Camlin PPT

Camlin Limited

Disclaimer

• This presentation might contain forward looking statements which involve a number of risks,

uncertainties and other factors that could cause the actual results to differ materially from those in the forward looking statements.

• Camlin undertakes no obligation to update these to reflect the events or circumstances thereof.

• This presentation also contains reference to the findings of various reports available in the public domain. Camlin takes no responsibility as to their accuracy or that the company subscribes to those findings.

Flow of Presentation

• Introduction to Camlin & Brief History

• Product Offerings of Camlin

• Overview of Camlin Operations

• Operational Highlights – FY 09, FY10

• Financial Highlights – FY 09, FY 10

• Way Forward

Camlin - Background

• Camlin was founded by G.P. Dandekar & D.P. Dandekar in 1931.

• Incorporated as a Private Company in the year 1946. • Converted into Public Limited in the Year 1988

• Listed on Bombay Stock Exchange & NSE

• Products: School & Education Stationery, Office Stationery, Fine Art & Hobby Colours

• First company in India to obtain Art & Creative

Material institute’s (ACMI,USA) world standards of non-toxicity

Camlin – Key Events

• 1931 - Camlin set up its first manufacturing unit in Girgaum,

Mumbai. It manufactured Ink Tablets, Ink powder, Fountain Pen Ink, Gum, Sealing Wax etc

• 1946 - Dandekar & Co. was re-christened as Camlin Private

Limited. “Camel” was chosen as the mascot.

• 1962 - Camlin entered the Art Material market by launching

Water Colours, poster Colours, Wax Crayons, Oil Pastels, Drawing inks etc.

• 1974 - Introduction of wooden pencils, factory for manufacturing

wooden pencils was started in Tarapur.

•• 1984 1984 -- Fine ChemicalsFine Chemicals division was formed.division was formed.

• 1988 - Camlin became a public limited company and got listed

on BSE.

• 1989 - Technical collaboration for manufacture of Hi-Polymer

Camlin – Key Events

• 1995 – Camlin set up a Plant in Taloja to manufacture Inks &

Adhesives

• 1998 - Camel Art Foundation was launched.

• 2001 – Launched Euro Art Tour

• 2004- State of the Art plant was set up at Vasai for

manufacturing wide range of Markers.

• 2006 – De-merger of Fine Chemical Division into a new

company -Camlin Fine Chemicals Limited

• 2007 – Exclusive Distribution Arrangement with Colart

International for global brands such as Winsor & Newton, Reeves, Lefranc & Bourgeois, Liquitex and Conte

• 2008- Company got listed on National Stock Exchange of

India

Product Offerings

• School & Education Products

• Fine Art & Hobby Products

School & Education Products

Product Range includes ..

…Water Colour Cakes/Tubes, Poster Colours, Wax Crayons, Oil Pastels, Plastic Crayons,

Sketch Pens, Wooden Pencils, Scales, Erasers, Sharpeners, Colour Pencils, Math Sets,

Dissection Boxes, Engineering Boxes, Mini-Drafters, Other Technical Instruments, Note Books, Mechanical Pencils, Hi Polymer Leads, Fountain Pen & its Ink …

Fine Art & Hobby Products

Product Range includes ..

…Artist Oil Colours, Artist Acrylic Colours, Canvas Rolls, Canvas Boards, Easels, Artist Water Colours, Oil Sketching Papers, Drawing Inks, Brushes, Painting Mediums, Glass Colours, Fabric Colours, Powder Colours, Fabric Glue,

Office Products

Product Range includes ..

…White Board Markers, Permanent Markers, Highlighters, Ball Pen, Gel Pen, Stamp pads, Refills, Paint Markers, CD Markers, Carbon Papers, Glue Sticks, Gum /Paste & Inks …

Composition of Revenue FY 10

62% 13%

25%

Revenue %

School & Education Products

Fine Art & Hobby Products

Camlin – Uniquely Positioned

• Pioneers in School & Office Stationery with a Strong Brand Equity

• Leaders in Colours – Scholastic, Fine Art & Hobby • An unmatched & extensive Product Range with more

than 2000 SKUs.

• Innovations, R&D capabilities & proprietary knowledge leading to breakthrough products, processes &

packaging

• Extensive distribution network of Branches, Depots, Distributors, Retail outlets and B2B

• Track record of building profitable mass market brands • Strong Retail network

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Camlin – A Recognized FMCG Brand.

Camlin

•875+ Employees

• 5 Manufacturing Facilities • 6 Branch offices, 27 C&Fs • Direct Coverage > 1200+ Distributors

• Total coverage >1.50 Lacs Retail outlets • Market reach > 50 Mn households • Income FY10 – Rs. 330 Cr. India • Population > 1 Billion • Towns > 6000, 6,38,000 Villages • Urban population > 350 Mn •Average GDP Growth > 8% in Last 5 years

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Distribution Channel

Camlin - Key Promotional initiatives

• All India Camel Colour Contest

• Camel Art Foundation’s Regional Art

Exhibitions

• Euro Art Tour

• Art Teachers Workshops

• Hobby Workshops

Board – Eminent Directors

Dilip Dandekar

Chairman & Managing Director

Rajiv Dandekar

Joint Managing Director

Shriram Dandekar Executive Director Deepak Dandekar Executive Director Ashish Dandekar Deepak Ghaisas BOARD OF DIRECTORS R. Sriram Shishir Desai Vijay Paranjape Dhananjay Mungale Shishir Shirgaokar Anil Singhvi

Shareholding Pattern

Operational Highlights

FY09 & FY10

• Strengthening of Manufacturing Activity with significant increase in capacities

• Increased Focus on High Margin Products • Improvement in RMC Consumption %

generates higher margins

• Restructuring of Distribution System & Sales teams

• Operations integrated ‘End to End’ on ERP Software – SAP

• Savings in Interest on account of issuance of Commercial Paper

• Fixed Asset expansion of about Rs.45 Cr funded without raising significant long term debts.

• A new State of the Art Manufacturing Plant was set up in Jammu.

• Tarapur & Jammu Plants got ISO 9001:2008 certification

• Vasai & Taloja Plants to complete the ISO process by June 2010

• Implementation of 5S at all the plants by July 2010 • Products previously imported now manufactured

in-house at lower cost

• R&D efforts in Material Substitution & Process Improvements also helped in gaining higher yields

49% 57% 51% 43% 0% 10% 20% 30% 40% 50% 60% FY 09 FY 10 Manufacturing Outsourcing

61.5 62.0 62.5 63.0 63.5 64.0 64.5 65.0 65.5 66.0 66.5 FY 09 FY 10 66.3 63.3 Input Consumption to Sales

RMC Improvement

Awards / Recognition

• The Permanent Marker TV Ad (Rudali Bindi) was selected to be shown as one of the Worlds

Greatest TV Commercials, by NTV Channel , the biggest TV network of Japan

• Camlin was awarded the title of ‘Edge Winner’ for its successful implementation of SAP by Network Computing – one of the leading IT magazines of India

• The brand ‘Camlin’ was adjudged as Power Brand of the Year 2009-10 in the Stationery category by Planman

Financial Highlights FY 09

& FY10

Key Financial Highlights

• Rapid Growth in Revenue in the past 3

years – CAGR of 24 %

• YoY, EBIDTA Growth of 43% in FY 09 and

40% in FY 10

• YoY PBT Growth of 47% in FY 09 and 73%

in FY 10

• YoY PAT Growth of 61% in FY 09 and 97%

in FY 10

Profit & Loss Account

Rs Crs.

P&L Items

FY08 FY 09 FY 10

Revenues 214.4 283.7 330.9 EBIDTA 14.6 20.9 29.2 Interest 2.6 5.3 5.8 Depreciation 3.8 4.4 5.2 VRS Amortization 1.7 1.7 1.7 PBT 6.5 9.6 16.6 PAT 3.8 6.1 12.0

Earning Per Share

Dividends Declared

Balance Sheet

Rs Crs

Balance Sheet

Share Capital 6.0 6.0 6.0

Reserves & Surplus 42.7 47.5 56.4

Net Worth 48.7 53.5 62.4

Borrowings 20.4 39.4 42.6

Net Fixed Assets 26.3 48.2 57.5

Return on Capital Employed

Way Forward

• Align the Company’s resources to gain advantage of various government initiatives on education such as Sarva Shiksha Abhiyaan.

• Dedicated Task Force to connect with top 25000 schools of India

• Target to double the Retail Universe by March 2011 • Increase Production at Jammu to gain maximum tax

advantage

• Invest & align the Production Capacities to the

overall objective of achieving Rs.1000 Cr Revenue in the next 5 years.

Alphakids !

Why Pre Schools ?

• To leverage & capitalize on the brand

strength and equity in the field of education

• Benefit of emotional disposition of

consumers towards the brand due to long

association

• Associate with your consumer – the school

kid – at an early age

Business Potential

• Population of below 4yrs – Total 11 Crs of

which Urban is 2.5 Crs.

• Current market size at around Rs.5000 Crs.

• Brokerage firm CLSA Asia Pacific Markets

estimates market to exceed Rs.13500 Crs

by 2013 growing at 28% every year.

• 40% of urban children attend pre-school

• 7% is by volume private pre-school market

Pre School Segments

Children who attend

Categories of children: • Mother-Toddler 11-18 months • Play school 18-24 months • Pre Nursery 24-30 months • Nursery 30 months+

Categories of Pre Schools

• High-end: Catering to

crème-d-la crème with fees ranging from Rs 3000 to Rs.7000 p.m.

• Middle level: For middle class with fees ranging

from Rs. 2000 to Rs. 3000 p.m.

• Low end: For masses with fees below Rs 1000 p.m.

Alphakids - Key Features

• Operates as a 100 % subsidiary of Camlin Ltd

• Cater to the Top end Market segment offering high end services

• High quality education • High quality learning aids

• Excellent environment (AC rooms, play area etc) • Internet CC TV access-parents can see children

on internet

• Tie up with ‘HeadStart’ – a private pre-school for initial learning.

Pre Schools in Mumbai

• First Pre-school opened in July 2009 at Andheri Lokhandwala

• Expected to run to full capacity by 2nd year • Two new centers opened for this academic

year at Thane and Khargar

• To concentrate on Owned Schools for the time-being before moving on to franchisee model. • Plan to ramp up & have 50 Schools by FY 13