning where we learn from others’

experiences

Example: if the first ten people that finish taking a test get a treat, test takers will work more quickly to attain the treat

(4)

UNIT 7: LEARNING

Classical Conditioning

Ivan Pavlov (1849-1936) –

responsible for the

development of classical conditioning

– Russian who studied digestive system

Won Russia’s first Nobel prize in 1904

Studied salivation habits of dogs – Paired “neutral” events with

food in dog’s mouth

Classical Conditioning

John B. Watson (1913) – said psychology should be an objective science based on observable behavior

(5)

UNIT 7: LEARNING

Classical Conditioning

Unconditioned

– Not trained/learned – Happens naturally – Unlearned

Conditioned

TrainedLearned

Doesn’t happen naturally

Classical Conditioning

Stimulus – something that elicits a response

Response – a behavior that happens as a result of a

stimulus

– Example:

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UNIT 7: LEARNING

Classical Conditioning

• Unconditioned Stimulus (US) – a stimulus that unconditionally (naturally and automatically) triggers a response

Ex: food in mouth

Unconditioned Response (UR) –

the unlearned, naturally occurring response to a US

Ex: salivation when food is in

mouth

Classical Conditioning

Conditioned Stimulus (CS) – an

originally irrelevant stimulus that, after association with a US, comes to trigger a CR

– Ex: Sound of a tone

Conditioned Response (CR) –

the learned response to a previously neutral (but now conditioned) stimulus (CS)

(7)

UNIT 7: LEARNING

Conditioning Processes

Pavlov worked on the

following processes for 30 years:

_________________________ • Acquisition

Extinction

Spontaneous RecoveryGeneralization

Discrimination

Conditioning

Acquisition: in classical

conditioning, the initial stage, when one links a neutral

stimulus and an

unconditioned stimulus so that the neutral stimulus begins triggering the

(8)

UNIT 7: LEARNING

Acquisition

How much time should

elapse between presenting the neutral stimulus (tone, light, touch) and the

unconditioned stimulus?

About ½ second works well

Order is important

– If US appeared before the CS, conditioning probably would not happen

Acquisition

• Conditioning helps animals survive and reproduce

• Higher-Order Conditioning – also called Second-Order Conditioning, a new neutral stimulus can become a new conditioned stimulus

– Tends to be weaker

(9)

UNIT 7: LEARNING

Extinction & Spontaneous Rec.

Extinction – in C.C. the

diminishing of a conditioned response (CR)

– happens when an (US-food) does not follow a (CS-tone) – in O.C. happens when a

response is no longer reinforced

Extinction & Spontaneous Rec.Spontaneous Recovery – the

reappearance, after a pause, of an extinguished conditioned response (CR)

Ex. – dog begins to respond to tone again

Discrimination – in C.C. the learned ability to distinguish between a conditioned stimulus and stimuli that do not signal an

unconditioned stimulus

(10)

UNIT 7: LEARNING

Extending Pavlov

Pavlov and Watson – underestimated the

importance of cognitive processes (thoughts,

perceptions, expectations) and biological constraints on an organism’s learning capacity

Cognitive Processes

Robert Rescorla & Allan

Wagner (1972) – showed animals can learn the

predictability of an event

– Presented a light, then tone, then shock

– Rats did not respond with fear to the light; the tone was met with fear

(11)

UNIT 7: LEARNING

Biological Predispositions

Gregory Kimble (1981) – said an animals capacity for conditioning is constrained by its biology; each species’ predispositions prepare it to learn the associations that enhance its survival

Biological Predispositions

John Garcia – challenged idea that all associations can be learned equally well

– First did radiation tests on rats in 1960s; rats weren’t drinking water from plastic bottles anymore

(12)

UNIT 7: LEARNING

Biological Predispositions

Garcia’s Findings:

Even if sickened several hours after tasting a novel flavor, rats would thereafter avoid the flavor

Sickened rats developed

aversions to tastes, but NOT to sights or sounds

Contradicted idea that US must immediately follow CS; makes adaptive sense for rats being they use taste to identify food

Biological Predispositions

Another Garcia Study:

Coyotes and Wolves were

tempted into eating sheep carcasses laced with poison

Both developed an aversion to

eating sheep meat

Eventually wolves penned with a

live sheep learned to fear the sheep

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UNIT 7: LEARNING

Pavlov’s Legacy

By today’s standards,

Pavlov’s ideas were correct, but incomplete

Relevance today: classical conditioning is one way that virtually ALL organisms

learn to adapt to their environment

Pavlov’s Legacy

Pavlov showed us how a

(14)

UNIT 7: LEARNING

Applications of Classical Conditioning

Former drug users often

feel a craving when they are again in a drug-using

context

When a certain taste

accompanies a drug that influences an immune

response, the taste by itself can come to trigger the

same immune response

Applications of Classical Conditioning

Watson (1913) had idea that human emotions and behaviors are mainly a

bundle of conditioned responses.

Watson and Rosalie Raynor worked with 11-month-old “Little Albert” to test how specific fears may be

(15)

UNIT 7: LEARNING

Applications of Classical Conditioning

“Little Albert” Study

– Initially Albert feared loud noises but not white rats – In experiment, when Albert

reached for white rat a loud noise was presented

– After several trials, Albert cried at the sight of the rat

– 5 days later, Albert showed generalization by showing fear toward a rabbit, dog, etc. but not dissimilar objects

Applications of Classical Conditioning

Watson ended up marrying Raynor and he worked for Maxwell House coffee, helping to introduce the “coffee break” as an

American custom

(16)

UNIT 7: LEARNING

Watson’s Classic Boast:

“Give me a dozen healthy infants, well-formed, and my own specified world to bring them up in and I’ll guarantee to take any one at random and train him to become any type of

specialist I might select -

doctor, lawyer, artist,

merchant-chief, and, yes, even beggar-man and thief, regardless of his talents, penchants, tendencies,

abilities, vocations, and race of his ancestors.”

(17)

UNIT 7: LEARNING

Classical Conditioning

Classical conditioning forms associations between two stimuli; involves respondent behavior, actions that are automatic responses to a stimulus

Operant Conditioning

In Operant conditioning,

organisms associate own actions with consequences; actions followed by reinforcers increase; actions followed by punishers decrease.

Called “operant” because it is

behavior that operates on the environment to produce

(18)

UNIT 7: LEARNING

Skinner’s ExperimentsB.F. Skinner (1904-1990)

Edward L. Thorndike (1874-1949)

Thorndike’s Law of Effect: rewarded behavior is likely to recur

Skinner trained pigeons to:

– Walk a figure 8 – Play ping-pong

– Keep a missile on course

Skinner’s Experiments

Thorndike trained cats to find their way out of a “puzzle box”

Skinner created an “operant chamber” also known as a “Skinner box”

(19)

UNIT 7: LEARNING

Shaping Behavior

Shaping – in operant

conditioning, reinforcers

guide behavior toward closer and closer approximations of the desired behavior

It is important to first watch how the animal naturally behaves, and then build on existing behaviors

Example: We can’t shape an elephant to jump rope

Shaping Behavior

Giant rats have been shaped to sniff out land mines in Mozambique

Pigeons have been shaped to recognize human faces among other stimuli

Among humans, whining is reinforced when we react to it – a whining child

(20)

UNIT 7: LEARNING

Types of Reinforcers

Reinforcer – in O.C. any event that strengthens

(increases frequency of) the behavior it follows

Examples include food, money, praise, attention,

being yelled at, borrowing the car, etc.

What is reinforcing to one person may NOT be to the next

Types of Reinforcers Positive Reinforcement

Strengthens a response

– Presents a typically pleasurable stimulus

Negative Reinforcement

Strengthens a response

Reduces or removes something

undesirable or unpleasant

Negative reinforcement is NOT the same as punishment

(21)

UNIT 7: LEARNING

Types of Reinforcers

Primary Reinforcers – an innately reinforcing stimuli; one that satisfies a

biological need

Getting food when hungryHaving a headache go away

Types of Reinforcers

Conditioned Reinforcers – also called Secondary

Reinforcers – gains its

reinforcing power through association with primary reinforcer

(22)

UNIT 7: LEARNING

Types of Reinforcers

Rats will not learn to

respond if delay between behavior and reinforcement is more than 30 seconds

Humans DO respond – it’s called “delayed

gratification”

– Examples: paycheck at end of month, grades at end of Tri, trophy at end of season

Types of Reinforcers

Continuous Reinforcement – reinforcing desired

response every time it occurs

Partial (Intermittent)

Reinforcement – reinforcing desired response only part of the time; slower

(23)

UNIT 7: LEARNING

Reinforcement Schedules

Real life rarely provides continuous reinforcement • Partial Reinforcement

examples:

Fishing – don’t get a fish every cast

Sales – don’t make a sale to every prospective consumer – Slot Machines – reward

gamblers occasionally and unpredictably

Reinforcement Schedules

Partial Reinforcement (Cont’d):

– Occasionally giving in to a child’s tantrums is perfect way to reinforce that

(24)

UNIT 7: LEARNING

Reinforcement Schedules

Fixed-ratio

– Reinforces behavior after a set # of responses

– Ex: get a free coffee after you buy 10

– High rate of responding

Variable-ratio

Reinforces behavior after unpredictable # of responses – Ex: slot machines and anglersHigh rate of responding

Reinforcement SchedulesFixed-interval

Reinforces the first response after a

given time period

– Ex: more frequently checking for the mail as delivery time nears

– Produces choppy start-stop pattern of responding

Variable-interval

Reinforces the first response after

varying time intervals

Ex: “You’ve got mail” after

persistently checking email

(25)

UNIT 7: LEARNING

Punishment

Punishment – an event that decreases the behavior that it follows

– Opposite of reinforcement, which increases the behavior it follows

Punishment

Studies show that criminal behavior, much of it

impulsive, is not deterred by the threat of severe sentences

(26)

UNIT 7: LEARNING

Parenting and Punishment

1. Punished behavior is

suppressed, not forgotten

-spanking a child for swearing may reinforce parents’ punishing behavior

2. Punishment teaches discrimination

-child doesn’t learn NOT to

swear – just learns not to swear around parents

Parenting and Punishment

3. Punishment can teach fear

-child associates fear with undesired behavior, but also with person who delivers punishment or the place it occurred

(27)

UNIT 7: LEARNING

Reinforcement & Punishment

Punishment tells you what not to do; reinforcement tells you what to do

What punishment often teaches…is how to avoid it

-Skinner

Today, reinforcement is a more emphasized approach

Extending Skinner’s Understanding

Even though resisted by

(28)

UNIT 7: LEARNING

Extending Skinner’s Understanding

Rats seem to develop a

cognitive map of a maze, which suggests a cognitive process

Latent Learning – learning

that becomes apparent only when there is some incentive to demonstrate it

Ex: rats quickly completing a before experienced maze when there is now food at end

Extending Skinner’s Understanding

Excessive rewards can undermine intrinsic

motivation (“it must not be worth doing for it’s own sake if I need to be

(29)

UNIT 7: LEARNING

Motivation

Intrinsic Motivation – a desire to perform a

behavior effectively for its own sake

Extrinsic Motivation – a desire to perform a

behavior to receive

promised rewards or avoid threatened punishment

Motivation

Giving people choices also enhances their intrinsic motivation

(30)

UNIT 7: LEARNING

Biological Predispositions

An animals natural

predispositions constrain its capacity for operant

conditioning

Biological constraints predispose organisms to learn associations that are naturally adaptive

Biological Predispositions

(31)

UNIT 7: LEARNING

Skinner’s Legacy

Skinner said external influences (not internal thoughts and feelings) shape behavior

Skinner said we should use reward to evoke more

desirable behavior;

external consequence can help shape our future

Applications of Operant Cond.

At School

– Teaching machines that

immediately reinforce correct responses

– Students must be

immediately told whether

what they do is right or wrong and, when right, they must be directed to the step to be

(32)

UNIT 7: LEARNING

Applications of Operant Cond.

In Sports

– Golfers start with very short putts, eventually stepping further and further away

– Batter begin with half swings at an oversized ball

– Both examples resulted in faster skill improvement

Applications of Operant Cond.

At Work

– Rewards are most likely to increase productivity if

desired performance is well-defined and achievable

– Reward specific, achievable behaviors, NOT vaguely defined merit

(33)

UNIT 7: LEARNING

Applications of Operant Cond.

At Home

– Notice people doing

something right and affirm them for it; give children attention when they are behaving well

– When a negative behavior is observed, don’t yell or hit. Simply explain the

misbehavior and give them a time-out

Applications of Operant Cond.

Self Improvement

– State your goal

– Monitor how often you engage in your desired behavior

– Reinforce the desired behavior

(34)

UNIT 7: LEARNING

Contrasting Classical & Operant Conditioning

Similarities….

Both are forms of associative learning

Both involve acquisition, extinction, spontaneous recovery, generalization, and discrimination

Contrasting Classical & Operant Conditioning

Differences…

Classical (Pavlovian) –

organism associates different stimuli that it doesn’t control and responds automatically (respondent behaviors)

Operant – organism

associates its operant

(35)

UNIT 7: LEARNING

Learning by Observation

Observational Learning – learning by observing

others

Modeling – the process of observing and imitating a specific behavior

Learning by Observation

Children who often experience physical

(36)

UNIT 7: LEARNING

Mirrors in the Brain

Mirror Neurons – frontal lobe neurons that fire when performing certain actions or when observing another doing so; may enable

imitation and empathy

In children, mirror neurons help in the development of a theory of mind

Make emotions contagious

Mirrors in the Brain

“Our brain’s mirror neurons underlie our intensely social nature.”

Empathy in the brain shows up in the emotional brain areas, but NOT in the

somatosensory cortex,

(37)

UNIT 7: LEARNING

Bandura’s Experiments

Albert Bandura – pioneering researcher of observational learning

Known for famous Bobo Doll experiment, where children imitated the

behavior of observed adults • By watching, we learn to

anticipate consequences

Applications of Observational LearningWe look and we learn

Behavior modeling helps train communications,

(38)

UNIT 7: LEARNING

Prosocial Effects

Prosocial – positive, helpful behavior

– Read with your children

– If you want them to follow a religion, practice with them – Make actions and words

consistent

– Children learn by being told what to do, and watching what we do

Antisocial Effects

Antisocial – negative, non-helpful behavior

– Abusive parents may have aggressive children

– Lessons learned as children are NOT easily unlearned as adults

(39)

UNIT 7: LEARNING

Antisocial Effects

Late 20th Century statistics

on watching T.V.

– Average child viewed 8000 TV murders, 100,000 acts of

violence before finishing elementary school

– 60% of shows had violence – 74% of violence in show went

unpunished

– 58% didn’t show victim’s pain – “Violence viewing effect”

Antisocial Effects

Correlational studies DO support the link between violence viewing and violent behavior

Viewing cruelty to some extent causes people to act more cruelly

(40)

UNIT 7: LEARNING

Antisocial Effects

Imitation – children as young as 14 months will

imitate acts they observe on TV

Desensitized Viewers – prolonged exposure to violence leads to viewers becoming more indifferent to it when later viewing it

Antisocial Effects

Watching cruelty fosters indifference.

Children often imitate pro wrestlers

Review: Ivan Pavlov, John Watson, B.F. Skinner, Albert Bandura

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